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Marketing Director

Quality Roots, Inc. Royal Oak, MI 48073 Full-time
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Full Job Description:

Quality Roots Inc. is growing in the Michigan cannabis industry extremely fast and needs to immediately hire an Marketing Director to help strategically promote our products and the cannabis lifestyle. Come grow your career with us long term!

We are looking for a highly motivated and creative Marketing Director who is interested in joining a fast-paced environment in a growing, yet established and stable cannabis company with an exciting start-up culture. The ideal candidate will assist the Chief Executive Officer across multiple digital platforms for multiple brands and will be based out of our Birmingham, MI headquarters.

The Marketing Director will be responsible for leading the design and advertising message for the company and product brands, reporting to the Chief Executive Officer. You will also create content, along with our marketing team, for product and packaging communications, multimedia platforms, including video content, social media, web based digital content, and ad hoc content for our retail sales team.

As a leading member of the marketing team, you will lead the development of creative content for product and company advertising campaigns, sales, and technical communications, which includes both digital and printed product literature. Coordinate photography for product and company initiatives. Coordinate brand communications across, the company website, and social media platforms. Support and interact with sales and marketing by reviewing trade publications, and competitive advertising communications via varying media. Accomplishes team goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Responsibilities:

  • Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.
  • Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach.
  • Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products.
  • Own creative development for packaging and digital content.
  • Support innovation by creating successful launch campaigns for new products.
  • Participate in pricing strategies to meet market and profitability goals.
  • Work with the sales team to ensure branding messages are clear and aligned.

Skills and Experience:

  • Bachelor's degree required (or comparable experience) preferred.
  • 3+ years Director of Marketing experience preferred.
  • Professional demeanor and excellent communication and written skills.
  • Proficient in Google Suites and Microsoft Office (Outlook, Word, Excel and PowerPoint).
  • Experience with Cannabis marketing is highly preferred.
  • Strong brand building foundation is a must.
  • Ability to target Cool/Hip/Vibe age group effectively.
  • Experience developing packaging for products.
  • Demonstrable experience designing and implementing successful marketing campaigns.
  • Strong leadership skills. “Hands On” management style.
  • Excellent collaboration and communication skills.
  • Strong analytical and project management skills. Strategic mindset, with the ability to make difficult decisions. Proven ability to work in a fast-paced environment.
  • Strong customer service orientation.
  • Able to effectively interface with all levels and departments within the organization.

The ideal candidate must be self-motivated, have a positive attitude, and a strong work ethic. The ideal candidate must also have the following characteristics:

  • Detail oriented
  • Effective at multitasking
  • Comfortable in a fast-paced environment
  • Highly organized
  • Trustworthy, discreet and ethical
  • Entrepreneurial mindset
  • Interested in cannabis industry

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

  • Employee discount

Schedule:

  • 10 hour shift
  • 12 hour shift
  • 8 hour shift
  • Day shift
  • Holidays
  • Night shift
  • Weekends

Supplemental Pay:

  • Tips

COVID-19 considerations:
All employees and customers are required to wear a mask and adhere to a COVID-19 Workplace Policy, common surfaces are sanitized regularly, etc.

Application Question(s):

  • Are you 21+ years of age? (Compliant with State Regulations)

Education:

  • Bachelor's (Required)

Experience:

  • Cannabis: 1 year (Preferred)
  • Director of Marketing: 2 years (Preferred)

Shift Availability:

  • Day Shift (Preferred)

Work Location:

  • One location

Work Remotely:

  • No
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You will also create content, along with our marketing team, for product and packaging communications, multimedia platforms, including video content, social media, web based digital content, and ad hoc content for our retail sales team.</p><p>As a leading member of the marketing team, you will lead the development of creative content for product and company advertising campaigns, sales, and technical communications, which includes both digital and printed product literature. Coordinate photography for product and company initiatives. Coordinate brand communications across, the company website, and social media platforms. Support and interact with sales and marketing by reviewing trade publications, and competitive advertising communications via varying media. Accomplishes team goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.</p><p><b>Responsibilities: </b></p><ul><li>Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.</li></ul><ul><li>Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach.</li></ul><ul><li>Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products.</li></ul><ul><li>Own creative development for packaging and digital content.</li></ul><ul><li>Support innovation by creating successful launch campaigns for new products.</li></ul><ul><li>Participate in pricing strategies to meet market and profitability goals.</li></ul><ul><li>Work with the sales team to ensure branding messages are clear and aligned.</li></ul><p><b>Skills and Experience: </b></p><ul><li>Bachelor's degree required (or comparable experience) preferred.</li></ul><ul><li>3+ years Director of Marketing experience preferred.</li></ul><ul><li>Professional demeanor and excellent communication and written skills.</li></ul><ul><li>Proficient in Google Suites and Microsoft Office (Outlook, Word, Excel and PowerPoint).</li></ul><ul><li>Experience with Cannabis marketing is highly preferred.</li></ul><ul><li>Strong brand building foundation is a must.</li></ul><ul><li>Ability to target Cool/Hip/Vibe age group effectively.</li></ul><ul><li>Experience developing packaging for products.</li></ul><ul><li>Demonstrable experience designing and implementing successful marketing campaigns.</li></ul><ul><li>Strong leadership skills. “Hands On” management style.</li></ul><ul><li>Excellent collaboration and communication skills.</li></ul><ul><li>Strong analytical and project management skills. Strategic mindset, with the ability to make difficult decisions. Proven ability to work in a fast-paced environment.</li></ul><ul><li>Strong customer service orientation.</li></ul><ul><li>Able to effectively interface with all levels and departments within the organization.</li></ul><p><i>The ideal candidate must be self-motivated, have a positive attitude, and a strong work ethic. The ideal candidate must also have the following characteristics: </i></p><ul><li>Detail oriented</li></ul><ul><li>Effective at multitasking</li></ul><ul><li>Comfortable in a fast-paced environment</li></ul><ul><li>Highly organized</li></ul><ul><li>Trustworthy, discreet and ethical</li></ul><ul><li>Entrepreneurial mindset</li></ul><ul><li>Interested in cannabis industry</li></ul><p>Job Type: Full-time</p><p>Pay: $60,000.00 - $80,000.00 per year</p><p>Benefits:</p><ul><li>Employee discount</li></ul><p>Schedule:</p><ul><li>10 hour shift</li><li>12 hour shift</li><li>8 hour shift</li><li>Day shift</li><li>Holidays</li><li>Night shift</li><li>Weekends</li></ul><p>Supplemental Pay:</p><ul><li>Tips</li></ul><p>COVID-19 considerations:<br />All employees and customers are required to wear a mask and adhere to a COVID-19 Workplace Policy, common surfaces are sanitized regularly, etc.</p><p>Application Question(s):</p><ul><li>Are you 21+ years of age? (Compliant with State Regulations)</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Cannabis: 1 year (Preferred)</li><li>Director of Marketing: 2 years (Preferred)</li></ul><p>Shift Availability:</p><ul><li>Day Shift (Preferred)</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Growth","name":"Quality Roots, Inc.","logoUrl":"/logos/quality-roots-inc-5cd47df05c21ec7c9cdbdfe767cd94cd.png"},"location":{"country":"United States","address":"Royal Oak, MI 48073","city":"Royal Oak","stateProvince":"MI"},"frontendLink":"/job-posting/quality-roots-inc/marketing-director/f9ad6ee022c027821d3c1e3584dd1ef9","title":"Marketing Director","hash":"f9ad6ee022c027821d3c1e3584dd1ef9","postingUrl":"https://www.indeed.com/job/marketing-director-5d4b8eae84be26b0"},{"postedOn":"10 hours ago","description":"<div><div><div><h2><b>Duties</b></h2><h3><b>Summary</b></h3><div><p>The Specialty Crops Program (SCP) is part of the Agricultural Marketing Service (AMS), U.S. Department of Agriculture (USDA), and is the organization responsible for helping the produce industry market their perishable products in an orderly an efficient manner. In this position, you will serve as an Agricultural Marketing Specialist within the hemp program, responsible for implementing and administering all aspects of the AMS hemp program regulations.</p><br /></div><h3><b>Responsibilities</b></h3><div><ul><li>The duties described are for the full-performance level. At developmental grade levels, assignments will be of more limited scope, performed with less independence and limited complexity.</li><li>The duties may include, but are not limited to:</li><li>Develops, reviews, and implements new and/or revised policies specific to the hemp program.</li><li>Identifies and conceptualizes strategies to improve and/or advance the organization's policy development practices.</li><li>Monitors and stays abreast of the implementation of approved hemp production policies.</li><li>Manages multiple, complex policy projects specific to hemp production.</li><li>Coordinates and supports the application process for hemp production licensing.</li><li>Enforces licensing, record keeping, sampling, testing, and production requirements compliance for hemp.</li><li>Conducts complex analysis of existing and proposed legislation impacting hemp production.</li></ul></div><div><h3><b>Travel Required</b></h3><p>25% or less - You may be expected to travel for this position.</p></div><div><div><h5><b>Supervisory status</b></h5><p>No</p></div><div><h5><b>Promotion Potential</b></h5><p>13</p></div></div></div><ul><li><div><h4><b>Job family (Series)</b></h4><p>1146 Agricultural Marketing</p></div></li></ul><ul><li><p>Requirements</p><div><h2><b>Requirements</b></h2><h3><b>Conditions of Employment</b></h3><ul><li>You must be a US Citizen or US National.</li><li>Males born after 12/31/1959 must be Selective Service registered or exempt.</li><li>Subject to satisfactory adjudication of background investigation and/or fingerprint check.</li><li>Successful completion of one-year probationary period, unless previously served.</li><li>Direct Deposit: Per Public Law 104-134 all Federal employees are required to have federal payments made by direct deposit to their financial institution.</li><li>Successfully pass the E-Verify employment verification check. To learn more about E-Verify, including your rights and responsibilities, visit E-Verify at https://www.e-verify.gov/</li><li>Prior to an official offer, selectee will be required to sign a memorandum of understanding (MOU) acknowledging/accepting that geographic mobility is a condition of employment. Failure to sign the MOU will result in withdrawal of the job offer.</li><li>Valid state driver's license is required at the time of application.</li></ul><div><h3><b>Qualifications</b></h3><div>Applicants must meet all qualifications and eligibility requirements by the closing date of the announcement including time-in-grade restrictions, specialized experience and/or education, as defined below.<br /><br /><b>FOR THE GS-11 LEVEL:</b> Applicants must have one year of specialized experience (equivalent to the GS-9 level) that may have been obtained in the private or public (local, county, state, Federal) sectors which demonstrates:<ul><li>Studying, researching and reporting on specifications, marketing and quality improvements to hemp or other agricultural commodities;</li><li>Assisting on investigations and collecting data related to the hemp(or other agricultural commodities)industry;</li><li>Analyzing, interpreting, and reporting on marking practices for hemp(or other agricultural commodities) products;</li><li>Assisting on audits of program operations to achieve uniformity in the application of inspection and/or certification procedure for hemp or other agricultural commodities;</li><li>Assisting on studies and analyses of hemp products and activities to assess industry problems and concerns pertaining to the marketing of hemp or other agricultural commodities;</li><li>Assisting on workshops and making presentation/lectures regarding hemp or other agricultural commodities;</li><li>Evaluating hemp(or other agricultural commodities) marketing conditions and industry practices and trends;</li></ul>OR<br /><br />Ph.D. or equivalent doctoral degree; or 3 full years of progressively higher level graduate education leading to such a degree; or LL.M., if related such as: Marketing, Agriculture, Horticulture, Agricultural Economics, Agricultural Business or related fields<br /><br />Equivalent combinations of education and experience are qualifying for this grade level.<br />This education must have been successfully completed and obtained from an accredited school, college, or university<br /><br />COMBINATION OF EDUCATION &amp; EXPERIENCE AT THE GS-11 GRADE LEVEL: Applicants may have combinations of successfully completed education and specialized experience to meet total qualification requirements. The total percentages must equal at least 100 percent to qualify for that grade level.<br /><br /><b>FOR THE GS-12 LEVEL:</b> Applicants must have one year of specialized experience (equivalent to the GS-11 level) that may have been obtained in the private or public (local, county, state, Federal) sectors which demonstrates:<ul><li>Studying, researching and reporting on specifications, marketing and quality improvements to hemp;</li><li>Conducting investigations and collecting data related to the hemp industry;</li><li>Analyzing, interpreting, and reporting on marking practices for hemp products;</li><li>Conducting audits of program operations to achieve uniformity in the application of inspection and/or certification procedure for hemp;</li><li>Conducting studies and analyses of hemp products and activities to assess industry problems and concerns pertaining to the marketing of hemp;</li><li>Conducting workshops and making presentation/lectures regarding hemp;</li><li>Evaluating hemp marketing conditions and industry practices and trends;</li><li>Performs work of more than average difficulty, with responsibility for originality and development of guidelines.</li></ul><b>FOR THE GS-13 LEVEL:</b> Applicants must have one year of specialized experience (equivalent to the GS-12 level) that may have been obtained in the private or public (local, county, state, Federal) sectors which demonstrates:<ul><li>Studying, researching and reporting on specifications, marketing and quality improvements to hemp;</li><li>Conducting investigations and collecting data related to the hemp industry;</li><li>Analyzing, interpreting, and reporting on marking practices for hemp products;</li><li>Conducting audits of program operations to achieve uniformity in the application of inspection and/or certification procedure for hemp;</li><li>Conducting studies and analyses of hemp products and activities to assess industry problems and concerns pertaining to the marketing of hemp;</li><li>Conducting workshops and making presentation/lectures regarding hemp;</li><li>Evaluating hemp marketing conditions and industry practices and trends;</li><li>Function in the role of an expert or consultant performing work of more than average difficulty in the area of the hemp industry, with responsibility for originality and development of guidelines, work planning and goal setting as well as program development, execution, and evaluation.</li></ul>There is not an education substitution for the GS-12 and GS-13 grade levels.<br /><br />Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.</div></div><div><h3><b>Education</b></h3><p>Please see above for education qualification requirement information.</p></div><div><h3><b>Additional information</b></h3><p></p><div><ul><li>Career Transition Assistance Plan (CTAP), Reemployment Priority List (RPL), or Interagency Career Transition Assistance Plan (ICTAP): Visit the OPM website for information on how to apply as a CTAP, RPL, or ICTAP eligible. To exercise selection priority for this vacancy, CTAP/RPL/ICTAP candidates must meet the basic eligibility requirements and all selective factors. CTAP/ICTAP candidates must be rated and determined to be well qualified (or above) based on an evaluation of the competencies listed in the How You Will Be Evaluated section. When assessed through a score-based category rating method, CTAP/ICTAP applicants must receive a rating of at least 85 out of a possible 100.</li><li>First time hires to the federal government normally start at the lowest rate of the salary range for the grade selected.</li><li>Travel, transportation, and relocation expenses will not be paid. Any travel, transportation, and relocation expense associated with reporting for duty will be the responsibility of the selected employee.</li><li>This position may be eligible to telework up to four days per week, based upon the duties of the position. This position may also be eligible for flexible work arrangements as determined by agency policy and any applicable collective bargaining agreements.</li><li>Promotion Potential: If you are selected for a position with further promotion potential, you will be placed under a career development plan, and may be non-competitively promoted if you successfully complete the requirements and if recommended by management. However, promotion is neither implied nor guaranteed.</li></ul><br /><p></p></div></div><div><h3><b>How You Will Be Evaluated</b></h3><div><p>You will be evaluated for this job based on how well you meet the qualifications above.</p><p>Applications will be evaluated in accordance with Office of Personnel Management's (OPM) Delegated Examining Procedures and USDA policy using category rating. Applicants who meet basic minimum qualifications will be placed in one of three categories: Best Qualified, Well Qualified, or Qualified. Within these categories, applicants eligible for veteran's preference will receive selection priority over non-veterans. Category placement will be determined based on applicants' quality of experience and the extent they possess the following knowledge, skills, and abilities (KSA) or competencies:<br /></p><ul><li>Agricultural Marketing</li><li>Auditing</li><li>Compliance Inspection</li></ul><br /><br />Your application, including the online Assessment Questionnaire, will be reviewed to determine if you meet (a) minimum qualification requirements and (b) the resume supports the answers provided to the job-specific questions. Your resume must clearly support your responses to all the questions addressing experience and education relevant to this position. Those determined to be in the best qualified category will be referred to the selecting official for consideration.<br /><br />Note: If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score may be adjusted to more accurately reflect your abilities, or you may be found ineligible. Please follow all instructions carefully. Errors or omissions may affect your rating. Providing inaccurate information on Federal documents could be grounds for non-selection or disciplinary action up to including removal from the Federal service.<br /><br />To preview the application questionnaire, please visit: https://apply.usastaffing.gov/ViewQuestionnaire/11105840<br /></div><p></p><div><h3><b>Background checks and security clearance</b></h3><div><div><h5><b>Security clearance</b></h5><p>Not Required</p></div><div><h5><b>Drug test required</b></h5><p>No</p></div></div><div><div><h5><b>Position sensitivity and risk</b></h5><p>Moderate Risk (MR)</p></div><div><h5><b>Trust determination process</b></h5><p>Credentialing, Suitability/Fitness</p></div></div></div></div></div></li></ul><ul><li><p>Required Documents</p><div><h2><b>Required Documents</b></h2><div><p>The following documents are required for your applicant package to be complete. Our office cannot be responsible for incompatible software, your system failure or downtime, etc. Encrypted documents will not be accepted. Failure to submit required, legible documents may result in loss of consideration.</p><ul><li>Resume that includes:1) personal information such as name, address, contact information; 2) education; 3) detailed work experience related to this position as described in the major duties including work schedule, hours worked per week, dates of employment; title, series, grade (if applicable); 4) other qualifications; and 5) supervisors name and phone number for each work period listed and whether or not they may be contacted for reference checks.</li><li>If education is required or you are using education to qualify, you must submit a copy of your college transcripts. An unofficial copy is sufficient with the application if it includes your name and the necessary course information; however, if you are selected, you will be required to submit official transcripts prior to entering on duty. Education must have been successfully obtained from an accredited school, college or university. If you are using education completed in foreign colleges or universities to meet the qualification requirements, you must show that the education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program. For further information, visit the following: Foreign Education Evaluation. All transcripts must be in English or include an English translation.</li><li>If claiming veterans' preference, you must submit a DD214, Certificate of Release from Active Duty, which shows dates of service and discharge under honorable conditions. If currently on active duty you must submit a certification of expected discharge or release from active duty service under honorable conditions within 120 days after the date the certification is submitted. The certification must be on the letterhead of the appropriate military branch and include the dates of military service. Veterans' preference must be verified prior to appointment. Without this documentation, you will not receive veteran's preference and your application will be evaluated based on the material(s) submitted.</li><li>If claiming 10-point veterans' preference you must provide the DD214 or certification requirements (see above bullet), plus the proof of entitlement of this preference as listed on the SF-15 Application for 10-point Veterans' Preference. The SF-15 should be included but is not required. Failure to submit these documents could result in the determination that there is insufficient documentation to support your claim for 10-point preference. For more information on veterans' preference visit FEDSHIREVETS</li><li>Surplus or displaced employees eligible for CTAP, RPL, or ICTAP priority must provide: proof of eligibility (RIF separation notice, notice of proposed removal for declining a transfer of function or directed reassignment to another commuting area, notice of disability annuity termination), SF-50 documenting separation (as applicable), last performance appraisal that is at least fully successful or its equivalent, and your most recent SF-50 noting position, grade level, and duty location with your application per 5 CFR 330.</li><li>Worker's Compensation Separation: Agency certification of inability to place employee AND Notification of Separation OR Separation SF-50.<ul><li>Disability Annuity Termination: Notification from OPM of disability annuity termination AND Separation SF-50 of the last position held. Military Reserve or National Guard Technician Special Disability Retirement Annuity under 5 U.S.C. 8337(h) or 8456: Certification of special disability retirement annuity from a military department or National Guard Bureau AND Separation SF-50 of the last position held.</li></ul></li></ul></div></div></li></ul><p></p><ul><li><p>Benefits</p><div><h2><b>Benefits</b></h2><div><p>A career with the U.S. Government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.</p><p></p><div><p>Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time, or intermittent. Contact the hiring agency for more information on the specific benefits offered.</p></div></div></div></li></ul></div><p></p><br /><div>Help<h3><b>This job is open to</b></h3><ul><li><div><h4><b>Career transition (CTAP, ICTAP, RPL)</b></h4><p>Federal employees who meet the definition of a \"surplus\" or \"displaced\" employee.</p></div></li><li><div><h4><b>The public</b></h4><p>U.S. citizens, nationals or those who owe allegiance to the U.S.</p></div></li></ul></div></div>","company":{"companyType":"Government","name":"US Department of Agriculture","logoUrl":"/logos/us-department-of-agriculture-126d050a30fd24181d8bd8b3faa1cfbd.jpeg"},"location":{"country":"United States","address":"Washington, DC","stateProvince":"WA"},"frontendLink":"/job-posting/us-department-of-agriculture/agricultural-marketing-specialistgeneral/3319f4c95091ef32106665404ad9510a","title":"Agricultural Marketing Specialist(General)","hash":"3319f4c95091ef32106665404ad9510a","postingUrl":"https://www.indeed.com/job/agricultural-marketing-specialistgeneral-d25e7cc10f2a9670"},{"employmentType":"Full-time","postedOn":"3 days ago","description":"<div><p><b>Position: </b> <b>Director of Marketing - Cannabis </b></p><p>Come work for Dreamfields Brands! We are the Desert Hot Springs, California based cannabis team who makes <b>the #1 pre-roll in California <i>- Jeeters!</i> </b>We are growing extremely fast and need to immediately hire a <b>Director of Marketing</b> to help strategically promote our products and the cannabis lifestyle. Come grow your career with us long term!</p><p>We are looking for a highly motivated and creative <b>Director of Marketing</b> who is interested in joining a fast-paced environment in a growing, yet established and stable cannabis company with an exciting start-up culture. This position will be based in Desert Hot Springs, CA and will report to our Chief Marketing Officer and CEO.</p><p><b>Job Duties: </b></p><ul><li>Implement, and manage cohesive marketing initiatives to help drive awareness and consideration of the brand in California and additional new State markets as we grow.</li><li>Maintain clear concise messaging and brand standards across all business platforms and corporate entities.</li><li>Take responsibility for annual marketing plan, budgets, strategy and field marketing team.</li><li>Drive the implementation of strategic marketing campaigns that meet business objectives and drive consumer habits.</li><li>Build relationships within active markets to maximize our brand reach inside and outside the cannabis industry.</li><li>Direct and support market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports.</li><li>Learn and maintain brand standards and ensure compliance across all marketing and communications channels.</li><li>Lead, mentor, and hire an engaged and enthusiastic Field Marketing Team (Brand Ambassadors) around the Company’s strategic vision and goals.</li></ul><ul><li>Plan, direct, and coordinate marketing efforts and Field Marketing team KPI's.</li><li>Create product awareness with existing and new patients by coordinating daily PAD's and trainings with company brand ambassadors and brand educator.</li><li>Work closely with sales department to develop promotional strategies to maximize profits and market share while ensuring consumer satisfaction.</li><li>Understand and develop annual marketing budgets and finances, including expenditures, research and development appropriations, return-on-investment, and profit loss projections.</li><li>Build brand awareness and positioning while facilitating actionable and legal in person cannabis events such as PAD’s, trade shows, golf events and other activations with client dispensaries and other strategic partners.</li><li>Attend and participate in company conferences, trade shows, and major events while promoting our brands.</li><li>Develop and manage all advertising campaigns across all platforms including the company’s social media marketing strategy, SEO, website, and content marketing on all platforms.</li><li>Align the company around the brand's direction and help develop industry partnerships and collaboration efforts.</li><li>Collaborate with Dreamfields business leaders to clearly define and establish marketing-specific metrics that have a direct impact on company revenue goals</li><li>Understand cannabis market trends in order to lead market research efforts and promotional campaigns.</li><li>Work closely with company and sales leadership teams to develop and create any strategic selling tools or graphic support materials.</li><li>Develop all social media, email and paid advertising campaigns that deliver consistent messaging.</li><li>Partner with key customers and company's strategic partners to develop and distribute content that provides awareness and validation of products.</li></ul><ul><li>Ability to work on multiple content formats (print, packaging, video, digital/web, social)</li></ul><ul><li>Direct and develop all content needs for the organization both internally and externally</li><li>Oversee marketing strategy in new territories as we experience rapid growth through national expansion</li><li>This is a hands-on role and candidate should expect to help in the day-to-day marketing and other projects.</li><li>This is a fast paced work environment in a rapidly growing company, within a new and constantly changing industry. We need someone who can quickly adapt to change, and who keeps up with industry trends and happenings. Someone who is a compassionate and communicative leader with experience successfully hiring and managing a team. A person with track records of success in both marketing and management and who has a passion for what they do.</li></ul><p><b>Required Background and Related Experience: </b></p><ul><li><b>Education: </b> Bachelor s degree in marketing, Communications, or related field strongly preferred.</li><li><b>Experience: </b> Ideally 3- 5+ years in cannabis marketing, advertising, promotions, or related consumer goods field with a proven track record of success.</li><li>3+ or more years’ experience in evaluating, implementing, and analyzing effective media plans.</li><li>3+ years in a marketing leadership role within the cannabis or consumer goods industry.</li><li>Proven ability to develop brand and marketing strategies and communicate recommendations to executives.</li><li>Experience in identifying target audiences and devising effective campaigns.</li><li>Excellent understanding of the full marketing mix.</li><li>Strong analytical skills partnered with a goal-driven and creative mind.</li><li>Outstanding communications and leadership skills.</li><li>Understanding of Cannabis Industry and trends strongly preferred but not mandatory.</li><li>Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.</li><li>Proven ability to organize and manage cross-functional projects and teams with several key stakeholders</li><li>Results-oriented professional with a strong sense of urgency and ability to manage numerous projects at one time.</li><li>A creative eye and good ear for spotting new cannabis product and consumer trends.</li><li>Must demonstrate entrepreneurial aptitude and be solution focused.</li><li>Strategic thinker/visionary, entrepreneurial, innovative, and pragmatic</li><li>Excellent communication skills in written and verbal form</li><li>Must have knowledge with MS Office Suite or Google Suite, Adobe Photoshop or other graphics software.</li><li>Partner with the internal teams to provide an exceptional and memorable customer experience.</li><li>15% travel may be required.</li><li><b>MUST BE AGE 21 and OVER!</b> ·</li><li><b>Reliable Transportation and Current Driver's License required</b> ·</li><li><b>A Livescan</b> (A background check using your fingerprints) <b>will be required. </b></li></ul><p>Job Type: Full-time</p><p>Pay: $70,000.00 - $100,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Referral program</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Day shift</li><li>Monday to Friday</li><li>Weekends</li></ul><p>COVID-19 considerations:<br />All customers, candidates, employees and visitors are required to wear a mask while on site at the company.</p><p>Ability to Commute/Relocate:</p><ul><li>Desert Hot Springs, CA (Required)</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Marketing: 2 years (Required)</li><li>Management: 2 years (Required)</li><li>cannabis: 1 year (Preferred)</li><li>Consumer Goods: 2 years (Preferred)</li><li>Event marketing: 2 years (Required)</li><li>Product positioning: 1 year (Required)</li></ul><p>License/Certification:</p><ul><li>CA Driver's License (Required)</li></ul><p>Willingness To Travel:</p><ul><li>25% (Preferred)</li></ul><p>Work Location:</p><ul><li>Multiple locations</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"name":"Dreamfields Brands Inc"},"location":{"country":"United States","address":"Desert Hot Springs, CA","city":"Desert Hot Springs","stateProvince":"CA"},"frontendLink":"/job-posting/dreamfields-brands-inc/director-of-marketing/5f5ab7b2656efd793d1e19766b51f547","title":"Director of Marketing","hash":"5f5ab7b2656efd793d1e19766b51f547","postingUrl":"https://www.indeed.com/job/director-of-marketing-00938d5c89940671"},{"employmentType":"Full-time, Permanent","postedOn":"3 days ago","description":"<div><p><b>OVERVIEW</b></p><p>Miss Jones is looking for an experienced, energetic and highly motivated creative marketer with a passion for developing brand affinity and customer loyalty in the retail industry. The successful candidate must be data-driven and analytical with the ability to adapt to a fast-paced, rapidly changing environment. Key components of this position include developing and executing strategic events and campaigns that drive traffic and sales, collaborating with partners and members of the team to creatively solve problems, staying ahead of industry and consumer trends, and managing the day-to-day marketing initiatives and executing across all channels. The candidate must have a love of brand creation and development.</p><p><b>KEY RESPONSIBILITIES: </b></p><p><i>General</i></p><ul><li>Lead the strategic direction and development of the brand</li><li>Lead the development of the annual marketing calendar</li><li>Meet marketing and sales financial objectives by forecasting requirements, preparing annual budgets, scheduling expenditures, and supporting in overall profit and loss management</li><li>Manage and coordinate the day-to-day execution of all marketing initiatives and activities from conception to launch, including creating campaign briefs detailing approach, KPIs, logistics, target audiences, asset development, and overall communication</li><li>Create thorough post-campaign analysis and evaluation to identify opportunities to improve future programs and effectiveness including ROI, net sales, and profit margin</li><li>Report on campaigns and initiatives and adjust strategy according to analytical findings</li><li>Ensure all communication is aligned with brand strategy, consistent in terms of style, quality and voice, and optimized for search and user experience</li><li>Create a strong CRM strategy and calendar including email automation, consumer journey, and mobile app push notifications</li><li>Develop strategy, tools and processes to track and measure customer retention, leveraging insights, analytics, and segmentation to increase retention targets</li><li>Oversee the website and ecommerce platform</li><li>Identify and implement partnerships with suppliers and industry leaders to build coordinated marketing events and promotions</li><li>Manage all PR endeavours through liaising with external agencies on marketing initiatives and events that encourage editorial awareness and coverage across print and digital media channels</li><li>Oversee key agency relationships; including media buying, public relations, consumer experience to ensure excellence in execution and meaningful ROI</li><li>Work collaboratively with other departments to identify key opportunities and areas for improvement relating to customer retention, events and promotions, brand partnerships, and profitability</li><li>Sustain rapport with store locations and management by organising regular meetings, exploring specific needs, anticipating new opportunities, ensuring end-to-end communication</li><li>Ensure brand alignment and consistency in all marketing initiatives and content to continually build strong Brand Equity</li><li>Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development</li><li>Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations</li><li>Understand and comply with regulatory mandates in the cannabis industry</li></ul><p><b>SKILLS &amp; QUALIFICATIONS: </b></p><ul><li>Bachelor’s degree in Marketing, Business or related field required</li><li>5 - 7 years work-related experience in a senior marketing role in the field of retail, tobacco, or hospitality</li><li>Customer-centric mindset supported by a solid business acumen and strategic business sense</li><li>Creative and innovative written and verbal skills</li><li>Proficient across digital and social platforms</li><li>Professional understanding of brand maintenance, graphic design, typography and Adobe Creative Cloud</li><li>Event planning &amp; management experience</li><li>Thrives in an extremely fast-paced environment with the ability to adapt to change</li><li>Ability to identify changing priorities and shift focus easily</li><li>Extremely organized</li><li>Ability to build and maintain strong business relationships with stakeholders</li><li>High achievement motivation - results oriented</li><li>Strong analytical, problem solving, and multitasking skills, and the ability to apply consistent attention to needs of the business</li><li>Well developed problem solving and decision making capabilities</li><li>Must be well-versed in the event landscape, pop culture, and current events that are relevant to our client demographic</li></ul><p><b>NOTE: </b>Security clearance will be requested for this position. Candidate must be able to pass a criminal record check.</p><p>Job Types: Full-time, Permanent</p><p>Salary: $70,000.00-$80,000.00 per year</p><p>Benefits:</p><ul><li>Company events</li><li>Dental care</li><li>Discounted or free food</li><li>Extended health care</li><li>Store discount</li><li>Vision care</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li><li>Weekends</li></ul><p>Education:</p><ul><li>Bachelor's Degree (required)</li></ul><p>Experience:</p><ul><li>Marketing: 5 years (required)</li></ul><p>Work remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Startup","name":"Miss Jones","logoUrl":"/logos/miss-jones-d38dcef1b3a59dfd7af444e38d27122d.png"},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/miss-jones/director-of-marketing/329ca9ea06b6a8b23d6a08249a94dad3","title":"Director of Marketing","hash":"329ca9ea06b6a8b23d6a08249a94dad3","postingUrl":"https://ca.indeed.com/job/director-of-marketing-c31b6423c6451102"},{"employmentType":"Full-time","postedOn":"4 days ago","description":"<div><p>Director of MarketingAre you an experienced, passionate marketer with an understanding of the cannabis industry? We’ve got an amazing opportunity for a marketing director to join a company with more than 22 years of cannabis industry experience.If you want to join a team that values the power of marketing to create dynamic disruptions in an emerging industry… If you believe in our mission to make cannabis an acceptable and every day part of healing humanity… And you want to enjoy the excitement of working in cannabis withOUT the stresses of a startup…Then our Marketing Director role might just be your ideal career move.Before you apply, take a second to get to know us.About Advanced NutrientsAdvanced Nutrients is the world’s leading provider of cannabis nutrients, helping growers in 107 countries unlock the true genetic potential of their plants and deliver superior end products to their markets. Founded by veteran grower and esteemed entrepreneur Michael ‘BigMike’ Straumietis Advanced Nutrients is responsible for more industry innovations than any other cannabis company on the planet…And we’re just getting started.Meet Your New Day to DayAs our new Marketing Director, you’ll get to:Direct and implement advertising and promotional activities.Create, manage and administer the Marketing Calendar for all Advanced Family Brands. (Yes, we do more than just nutrients)Analyze target market information to identify and recommend effective marketing approaches.Identify new market segments that will benefit from our products.Prepare effective advertising campaigns based on market research.Work cross-departmentally to ensure the compliance of all marketing material.Maintain knowledge of emerging products and services.Collaborate with senior executives to develop growth plans for the organization.Forecast, draft, implement, and oversee the departments operating budget.Recruit, interview, hire, and train supervisory and management staff in the department.Oversee the daily workflow of the department.Provide constructive and timely performance evaluations.Here are some of our non-negotiables…You could be the right fit for our marketing director role if you’ve got…A Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.At least seven years of experience in marketing and long-range planning required.A solid grasp of agriculture/fertilizer compliance. Excellent verbal and written communication skills.Thorough understanding of market developments, marketing strategies, and best practices.Excellent interpersonal and customer service skills, and the ability to turn consumer analysis into creative storytelling.Excellent organizational skills and attention to detail, and the ability to oversee the productivity of numerous brands and campaigns at once.Strong analytical and problem-solving skills, with a solution-oriented mindset.Proven supervisory and leadership skills, especially in managing a creative workforce.A relentless curiosity about cannabis growing and cannabis science.A demonstrated ability to work cross-departmentally to gather key information in creating campaigns and managing workflows.Proficient with Microsoft Office Suite, Google Suite, Adobe Creative Suite or related software.But the most eye-catching candidates will have…Knowledge of cannabis growing (or experience with their own grow)A demonstrated ability to effectively lead teams during mass expansion.A proven track record of learning new scientific concepts – FASTThink you meet the requirements… And then some? Apply nowPowered by JazzHRKVAAEva4k5</p></div>","company":{"website":"advancednutrients.com","companyType":"Private/Established","name":"Advanced Nutrients Ltd.","logoUrl":"/logos/advanced-nutrients-d4f5ae7340460dee4105474cbb9651f2.png"},"location":{"country":"Canada","address":"Abbotsford, BC (+1 other)","city":"Abbotsford","stateProvince":"BC"},"frontendLink":"/job-posting/advanced-nutrients-ltd/director-of-marketing/c013583e0db9daec2f77f5ceeb2a895c","title":"Director of Marketing","hash":"c013583e0db9daec2f77f5ceeb2a895c","postingUrl":"https://us.trabajo.org/job-640-20210502-d5ca760108933c359332ead008d7e8cd"},{"employmentType":"Full-time","postedOn":"11 hours ago","description":"<div><p>Resume insightsHere’s how your resume aligns with the job description</p><p>Experience &amp; Skills</p><ul><li>Google Analytics</li><li>Marketing</li><li>Digital marketing</li><li>WordPress</li></ul><p>Education &amp; Certificates</p><ul><li>Bachelor's degree</li></ul><p><b>Job details</b></p><p>Job Type<br />Full-time</p><p>Number of hires for this role<br />1</p><p>Qualifications<br />*</p><ul><li>Bachelor's (Preferred)</li></ul><ul><li>Digital Marketing: 5 years (Preferred)</li></ul><ul><li>Marketing: 5 years (Preferred)</li></ul><ul><li>WordPress: 5 years (Preferred)</li></ul><ul><li>Social Media Marketing: 5 years (Preferred)</li></ul><p>Full Job Description</p><p><b>Nirvana Center</b></p><p><b>Digital Marketing Manager</b></p><p><b>Center Line, MI</b></p><p>Michigan’s leading vertically integrated cannabis company, Nirvana Center, operates a cultivation facility in Center Line, Michigan, produces branded goods for the wholesale market, and operates several retail dispensaries.</p><p>The ideal candidate will assist the marketing team across multiple digital platforms for multiple brands and will be based out of our Center Line, MI headquarters.</p><p><b>Responsibilities</b></p><p>· Report to Chief Brand Officer, Operations Manager</p><p>· Build, schedule and manage digital marketing campaigns</p><p>· Administer digital marketing campaigns including email, text messaging, rewards, WordPress ,e-commerce, cannabis marketing platforms</p><p>· Create social media strategy and content; increase consumer engagement across multiple brand pages following cannabis marketing regulations</p><p>· Plan and develop comprehensive paid media strategies to drive new user acquisition following cannabis marketing regulations</p><p>· Work with the marketing and graphic design team to ensure successful product launches and special promotions across digital channels following cannabis marketing regulations</p><p>· Coordinate website optimization and updates on Wordpress platform</p><p>· Develop quality assurance checkpoints to ensure content, messaging and key digital information are accurate</p><p>· Register company on relevant online directories</p><p>· Develop templates to report KPI’s and ROI’s of all of digital marketing campaigns</p><p><b>Requirements</b></p><p>· 3+ years of experience in a Digital Marketing role</p><p>· Ability to track and report on KPIs</p><p>· Strong understanding of Google Analytics</p><p>· Strong understanding of paid social, programmatic + display advertising</p><p>· Experience working for a cannabis company preferred</p><p>· In State Travel</p><p>· Must be able to sit, stand, kneel, walk, bend and carry items greater than 25 lbs.</p><p><b>Skills</b></p><p>· Adobe Creative Suite</p><p>· Photoshop</p><p>· Wordpress</p><p>.SMS marketing</p><p>.Email Marketing</p><p>Job Type: Full-time</p><p>Schedule:</p><ul><li>8 hour shift</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Digital Marketing: 5 years (Preferred)</li><li>Marketing: 5 years (Preferred)</li><li>Wordpress: 5 years (Preferred)</li><li>Social Media Marketing: 5 years (Preferred)</li></ul><p>Job Type: Full-time</p><p>Pay: From $35,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>COVID-19 considerations:<br />masks, curb-side, constant disinfection of the facility, temperature checks</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Digital Marketing: 5 years (Preferred)</li><li>Marketing: 5 years (Preferred)</li></ul><p>Work Location:</p><ul><li>Multiple locations</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Public/Established","name":"Nirvana Center - Center Line, Michigan","logoUrl":"/logos/nirvana-center-dispensaries-4d559d7c1b31efb6003ce72cee1a6649.png"},"location":{"country":"United States","address":"Center Line, MI","city":"Center Line","stateProvince":"MI"},"frontendLink":"/job-posting/nirvana-center-center-line-michigan/digital-marketing-manager/5b88a67bbaedf0cbe1c30bc9e8729dca","title":"Digital Marketing Manager","hash":"5b88a67bbaedf0cbe1c30bc9e8729dca","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-a9b9d84fd42c19ba"},{"employmentType":"Full-time","postedOn":"1 day ago","description":"<div><p>We're looking for a Director of E-Commerce. The position can be remote, and can be part or full-time.</p><p>Direct inquiries to [email protected]</p></div>","company":{"name":"Relevium Co CBD"},"location":{"country":"United States","address":"Chicago, IL, USA","city":"Chicago","stateProvince":"IL"},"frontendLink":"/job-posting/relevium-co-cbd/director-of-ecommerce/7f3dc89c22ce6a8a8e1af7f39ef067a8","title":"Director Of Ecommerce","hash":"7f3dc89c22ce6a8a8e1af7f39ef067a8","postingUrl":"https://www.linkedin.com/jobs/view/director-of-ecommerce-at-relevium-co-cbd-2532953343"},{"employmentType":"Full-time, Part-time","postedOn":"11 hours ago","description":"<div><p><b>Digital Marketing &amp; Social Media Manager </b></p><p><b>Summary</b></p><p>Our growing business requires a Marketing Content Manager to increase our web and social media presence, as well as creating Marketing Campaigns to promote the company brand to target audiences. Our growing and demanding Oregon market is among the most competitive and unique in the cannabis industry. The successful candidate will be responsible for understanding what is needed to increase market share, find unique creative ways in expanding our web &amp; social media presence, and managing/ contributing to the overall strategic marketing process of the organization. We are seeking a hands-on individual who not only has the skill sets described, but is ready to jump-in with marketing initiatives, campaign calendars, social media insights, great photography acumen, and other creative ways to be a key player with the Leadership Team.</p><p><b>Essential Functions</b></p><ul><li>Accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales, and customer retention</li><li>Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost</li><li>This role requires a brand publisher mindset; to create the content our audience is looking for and to then optimize those processes</li><li>Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement, and development of editorial governance so content is consistent with our brand voice, style, and tone</li><li>Editorial calendar and organization workflows must be developed and managed</li><li>Management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why</li><li>Measurement and optimization of the programs used will be required on a regular and ongoing basis</li><li>Management of all creative resources including designers, writers, and other agency personnel</li><li>Integration of content programs with brand campaigns to drive brand to demand</li><li>Executive presentations on the program approaches and results will be required</li></ul><p><b>Requirements</b></p><ul><li>BA/BS or equivalent working experience</li><li>Experience creating content for the web, growing a social audience, and marketing campaigns</li><li>Editorial mindset that seeks to understand what audiences consume and how to create it</li><li>Ability to analyze and present content and social performance</li><li>Strong creative content capabilities</li><li>Knowledge of the cannabis industry, related practices, and current products on the market are a plus</li><li>Experience with WordPress, Google analytics, SlideShare, Hootsuite, Adobe, Lightroom, and the top social channels</li><li>Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales</li></ul><p>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions</p><p><b>Work Environment</b></p><p>This job operates in and office environment and on the road as needed. This role requires a reliable vehicle and valid drivers license. We are not accepting remote applicants at this time, and require the ideal candidate be local to the state of Oregon.</p><p><b>Physical Demands</b></p><p>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.</p><p><b>Position Type and Expected Hours of Work</b></p><p>This is a full-time or part-time position. Though the typical schedule will be Monday through Friday 9:00am - 5:00pm, work hours may extend anytime between Monday through Sunday, 6:00 a.m. to 11:00 p.m when needed. Occasional evenings and weekend work may be required as job duties demand.</p><p> </p><p><b>Compensation</b></p><p>This role pays a base salary of $65,000 - $70,000</p><p><b>ADDITIONAL INFORMATION: </b></p><p>All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.</p><p>Job Types: Full-time, Part-time</p><p>Pay: $65,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Retirement plan</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Social Media Management: 3 years (Preferred)</li><li>Marketing: 3 years (Preferred)</li></ul><p>Work Location:</p><ul><li>Multiple locations</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Growth","name":"Mr. Nice Guy","logoUrl":"/logos/mr-nice-guy-3c361f940afb630d9c2ee2a9150a35f1.png"},"location":{"country":"United States","address":"Portland, OR 97223","city":"Portland","stateProvince":"OR"},"frontendLink":"/job-posting/mr-nice-guy/digital-marketing-and-amp-social-media-manager/a03993f271465cec78d4ec29a8968066","title":"Digital Marketing &amp; Social Media Manager","hash":"a03993f271465cec78d4ec29a8968066","postingUrl":"https://www.indeed.com/job/digital-marketing-social-media-manager-bb3835eee1165e2c"},{"employmentType":"Full-time","postedOn":"6 days ago","description":"<div><p><b>Job brief</b></p><p>If your skills in digital marketing are only matched by your love for what you do, we’d like the chance to make you part of our team. We maintain a network of sites all within the cannabis niche and are looking for someone that is passionate about driving results and generating growth through digital and virtual channels of each of our brands while still maintaining the individual voice of each.</p><p>You will be responsible for setting goals, developing campaigns, managing and reporting on all of it. You should be able to make strong, informed decisions about campaign structure, optimization, and scale while focusing on improving our digital customer experience.</p><p>An ideal candidate will be familiar with the various components of a digital marketing campaign (e.g., native content, display, search engine marketing, web development, social media management) and understand how each component contributes to a comprehensive marketing strategy.</p><p><b>Responsibilities</b></p><ul><li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</li></ul><ul><li>Design, build and maintain our social media presence</li></ul><ul><li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li></ul><ul><li>Identify trends and insights, and optimize spend and performance based on the insights</li></ul><ul><li>Brainstorm new and creative growth strategies</li></ul><ul><li>Plan, execute, and measure experiments and conversion tests</li></ul><ul><li>Collaborate with internal teams to create landing pages and optimize user experience</li></ul><ul><li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li></ul><ul><li>Instrument conversion points and optimize user funnels</li></ul><ul><li>Collaborate with agencies and other vendor partners</li></ul><ul><li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li></ul><p><b>Requirements</b></p><ul><li>Proven working experience in digital marketing</li></ul><ul><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li></ul><ul><li>Experience in optimizing landing pages and user funnels</li></ul><ul><li>Solid knowledge of website analytics tools</li></ul><ul><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li></ul><ul><li>Strong analytical skills and data-driven thinking</li></ul><ul><li>Up-to-date with the latest trends and best practices in online marketing and measurement</li></ul><p><b>To Apply</b></p><p>Submit your resume along with salary requirements. Be sure to include a cover letter with some examples of your prior work experience.</p><p>Job Type: Full-time</p><p>Pay: From $50,000.00 per year</p><p>Benefits:</p><ul><li>Health insurance</li><li>Paid time off</li></ul><p>Schedule:</p><ul><li>8 hour shift</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>Temporarily due to COVID-19</li></ul></div>","company":{"companyType":"Private/Growth","name":"Green Scene Marketing","logoUrl":"/logos/green-scene-marketing-3b571a6bb98bbfc5aef43051f86e257e.jpeg"},"location":{"country":"United States","address":"Phoenix, AZ 85034","city":"Phoenix","stateProvince":"AZ"},"frontendLink":"/job-posting/green-scene-marketing/digital-marketing-manager/70dc51f59de98ae6a0efd50595f2bc38","title":"Digital Marketing Manager","hash":"70dc51f59de98ae6a0efd50595f2bc38","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-40d416d9a0f5b34f"},{"employmentType":"Full-time","postedOn":"2 days ago","description":"<div><p><b>Summary:</b></p><p>- The Associate Trade Marketing Manager, Starseed &amp; Marys Medicinal will lead the execution of tactical initiatives at a national scale to support WeedMD’s medical brands (Starseed &amp; Mary's Medicinal). As the Associate Trade Marketing Manager, you are responsible for supporting the Senior Marketing Manager in all brand building, trade, shopper and e-comm marketing efforts, including but not exclusive to designing, building, and managing the deployment of retail and clinic marketing tools &amp; promotions in compliance with applicable regulations and in accordance with WeedMD’s brand guidelines.</p><p><b>Job Duties:</b></p><p>-Contribute on an ongoing basis to the execution and development of all brand strategies</p><p>-Coordinate all retail co-promotion tactics ensuring timely execution, through cross-functional collaboration &amp; communication.</p><p>- Support the development of shopper marketing strategy for Marys Medicinal nationally to meet and</p><p>exceed business goals.</p><p>- Lead the deployment of tactics related to patient acquisition and retention with Starseed.</p><p>- Support the briefing, development and project management of relevant marketing materials, merch and rep selling tools.</p><p>- Oversee the deployment of in-store co-promo shipments.</p><p>- Lead Sage inputs to manage vendor quotes, PO creation and payments in accordance to brand budgets.</p><p>- Brief and project manage the IT/Dev team across all website updates/rehauls.</p><p>- Budget tracking for marketing activities, including monthly reconciliations</p><p><b>Requirements:</b></p><p>- Post-secondary education (college or university) in Marketing, Advertising, Business or other related field.</p><p>- Minimum 1 year marketing experience in CPG, experience in the cannabis industry considered an asset.</p><p>- Minimum 1 year of experience in an Assistant and/or Associate Marketing Role in CPG industry (Pharma, Bev-Alc, Tobacco, Cannabis, preferred)</p><p>- Travel Required</p><p>- Valid Drivers License Required</p><p>- Excellent understanding and familiarity with brand-building and brand management</p><p>- Proven track record in creating and executing successful marketing programs.</p><p>- Superior communication skills are required (verbal, written and comprehension)</p><p>- Demonstrated ability to be creative and innovative</p><p>- Highly effective project management, managing a budget, multi-tasking, and time management skills to meet deadlines</p><p>- Passionate about retail and wants bring marketing experiences to life in store</p><p>- Collaborative and can partner with cross-functional teams of peers and external partners</p><p>- Results-oriented and self-motivated Enthusiastic about joining a fun, dynamic team</p><p>- Experience with Adobe &amp; Microsoft Suite is preferred</p></div>","company":{"website":"weedmd.com","companyType":"Public/Established","name":"WeedMD","logoUrl":"/logos/weedmd-0b8f6246bde17944a32624bc1cfea52d.jpeg"},"location":{"country":"Canada","address":"Caledonia, ON","city":"Caledonia","stateProvince":"ON"},"frontendLink":"/job-posting/weedmd/trade-marketing-manager/640fba24341daeb190a7019025ed2e6d","title":"Trade Marketing Manager","hash":"640fba24341daeb190a7019025ed2e6d","postingUrl":"https://ca.linkedin.com/jobs/view/trade-marketing-manager-at-weedmd-2531920960"},{"employmentType":"Full-time","postedOn":"8 days ago","description":"<div><p>Quick Apply Full-time 1 hour ago Full Job Description Core Duties: THE PASS is an emerging adult-use recreational cannabis business led by experienced entrepreneurs from the spirits, cannabis and marketing industries. We are located in the Berkshires of Western Massachusetts' southernmost town of Sheffield and are seeking a full-time Marketing Director to lead the day-to-day strategic marketing and communications operations for our regulated, cannabis campus, which includes cultivation, extraction, retail and wholesale components in multiple locations. The role of the Marketing Director is to build brand awareness, visibility, perception, followers, subscribers and engagement. The person in this hands-on position will oversee, plan, direct and manage the company's paid, earned and owned media strategy to attract and convert target audiences, connect with consumers, drive purchase intent and build long-term consumer, third-party vendor and wholesale partner relationships. The Marketing Director is a key position that manages both people and process and will be responsible for building communication channels among multiple departments, wholesale partners and third-party vendors. Principal Responsibilities: The Marketing Directors' duties shall include, but not be limited to, the following: Provide strategy and direction to the overall company to support consumer, wholesale, third-party and B2B growth Oversight of the annual marketing budget -- prepare and monitor marketing budget on a quarterly and annual basis and allocate funds wisely; develop budgets to include R&amp;D appropriations, expenditures and P&amp;L projections As principal brand manager, monitor and build The Pass brand and style guide; ensure all content, communications, materials, merchandise, signage and packaging visually and accurately represent and clearly communicate corporate strategy Develop and manage evolving corporate voice and communications - consumer, B2B, wholesale, investor, internal departments Create and maintain clear channels of communication within Pass departments to support and connect marketing tactics to retail, wholesale, cultivation, production and overall operations Build strategic relationships and partner with key industry players, agencies and vendors Oversee third-party vendor/product partner reciprocal marketing strategy and content Direct and manage marketing team (marketing manager, content providers, social media engagement and outside vendors including web developer, graphic designer, public relations) Direct and supervise public relations communications strategy and media training for staff Direct and oversee sponsorship of regional events, planning of in-house special events and cannabis consumer educational initiatives Direct company position in the competitive marketplace, identify target audiences and develop new channels; analyze consumer behavior and adjust campaigns accordingly Champion ongoing data collection and analysis - website, enews, social, retail, wholesale Measure and report on marketing campaign performance, gain insight and assess against goals through oversight, analysis and recommendations of ongoing data collection to support strategy -- social media and subscriber growth, Loyalty Program, survey reporting, digital marketing results, Google Analytics and SEO, product sales With support from the marketing team, deploy successful marketing campaigns and own implementation of valuable and engaging content from ideation to execution; oversee channels and approve marketing materials (website, digital marketing, enews, rack cards, social media) through paid, earned and owned media Oversee and test experimentation of a variety of organic and paid acquisition channels including content creation and curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis The above job description in no way states or implies these duties are the only duties performed by this employee. The incumbent is expected to perform other related duties necessary for the effective operation of the Company. Berkshire Welco reserves the right to change or alter any of the above duties and responsibilities according to the operational needs of the Company. Essential Work Experience and Qualifications: A BA/BS in a related field Due to regulations, candidate must be at least 21 years of age Excellent written and verbal communication skills Prior experience building and managing a team of people (preferably in the marketing industry) A track record of success and motivated by accomplishment Entrepreneurial spirit and strong work ethic with strong organizational and execution skills Effective at time management, detail-oriented, highly organized Ability to juggle multiple priorities and maintain composure under pressure Creative, honest, reliable and professional Research and data organization skills Solid understanding of the latest marketing trends and techniques Knowledge of social media content development and engagement Knowledge and understanding of cannabis products preferred Physical Requirements / Work Environment: Prolonged periods of sitting at a desk and working on a computer About Berkshire Welco: Berkshire Welco d/b/a The Pass, welcomes individuals of every race, color, orientation, age, gender, origin, veteran status, and those harmed from directly and indirectly by prior cannabis prohibition. We hire smart, talented workers from all walks of life and all experience levels for our vertically integrated MA cannabis business. We embrace LGBTQ+, Minorities, Women &amp; Veterans and other equity applicants throughout our community. Welco intends to be a company where employees bring their individual identities, differences, and talents together to work as a team, across all our locations and operations. In short: we don't want biases or stereotypes holding either us or you back. Welco is committed to providing access, equal opportunity and reasonable accommodation for qualified individuals with disabilities in all areas of its work and operations. If reasonable accommodation is needed to participate in the job application or interview process, please contact: Human Resources. Job Type: Full-time Pay: From $60,000.00 per year Benefits: Dental insurance Disability insurance Employee discount Health insurance Life insurance Paid time off Vision insurance Schedule: Monday to Friday Education: Bachelor's (Preferred) Experience: Marketing: 2 years (Preferred) Work Location: One location Company's website: www.thepass.co Benefit Conditions: Waiting period may apply Only full-time employees eligible Work Remotely: No COVID-19 Precaution(s): Remote interview process Sanitizing, disinfecting, or cleaning procedures in place Quick Apply</p></div>","company":{"website":"thepass.co","name":"Berkshire Welco, LLC"},"location":{"country":"United States","address":"Great Barrington, MA","city":"Great Barrington","stateProvince":"MA"},"frontendLink":"/job-posting/berkshire-welco-llc/marketing-director/6f95d1a5c73f17d7855a0b5bf8f1e17d","title":"Marketing Director","hash":"6f95d1a5c73f17d7855a0b5bf8f1e17d","postingUrl":"https://greatbarrington-ma.geebo.com/jobs-online/view/id/850456042-marketing-director-/"},{"employmentType":"Full-time","postedOn":"7 days ago","description":"<div><p>Job Title: Director of Marketing Department: MarketingReport To: VP of Marketing Job Summary This critical role will effectively blend creative, high-level strategy development and orchestrate tactical execution. The goals of the Director of Marketing are to define/refine the MCR brand, create sweeping brand awareness, inspire and support sales funnel movement, and effectively lead MCR Labs' community-centric marketing team. Do you want to make a big impact in a cutting-edge company and industry? Are you a marketing visionary who isn’t afraid to get their hands dirty? If so, you may be exactly who we are looking for as our Director of Marketing. Must have Cannabis industry experience.Since 2013 MCR Labs has been your partner in cannabis science. Our team is made up of researchers, chemists, and pharmaceutical scientists, but we’re also enthusiasts, connoisseurs, and members of the cannabis community. We support the community by providing anyone interested in or passionate about cannabis with access to analytical product testing as well as information to help guide their cultivation, consumption, or enjoyment of marijuana, hemp, and cannabis-derived products.As the first independent cannabis testing laboratory to be certified by the state of Massachusetts, we are proud to offer analytical testing and R&amp;D services to MMJ and adult-use cannabis providers, patients, doctors, caregivers, or anyone crafting their own cannabis products. Our methods are ISO/IEC 17025:2017accredited, and we employ proven analytical practices developed in the pharmaceutical industry. Duties and Responsibilities Cannabis Industry experience is a must-have.Plan, develop and execute strategic marketing initiatives to build community support and brand awareness in existing three states and new markets.Establish our brand and our messaging to focus on finding and connecting with our customers and supporting our market positioning.Manage digital marketing campaigns through a variety of channels, including but not limited to, web, SEO, social, and email.Mentor a driven team with outstanding commitment to our company Vision, Values, and Culture.Develops career growth opportunities.Conduct interviews. Responsible for performance management (Conduct reviews, performance improvement plans, etc. discipline). Develop and execute a PR and thought leadership strategy in both existing and new markets.Coordinate and execute tactical marketing efforts that support the overall strategy.Oversee all-conference/event marketing strategy and tactical implementation of pre, post, and onsite marketing involvement.Work with other departments to develop requested assets.Create, measure, track, and analyze marketing campaigns to understand customer behavior and overall marketing success.Qualifications Must have cannabis industry experience.8+ years of marketing experience with an emphasis on digital marketing in multiple US states.5+ years of leadership and management experience in Marketing and other disciplines.Have managed department budgets, campaign budgets, strategic partners, and vendor relationships.Driven and motivated to work in the Cannabis industry. Public speaking experience preferred. In-depth experience in planning and executing marketing programs, including email campaigns, social media, conferences and events, PR releases, website, and inbound strategies.Aptitude in current digital marketing technologies and best practices in optimization for digital channels.Marketing strategy experience - including strategy for traffic and lead generation, lead nurturing, content, funnel and conversion, and marketing and sales automation.Content strategy experience - including establishing and maintaining the brand positioning and voice through content, developing strategies for different content platforms, and tracking the effectiveness of the execution.Marketing execution experience - including planning, leading, and managing the execution of the strategy, tracking and reporting, and using data to iterate the plan for continuous improvement.Experience working under tight deadlines and in a test-and-fail quickly environment.Strong project management, communication, organization, and collaboration skills.Driven and motivated to help expand our company and brand in a team-centered environment. Requirements Bachelor’s Degree in Marketing or a related discipline.Proficiency with Microsoft Office, G-suite, social media platforms, and Google Analytics.Proven management experience - including influencing c-suite, hiring, goal setting, metrics, and mentoring.Work environment involves moderate risks or discomforts requiring special safety precautions; may be required to use personal protective equipment. The above and list of duties and responsibilities are subject to change. Each employee contributes directly to the company’s growth and success and will be asked from time to time to help where neededMCR Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, age, disability, sexual orientation, gender identity, sex, national origin, protected veteran status, or any other basis protected by federal, state, or local law Self-motivated, ability to work on own initiativePowered by JazzHR</p></div>","company":{"companyType":"Private/Growth","name":"MCR Labs","logoUrl":"/logos/mcr-labs-aed09bd7c5f16aa5e7ebc524f087c747.jpeg"},"location":{"country":"United States","address":"Framingham, MA, United States (+1 other)","city":"Framingham","stateProvince":"MA"},"frontendLink":"/job-posting/mcr-labs/director-of-marketing/5e88c2c9ec26f5daf42dc0e81b5b4bca","title":"Director of Marketing","hash":"5e88c2c9ec26f5daf42dc0e81b5b4bca","postingUrl":"https://directlyapply.com/jobs/mcr-labs/606fdadd3fd040000478b41e"},{"employmentType":"Full-time","postedOn":"1 day ago","description":"<div><p>CBDfx is looking for a creative and highly analytical CRM &amp; Email Marketing Manager to lead email marketing and customer retention efforts for the hottest CBD brand on the market today. At CBDfx, you’ll join a young, fun, successful and super-fast moving company full of creative people dedicated to bringing high-quality CBD products to markets around the globe. Wellness is at the heart of everything we do—from gummies to capsules and tinctures to topicals, we’re constantly innovating to create the most effective CBD products available.</p><p>As the CRM &amp; Email Marketing Manager, you will focus on the full scope of CRM and email communications— including the strategy, execution, measurement and optimization of promotional, lifecycle, and automation/flow campaigns, as well as testing initiatives, to increase customer engagement and drive incremental sales. You’ll regularly collaborate with the Creative, Marketing, eCommerce and Development teams to build effective campaigns to both acquire and retain customers via loyalty and subscription programs.</p><p>Skill Set</p><ul><li>You live for A/B and multivariate testing— including delivery, creative layout, subject line testing, open rate, click through rate and segmentation performance— to develop best practices for ongoing optimization of email campaigns</li><li>You are the email whisperer—former customers and unengaged subscribers regularly fall under your spell</li><li>You’re a pro at developing and optimizing email and SMS lead capture and acquisition strategies across sites and digital channels</li><li>Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, deliverability and open rates) is second nature to you</li><li>You have excellent analytical skills and desire to work in a fast-paced entrepreneurial environment driven by data and creative excellence</li><li>You are motivated to stay a step ahead of the competition</li><li>You are equally as content obsessed as you are analytically minded</li><li>You have a passion and track record for customer-centric marketing</li><li>You have strong analytical, problem-solving skills and communication skills</li></ul><p>Requirements</p><ul><li>You have 5+ years of CRM and email marketing experience, including promotional, drip/triggered, and brand marketing, for an ecommerce company; extra points if you’ve done this for a CPG company</li><li>You have attained Boss Level with your Klaviyo skills</li><li>You have in-depth experience with end-to-end campaign management and implementing email best practices including list growth,, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management</li><li>You have experience managing email and SMS communications through the customer relationship lifecycle, including loyalty &amp; referral, subscription, repeat purchase, win-back and more</li><li>Bachelor’s degree is required, preferably with in emphasis in marketing/business</li><li>You have impeccable attention to detail even in a fast-paced environment</li><li>CBD, Cannabis, Alcohol, Pharmaceutical or other heavily regulated industry experience a plus</li><li>Experience with HTML a plus</li><li>International email marketing experience a plus</li></ul><p>Knowledge/Abilities</p><ul><li>You are comfortable operating independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail</li><li>Ability to conceptualize</li><li>Understanding of all current digital technology in the marketplace</li><li>Excellent interpersonal, communication and presentation skills</li><li>Ability to problem solve, lead and follow</li><li>Equally content obsessed as you are analytically minded</li></ul><p>Job Type: Full-time</p><p>Pay: $70,000.00 - $95,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Disability insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Email Marketing: 5 years (Required)</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Established","name":"CBDfx","logoUrl":"/logos/cbdfx-3ec4a7064af01c7ef21ac2421ce5497d.jpeg"},"location":{"country":"United States","address":"Chatsworth, CA 91311","city":"Chatsworth","stateProvince":"CA"},"frontendLink":"/job-posting/cbdfx/email-and-crm-marketing-manager/b9b4eff7056a1fb955c436fb56776cc9","title":"Email and CRM Marketing Manager","hash":"b9b4eff7056a1fb955c436fb56776cc9","postingUrl":"https://www.indeed.com/job/email-and-crm-marketing-manager-c17f2ce150c1a330"},{"postedOn":"2 days ago","description":"<div><div>Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group’s portfolio includes PEACE NATURALS™, a global health and wellness platform, two adult-use brands, COVE™ and Spinach™, and two hemp-derived CBD brands, Lord Jones™ and Happy Dance™.<br /><br />At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.<br /><br />As the Sr. Manager, Marketing Analytics Insights you will report to the Global Sr. Director, Consumer Insights. From day one you will be trusted to dive right in, take the lead, use your initiative, building and delivering analytic insights for our North American business including consumer, customer, market &amp; share performance. The ideal candidate will be highly motivated, energetic, and able to work as part of a fast-paced team.<br />Do you love diving into data sets? Are you energized by the opportunity to translate insights into action that deliver measurable business results? You will use your boundless curiosity and data analytic experience to mine multiple sources of data and translate complex results or algorithms into simple conclusions and insights. These insights will have a meaningful influence on our business strategy and will enable our business team to win with consumers and deliver sustainable results for our Company.<br /><br />This position can be based in Toronto or US Remotely.<br /><br /><b>What you’ll be doing:</b><br /><ul><li>Help lead and develop the market analytic processes for the enterprise that delivers timely and high-quality analyses that inform insights and recommendations</li><li>Lead implementing enterprise big data solutions that can be deployed across the system with varying complexities within the company by helping to drive the company’s proficiency with advanced analytics initiatives including potentially AI and machine learning to move from reactive and rear looking to predictive and prescriptive analytics</li><li>Continue to innovate and support enterprise data to bring many data sets into the same platform by implementing enterprise data strategies in areas including data foundations, governance, advance analytical solutions, and augmented intelligence</li><li>Propose and prioritize changes to reporting and creating additional metrics / processes based on evolving requirements</li><li>Own the processes, delivery, and insight development for:<ul><li>Monthly consumption reporting and performance tracking</li><li>Innovation forecasting</li><li>Strategic pricing analysis and recommendations</li><li>Market projections, assessments, and situation assessments</li><li>Social listening, monitoring, and reporting</li><li>Integrating consumer insights and analytics into sales stories and business propositions</li></ul></li><li>Thrives in an “self-ownership” environment and can work autonomously, with passion and enthusiasm</li><li>Interface with Sales and Marketing to gather data and metrics requirements and deliver solutions</li><li>Fosters a positive and inspiring environment with other Insights colleagues and cross-functional teams</li><li>Organizational Subject Matter Expert for:<ul><li>Price/pack/architecture assortment and basket analysis</li><li>Cannabis and non-infused POS/Homescan/Spectra data</li><li>Shopper behavior drivers and insights</li><li>Coaching/training point person for all syndicated tools to internal cross-functionals</li></ul></li></ul><b>You’ll need to have:</b><br /><ul><li>7+ years of experience including Data Science field</li><li>Minimum Bachelor’s Degree required in Analytics field including Data Science, Statistics, Computer Science, Operations Research, or Economics preferred or related field</li><li>Preferred experience in CPG industry utilizing Nielsen and/or IRI POS &amp; Panel datasets</li><li>Hands on experience development data management, big data, and experience with visualization tools (SQL, Python, Excel, Tableau, etc.)</li><li>Experience in social listening monitoring analysis, insights, and synthesizing for action</li><li>Patience and flexibility to navigate through a start-up environment</li><li>Strong interpersonal and communication skills to address a business audience in a very fast-paced environment</li><li>Confidence to adapt to and manage changing (and occasionally, conflicting) priorities</li><li>Intellectual agility in complex and ambiguous situations, and ability to find solutions to difficult issues</li><li>Self-motivation and a high bias for action, with the desire to achieve above and beyond expectations</li><li>Ability to manage a multitude of projects at once</li><li>Natural curiosity and broad range of industry interest</li><li>Confidence to appropriately challenge status quo by asking “why can’t it be done” vs. stating “it can’t be done;”</li><li>Strong proficiency in oral and written English language skills</li><li>Ability to and willingness to travel within Canada and the USA (post-Covid) – note, minimal travel (less than 5%)</li></ul><i>Cronos Group supports a diverse and inclusive work environment and we will provide reasonable accommodation for qualified individuals in the job application process.</i></div></div>","company":{"companyType":"Public/Established","name":"Cronos Group Inc.","logoUrl":"/logos/cronos-group-47b857beff34185df81846a0ae6bb359.png"},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/cronos-group-inc/senior-manager-marketing-analytics-insights/4f03ae242e3ebd9634e127d4e9244f19","title":"Senior Manager, Marketing Analytics Insights","hash":"4f03ae242e3ebd9634e127d4e9244f19","postingUrl":"https://ca.indeed.com/job/senior-manager-marketing-analytics-insights-943e379327f9a550"},{"employmentType":"Full-time","postedOn":"2 days ago","description":"<div><p>Marketing &amp; Advertising Manager | Full Time The House of Cannabis is a newly licensed cannabis retail business based out of Toronto, with 6 locations opening across Ontario in 2021. We are looking for a creative and innovative Marketing &amp; Advertising Manager to create and execute our marketing campaign for our brand and future ventures. The Marketing &amp; Advertising Manager would join a small group of highly motivated individuals to collaborate, grow and influence the challenging yet exciting cannabis industry. As a key player of our growing team, you will help contribute to our company’s vision: to lead the charge in removing the negative stigma in cannabis. If you are up for an exciting challenge and enjoy driving engagement through the design and execution of top-flight M&amp;A campaigns, then this is the job for you Your Mission: Design and execute marketing and advertising campaigns that are fully complicit with Federal and Provincial laws regarding cannabis Develop and execute the digital and traditional marketing strategy for The House of Cannabis, its affiliates and brands Create content and initiatives to increase customer acquisition, loyalty and community support Manage social media platforms (Instagram, Twitter, Facebook, YouTube), including creating, posting and engaging in content Coordinate with internal &amp; external stakeholders to continuously improve campaign design and delivery Assist team with developing customer loyalty programs, branding materials, website, partnerships, etc. Identify and manage updates on websites to improve user experience and engagement. Design, implement and execute strategies to continuously improve website traffic, CTR, CVR, and SEO. About You Strong familiarity with cannabis and the cannabis industry, particularly the laws and regulations regarding marketing advertising, is preferred. Demonstrated history of impacting a company’s brand positioning You want to step up to the challenge of building a new M&amp;A program in the fast-growing cannabis industry Superb written communication skills Experience in content development, email marketing, social media, campaign development, Google Analytics, SEO, Facebook Ads/Pixel Comfortable running data-driven analyses (quantitative and qualitative) Job Requirements 4+ years of experience in marketing and/or brand development 2+ years in digital marketing required 1+ year in retail marketing preferred The successful candidate will be subject to a background prior to joining, at the expense of The House of Cannabis. Experience in online collaboration software such as Google Docs, Microsoft Office, Slack, Monday, Google Hangouts, ZoomAbility to work as a team player and be driven to contribute to the company’s vision Candidate must be willing to travel (up to 20%) Why Join Us? Join a young, hungry team set to embark on a journey to deliver high quality, legally sourced cannabis products to customers across Canada The ability to help build, scale, and lead a new Marketing and Advertising program - you will OWN this channel Learn everything about cannabis - one of the most exciting and fast-moving industries We truly thank all applicants for their interest in joining The House of Cannabis Team, but only those candidates considered for an initial interview will be contacted. Diversity and Inclusion MATTERS to Us The House of Cannabis is committed to fostering an inclusive, accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a diverse community and workforce. The House of Cannabis offers accommodations for people with disabilities during all phases of the hiring process upon request. If you require accommodation, you are encouraged to advise Human Resources, who will consult with you to determine an appropriate accommodation. Experience: SEO/SEM: 2 years (preferred) Digital marketing: 2 years (preferred) COVID-19 precaution(s): Remote interview process Personal protective equipment provided or required Plastic shield at work stations Temperature screenings Social distancing guidelines in place Virtual meetings Sanitizing, disinfecting, or cleaning procedures in place</p></div>","company":{"name":"The House of Cannabis"},"location":{"country":"Canada","address":"Canada"},"frontendLink":"/job-posting/the-house-of-cannabis/marketing-and-advertising-manager/85844aeb0484b6d9d16ab96795a3ae4c","title":"Marketing & Advertising Manager","hash":"85844aeb0484b6d9d16ab96795a3ae4c","postingUrl":"https://ca.trabajo.org/job-166-20210503-cbe3e23782958f01d6e07145ab208cff"},{"postedOn":"11 hours ago","description":"<div><div><p><b>OVERVIEW: </b>The Director of Procurement leads all non-construction related company procurement activities as an experienced sourcing professional. This role reports directly to the Senior Director, Procurement.</p><p> <b>ESSENTIAL DUTIES AND </b><b>RESPONSIBILITIES</b><b>:</b><b> </b>The essential functions include, but are not limited to the following:</p><ul><li>Working alongside the Senior Director of Procurement to build and lead an effective procurement process, including collaborating across departments (Marketing, HR, Construction) and 30+ retail and wholesale locations.</li><li>Develop and implement organizational purchasing policies and processes to ensure a standardized approach and drive efficiencies in purchasing activities including creating and maintaining approved vendor lists.</li><li>Provide expert advice to key stakeholders on all aspects of purchasing to encourage innovative practices, resolve complex issues, and support fulfillment of departmental and company goals.</li><li>Achieve optimal cost, service, and quality outcomes in the goods and services required to achieve company goals.</li><li>Establish approach to effectively manage KPIs to successfully drive both individual and team performance Savings, Cost reduction, Cost avoidance, Maverick spend, Total spend by vendor, Procurement ROI, Contract compliance, Supplier lead time and Cycle time.</li><li>Manage procurement reporting functions, including regular data analysis and reviews.</li><li>Negotiate with suppliers to obtain clear agreement on pricing, terms and conditions, and delivery.</li><li>Oversee contract development and administration.</li><li>Manage current procurement policies, procedures and programs with a focus on their ability to enhance organizational value and efficiency; meet regularly with respective departments regarding procurement for their understanding and/or recommendations to enhance policies, procedures and develop, communicate and implement new/revised policies, procedures and programs as needed.</li><li>Process purchase orders; develops bids and proposals; and reconcile any invoice discrepancies.</li><li>Plans, manages, and coordinates all activities related to the sourcing and procurement of necessary materials and supplies needed to meet the changing levels of product demand.</li></ul><p> <b>SUPERVISORY RESPONSIBILITIES:</b></p><ul><li>Lead Procurement team, including employee learning and development, employee reviews and appraisals. Provide direction to Procurement team on a regular basis, including project management where applicable.</li><li>Work closely with senior leadership to ensure team is compliant with company directions, policies and procedures. Provide direction as needed around procurement regulations and compliance.</li><li>Develop a centralized procurement program that adds value and efficiency to the organization.</li></ul><p> <b>COMPETENCIES</b><b>:</b></p><ul><li>Strong understanding of the nuances associated with working in the cannabis industry and is adept at effectively managing given the complexities of operating in a regulated environment.</li><li>Thorough understanding of category management and the development of comprehensive, data-driven, category strategies based on in-depth market intelligence and knowledge. Strong analytical ability including cost modeling; comfortable driving external benchmarking; proven negotiation and supplier management skills.</li><li>Experienced negotiator with strong conviction in the importance of developing negotiation planners. Ability to coach, mentor and develop negotiation skills across team members.</li><li>Understands the importance of supplier relationship management; tangible experience engaging with strategic suppliers and business stakeholders to drive a culture of continuous improvement and breakthrough innovations. Ability to focus on process improvement; ability to find and describe flaws and inefficiencies in processes, and suggest clear, reasonable solutions.</li><li>Excellent communication and organizational skills. Comfortable interfacing and presenting to senior leadership in concise, well-planned, and clear manner.</li><li>Strong understanding of accounting software, systems, and technology</li><li>Versatility, flexibility, and a willingness to work enthusiastically with constantly changing priorities. Sage, Beanworks, and Expensify experience a plus.</li></ul><p> <b>EDUCATION, EXPERIENCE, ELIGIBILITY and TRAINING:</b></p><ul><li>Minimum 7 years of experience in senior management vendor purchasing 10+ preferred Experience working with a cross-functional team of purchasing professionals.</li><li>Bachelor's degree required (major in business or supply chain management a plus). Master's degree preferred (major in purchasing, supply chain management, or similar a plus).</li><li>Accreditation in Supply Management and/or Procurement, e.g., Certified Professional in Supply Management (CPSM), Certified Purchasing Manager (CPM)</li><li>The ability to set up enterprise-wide purchasing systems.</li><li>Effective interpersonal, analytical, problem solving, and negotiation skills.</li><li>Excellent organization skills and attention to detail</li><li>Requires strong verbal and written communication skills, and basic knowledge of general business concepts.</li><li>Proficient in MS Office, with advanced skills in Excel including the ability to quickly build centralized internal reports using large data sets from both internal and external sources.</li></ul><p> <b>PHYSICAL DEMANDS:</b> The position must occasionally lift, push, pull and or move up to 25 pounds. While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is occasionally required to stand, walk, and reach with hands and arms. This position is required to speak and listen regularly.</p><p> <b>WORK ENVIRONMENT:</b> This position performs duties in a home office / office setting. The noise level in the work environment is usually moderate.</p></div></div>","company":{"companyType":"Private/Established","name":"Ascend Wellness Holdings","logoUrl":"/logos/ascend-wellness-holdings-1c26c3789d81d07fdc1179c08239ac2b.png"},"location":{"address":"New York State"},"frontendLink":"/job-posting/ascend-wellness-holdings/director-of-procurement/01c9b51fe2417bdf3ef51ef896146b21","title":"Director of Procurement","hash":"01c9b51fe2417bdf3ef51ef896146b21","postingUrl":"https://www.indeed.com/job/director-of-procurement-30b9cc002bb061ff"},{"postedOn":"10 hours ago","description":"<div><div><div><div><b>Department Information</b></div><br /><p></p><div><br /><div>Agriculture is a part of all our lives. As an employee of the Colorado Department of Agriculture (CDA), you would be working in an agency that affects every person in the state because when you eat, wear clothes, or drive a car-you are part of agriculture. The primary goals of CDA are to strengthen and advance Colorado agriculture; promote a safe and high-quality food supply; protect consumers; and foster responsible stewardship of the environment and natural resources. Colorado's food and agriculture industry generated $47 billion of economic activity in 2019 and supports nearly 5% of the state's workforce. CDA is proud to be a part of such an important industry. Visit our website at <b>https://ag.colorado.gov/</b><b> </b>to learn more about our Department.</div><p>In addition to a great work location and rewarding and meaningful work, we offer:</p><ul><li>Strong, secure, yet flexible retirement benefits including a <b>PERA Defined Benefit Plan or PERA Defined Contribution Plan</b> plus optional 401(k) and 457 plans<b> </b><b>(www.copera.org)</b></li><li>Medical and dental health plans <b>(</b><b>https://stateofcoloradobenefits.com/</b><b>)</b></li><li>Employer supplemented Health Savings Account ($60 per month)</li><li>Paid life insurance, plus additional optional life insurance options</li><li>Paid Short Term Disability and optional Long Term Disability coverage</li><li>10 paid holidays per year plus generous vacation and sick leave accruals</li><li><b>BenefitHub</b> state employee discount program</li><li>Employee Wellness program <b>MotivateMe</b></li><li>Excellent work-life programs, such as flexible schedules, free parking, professional development and more!</li></ul><p>To learn about the total compensation package for State government employment visit: <b>https://www.colorado.gov/dhr/totalcompensation</b></p><div></div><div><b><br />Equity, Diversity, and Inclusion</b><br /><b>The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.</b></div></div><p></p><div><b>Description of Job</b></div><div><p><b>NOTICE OF PROPOSED REALLOCATION</b><br /><b>POSITION NUMBER </b><b>00333</b><b> HELD BY:</b><b> B. Koontz </b><b>to </b><b>Administrator V - H1B5XX</b><br /><br />The Hemp Program Manager position provides services to the agriculture and horticultural communities through the development, communication, and enforcement of rules.<br /><br />Work includes but is not limited to:</p><ul><li>Develop rules to enforce the Industrial Hemp Act and comply with federal rules and regulations.</li><li>Work with Colorado State University and the Colorado Certified Seed Growers on the Certified Seed program.</li><li>Develop systems necessary to document the transport of hemp. Coordinate with CDPE to develop the certified hemp testing laboratory.</li><li><div>Develop and manage a third party sampler program.</div></li><li>Respond to requests and questions through phone, email, fax or personal interviews as required to implement the industrial hemp program.</li><li>Prepare reports and provide information related to the program.</li><li>Work with Division Director and Assistant Division Director on legal matters regarding the industrial hemp program.</li><li>Develops budgeting strategy through collaboration with Division Director and program managers.</li><li><div>Displays leadership through superior use of emotional intelligence, and supports and promotes equity, diversity, and inclusion.</div></li><li><div>Supervises staff including developing the performance plan for each inspector, conducting evaluations, approves leave, determines work priorities, assigns work, conducts training, monitoring progress and setting schedules.</div></li></ul></div><p></p><div><b>Minimum Qualifications, Substitutions, Conditions of Employment &amp; Appeal Rights</b></div><div><p><b>Applicants must be a current classified employee of the Colorado Department of Agriculture, Plant's Division, to be eligible to apply for this position.</b><br /><br /><b>Minimum Qualifications</b></p><ul><li>Graduation from an accredited college or university with a bachelor's degree in an agricultural field or a field of study closely related to the work assignment</li><li>Four (4) years of professional experience in Program or Business Management related to the hemp industry, which must include working with budgets, rules and regulations, regulatory or compliance issues, developing policy and protocols. Experience must include one year supervision of professional level staff in which you participated in hiring, establishing goals and objectives, and performance management.</li></ul><b>Required skills/abilities:</b><ul><li>Excellent written and verbal communication, time management, interpersonal, and conflict management skills.</li><li>Commitment to top-notch customer service</li></ul><b>Preferred Qualifications</b><ul><li>Professional agriculture experience</li><li>Professional hemp experience including knowledge of rules and production</li><li>Experience leading the development of rules and regulations</li></ul><br /><b>YOUR APPLICATION WILL BE USED IN A COMPARATIVE ANALYSIS. RESUMES AND COVER LETTERS WILL NOT BE A PART OF THE ANALYSIS, SO BE SURE YOUR APPLICATION IS DETAILED AND COMPLETED IN FULL.</b><br /><br /><b>Substitutions</b><br />A combination of work experience in an agricultural field, which provided the same kind, amount, and level of knowledge acquired in the required education, may be substituted on a year-for-year basis for the bachelor's degree. A master's or doctorate degree from an accredited college or university in an agricultural field may be substituted for the bachelor's degree and one year of general experience.<br /><br /> <b>Please submit the following:</b><br /><ul><li><b>Required</b><b>: Online application (completed fully) describing how you meet the minimum qualifications.</b></li><li>OR If you are not able to submit an online application, a paper application is available at this link: PDF State Paper Application (Download PDF reader). Paper applications must be received (either by US mail or email to [email protected] the closing date and time of the application period listed on this announcement.</li><li>A copy of your DD214 (if applicable)</li><li>A copy of your education transcripts if applicable (unofficial copies are acceptable)</li></ul><br /><b>APPEAL RIGHTS:</b><div>If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.</div><div></div><div><br />An appeal or review must be submitted on the official appeal form, signed by you or your representative. This form must be delivered to the State Personnel Board by email, US Mail, faxed or hand delivered within ten (10) calendar days from your receipt of notice or acknowledgement of the department’s action.</div><div></div><div><br />For more information about the appeals process, the official appeal form, and how to deliver it to the State Personnel Board go to spb.colorado.gov or refer to 4 Colorado Code of Regulations (CCR) 801-1,<i> State Personnel Board Rules and Personnel Director's Administrative Procedures</i>, Chapter 8, <i>Resolution of Appeals and Disputes</i>, at spb.colorado.gov under Rules.</div></div><p></p><div><b>Supplemental Information</b></div><br /><div><p><br /><i>Please note</i> that <b>ONLY</b> your State of Colorado job application will be reviewed during the initial screening. Therefore, it is paramount that you clearly describe all of your relevant experience on the application itself. Applications left blank or marked \"SEE RESUME\" will not be considered. Your application will be reviewed by a Human Resource Specialist to determine if you meet the minimum qualifications for this position.<br /><br />Your application will be reviewed against the minimum qualifications for the position. If your application demonstrates that you meet the minimum qualifications, you will be invited to the comparative analysis process (application review).<br /><br />Note: Current and former employees (transfers, voluntary demotions and reinstatements) are required to apply and participate in the comparative analysis process.<br /><br />ADAAA Accommodations: Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request an accommodation, please contact by phone or email at least five business days before the assessment date to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.<br /><br /><b>Toll Free Applicant Technical Support: </b>If you experience technical difficulty with the NEOGOV system (e.g. uploading or attaching documents to your online application) call NEOGOV technical support at <span><a href=\"tel:+1-855-524-5627\">855-524-5627</a></span> Mon-Fri between 6 am and 6 pm (Pacific Time). Helpful hints: if you are having difficulty uploading or attaching documents to your application first, ensure your documents are PDF or Microsoft Word files and second, close the document before you attempt upload (attach) it.</p></div></div></div></div>","company":{"name":"State of Colorado Job Opportunities"},"location":{"country":"United States","address":"Broomfield County, CO","city":"Broomfield County","stateProvince":"CO"},"frontendLink":"/job-posting/state-of-colorado-job-opportunities/cda-hemp-program-manager/e54774e8125e4de39b12311f4c56e432","title":"CDA - Hemp Program Manager","hash":"e54774e8125e4de39b12311f4c56e432","postingUrl":"https://www.indeed.com/job/cda-hemp-program-manager-81893144f4e19c25"},{"employmentType":"Full-time","postedOn":"4 days ago","description":"<div><p>410 Extracts is one of California's leading cannabis manufacturing Companies. We currently produce extracts under the brands Strong John Extracts and Boardwalk Extracts.</p><p>Since first beginning operations in 2019, 410 Extracts has continually pushed the boundaries of the extraction of cannabis, and provided clean safe products for those that enjoy cannabis. We are looking for an experienced Marketing Manager with a proven track record of driving marketing initiatives, as well as brainstorming fresh strategies.</p><p>As a rapidly growing company early in it's life you have the opportunity to join early enough to shape the future of the company and to grow your career with us!</p><p><b>Qualities We Are Seeking: </b></p><ul><li>Detail-oriented</li><li>Personable, positive, can-do attitude</li></ul><ul><li>Team player, willing to do all tasks necessary</li></ul><ul><li>Results and sales driven</li><li>Excellent verbal and written communicator</li><li>Deep knowledge of the Cannabis industry and culture</li><li>Creative Mindset</li><li>Strong leadership, organizational, and multi-tasking skills</li><li>Capacity to take on a heavy workload and execute under tight deadlines</li><li>Excellent problem solver and solution-based thinker</li></ul><p><b>Roles and Responsibilities: </b></p><ul><li>Lead the development and management of unique and exceptional marketing activities for Strong John Extracts and Boardwalk Extracts.</li><li>Manage and develop the strategy behind our online presence from websites, to social media to advertising.</li><li>Manage and create content for use online, by our sales force, in retail stores and at events.</li><li>Drive marketing and sales campaign design and execution with our distribution partners and retailers including scheduling and supporting vendor participation/activations in-store and remotely.</li><li>Drive and manage our engagement with Cannabis events and tradeshows</li><li>Communicate all promotions to retail and sales teams.</li><li>Develop strong relationships with leading retail storefronts/deliveries and ensure uninterrupted access to industry-leading promotional partnerships.</li><li>Develop and track key performance metrics to monitor the success of sales and marketing activities and campaigns.</li><li>Remain in compliance with all city and state regulations.</li><li>Execute the full scope of marketing from strategy, retail meetings, event management, budgeting, recommendations to Executives, creating content, analyzing data and informing retail/sales teams.</li></ul><p><b>Education &amp; Experience: </b></p><ul><li>Bachelor's Degree in Marketing, Business Administration, Communications or a related field.</li><li>Proven success with multiple years of experience as a marketing professional in the cannabis or related industry</li><li>Must be 21 and undergo a background check after hire</li><li>Proficiency in: Excel, Word, PowerPoint, Google Suite, Mac Suite, Adobe Illustrator, and In-Design.</li><li>Proven multi-tasker, with strict attention to detail</li><li>Ability to work a flexible schedule, occasional weekends based on business demands</li></ul><p><b>Benefits</b>:</p><ul><li>Health, dental, and vision benefits</li><li>PTO</li><li>Stock Options</li></ul><p>410 Extracts (Strong John Extracts and Boardwalk Extracts) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.</p><p>Job Type: Full-time</p><p>Pay: Up to $72,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li><li>Weekends</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Marketing: 2 years (Preferred)</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Growth","name":"410 Extracts","logoUrl":"/logos/cumberland-extracts-7cb5624d4d7f3a016e8edc5224980854.png"},"location":{"country":"United States","address":"Santa Cruz, CA 95060","city":"Santa Cruz","stateProvince":"CA"},"frontendLink":"/job-posting/410-extracts/marketing-manager/3990d0f8a3e92da12d5c64d7119fb750","title":"Marketing Manager","hash":"3990d0f8a3e92da12d5c64d7119fb750","postingUrl":"https://www.indeed.com/job/marketing-manager-7239bdce65623d0b"},{"employmentType":"Full-time, Contract, Temporary","postedOn":"3 days ago","description":"<div><p><b>Director of Cultivation</b></p><p>Bachelor's (Preferred)</p><p>Horticulture: 5 years (Preferred)</p><p>Agriculture: 5 years (Preferred)</p><p><b>Company Overview</b></p><p>STL Cannabis (the \"Company”) is currently seeking a Director of Cultivation to be a key leader of its management team located in St. Louis, MO; a brand-new medical market just launched in October 2020. STL will operate cultivation and manufacturing licenses in MO and is planning further local and domestic expansion. This is your chance to be at the start and contribute to building something amazing in an exploding industry that everyone is trying to enter. It is an opportunity unlike any other in the cannabis industry.</p><p><b>Position Summary/Objective</b></p><p>The Director of Cultivation will immediately partner and contribute to the design of new indoor construction of up to 40,000 sq ft of flowering canopy and a manufacturing facility. The Director of Cultivation will collaborate with STL’s partners, architects, and general contractors to complete its buildout and immediately begin operations. This is a leadership position, but more importantly, this is a get-your-hands-dirty position where no task is too small if it needs to get completed. We expect our leadership to have a positive, problem-solving attitude who focuses on driving the success of the operation at the direct benefit of the patients of Missouri, our employees, and our investors. Accordingly, we are seeking a passionate, driven, long-hour, detailed oriented and collaborative Director of Cultivation to provide strategic leadership, direction, and support to the STL’s operations. Our principals and management are hard workers who have significant experience investing and managing businesses in cannabis, startups, construction, real estate, and regulated markets.</p><p><b>Responsibilities</b></p><ul><li>Responsible for sanitation of equipment and production areas, preparation and maintenance of nutrient reservoirs and irrigation system</li><li>Assuring all cannabis products are free from contamination risk at all stages; from propagation to harvest</li><li>Monitoring for quality control to ensure process and product quality in line with company standards</li><li>Maintaining a clean and tidy workspace and displaying a high standard of cleanliness and organization</li><li>Monitoring plants for a wide variety of conditions such as plant diseases, existence of insects, nutrient deficiencies, etc.</li><li>Manage the pre-harvest and harvest operations, including staffing, workflow and production schedule.</li><li>Work in collaboration with the Post-Harvest Director to ensure optimal efficiency of production workflow</li><li>Pre-harvest fan leaf removal in the flower room and recording the waste</li><li>Removing trellis netting, cutting down the plant, weighing the plant, and entering the wet weight into METRC</li><li>Removing the waste fan leaves and hanging the plant for drying</li><li>After the plant is dry, removing the flower from the stem and store for curing</li><li>Collaboratively creating and constantly refining our standard work procedures towards the highest quality plant output</li><li>Ensuring team compliance with both our Standard Work procedures and government rules &amp; regulations</li><li>Guiding the team in tracking all activities and work performed in state track and trace software: including plant tagging and tracking, waste tracking, nutrient and crop inputs, harvest entry, and harvest batch tracking</li><li>Employing professional and clear communication practices to maintain a positive and progressive team atmosphere</li><li>Working collectively and respectfully with the other assistant captains and being a champion of Common Citizen’s company culture</li><li>Working with the inventory team to forecast raw material needs to ensure grow and harvest supplies are always on hand when needed and waste is minimal</li><li>Managing logistics of the cultivation team including, scheduling, task management and assignment, productivity tracking and workflow optimization, and inter-department communication to meet inventory needs</li><li>Helping the cultivation team grow and develop new skills through career discussions and planning</li></ul><p><b>Qualifications: </b></p><ul><li>Degree in Horticulture, Biology, Agriculture, or equivalent is preferred. Experience in agricultural or food safety/handling industry is acceptable in lieu of degree.</li><li>Computer proficiency is a must. Experience with cannabis track-and-trace software such as BioTrack, MJ Freeway, or METRC is a plus.</li><li>Must be proficient in using indoor climate and building control software, such as Argus, Priva, Grow Remote.</li><li>Efficient cultivation/production work ethic with application of problem-solving skills to overcome daily cultivation/production issues.</li><li>Knowledge of plant diseases, insects and fungi, as well as plant treatment processes and options.</li><li>Must have accountability, proactive behavior, strong attention to detail. Can follow company policies and contribute towards the goal of achieving production targets within set timelines.</li><li>Good communication and documentation skills.</li></ul><p><b>Capabilities and Skills: </b></p><ul><li>A high level of professionalism</li><li>A constant desire to learn new skills and believe in continuous improvement, both personally and professionally</li><li>A high regard for integrity and honesty and want to bring those values to the cannabis industry</li><li>Enjoy being part of a team, as well as coaching and mentoring others</li><li>An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.</li><li>An awareness of the contamination risk between a commercial and home grow</li></ul><p><b>Other Requirements: </b></p><ul><li>Extended time sitting, walking, bending, and reaching is possible</li><li>Must pass stringent background test requirements of Missouri</li></ul><p><b>Compensation: </b></p><ul><li>Approximately $90,000-115,000 annual salary plus annual performance bonus, depending on experience</li><li>This position is classified as Exempt and is not eligible for overtime pay.</li></ul><p>STL is an equal opportunity employer and does not discriminate in the recruitment, selection, or advancement of employees on the basis of race, sex, color, national origin, creed, age, religion, marital status, disability, political affiliation, or on any other basis prohibited by law.</p><p>Employment opportunities shall be provided for applicants with disabilities and reasonable accommodation(s) shall be made to meet the physical or mental limitations of qualified applicants or employees.</p><p>Job Types: Full-time, Contract, Temporary</p><p>Pay: Up to $115,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li><li>On call</li><li>Weekends</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>COVID-19 considerations:<br />Interviews will be conducted by phone, video conference, and/or in-person with COVID-19 safety cautions in place.</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Established","name":"STL Cannabis","logoUrl":"/logos/stl-cannabis-606f5b216e6093676cd9fe79a70f625d.png"},"location":{"country":"United States","address":"St. Louis, MO 63147","city":"St. Louis","stateProvince":"MO"},"frontendLink":"/job-posting/stl-cannabis/director-of-cultivation/91d1750c230490ff641186d6f52f412e","title":"Director of Cultivation","hash":"91d1750c230490ff641186d6f52f412e","postingUrl":"https://www.indeed.com/job/director-of-cultivation-e6b91782e3fb6139"},{"employmentType":"Full-time","postedOn":"3 days ago","description":"<div><p><b>About Us:</b></p><p>Elevate Holistics is an online cannabis clinic on a mission to bring a convenient, helpful, and safe solution to patients who are seeking to gain access to medical cannabis programs in their state. We are providing a compliant portal and all the necessary assistance a patient needs to become a medical cardholder. By reducing the friction necessary to get a card, we are enabling patients a healthier way of living all from home.</p><p>We are looking for a Director of Growth to support our conversion rate optimization, marketing, UX, digital analytics, user research strategy, and execution for Elevate Holistics and Craft Medical. As the Director of Growth, you’ll report directly to the CEO + fractional CMO.</p><p>The ideal candidate will have a passion for digital marketing and execution, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships. If you're a self-starter that is constantly looking for ways to not only assist with the day-to-day, but also has an eye towards the future when it comes to market trends, CRO, and new opportunities then this may be the perfect role for you.</p><p><b>Responsibilities:</b></p><p>• Execute conversion rate optimization strategies to help achieve overall marketing goals and objectives for Elevate and owned brands across all digital channels.</p><p>• Provide ongoing recommendations to help deliver on KPIs, through continuous website testing and user experience improvements.</p><p>• Conduct UX research through both qualitative and quantitative methods.</p><p>• Developing A/B and multivariate tests across campaign variables.</p><p>• Be able to translate and communicate testing results and data-driven recommendations into an effective message.</p><p>• Maintain a collaborative and cooperative work environment.</p><p>• Proactively inform the marketing team on what's being tested, why, and expected results.</p><p>• Collaborate cross-functionally with support, marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on the execution of optimization efforts.</p><p>• Participate in the development of audit reports and updates.</p><p>• Create experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness</p><p>• Partner with creative teams to design campaign assets that drive engagement and align with our brand guidelines</p><p>• Partner with marketing to improve the economics of our acquisition efforts, including ads, SEM, SEO, conversion rate optimization, and more</p><p><b>Qualifications:</b></p><p>• Bachelor’s degree or equivalent practical experience.</p><p>• 3+ years of experience designing and executing data-driven A/B and MVT experiments.</p><p>• Experience managing experiments using Optimizely, Google Optimize 360, Adobe, Visual Website Optimizer, and other leading platforms.</p><p>• Ability to speak and write in English fluently and idiomatically.</p><p>• Hands-on experience with Adwords, Facebook Ads</p><p>• HTML, CSS, JS knowledge preferred</p><p><b>Bonus Points:</b></p><p>• Experience with configuring goals, triggers, tracking snippets, using tag management, a/b testing, user research, and analytics tools (i.e, Google Analytics).</p><p>• Experience analyzing user behavior using Mouseflow, SessionCam, Clicktale, Hotjar, UserTesting.com, UsabilityHub, Qualaroo, and similar platforms.</p><p>• Outstanding, professional communication skills and ability to build internal and external relationships.</p><p>• Command of basic statistical concepts, scientific method, consumer behavior, and cognitive biases.</p><p>• Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Excel and Adobe Analytics, &amp; Google Analytics fluency.</p><p>Our Core Values</p><p><b>We live and breathe them. They govern the decisions of the newest hire all the way up to our CEO:</b></p><p>• Fail on the side of action: It’s better to act and be wrong than not to act at all</p><p>• Be an Owner: Take responsibility to a fault</p><p>• Bring positivity: We are a glass half full organization</p><p>• Lead with empathy: Seek to understand, then to act</p><p>• Be a villager: Lending a helping hand to your teammates whenever possible</p><p>• Openly give gratitude: We have so much to be grateful for. Appreciate the small things and give credit when credit is due</p><p><b>Benefits:</b></p><p>• Access to Elevate physicians for telehealth consultations</p><p>• Work from anywhere in the world</p><p>• Unlimited Vacation &amp; Paid Time Off (min of 2 weeks/year)</p><p>• Paid Parental Leave</p><p>• Donation Matching to Charitable Causes</p><p>• Company Provided Macbook</p><p>• Team Building retreat in December</p><p>• $1000 home-office budget</p><p>Why Join?</p><p>Great mission. Enabling a life less dependent on pharmaceuticals.</p><p>Growing team. We’re truly just hitting our stride as an organization. You have a lot of potential for leadership.</p><p>Amazing Culture. Elevate Holistics has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative</p></div>","company":{"name":"Elevate Holistics Medical Marijuana Doctors"},"location":{"country":"United States","address":"Austin, TX, USA","city":"Austin","stateProvince":"TX"},"frontendLink":"/job-posting/elevate-holistics-medical-marijuana-doctors/director-of-growth/1a21c29e6ade34fbbd77895ee5ba1834","title":"Director of Growth","hash":"1a21c29e6ade34fbbd77895ee5ba1834","postingUrl":"https://www.linkedin.com/jobs/view/director-of-growth-at-elevate-holistics-medical-marijuana-doctors-2530726708"},{"postedOn":"10 hours ago","description":"<div><div><p><b>About Charlottes Web</b>:</p><p>Charlotte's Web products are made from our world-renowned hemp genetics grown 100% in the USA.<br />Founded by the Stanley Brothers of Colorado, Charlottes Web leads the industry in quality, safety, consistency and social responsibility to improve thousands of lives daily through the use of Charlotte's Web.<br />At Charlottes Web, we are driven by principles that extend far beyond the bottom line. It is our goal to provide products of the highest possible quality, while contributing to the sustainability of the communities we have the privilege of serving.</p><p></p><p><b>Position Summary:</b></p><p>The Director of eCommerce Channel Sales will lead the Channel Leads for our eCommerce team and be responsible for the deliverables and metrics for overall channel sales.</p><p></p><p><b>Duties and Responsibilities:</b></p><ul><li>Works with the Chief Information and Ecommerce Officer to define and advocate the companys ecommerce strategy.</li><li>Is accountable for achieving the companys ecommerce annual sales plan.</li><li>Works with the marketing and finance departments to develop the companys ecommerce annual sales plan and forecast.</li><li>Works with the finance and S&amp;OP department in developing the companys product and category demand plan.</li><li>Develops and is responsible for the ecommerce annual budget for the e-commerce channel sales function.</li><li>Generate business analysis to track selling, identify key trends and maximize opportunities in the ecommerce assortment to achieve continued growth and profitability.</li><li>Partner with the ecommerce team to run analysis and prepare weekly selling hindsights to help identify opportunities in ecommerce sales.</li><li>Work with brand marketing team on website content generation in telling the Charlottes Web / Feist story and maximize sales and profitability, through testing, site optimization and improving online customer experience.</li><li>React to trends in customer care call outs and implement improvement to address common issues such as and not limited to promotional messaging or shipping issues.</li><li>Collaborate and proactively solve issues with supply chain, demand planning, customer care, marketing, product management to ensure a best-in-class experience for Charlottes Webs customers.</li><li>Works with the companys marketing department to improve, develop and advocate new promotional tactics for Charlottes Webs products.</li><li>Oversees the day-to-day e-commerce channel sales activities:<ul><li>Affiliate Sales</li><li>Email and Messaging Operations</li><li>SEO</li><li>SMS</li><li>Activating site content, product, and presentation</li></ul></li><li>Drives and is measured by AOV, conversion rate, subscriptions, acquisition, and retention rate.</li><li>Responsible for executing the integration of brand and commerce messaging developed by Marketing in the ecommerce channel(s).</li><li>Responsible for understanding the user journey and advocates strategies and tactics to improve site performance and usability resulting in improved sales performance.</li><li>Develop and implement new ecommerce channel business opportunities (i.e., On-line retailer sales, etc.) and build business cases in concert with finance and marketing to bring additional channel sales to facilitate the new businesses.</li><li>Leverage consumer insights developed by the companys marketing team and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend ecommerce strategies and tactics.</li></ul><p></p><p><b>Qualifications:</b></p><p><b>Experience:</b></p><ul><li>Bachelors degree in business or related field.</li><li>Require 6 to 8 years of Ecommerce channel sales experience.</li><li>Require 2 to 4 years of managing ecommerce sales teams.</li></ul><p></p><p><b>Knowledge, Skills, and Abilities:</b></p><ul><li>Expertise and proven success in translating ecommerce strategy and analysis into commercial sales success.</li><li>Demonstrated referenceable business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives.</li><li>Excellent oral and written skills.</li><li>Deep understanding of the consumer shopping journey and the ability to build strategy based on the KPIs, insights, business objectives and available technology.</li></ul><ul><li>Ensure continued development, and management of team.</li><li>Cultivate strong and transparent working relationships across the organization.</li><li>Ensure open communication about the measurement of financial, programmatic and impact performance against stated milestones and goals.</li><li>Proven leadership of large E-commerce projects.</li><li>Outstanding analytical skills with strong experience interpreting test results and drawing conclusions.</li><li>Ability to plan resources and budgets.</li></ul><p></p><p><b>Compensation:</b></p><p>$109,900.00 - $149,900.00</p><p></p><p><b>Benefits:</b></p><p>We offer best-in-class benefits, including:</p><ul><li>Medical, Dental, and Vision Options</li><li>Flexible Paid Vacation</li><li>Up to 9 Weeks Paid Parental Leave</li><li>Generous Employee Discount</li><li>Employee Stock Purchase Program</li><li>Pet Insurance</li></ul><p></p><p>Charlottes Web provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Charlottes Web is an At-Will Employer.</p><p>V1.0</p></div></div>","company":{"companyType":"Public/Established","name":"Charlottes Web","logoUrl":"/logos/charlottes-web-hemp-902e2edc0fd77f5d49ab925ac37fc7b6.png"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/charlottes-web/director-of-ecommerce-channel-sales/451766897da1828a7a970dc4525ac041","title":"Director of eCommerce Channel Sales","hash":"451766897da1828a7a970dc4525ac041","postingUrl":"https://www.indeed.com/job/director-of-ecommerce-channel-sales-887d679de710072b"},{"employmentType":"Full-time","postedOn":"2 days ago","description":"<div><p>We currently have multiple clients with a need to engage a Director of Cultivation for both full-time and consulting roles. Ideal candidates for these positions have large-scale, commercial cannabis cultivation experience in one or more regulated states, with demonstrated experience with multiple methods of cultivation, knowledge and training in horticulture and agricultural production, and a deep understanding of operational aspects such as pest management and nutrients.ResponsibilitiesPerform all tasks in the growth cycle including transplanting, feeding, cloning, cropping, inventory management, etc.Hire, train and manage cultivation teamEnsure the quantity, mix, and yield of strains planted will meet goals and specificationsSet cultivation goals, performance metrics, and criteriaEstablish planting and harvesting schedulesEnsure accurate management communication and reportingEnsure all cultivation-related SOPs are followedRequirementsHorticulture background with Bachelor’s degree in related field strongly preferredExperience in commercial cannabis production in regulated marketExperience leading a commercial grow operationDeep knowledge of plants, diseases, insects and fungi, as well as plant treatment optionsOperations management mindset and approach to leading the cultivation center</p></div>","company":{"companyType":"Private/Startup","name":"H2 Talent","logoUrl":"/logos/h2-talent-daa72fd58ec516562f5cf52f8a3e7fd4.jpeg"},"location":{"country":"United States","address":"Conifer, CO, USA","city":"Conifer","stateProvince":"CO"},"frontendLink":"/job-posting/h2-talent/director-of-cannabis-cultivation/f57fa82c87e23527fdb7a3bb94e074aa","title":"Director of Cannabis Cultivation","hash":"f57fa82c87e23527fdb7a3bb94e074aa","postingUrl":"https://us.trabajo.org/job-640-20210503-f0eafb556bdaed323e5c51d92cdb3235"},{"employmentType":"Full-time","postedOn":"7 days ago","description":"<div><p><i>About the company: </i></p><p>Empire Standard LLC, a premier manufacturer of hemp-based cannabinoid products, is striving to improve transparency and reliability within the cannabis industry. With this mission, we aim to improve human welfare by producing safe &amp; quality cannabis products for consumers. We are seeking a driven and dynamic Director of Brand Marketing to own overall brand health. This director will develop, implement, and manage cohesive marketing initiatives to help drive awareness and consideration of the brand.</p><p><i>About the position: </i></p><p>The successful Director of Brand Marketing will develop communication strategies for each customer segment, prioritizing key message points and specific marketing programs. You will own the end-to-end execution of various marketing campaigns by establishing the right channel mix and ensuring consistent/compelling delivery of our brand messaging. You will also be responsible for ensuring communication is integrated across all elements of Empire Standard's marketing activities (online/SEO, PR, social, advertising, etc.) A deep understanding of digital design and performance marketing is a must.</p><p><i>Responsibilities: </i></p><ul><li>Leads the development of marketing content for all media and sales initiatives</li><li>Serves as lead on key marketing activities including media planning and budgeting</li><li>Continues to architect and own our brand guidelines to deliver a brand aesthetic/voice to guide all creative initiatives</li><li>Manages relationships with contract agencies to ensure marketing strategies are cohesive across all parties</li><li>Interfaces with the sales team to ensure all promotional materials, sales documentation, and marketing resources are on track to be completed</li><li>Spearheads planning and weekly strategy sessions with the marketing team, collaborating with cross-functional creative partners to communicate strategy/execution across campaigns</li><li>Define measurable brand goals for each campaign; document and communicate findings to ensure they are applied to future campaigns</li><li>Monitor, analyze and interpret latest trends in the market, competition, and product performance; communicate insights and recommendations to team members</li><li>Develop and manage all aspects of web design/development, coordinating with outside contractors as needed</li></ul><p>Requirements/Qualifications:</p><ul><li>3+ years of marketing /brand experience (or equivalent experience) with a proven track record of results</li><li>Must have experience in web development</li><li>Must be proficient in graphic design</li><li>Must be fluent with the Adobe creative suite of products (Photoshop, Illustrator, Indesign)</li><li>Experience with 3D computer graphics software is preferred (ex. Blender)</li><li>Strategic thinker/visionary, entrepreneurial, innovative, and pragmatic</li><li>Excellent communication skills in written and verbal form</li><li>Experience in evaluating, implementing, and analyzing effective media plans is preferred</li></ul><p>Benefits:</p><ul><li>Base salary and performance-based compensation</li><li>Health, dental, and vision plans are available</li></ul><p>Job Type: Full-time</p><p>Pay: $60,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>This Job Is Ideal for Someone Who Is:</p><ul><li>Dependable -- more reliable than spontaneous</li><li>People-oriented -- enjoys interacting with people and working on group projects</li><li>Innovative -- prefers working in unconventional ways or on tasks that require creativity</li></ul><p>Company's website:</p><ul><li>empirestandard.com</li></ul><p>Benefit Conditions:</p><ul><li>Only full-time employees eligible</li></ul><p>Work Remotely:</p><ul><li>No</li></ul><p>COVID-19 Precaution(s):</p><ul><li>Social distancing guidelines in place</li></ul></div>","company":{"companyType":"Private/Growth","name":"Empire Standard, LLC","logoUrl":"/logos/empire-standard-llc-0daf62eb34fe553b531149f456b228ce.jpeg"},"location":{"country":"United States","address":"Binghamton, NY 13904","city":"Binghamton","stateProvince":"NY"},"frontendLink":"/job-posting/empire-standard-llc/director-of-brand-marketing/ee48dfab61a0c312765ebb0b3e48aa4c","title":"Director of Brand Marketing","hash":"ee48dfab61a0c312765ebb0b3e48aa4c","postingUrl":"https://www.indeed.com/job/director-of-brand-marketing-e257c8d0c8929045"},{"postedOn":"1 day ago","description":"<div><div><h3><b>About Us:</b></h3><h3><b>At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding \"Greenhouse of Brands\" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A \"GREENHOUSE OF BRANDS\" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners.</b></h3><h3><b>We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.</b></h3><h3><b>Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.</b></h3><h3><b>Our well-established company is growing rapidly and adding to our team of professionals and specialists. Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest.</b></h3><h3><b>Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</b></h3><h3><b>About the Job:</b></h3><h3><b>The Retail Market Director will work directly with General Managers of dispensaries to develop and carry out operational practices and sales objectives to help ensure each retail location operates effectively and maximizes projected revenue goals and sales estimates, all while maintaining a positive company image. They will have a focus on building productive customers’ relations. Overall, this role will have a focus on each location’s day-to-day operations and will carry out new and current company policies and guidelines, as well as achieve store and company sales and marketing goals. The Retail Market Director also serves as the key link between the company and all assigned state level trade associations.</b><b></b></h3><ul><li><h3><b>Assess and report to senior management, ways to improve customer experience and drive store and/or market growth.</b></h3></li><li><h3><b>Develop and oversee business forecasting strategies to drive store KPIs for results that maximize performance and achievement of sales plans and goals.</b></h3></li><li><h3><b>Work directly with senior management on product development, pricing and other strategic operational issues.</b></h3></li><li><h3><b>Assist in meeting operational goals</b></h3><ul><li><h3><b>Staff and management training</b></h3></li><li><h3><b>Cash handling</b></h3></li><li><h3><b>Inventory management</b></h3></li><li><h3><b>Customer service</b></h3></li><li><h3><b>P&amp;L</b></h3></li><li><h3><b>Visual Merchandising</b></h3></li><li><h3><b>Safety</b></h3></li><li><h3><b>Quality control</b></h3></li></ul></li><li><h3><b>Communicate clear expectations for holding each location accountable in achieving all brand and performance standards.</b></h3></li><li><h3><b>Ensure daily operations are executed profitably and in a manner that is in compliance to market and industry regulations.</b></h3></li><li><h3><b>Hold each location and Dispensary Director accountable for following current company policies and SOPs.</b></h3></li><li><h3><b>Hold consistent store visit assessments and provide proactive, valuable feedback in regard to performance, personnel, visual merchandising, operations and business initiatives.</b></h3></li><li><h3><b>Optimize and maintain strong Visual Merchandising</b></h3></li><li><h3><b>Maintain extensive knowledge of product assortment and key items sold</b></h3></li><li><h3><b>Analyze, identify and execute opportunities for increasing revenue and profitability</b></h3></li><li><h3><b>Knowledge of current industry trends and competitor strategies in the market</b></h3></li><li><h3><b>Ensure visual directives are executed within scheduled time frame and allotted payroll budget</b></h3></li><li><h3><b>Physical Requirements of the Job:</b></h3><ul><li><h3><b>Constant use of both hands and arms in reaching, handling, grasping, and/or fingering while using phone and computer keyboard, writing notes and/or reports, performing other administrative tasks, operating equipment and/or machinery.</b></h3></li><li><h3><b>Constant use of eyes (correctable vision to normal level required) to observe, read, interact with others, and view computer monitors; includes hand/eye coordination to properly and safely operate equipment.</b></h3></li><li><h3><b>Reading, writing, understanding, and clearly speaking English; constant use of speech and hearing (correctable to normal level required) in communicating with others in person and by phone, giving and receiving instructions.</b></h3></li><li><h3><b>Working in an office environment with artificial lighting.</b></h3></li><li><h3><b>Frequent travel by car, train, and/or airplane.</b></h3></li><li><h3><b>Occasionally working in warehouse environment with exposure to marijuana plants and grow chemicals.</b></h3></li><li><h3><b>Constant mental alertness and attention to detail required while performing all work tasks.</b></h3></li><li><h3><b>Extensive time using a computer screen and keyboard.</b></h3></li></ul></li></ul><h3><b>About You:</b></h3><h3><b>General</b></h3><ul><li><h3><b>Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state medical marijuana licensing regulations.</b></h3></li></ul><h3><b>Education/Experience:</b></h3><ul><li><h3><b>Bachelor’s Degree in Business, or related fields preferred</b></h3></li><li><h3><b>7+ years of retail management</b></h3></li><li><h3><b>Experience in complex, fast-paced store environments</b></h3></li><li><h3><b>Proven ability to manage teams effectively</b></h3></li><li><h3><b>Solid understanding of store economics and ability to interpret and act on store KPI data</b></h3></li><li><h3><b>Experience in the cannabis industry</b></h3></li><li><h3><b>Must be 21 years of age</b></h3></li></ul><h3><b>Technological Skills:</b></h3><ul><li><h3><b>POS expertise</b></h3></li><li><h3><b>Inventory software and online retail ordering</b></h3></li><li><h3><b>Proficient in Microsoft Office</b></h3></li></ul><h3><b>Required Knowledge and Skills:</b></h3><ul><li><h3><b>Excellent communication skills, interpersonal skills, ethics, and cultural awareness</b></h3></li><li><h3><b>Resourceful, problem-solving aptitude and thorough knowledge of business operations procedures and policies</b></h3></li><li><h3><b>Strong detail-oriented and resourceful mindset</b></h3></li><li><h3><b>Precise Math Skills</b></h3></li><li><h3><b>Organizational Skills</b></h3></li><li><h3><b>Multi-task Oriented</b></h3></li><li><h3><b>Stress Management/Composure</b></h3></li><li><h3><b>Demonstrated passion to serving the cannabis community and passing product knowledge</b></h3></li><li><h3><b>Excellent communication and customer service skills</b></h3></li><li><h3><b>Meticulous planning skills</b></h3></li><li><h3><b>Ability to build and foster community and organizational relationships</b></h3></li><li><h3><b>Ability to handle confidential and sensitive information</b></h3></li><li><h3><b>Able to work non-standard and weekend schedule</b></h3></li></ul><br />This is a remote position.</div></div>","company":{"companyType":"Private/Established","name":"Holistic Industries","logoUrl":"/logos/holistic-industries-4220d7f16955c0fb84c141cd558dad64.png"},"location":{"country":"United States","address":"Rockville, MD 20852","city":"Rockville","stateProvince":"MD"},"frontendLink":"/job-posting/holistic-industries/retail-market-director/19a15414d0c4a33d6eb96ada4d4d7e8d","title":"Retail Market Director","hash":"19a15414d0c4a33d6eb96ada4d4d7e8d","postingUrl":"https://www.indeed.com/job/retail-market-director-a05522ad7ed3d2c9"},{"postedOn":"11 hours ago","description":"<div><div><div><p>Since 2007, Dark Heart Nursery (DHN) has specialized in cultivating high quality clones for growers across California. Our years of experience allow us to produce premium clones from both popular and emerging genetic lines that perform well in a variety of settings. In 2019 DHN is expanding into additional facilities to bring on more capacity and to lower the cost of production. DHN has operated a cannabis tissue culture lab since 2014 and is now further developing the plant biotech side of the business into plant pathology, virus eradication, and breeding. It is an exciting time to join the team at DHN as we look to scale the business and dominate the cannabis nursery space.</p><br /><p>Our company is seeking a Director of Integrated Pest Management to oversee the overall health of multiple nurseries, manage the IPM program and its team members, and collaborate on our clean plant program. The IPM Director will be a customer service focused individual who can create an implement a value added IPM Program for our partners. The IPM Director would be responsible for leading a team in all pest scouting and pesticide application activities in a production environment, including, but not limited to, application preparation and documentation of pesticide treatments, and maintaining a pest free nursery.</p><p><b>ESSENTIAL DUTIES AND RESPONSIBILITIES:</b></p><br /><p></p><ul><li><p>Demonstrate leadership by proactively monitoring and scouting plants for early detection of insects, diseases, and viruses with team. Develop an integrated pest management strategy</p></li><li><p>Interpret media and plant nutrient testing results to solve production problems and optimize growing conditions for each cultivar.</p></li><li><p>Create and implement an IPM value added program that can be extended to our partners to create a positive connection and continued business.</p></li><li><p>Establish priorities, work independently, and accomplish objectives with minimal supervision.</p></li><li><p>Accurately weighs, measures, mixes, and pours and pesticide product according to the label.</p></li><li><p>Properly record and submit monthly pesticide application reports to DPR.</p></li><li><p> Meet weekly with Grow Manager to report findings and make recommendations.</p></li><li><p>Utilizes microscope other tools to perform laboratory work and properly identify target pests and pathogens.</p></li><li><p> Collaborates with and provides support to nursery staff within a production environment.</p></li><li><p> Follows standard operating procedures at all times in a safe and compliant manner.</p></li><li><p> Create and/or update any new standard operating procedures based on new or emerging compliance and/or Company policies.</p></li><li><p>Promptly reports breaches in compliance, safety, and sanitation to management.</p></li><li><p>Monthly inventory of all products needed including PPE, beneficials and pesticides</p></li><li><p> Collaborate with management team to assure compliance with all regulations.</p></li><li><p>Continuing education in State, Federal and local regulatory compliance regarding pesticides, PPE and applications specific to the agri-cannabis industry, as well as other safety initiatives.</p></li><li><p>Maintain and update crop activity records, documents, chemical application logs, etc.</p></li><li><ul><li>Collaborate with a team to develop and maintain a clean plant scouting program.</li></ul></li></ul><p><b>QUALIFICATIONS:</b></p><p>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily (with or without accommodations). The requirements listed below are representative of the knowledge, skill, and ability required.</p><p><b>EDUCATION AND EXPERIENCE:</b></p><ul><li> Masters in Entomology desired</li><li>Bachelor's Degree in Botany, Horticulture, Plant Sciences, Entomology or other related field</li><li><p>Must have QAL; PCA preferred</p></li><li><p>At least 5 years management experience of IPM/ Plant health in a greenhouse or nursery environment</p></li><li><p> Working knowledge of pest identification, focused on aphids, mites, thrips, fungal and bacterial pathogens.</p></li><li><p>Strong understanding of plant health, nutrient deficiencies and toxicities.</p></li><li><p>Excellent customer service skills</p></li><li><p> Excellent written and verbal communication skills</p></li><li><p> Strong analytical and problem-solving skills</p></li><li><p> Strong interpersonal skills; ability to communicate effectively with all levels of the organization</p></li><li><p>Ability to work independently and in collaboration with teams</p></li><li><p>Proven ability to perform a variety of tasks under time constraints and strict deadlines</p></li><li><p>Demonstrated efficiency, productivity, attention to detail, accuracy, and results orientation</p></li><li><p>Ability to accurately use microscope</p></li><li><p>Conversational / Workplace Spanish strongly preferred</p></li></ul><br /><p></p><p><b>PHYSICAL DEMANDS:</b></p><ul><li><p>Remaining in a seated or standing position for extended periods</p></li><li><p> Hand and finger dexterity required for extended periods</p></li><li><p>Consistent hand-eye coordination</p></li><li><p>Wearing gloves and other required protective gear for extended periods when required</p></li><li><p> Working in aseptic conditions under a laminar flow hood</p></li><li><p>Able to lift up to thirty (30) pounds at a time</p></li><li><p>Expressing or exchanging ideas by means of the spoken word to impart oral information to colleagues and management</p></li><li><p>Ability to operate a Bio Plus Fogger as needed</p></li></ul><p><b>WORK ENVIRONMENT:</b></p><ul><li><p>Climate controlled nursery conditions conducive to plant life</p></li><li><p>PPE required at all times when pesticides are being handled, which may include a Tvech suit and respirator</p></li><li><p>Strong odors from pesticide and cleaning products</p></li><li><p> Normal operating hours are Monday through Sunday , 8:00 a.m. – 6:30 p.m. (may be subject to change depending on operational needs)</p></li><li><p> Occasional loud noises from machinery</p></li></ul><p>Special Information (Travel required, on-call schedule, etc):</p><ul><li><p>Occasional long days</p></li></ul><p><b>EEOC STATEMENT:</b></p><p><i>Dark Heart Nursery, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Dark Heart Nursery, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and trainin</i>g.</p></div></div></div>","company":{"companyType":"Private/Growth","name":"Dark Heart Nursery","logoUrl":"/logos/dark-heart-nursery-ed7edbed795a135924f5a929b15500f9.jpeg"},"location":{"country":"United States","address":"Half Moon Bay, CA","city":"Half Moon Bay","stateProvince":"CA"},"frontendLink":"/job-posting/dark-heart-nursery/integrated-pest-management-ipm-manager-nursery-production/5f8832e5c38b440eae441ac1d97f9602","title":"Integrated Pest Management (IPM) Manager - Nursery Production","hash":"5f8832e5c38b440eae441ac1d97f9602","postingUrl":"https://www.indeed.com/job/integrated-pest-management-ipm-manager-nursery-production-c33f037cbf1ff782"},{"employmentType":"Full-time","postedOn":"11 hours ago","description":"<div><p>Since 2007, Dark Heart Nursery (DHN) has specialized in cultivating high quality clones for growers across California. Our years of experience allow us to produce premium clones from both popular and emerging genetic lines that perform well in a variety of settings. In 2019 DHN is expanding into additional facilities to bring on more capacity and to lower the cost of production. DHN has operated a cannabis tissue culture lab since 2014 and is now further developing the plant biotech side of the business into plant pathology, virus eradication, and breeding. It is an exciting time to join the team at DHN as we look to scale the business and dominate the cannabis nursery space.</p><p>Our company is seeking a Director of Integrated Pest Management to oversee the overall health of multiple nurseries, manage the IPM program and its team members, and collaborate on our clean plant program. The IPM Director will be a customer service focused individual who can create an implement a value added IPM Program for our partners. The IPM Director would be responsible for leading a team in all pest scouting and pesticide application activities in a production environment, including, but not limited to, application preparation and documentation of pesticide treatments, and maintaining a pest free nursery.</p><p>ESSENTIAL DUTIES AND RESPONSIBILITIES:</p><ul><li>Demonstrate leadership by proactively monitoring and scouting plants for early detection of insects, diseases, and viruses with team. Develop an integrated pest management strategy</li></ul><ul><li>Interpret media and plant nutrient testing results to solve production problems and optimize growing conditions for each cultivar.</li></ul><ul><li>Create and implement an IPM value added program that can be extended to our partners to create a positive connection and continued business.</li></ul><ul><li>Establish priorities, work independently, and accomplish objectives with minimal supervision.</li></ul><ul><li>Accurately weighs, measures, mixes, and pours and pesticide product according to the label.</li></ul><ul><li>Properly record and submit monthly pesticide application reports to DPR.</li></ul><ul><li>Meet weekly with Grow Manager to report findings and make recommendations.</li></ul><ul><li>Utilizes microscope other tools to perform laboratory work and properly identify target pests and pathogens.</li></ul><ul><li>Collaborates with and provides support to nursery staff within a production environment.</li></ul><ul><li>Follows standard operating procedures at all times in a safe and compliant manner.</li></ul><ul><li>Create and/or update any new standard operating procedures based on new or emerging compliance and/or Company policies.</li></ul><ul><li>Promptly reports breaches in compliance, safety, and sanitation to management.</li></ul><ul><li>Monthly inventory of all products needed including PPE, beneficials and pesticides</li></ul><ul><li>Collaborate with management team to assure compliance with all regulations.</li></ul><ul><li>Continuing education in State, Federal and local regulatory compliance regarding pesticides, PPE and applications specific to the agri-cannabis industry, as well as other safety initiatives.</li></ul><ul><li>Maintain and update crop activity records, documents, chemical application logs, etc.</li></ul><ul><li>·Collaborate with a team to develop and maintain a clean plant scouting program.</li></ul><p>QUALIFICATIONS:</p><p>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily (with or without accommodations). The requirements listed below are representative of the knowledge, skill, and ability required.</p><p>EDUCATION AND EXPERIENCE:</p><ul><li>Masters in Entomology desired</li><li>Bachelor's Degree in Botany, Horticulture, Plant Sciences, Entomology or other related field</li><li>Must have QAL; PCA preferred</li></ul><ul><li>At least 5 years management experience of IPM/ Plant health in a greenhouse or nursery environment</li></ul><ul><li>Working knowledge of pest identification, focused on aphids, mites, thrips, fungal and bacterial pathogens.</li></ul><ul><li>Strong understanding of plant health, nutrient deficiencies and toxicities.</li></ul><ul><li>Excellent customer service skills</li></ul><ul><li>Excellent written and verbal communication skills</li></ul><ul><li>Strong analytical and problem-solving skills</li></ul><ul><li>Strong interpersonal skills; ability to communicate effectively with all levels of the organization</li></ul><ul><li>Ability to work independently and in collaboration with teams</li></ul><ul><li>Proven ability to perform a variety of tasks under time constraints and strict deadlines</li></ul><ul><li>Demonstrated efficiency, productivity, attention to detail, accuracy, and results orientation</li></ul><ul><li>Ability to accurately use microscope</li></ul><ul><li>Conversational / Workplace Spanish strongly preferred</li></ul><p>PHYSICAL DEMANDS:</p><ul><li>Remaining in a seated or standing position for extended periods</li></ul><ul><li>Hand and finger dexterity required for extended periods</li></ul><ul><li>Consistent hand-eye coordination</li></ul><ul><li>Wearing gloves and other required protective gear for extended periods when required</li></ul><ul><li>Working in aseptic conditions under a laminar flow hood</li></ul><ul><li>Able to lift up to thirty (30) pounds at a time</li></ul><ul><li>Expressing or exchanging ideas by means of the spoken word to impart oral information to colleagues and management</li></ul><ul><li>Ability to operate a Bio Plus Fogger as needed</li></ul><p>WORK ENVIRONMENT:</p><ul><li>Climate controlled nursery conditions conducive to plant life</li></ul><ul><li>PPE required at all times when pesticides are being handled, which may include a Tvech suit and respirator</li></ul><ul><li>Strong odors from pesticide and cleaning products</li></ul><ul><li>Normal operating hours are Monday through Sunday , 8:00 a.m. – 6:30 p.m. (may be subject to change depending on operational needs)</li></ul><ul><li>Occasional loud noises from machinery</li></ul><p>Special Information (Travel required, on-call schedule, etc):</p><ul><li>Occasional long days</li></ul><p>EEOC STATEMENT:</p><p>Dark Heart Nursery, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Dark Heart Nursery, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p><p>Job Type: Full-time</p><p>Pay: Up to $73,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>8 hour shift</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>Work Location:</p><ul><li>One location</li></ul><p>Work Remotely:</p><ul><li>No</li></ul></div>","company":{"companyType":"Private/Growth","name":"Dark Heart Nursery","logoUrl":"/logos/dark-heart-nursery-ed7edbed795a135924f5a929b15500f9.jpeg"},"location":{"country":"United States","address":"Half Moon Bay, CA 94019","city":"Half Moon Bay","stateProvince":"CA"},"frontendLink":"/job-posting/dark-heart-nursery/integrated-pest-management-ipm-manager/c12bedfca68ad6dc0f450f674b770ff2","title":"Integrated Pest Management (IPM) Manager","hash":"c12bedfca68ad6dc0f450f674b770ff2","postingUrl":"https://www.indeed.com/job/integrated-pest-management-ipm-manager-760166afa153a49c"},{"postedOn":"12 hours ago","description":"<div><div><h3><b>The Role</b></h3><p>We are seeing explosive growth around the country in our Green Thumb business. The Manager, Employer Brand is responsible for being a strategic partner to our growing business and is dedicated to building the Green Thumb Employer Brand. We want this individual to help us attract and engage a diverse talent pool, that will help us to build our brand and culture with great talent, networks and prospective employees. You will be responsible for building the Employer Brand engine, leading Employer brand strategy, developing our internal and external employment brand opportunities, tackling prioritization, allocating our efforts and resources effectively across our national footprint. This role partners with various teams within our business, to drive results nationwide. Our ideal candidate is someone who simply loves to tell the story of the business and opportunities for our employee population and future candidates. In this role, you will be passionate about understanding and navigating a new and growing industry and build the employment story strategically and tactically.</p><h3><b>Responsibilities</b></h3><ul><li>Responsible for the creation, execution, and management of Green Thumb's employment brand presence externally and internally<ul><li>External Goals:<ul><li>Develop and oversee national employer brand events and sponsorships</li><li>Improve Green Thumb employment brand presence externally via third-party vendor relationships</li><li>Develop social and PR content for employment brand goals</li><li>Oversee all employer brand-related materials reaching candidates – Careers website, fact sheet, event materials, etc.</li></ul></li><li>Internal Goals:<ul><li>Responsible for all internal communication and the tools and resources we have available for employees to participate in our culture of recruitment, employee referral programs and other initiatives of the Talent Acquisition Team – Applicant Tracking System (Greenhouse), SharePoint, LinkedIn Talent Insights</li><li>Partner with internal teams to develop and oversee the brand ambassador program</li><li>In partnership with TA leaders iterate the content and facilitation of new hire orientation content and delivery to new managers and interviewers</li><li>Partner with marketing to develop and manage all event marketing, brand swag,</li></ul></li><li>Responsible for social media, quarterly metrics and reporting on recruitment marketing and brand growth, including from third-party recruiting platforms and events for paid and unpaid partners including LinkedIn, BuiltIn Chicago, Glassdoor, Indeed, event ROI, etc.</li><li>Subject matter expert and strategic advisor to business leaders on employer brand trends, general talent trends, and talent competitor trends</li><li>Personal brand creation and maintenance as an employer brand SME internally and externally</li><li>Partner with hiring managers to share talent trends and employer brand best practices to assist with workforce planning needs</li><li>Partner to the marketing department for all employer brand initiatives and the larger go-to-market strategy for the corporate brand</li><li>Assist with speaking engagement prep on employer brand-related topics</li><li>Other duties as assigned</li></ul></li></ul><h3><b>Qualifications</b></h3><ul><li>8+ years experience in communication role ideally in growth environment supporting human resources with a focus on internal communications, employment marketing and branding</li><li>Bachelors Degree required</li><li>Strong project management skills with a background in developing and executing new initiatives and change management with speed, accuracy, and efficiency.</li><li>Strong background in influencing behaviors with a track record of working effectively and building buy-in with cross-functional leaders and peers</li><li>Experience working in a high growth/scaling organization with rapid hiring needs strongly preferred</li><li>Experience in recruitment marketing, employment branding in high growth company strongly preferred</li><li>Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgement, common sense, and resourcefulness</li><li>Adapts and thrives in a demanding, fast-paced environment</li><li>Possesses a high level of critical thinking</li><li>Operates with a high level of professionalism and integrity, including dealing with confidential information</li><li>Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb</li><li>Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.</li></ul><h3><b>Additional Requirements</b></h3><ul><li>Must pass any and all required background checks</li><li>Must be and remain compliant with all legal or company regulations for working in the industry</li><li>Must be a minimum of 21 years of age</li></ul></div></div>","company":{"companyType":"Public/Established","name":"Green Thumb Industries","logoUrl":"/logos/green-thumb-industries-gti-251a0a04f4d3572804c1830639474e95.png"},"location":{"country":"United States","address":"Chicago, IL","city":"Chicago","stateProvince":"IL"},"frontendLink":"/job-posting/green-thumb-industries/manager-employer-brand/6a9c99806594014de8eccf2d2846d109","title":"Manager, Employer Brand","hash":"6a9c99806594014de8eccf2d2846d109","postingUrl":"https://www.indeed.com/job/manager-employer-brand-8edb1e7eec006e03"},{"postedOn":"2 days ago","description":"<div><div></div><div><div><p><b>Senior Manager, E-commerce and Digital</b><br /><b>Band Management 3</b><br /></p><p>At the Liquor Distribution Branch (LDB) our vision of ‘Service. Relationships. Results.’ is all about providing a valued service, building strong relationships with our stakeholders, and achieving greater results for the province.</p><p>The LDB is one of two branches of government responsible for the cannabis and liquor industry of B.C. We operate the wholesale distribution of beverage alcohol and non-medical cannabis within the province, as well as the household retail brands of BC Liquor Stores and BC Cannabis Stores.</p><p>We employ nearly 5,000 people in over 200 communities and have hundreds of career opportunities spanning our entire wholesale, retail and corporate operations – from supply chain logistics, to high-tech solutions, and everything in between. The LDB has been named one of BC’s Top Employers 12 times over for offering exceptional places to work, flexible work hours and earned days off, extended health and dental benefits, maternity and parental leave top-up payments, a pension program, in-house professional and leadership development, and subsidies for professional accreditation.</p><p>Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BC Liquor Stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.</p><p>Reporting to the Director Marketing, the Senior Manager E-commerce &amp; Digital is responsible for the digital strategy and properties for BC Liquor Stores and the execution of campaigns and initiatives such as web/mobile development and content management, email and CRM campaigns and management, social media, and search engine optimization (SEO). Working closely with the Senior Manager Marketing &amp; Advertising, the Senior Manager Web &amp; Digital also collaborates on digital ad content development and ensures that the customer journey is optimized and advertising is linked appropriately to the digital channels (web, social media etc.).</p><p>This position is responsible to develop and launch the BC Liquor Stores’ ecommerce site, oversee site content, and purchase flow, and will be responsible for optimizing the user experience by leveraging analytical tools and insights as well as industry trends working with the ecommerce team. This position will have dual responsibility for driving offline (in-store) traffic and sales via relevant content on digital properties and driving online (ecommerce) revenues for BC Liquor Stores through digital, SEO/SEM and conversion strategies.</p><p>Working conditions include the ability to work full-time at the LDB’s head office, and ability to work week nights/weekends as required for urgent matters or to support a major launch.</p><p>A criminal record check is required.</p><p>For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.</p><p>An eligibility list for permanent or temporary future opportunities may be established.</p><p><b>Position Requirements:</b></p><p><b>Education and Experience:</b></p><p>The following equivalencies will be considered:</p><ul><li>Diploma or degree in marketing or a related field, combined with a minimum of five (5) years recent related experience*<br />OR</li><li>Certificate in marketing or a related field, with minimum of seven (7) years recent related experience*.</li></ul><div><br /><ul><li>Recent, related experience (within the last ten years) in North American marketing industry must include:</li></ul></div><ul><li>Minimum two years of experience leading and managing web/mobile apps, digital marketing (including SEO/SEM, paid programmatic), CRM database and messaging and social media channels.</li><li>Minimum two years of experience developing digital strategy and advertising (programmatic, blogs, SEM, social media etc.) to drive ecommerce acquisitions, leads, click-throughs and conversions.</li><li>Experience in e-commerce and creating strategies to optimize sales performance online and in-store.</li><li>Experience with analytical tools, reporting and email marketing programs.</li><li>Experience working with internal IT teams and/or web vendors to enhance website and other digital properties.</li><li>Experience in developing a social media strategy and yearly plan and growth strategies.</li><li>Minimum two years of experience managing a team of direct reports.</li></ul><p><br />Preference may be given to candidates with the following experience:</p><ul><li>Extensive experience** in managing e-commerce, digital marketing and a team of direct reports.</li><li>Experience dealing with sensitive customer issues and complaints online.</li><li>Experience with CRM software and database management and managing loyalty and retention programs.</li><li>Experience in a large and/or geographically distributed multi-unit retail organization.</li></ul><p><br />**Extensive experience is defined as 3 years or more experience in the North American marketing industry.<br /><br /><b>How to Apply &amp; Application Requirements:</b><br /><br />In order to be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the Position Requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description.<br />A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process. Please provide a brief, concise summary of your relevant experience on your cover letter including the following:</p><ul><li>Experience in e-commerce and creating strategies to optimize sales performance online and in-store.</li><li>Experience in developing a social media strategy and yearly plan and growth strategies.</li><li>Extensive experience in managing e-commerce, digital marketing and a team of direct reports (if applicable).</li><li>Experience dealing with sensitive customer issues and complaints online (if applicable).</li><li>Experience dealing with sensitive customer issues and complaints online (if applicable).</li></ul><p><br />Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.<br /><br />For specific position-related enquiries, please contact Connie Hui, Director, Marketing, Retail Services at 604-252-8721.<br /><br />Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to [email protected] before the stated closing time, and they will respond as soon as possible to assist you.<br /><br /><b>NOTE:</b> Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.</p></div></div></div>","company":{"companyType":"Government","name":"BC Public Service","logoUrl":"/logos/bc-public-service-e5abe612080c1bade033d7a9bffff9fa.jpeg"},"location":{"country":"Canada","address":"Burnaby, BC","city":"Burnaby","stateProvince":"BC"},"frontendLink":"/job-posting/bc-public-service/band-3-under-review-senior-manager-e-commerce-and-digital/217efae7d3e3e31f2aee985dc271b9e7","title":"BAND 3 (Under Review) - Senior Manager, E-commerce and Digital","hash":"217efae7d3e3e31f2aee985dc271b9e7","postingUrl":"https://ca.indeed.com/job/band-3-under-review-senior-manager-eand-digital-1c1daac38f77a208"},{"postedOn":"13 hours ago","description":"<div><div><p>Aurora is a global leader in the cannabis industry serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness, and recreational markets wherever they are launched.<br /></p><p></p><p><b>CATEGORY MANAGER, MEDICAL</b></p><p>Aurora Cannabis is recruiting a Category Manager to join our Medical Sales team in the fast-paced cannabis industry. Reporting to the Senior Manager, Medical Sales Strategy the successful candidate will be responsible for product insights, competitor analysis, managing pricing adjustments and overall channel profitability. Candidate may be based in either Toronto or Vancouver.</p><br /><p></p><p><b>MAIN RESPONSIBILITIES:</b></p><ul><li>Responsible for a competitive product portfolio pricing strategy based on nuanced analysis and market insights</li><li>Assess market share, in-market product performance, competitive price positioning, market category trends, revenue, and margin drivers</li><li>Analyze and build tools to assist in the on-going analysis of complex data and to identify consumer/business insights that inform decision making</li><li>Collaborate with cross-functional teams including Sales, Marketing, Finance, and Business Intelligence</li><li>Develop business cases for executive level presentations by leveraging consumer-insights &amp; financial projections</li><li>Be a highly visible and integral team member, working directly with Aurora’s management team to support growth objectives</li><li>Innovate, explore, and test new ideas in an environment where creativity and experimentation are highly encouraged<br /></li></ul><p></p><p><b>KNOWLEDGE, SKILLS AND ABILITIES:</b></p><ul><li>Strong business analytics and presentation skills</li><li>Ability to manage competing priorities involving multi-disciplinary teams operating in a fast-paced, innovation driven environment and see projects through to a successful completion</li><li>Passion for consumer insights and understanding market dynamics</li><li>Superior communication and business case skills that will enable you to influence internal and external decision makers</li><li>High level of professionalism, integrity and ethics</li><li>Strong teamwork and interpersonal skills</li><li>Highly motivated with a passion for problem-solving, enabling you to strategically tackle challenging situations in a complex and dynamic business environment</li></ul><br /><p></p><p><b>QUALIFICATIONS:</b></p><ul><li>University degree in Business, Marketing, Finance, or related field</li><li>4-6 years of work experience in a Category Management, Sales, Analytics, or Innovation role<ul><li>Cannabis &amp; CPG industry experience is considered an asset</li></ul></li><li>Experience in analytics, consumer insights, and forecasting</li></ul><ul><li>Strong financial acumen and the ability to assess and build category P&amp;L statements, and measure product profitability</li></ul><ul><li>Advanced experience with MS Office Suite (Word, Excel, Power BI, PowerPoint, Outlook, Projects, MS Teams)<ul><li>SQL and PowerBI experience an asset</li></ul></li><li>Demonstrated ability to quickly adapt; maintain focus and a high degree of accuracy while working with complex data in an environment of ever-changing deadlines, priorities, and requirements<br /></li></ul><p></p><p>We would like to thank all applicants for their interest but only those selected for an interview will be contacted.</p><br /><p></p><p><b>Aurora is an equal opportunity employer. At Aurora, we are committed to do business inclusively and accommodate applicants with disabilities. If you require accommodation (including, but not limited to, an accessible interview site, alternate format of job posting) during the recruitment and selection process, please let our Recruitment team know.</b></p></div></div>","company":{"companyType":"Public/Established","name":"Aurora Cannabis","logoUrl":"/logos/aurora-cannabis-5846417b31dc1080e3c3b4583c3f2096.png"},"location":{"country":"Canada","address":"Vancouver, BC","city":"Vancouver","stateProvince":"BC"},"frontendLink":"/job-posting/aurora-cannabis/category-manager-medical/aa8dc67a967457e4f7e2dfb5847cdeb6","title":"Category Manager, Medical","hash":"aa8dc67a967457e4f7e2dfb5847cdeb6","postingUrl":"https://ca.indeed.com/job/category-manager-medical-716834c25292ca64"},{"postedOn":"13 hours ago","description":"<div><div><p>Aurora is a global leader in the cannabis industry serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and recreational markets wherever they are launched.<br /></p><p></p><p><b>COMMERCIALIZATION MANAGER, MEDICAL</b></p><p>Aurora Cannabis is recruiting a Commercialization Manager to join our Medical Sales team in the fast-paced cannabis industry. Reporting to the Senior Manager, Medical Sales Strategy the successful candidate will be a key member of the team. The successful candidate will be capable of providing insights for product innovation strategy, product portfolio management, operational alignment on go-to-market planning and overall project timelines. Candidate may be based in either Toronto or Vancouver.</p><br /><p></p><p><b>MAIN RESPONSIBILITIES:</b></p><ul><li>Responsible for a strategic product assortment plan based on nuanced analysis and competitive/market insights</li><li>Process driven management of product development and go-to-market activities</li><li>Develop business cases for product innovation or rationalization leveraging consumer-insights &amp; financial projections</li><li>Be a highly visible and integral team member, working directly with Aurora’s management team to support growth objectives</li><li>Collaborate with cross-functional teams including Sales, Marketing, Finance, Product Development, and Operations</li><li>Analyze and build tools to assist in the on-going iteration and improvement of the product commercialization process</li><li>Assess competitive landscape for product assortment positioning, new product launches, and ecommerce strategies</li><li>Innovate, explore, and test new ideas in an environment where creativity and experimentation are highly encouraged<br /></li></ul><p></p><p><b>KNOWLEDGE, SKILLS AND ABILITIES:</b></p><ul><li>Strong project management and planning skills</li><li>Ability to manage competing priorities involving multi-disciplinary teams operating in a fast-paced, innovation driven environment and see projects through to a successful completion</li><li>Passion for consumer insights and understanding market dynamics</li><li>Superior communication and business case skills that will enable you to influence internal and external decision makers</li><li>High level of professionalism, integrity and ethics</li><li>Strong teamwork and interpersonal skills</li><li>Highly motivated with a passion for problem-solving, enabling you to strategically tackle challenging situations in a complex and dynamic business environment</li><li>Cannabis subject matter expertise considered an asset</li></ul><br /><p></p><p></p><p><b>QUALIFICATIONS:</b></p><ul><li>University degree in Business, Marketing, Finance, or related field</li><li>4-6 years of work experience in a Category Management, Sales, Analytics, or Project Management role<ul><li>Cannabis &amp; CPG industry experience is considered an asset</li></ul></li><li>Experience in project management, analytics, and consumer insights</li><li>Strong financial acumen</li><li>Advanced experience with MS Office Suite (Word, Excel, Power BI, PowerPoint, Outlook, Projects, MS Teams)</li><li>Demonstrated ability to quickly adapt; maintain focus and a high degree of accuracy while working with complex data in an environment of ever-changing deadlines, priorities, and requirements<br /></li></ul><p></p><p>We would like to thank all applicants for their interest but only those selected for an interview will be contacted.</p><br /><p></p><p><b>Aurora is an equal opportunity employer. At Aurora, we are committed to do business inclusively and accommodate applicants with disabilities. If you require accommodation (including, but not limited to, an accessible interview site, alternate format of job posting) during the recruitment and selection process, please let our Recruitment team know.</b></p></div></div>","company":{"companyType":"Public/Established","name":"Aurora Cannabis","logoUrl":"/logos/aurora-cannabis-5846417b31dc1080e3c3b4583c3f2096.png"},"location":{"country":"Canada","address":"Vancouver, BC","city":"Vancouver","stateProvince":"BC"},"frontendLink":"/job-posting/aurora-cannabis/commercialization-manager-medical/3aa941863915df05f7f0f40f6bd62c8b","title":"Commercialization Manager, Medical","hash":"3aa941863915df05f7f0f40f6bd62c8b","postingUrl":"https://ca.indeed.com/job/commercialization-manager-medical-9f854c5224d2b858"}]