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Manager, Consumer Insights

Tilray Toronto, ON
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Manager, Consumer Insights - Toronto, ON

About Tilray

Tilray is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.


Looking to develop your career at the forefront of a rapidly expanding industry?


Job Summary:

Reporting to the VP, Business Intelligence and Planning, the Manager, Consumer Insights is responsible for leading and developing the consumer insights strategy to help drive the organization’s understanding, connection, and relevance with target consumers. In this role, the successful candidate will provide support in shaping the Company’s marketing and innovation strategy by better informing leadership decision making with methodically collected and validated consumer insights.


Responsibilities:
  • Establish standards for collecting and actioning quantitative and qualitative insights by working with marketing and category management teams; lead and manage research projects to ensure they meet time and budget parameters
  • Champion the consumer perspective by developing a deep understanding of their behaviors and usage occasions to allow for the best representation of the consumer mindset in key strategic discussions
  • Lead all aspects of Consumer Research: from recommending methodologies, identifying, and collaborating with vendors, managing design and scope of research, to independently managing all aspects of testing including recruiting, data collection/fielding and the comprehensive reporting of actionable insights
  • Lead Market & Trend Analysis: Lead synthesis and communication of market, retail, and consumer trends; ensure that relevant trends are acted upon in product and marketing strategies to stay at the leading edge of consumer and market trends
  • Build and maintain relationships with internal business partners, including marketing, sales, brand communications, innovation, and operations
  • Function as consumer advocate to represent customer’s voice in business decisions
Qualifications:
  • Bachelor’s degree required; Master’s Degree preferred
  • 5+ years of Consumer Products Marketing Research experience, with demonstrated Business Analytics capabilities and impact or equivalent
  • CPG background is an asset
  • Experience leading and conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, and report writing
  • Strong knowledge of multiple insights tools and processes, both quantitative and qualitative
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
  • Demonstrated ability to identify, articulate and uncover interconnectedness of deep consumer insights, data-driven insights, and marketplace trends
  • Experience in a fast-paced environment and ability to be successful through ambiguity
  • Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization
  • Strong influencing and partnership skills across large matrixed organizations a plus
  • Demonstrated analytical skills (analyzing data, deriving insights); Demonstrated knowledge of syndicated services
  • Effective consulting and interpersonal/collaboration skills
  • Excellent written, oral, presentation and storytelling skills

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.

If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to [email protected]

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A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.</p><br /><div></div><p><i> Looking to develop your career at the forefront of a rapidly expanding industry?</i></p><br /><div></div><p><b>Job Summary:</b></p><p>Reporting to the VP, Business Intelligence and Planning, the Manager, Consumer Insights is responsible for leading and developing the consumer insights strategy to help drive the organization’s understanding, connection, and relevance with target consumers. In this role, the successful candidate will provide support in shaping the Company’s marketing and innovation strategy by better informing leadership decision making with methodically collected and validated consumer insights.</p><br /><div></div><div><b>Responsibilities:</b></div><div><ul><li>Establish standards for collecting and actioning quantitative and qualitative insights by working with marketing and category management teams; lead and manage research projects to ensure they meet time and budget parameters</li><li>Champion the consumer perspective by developing a deep understanding of their behaviors and usage occasions to allow for the best representation of the consumer mindset in key strategic discussions</li><li>Lead all aspects of Consumer Research: from recommending methodologies, identifying, and collaborating with vendors, managing design and scope of research, to independently managing all aspects of testing including recruiting, data collection/fielding and the comprehensive reporting of actionable insights</li><li>Lead Market &amp; Trend Analysis: Lead synthesis and communication of market, retail, and consumer trends; ensure that relevant trends are acted upon in product and marketing strategies to stay at the leading edge of consumer and market trends</li><li>Build and maintain relationships with internal business partners, including marketing, sales, brand communications, innovation, and operations</li><li>Function as consumer advocate to represent customer’s voice in business decisions</li></ul><div></div><div><b>Qualifications:</b></div><ul><li>Bachelor’s degree required; Master’s Degree preferred</li><li>5+ years of Consumer Products Marketing Research experience, with demonstrated Business Analytics capabilities and impact or equivalent</li><li>CPG background is an asset</li><li>Experience leading and conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, and report writing</li><li>Strong knowledge of multiple insights tools and processes, both quantitative and qualitative</li><li>Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results</li><li>Demonstrated ability to identify, articulate and uncover interconnectedness of deep consumer insights, data-driven insights, and marketplace trends</li><li>Experience in a fast-paced environment and ability to be successful through ambiguity</li><li>Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization</li><li>Strong influencing and partnership skills across large matrixed organizations a plus</li><li>Demonstrated analytical skills (analyzing data, deriving insights); Demonstrated knowledge of syndicated services</li><li>Effective consulting and interpersonal/collaboration skills</li><li>Excellent written, oral, presentation and storytelling skills</li></ul><br /><div></div><div><p>Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.</p><p>Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.</p><p>Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.</p><p>When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.</p><p>If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to [email protected]</p></div></div></div></div></div>","company":{"companyType":"Public/Established","name":"Tilray","logoUrl":"/logos/tilray-7a827f507c4afad3caee3c003054401d.png"},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/tilray/manager-consumer-insights/67f2dcc6db2512ed15b02f4bdea6f1d8","title":"Manager, Consumer Insights","category":"Medical & Healthcare","hash":"67f2dcc6db2512ed15b02f4bdea6f1d8","postingUrl":"https://ca.indeed.com/job/manager-consumer-insights-e74e68a277f4bb16"},{"function":["Marketing"],"postedOn":"5 days ago","description":"<div><p>The Category Manager carries out the organization’s Merchandising strategy for Fire &amp; Flower’s retail cannabis shops.</p><p>This role is responsible for ensuring the best product, price, &amp; placement in the retail cannabis space, including promotional planning, forecasting, assortment planning, competitive analysis and delivering to KPI targets.</p><p>The successful candidate will part of a best-in-class Merchandising team known for pioneering the retail cannabis space in Canada!</p><p><b>Responsibilities</b></p><p>• Deliver to KPI targets, including sales, margin, gross profit and inventory turns</p><p>• Assortment strategy, planning &amp; promotional planning, markdowns</p><p>• Forecasting and forecast accuracy</p><p>• Vendor negotiations</p><p>• Review new listings</p><p>• Build and maintain vendor relationships</p><p>• Competitive analysis</p><p>• Initiate, support and collaborate on Marketing initiatives</p><p>• Reviewing and actin on POS and consumer insights</p><p>• Delivering to store specific requests</p><p>• Shop transfers</p><p>• Private label development</p><p>• Work collaboratively with Merchandise Planning, aligning on opportunities and buy targets</p><p>• Develop category strategies and deploy tactics to support the department/banner strategy</p><p>• Translate strategic category plans into tactical merchandising activities</p><p>• Identify opportunities in line with consumer trends &amp; banner strategies</p><p>• Collaborate with cross-functional departments</p><p>• Increase market share</p><p>• Ensure products and assortment are on brand and competitive</p><p><b>Qualifications</b></p><p>• University degree &amp; at least 1-3 years of relevant experience in retail category management</p><p>• Proven success in retail category management &amp; exceeding KPI targets</p><p>• Proven success working collaboratively, both internally and externally</p><p>• Strong analytical, process &amp; organizational skills</p><p>• Demonstrated ability to think strategically and tactically</p><p>• Demonstrated ability to innovate &amp; operate with varying levels of uncertainty</p><p>• Passionate &amp; enthusiastic about retail</p><p>• Strong Microsoft Excel skills</p><p>• Knowledge of cannabis &amp; accessory products is an asset</p></div>","company":{"website":"fireandflower.com","companyType":"Private/Established","name":"Fire & Flower","logoUrl":"/logos/fire-flower-cfb244e4b2b26627225debc681c97bac.jpeg"},"location":{"country":"Canada","address":"Edmonton, AB","city":"Edmonton","stateProvince":"AB"},"frontendLink":"/job-posting/fire-and-flower/category-manager-merchandising/eb6a9b103a7a3515685db300c3f3f342","title":"Category Manager - Merchandising","category":"Retail","hash":"eb6a9b103a7a3515685db300c3f3f342","postingUrl":"https://www.glassdoor.ca/job-listing/category-manager-merchandising-fire-and-flower-JV_IC2274961_KO0,30_KE31,46.htm?jl=1007576704651"},{"salaries":[{"salaryStart":"$51k","salaryEnd":"$110k","currency":"","source":"Glassdoor","position":"Category Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/edmonton-category-manager-salary-SRCH_IL.0,8_IM969_KO9,25.htm"},{"salaryStart":"$95k","salaryEnd":"$160k","currency":"","source":"Salary.com","position":"Category Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/category-manager-salary/ab-canada"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"22 days ago","description":"<div><p>Category Manager</p><p><b>About Us:</b></p><p>Fire &amp; Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model.</p><p><b>Profile:</b></p><p>The Category Manager carries out the organization’s Merchandising strategy for Fire &amp; Flower’s retail cannabis shops.</p><p>This role is responsible for ensuring the best product, price, &amp; placement in the retail cannabis space, including promotional planning, forecasting, assortment planning, competitive analysis and delivering to KPI targets.</p><p>The successful candidate will part of a best-in-class Merchandising team known for pioneering the retail cannabis space in Canada!</p><p><b>Responsibilities</b></p><p>• Deliver to KPI targets, including sales, margin, gross profit and inventory turns</p><p>• Assortment strategy, planning &amp; promotional planning, markdowns</p><p>• Forecasting and forecast accuracy</p><p>• Vendor negotiations</p><p>• Review new listings</p><p>• Build and maintain vendor relationships</p><p>• Competitive analysis</p><p>• Initiate, support and collaborate on Marketing initiatives</p><p>• Reviewing and actin on POS and consumer insights</p><p>• Delivering to store specific requests</p><p>• Shop transfers</p><p>• Private label development</p><p>• Work collaboratively with Merchandise Planning, aligning on opportunities and buy targets</p><p>• Develop category strategies and deploy tactics to support the department/banner strategy</p><p>• Translate strategic category plans into tactical merchandising activities</p><p>• Identify opportunities in line with consumer trends &amp; banner strategies</p><p>• Collaborate with cross-functional departments</p><p>• Increase market share</p><p>• Ensure products and assortment are on brand and competitive</p><p><b>Qualifications</b></p><p>• University degree &amp; at least 1-3 years of relevant experience in retail category management</p><p>• Proven success in retail category management &amp; exceeding KPI targets</p><p>• Proven success working collaboratively, both internally and externally</p><p>• Strong analytical, process &amp; organizational skills</p><p>• Demonstrated ability to think strategically and tactically</p><p>• Effective negotiation skills</p><p>• Demonstrated ability to innovate &amp; operate with varying levels of uncertainty</p><p>• Passionate &amp; enthusiastic about retail</p><p>• Strong Microsoft Excel skills</p><p>• Knowledge of cannabis &amp; accessory products is an asset</p><p>Fire &amp; Flower values the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.</p><p>• Thank you for your interest and application, only those selected for next steps will be contacted</p></div>","company":{"website":"fireandflower.com","companyType":"Private/Established","name":"Fire & Flower","logoUrl":"/logos/fire-flower-cfb244e4b2b26627225debc681c97bac.jpeg"},"location":{"country":"Canada","address":"Edmonton, AB","city":"Edmonton","stateProvince":"AB"},"frontendLink":"/job-posting/fire-and-flower/category-manager/5dca7b257852d002110d4afd507bc548","title":"Category Manager","category":"Retail","hash":"5dca7b257852d002110d4afd507bc548","postingUrl":"https://www.recruit.net/job/category-manager-jobs/5403946E7BC92F98","salary":"$51k - $110k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"2 days ago","description":"<div><p>Description: <b>Who We Are</b><br />Chocolate Delivery Systems (CDS) is a rapidly growing chocolate manufacturer based in Buffalo, NY. We are a family-owned and operated organization, known for our chocolate and candy products and category leading brands that can be found in 5,000+ stores internationally.<br /><b>Job Overview</b><br />CDS is looking for a Marketing Manager to help launch Create Goodness, our new health and wellness division. Create Goodness was founded to make delicious and ethical CBD wellness chocolate made from organic and fair-trade ingredients. To help us on that mission, we are looking for a Marketing Manager to help build and scale the new division while remaining true to our values and our commitment to quality.<br />This role will report to the National Sales Manager and is responsible for leading Create Goodness’ day-to-day e-commerce and marketing efforts to drive sales and brand awareness. Success requires strong communication skills (verbal and written), an understanding of the digital advertising landscape, and experience using insights as a key differentiator in marketing materials.<br />The ideal candidate will have 3+ years’ experience with digital marketing, search engine optimization, pay per click advertising, Google Analytics, social media, and content writing with a startup cannabis, CPG, food, or supplements brand. The best candidate will have an integrated marketing skill set, with a passion for thinking both creatively and analytically.<br /><b>Key Responsibilities include but are not limited to the following: </b></p><ul><li>Create and execute overall marketing strategy</li><li>Develop and manage digital marketing campaigns to drive sales across email, SEO, affiliate, display, mobile, paid social and SEM with a focus on new customer acquisition</li><li>Copywriting and content creation – email, web, blog, social post, sales enablement assets</li><li>Build and grow our presence on social media and other relevant sites</li><li>Conduct analysis and deliver regular reporting on effectiveness of marketing content using Google Analytics and other 3rd party data sources</li><li>Lead and assist in outbound and inbound sales and marketing activities -content marketing and development, paid campaigns, trade shows, sales presentations, etc.</li><li>Keep up to date with the latest trends, opportunities, and industry best practices</li><li>Manage and optimize technical aspects of project management software·</li><li>Help manage our vendors and independent contractors</li></ul><p>. Requirements: <b>Who You Are</b></p><ul><li>Bachelor’s degree in Marketing, Communications, or relevant field of study</li><li>3+ years of digital marketing &amp; e-commerce experience with a digitally focused consumer brand, preferably in cannabis, consumer-packaged goods, food or supplements, D2C experience a plus</li><li>Strong knowledge of digital marketing industry, channels, sales process, tactics, audience development, automation software, and analytics</li><li>Proficient with Microsoft Office Suite</li><li>Detail-oriented, meticulous, and highly organized</li><li>Strong copywriting and verbal communication skills</li></ul><p><b>Skills</b></p><ul><li>Excellent verbal and written communication</li><li>Service orientation</li><li>Critical thinking</li><li>Active listening</li><li>Initiative</li><li>Team player</li><li>Problem Solver</li><li>Adaptable</li></ul><p>CDS is committed to a diverse and inclusive workplace. CDS is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.<br /><b>Apply </b><b>Here</b></p><p>Job Type: Full-time</p><p>Work Location: One location</p></div>","company":{"name":"Chocolate Delivery Systems Inc"},"location":{"country":"United States","address":"Buffalo, NY 14207","city":"Buffalo","stateProvince":"NY"},"frontendLink":"/job-posting/chocolate-delivery-systems-inc/marketing-manager/4aefa591a4f34824d591b715ab8e1596","title":"Marketing Manager","category":"Media & Communications","hash":"4aefa591a4f34824d591b715ab8e1596","postingUrl":"https://www.indeed.com/job/marketing-manager-f8d8aaa78f61b598"},{"salaries":[{"salaryStart":"$95k","salaryEnd":"$120k","currency":"US","source":"Built In","position":"Product Manager","type":"per year","url":"https://builtin.com/salaries/product/product-manager/atlanta-ga"},{"salaryStart":"$95k","salaryEnd":"$180k","currency":"US","source":"Levels.fyi","position":"Product Manager","type":"per year","url":"https://www.levels.fyi/Salaries/Product-Manager/Atlanta-Area/"},{"salaryStart":"$110k","salaryEnd":"$170k","currency":"US","source":"Glassdoor","position":"Senior Product Manager","type":"per year","url":"https://www.glassdoor.ca/Salary/The-Home-Depot-Senior-Product-Manager-Atlanta-Salaries-EJI_IE655.0,14_KO15,37_IL.38,45_IM52.htm"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"17 days ago","description":"<div><p>Mission</p><p>ServiceGanja's mission is to provide a professional retail experience for the cannabis industry. Our IOS Point-of-Sale software allows legal dispensaries throughout the nation to better serve their customers</p><p>At ServiceGanja we strive to provide innovative and professional cannabis POS software.</p><p>We are passionate about merging the world of cannabis and technology into a simple, smooth, and secure system. We are presently taking the cannabis industry by storm with our IOS Point-of-Sale software. We are developing a revolutionary easy to use POS system for dispensary owners.</p><p>Why work at ServiceGanja?</p><p>We are a dynamic team powering the Cannabis movement through ServiceGanja, an all in one software.</p><p><b>Summary</b></p><p>The Product Manager is responsible for identifying, scoping, and delivering large end to end projects on the ServiceGanja platform. You will have the opportunity to engage with an experienced cross-disciplinary staff to conceive of and design innovative consumer products. You thrive through creating a vision, building consensus and driving teams towards results. You will anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance the business needs versus technical constraints. The ability to take large, complex projects and break them down into manageable pieces, develop functional specifications, then deliver them in a successful and timely manner is expected. Maturity, high judgment, negotiation skills, ability to influence, analytical talent and leadership are essential to success in this role.</p><p>Job Duties and Responsibilities!</p><p>• Maximize the value of the product.</p><p>• Communicate with customers and other stakeholders to identify needs and requirements.</p><p>• Analyze market and competitors.</p><p>• Elaborates and socializes product vision.</p><p>• Generates consensus for the product vision both internally and with key external partners.</p><p>• Creates product documentation.</p><p>• Develops and maintains product roadmap that includes key milestones of product delivery.</p><p>• Defines and describes business epics, clearly expresses product backlog items.</p><p>• Serves as Business Analyst.</p><p>• Works with Data Analyst to drive product reporting to enable data-driven decision making.</p><p>• Serves as Product Owner.</p><p>• Grooms and prioritizes product backlog weekly to best achieve goals.</p><p>• Determines sprint goals together with the engineering team.</p><p>• Explains product backlog content to the engineering team.</p><p>• Tests features for acceptance and makes decision on release,</p><p>• Works with stakeholders from other parts of the org on the go-to-market plan (Marketing, Sales, CS).</p><p>• Monitors business and product metrics.</p><p>• Conducts product overview for newcomers.</p><p>• The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.</p><p>Requirements and Qualifications!</p><p>• Experience in product or program management, product marketing, business development or technology.</p><p>• Experience with end to end product delivery.</p><p>• Experience with feature delivery and tradeoffs of a product.</p><p>• Experience overseeing roadmap strategy and definition.</p><p>• Thrives while working under pressure in a fast-paced environment to define strategy and requirements.</p><p>• Ability to create, align, manage, and deliver complex projects on schedule.</p><p>• Communicate regularly with senior leadership on status, risks, and change control/management.</p><p>• Enjoy building and designing large scale systems with high availability.</p><p>• Strong collaboration and negotiation skills.</p><p>• Excellent verbal and written communication skills.</p><p>• Strong emotional intelligence and an ability for dynamic partnership across departments.</p><p>• Detail-oriented and data-driven.</p><p>• Able to successfully organize, lead and manage large teams of people.</p><p>• Impeccable time management and able to manage multiple projects simultaneously.</p><p>• Self-motivated and self-sufficient with a strategic mindset.</p><p>• Bachelor’s degree in Business Management, Computer Science, or related field; MBA/MS preferred but not required. In addition, or in lieu of a degree, add certifications, or years of practical experience in a certain role.</p><p>ServiceGanja provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p><p>ServiceGanja focuses on SaaS, Financial Services, B2B, Point of Sale, and Fin Tech. Their company has offices in Dallas. They have a small team that's between 1-10 employees.</p><p>You can view their website at https://serviceganja.com or find them on Twitter, Facebook, and LinkedIn</p></div>","company":{"name":"ServiceGanja"},"location":{"country":"United States","address":"Atlanta, GA, USA (+2 others)","city":"Atlanta","stateProvince":"GA"},"frontendLink":"/job-posting/serviceganja/product-manager/eab63a78254af940bc3242e13de015d2","title":"Product Manager","category":"Information Technology & Services","hash":"eab63a78254af940bc3242e13de015d2","postingUrl":"https://angel.co/company/serviceganja/jobs/1867202-product-manager","salary":"$95k - $120k"},{"function":["Marketing"],"postedOn":"4 days ago","description":"<div><div>Description:<p> Are you a dynamic, creative and results obsessed Marketing Manager? Are you ready to develop and execute Marketing campaigns? If so, then we are looking for you.</p><p><b>Reliv International, Inc.</b> is looking forward to welcoming a <b>Marketing Manager</b> who is an organized, self-starter who wants to help us execute brand-new marketing programs in the U.S. and internationally that achieve results. If you have experience executing successful marketing campaigns, live and virtual events, as well as excellent communication skills, come join us!</p><p><b>What YOU Will Be Doing:</b></p><p>In this role, the Marketing Manager will coordinate and develop effective marketing programs that achieve results, while working with our in-house team, including product development, graphics, video, and digital.</p><p><b>Knowledge, Skills and Abilities we are looking for:</b></p><p>? Highly organized and able to manage multiple projects simultaneously</p><p>? Excellent verbal and written communication skills</p><p>? Excellent interpersonal and customer service skills</p><p>? Excellent organizational skills and attention to detail</p><p>? Strong analytical and problem-solving skills</p><p>? Strong supervisory and leadership skills</p><p>? Proficient with Microsoft Office Suite or related software</p>. Requirements:<p></p><p><b><br />What YOU Need for this Position:</b></p><p>? Bachelor’s degree in Business, Marketing or related field required</p><p>? At least 5 years of marketing experience</p><p></p><p><b><br />What We offer:</b></p><ul><li>Competitive Benefits</li><li>Hybrid Work Schedule</li><li>Free nutritional products</li><li>Robust Wellness program</li></ul><p>If this sounds like something you would like to be a part of, we’d love for you to apply!</p><p>Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements address core nutrition, targeted solutions and overall wellness through its line of RLV hemp extracts. Reliv is the exclusive provider of LunaRich products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. Learn more about Reliv at reliv.com, or on Facebook, Twitter or Instagram.</p><p>Reliv International, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</p></div></div>","company":{"companyType":"Public/Established","name":"Reliv International","logoUrl":"/logos/reliv-international-40985e4bf8b0072471f4c5ee4639aa57.png"},"location":{"country":"United States","address":"Chesterfield, MO 63005","city":"Chesterfield","stateProvince":"MO"},"frontendLink":"/job-posting/reliv-international/marketing-manager/8ee54a10a57ada0ba1b00ddec531a092","title":"Marketing Manager","category":"Medical & Healthcare","hash":"8ee54a10a57ada0ba1b00ddec531a092","postingUrl":"https://www.indeed.com/job/marketing-manager-6259977dc4cb4c1b"},{"function":["Marketing"],"postedOn":"4 days ago","description":"<div><div><p><b>Summary:</b></p><p>The public relations director is responsible for overseeing the daily operations and publicity campaigns for Viola. This role will work closely with Viola’s partner brands on joint announcements and releases.</p><p><b>Reports To: </b>VP of Marketing</p><p><b>Directly Manages: </b>N/A</p><p><b>Compensation: </b>$55,000 - $65,000 annual salary + Benefits + ESOP + PTO</p><p><b>Standard Schedule:</b> 9am pst. to 5pm pst. (Occasional weekend and/or extended hours)</p><p><b>Travel Requirement:</b> This position is expected to travel approximately 10% of the year</p><p><b>Core Responsibilities include but are not limited to:</b></p><ul><li>Working in partnership with the creative team, develop creative briefs to meet objectives for all advertising and public-facing communications, including print, digital, and video assets</li><li>Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels</li><li>Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support</li><li>Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly</li><li>Maintaining a marketing database.</li><li>Work with social media team to ideate and hand over content calendar relevant to Michigan market + retail accounts</li><li>Manage several different brand initiatives/projects simultaneously, working cross-functionally to deliver on retail and sales support materials, influencer gifting, content, etc</li><li>Work closely with Sr. Brand Manager, Brand Manager, and Sales Managers to understand business priorities and communications objectives in order to develop and execute marketing programs on target and within budget.</li><li>Supports planning and execution for events, trade shows, and meetings as required.</li><li>Prepare, format, and edit a range of documents.</li><li>Understanding company product and brand.</li><li>Creating and interpreting a variety of reports.</li><li>Gathering customer and retail market research and provide reports and insights to the team</li><li>Analyzing questionnaires and other forms of feedback.</li><li>Bachelor’s degree in marketing, business or related field.</li><li>Administration or sales and marketing assistant experience.</li><li>Effective written and verbal communication skills.</li><li>A high level of attention to detail.</li><li>Project management skills a must.</li><li>Ability to work effectively within a team and independently.</li><li>Experience using computers for a variety of tasks.</li><li>Excellent organization skills.</li><li>Must be proficient in Google docs.</li><li>Related job experience.</li><li>Must thrive in a fast-paced, evolving environment</li><li>Cannabis experience a plus</li><li>Must have car</li></ul><p><b>About Viola:</b><br />Viola was founded by Al Harrington, a former NBA player who was a first-round pick in the 1998 NBA draft. Al went on to play for 16 seasons and became personally aware of the medicinal benefits of cannabis after suffering complications from a botched knee surgery towards the end of his NBA career. But the original inspiration for starting a company came from Al’s beloved grandmother who suffers from glaucoma and diabetes. With some convincing from Al, she reluctantly agreed to try cannabis for her pain and found immediate relief. Her name is Viola. The rest, as they say, is history.</p><p>Viola has since grown to become a respected, top-selling national brand in the Cannabis industry. We offer consistently high-quality products that are developed with our award-winning extraction techniques and cultivated in our facilities across the country.</p><p>https://violabrands.com/</p></div></div>","company":{"companyType":"Private/Established","name":"Viola Brands","logoUrl":"/logos/viola-brands-43c5f7005977661f64988d5dd2acbd55.png"},"location":{"country":"United States","address":"Detroit, MI 48209","city":"Detroit","stateProvince":"MI"},"frontendLink":"/job-posting/viola-brands/marketing-manager/f9ddc4f6e12b78b57ef285c2e070820d","title":"Marketing Manager","category":"Manufacturing","hash":"f9ddc4f6e12b78b57ef285c2e070820d","postingUrl":"https://www.indeed.com/job/marketing-manager-3b0ca865b6265f05"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"4 days ago","description":"<div><p>__________________________________________________________________</p><p>__________________________________________________________________</p><p>Marketing Manager</p><p><b>Job Duties &amp; Responsibilities </b></p><ul><li>Create and implement a comprehensive marketing plan and budget designed to: increase foot traffic and online ordering, and expand our brand presence while representing RedCardinal’s mission, values and standards.</li><li>Manage our website and social media; create content for blog, social media, case studies and videos. Promote our offerings by leveraging our partner channels. Oversee the expansion and promotional usage of our newsletter sign-ups.</li><li>Monitor and track all marketing campaigns.</li><li>Shape the RedCardinal brand. Implement creation of supportive brand-identity elements and branded merchandise.</li><li>Develop strategic partnerships and represent the company at industry events and trade shows. Build relationships with the community, media and stakeholders through creative PR strategies.</li><li>Spearhead the marketing department’s development including customizing procedures to support your vision.</li><li>Set current and long-term marketing goals tied to profit generation. Determine and capitalize on market trends. Conduct market analysis to identify challenges and opportunities for growth. Develop and oversee the branding aspects of expansion to different markets as well as grand openings.</li><li>Participate in the planning of the company’s objectives. Prepare reports and presentations on marketing metrics for the executive management team. Support company efforts requiring collateral material and branding coherence.</li><li>Participate in product pricing and ordering decisions, adding a marketing perspective.</li><li>Ensure marketing efforts adhere to all regulatory requirements.</li><li>Serve as the company voice for outreach efforts and responding to inbound consumer and media inquiries. Coordinate external communication of RedCardinal’s efforts to educate the public as a service provider, based on requirements in different markets. Oversee the development, design and editing of printed educational materials as needed.</li><li>Manage any outside advertising agency utilized by the company.</li></ul><p><b>Qualifications </b></p><ul><li>Bachelor's Degree in Marketing, Communications or relevant field.</li><li>Proven work experience in marketing or other senior role within a cannabis company.</li><li>Demonstrable experience designing and implementing successful marketing campaigns.</li><li>Passionate about marketing – ideation, planning, managing, executing, and driving results.</li><li>Able to transform high-level vision and strategy into actual business impact.</li><li>Strong communication, presentation, and graphic design skills.</li></ul><p>Job Type: Full-time</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Work Location: Multiple Locations</p></div>","company":{"companyType":"Private/Growth","name":"Red Cardinal","logoUrl":"/logos/red-cardinal-c163a43db1acfd0aa132a04703dc742c.png"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/red-cardinal/marketing-manager/e57393be6eca55f4e4d6e5ebf3f70666","title":"Marketing Manager","category":"Media & Communications","hash":"e57393be6eca55f4e4d6e5ebf3f70666","postingUrl":"https://www.indeed.com/job/marketing-manager-d40834212a6430c5"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"8 days ago","description":"<div><p><b>Job Title: </b>Brand Manager<br /><b>Department: </b>Sales &amp; Marketing<br /><b>Supervisor: </b>Chief Marketing Officer<br /><b>Home Location: </b>Chicopee, MA<br /><b>FLSA Classification: </b>Exempt</p><p><b>Position Summary: </b>The Brand Manager is responsible for all aspects of brand management for Insa’s portfolio of products and will lead in developing, implementing, and managing annual strategic, profit/budget, and operating plans, including promotion, packaging, analysis, and P&amp;L. This person must be a creative, innovative, and resourceful thinker to adapt to daily challenges and solve problems. The ideal candidate is passionate about the consumer experience and enthusiastic about supporting projects and ideas that drive new business development.<br /><b>Essential Functions: </b></p><ul><li>Develops brand strategy through analysis of consumer feedback, category trends, and brand equities to inform strategic decisions about packaging, flavor, and merchandizing</li><li>Conducts brand, segment, and category analysis to evaluate performance against business objectives, identifying competitive threads and highlighting product strengths/weaknesses; identifies and growth opportunities</li><li>Analyzes syndicated BDSA data and internal metrics to track performance of brand and inform sales and marketing team decisions</li><li>Creates and manages marketing programs and business plans to achieve revenue, profit, and market share goals</li><li>Drives and promotes profitability and market share of Insa products across all categories through planning, managing, and coordinating assigned product lines across company, including partnership on launch/marketing budgets for future brand innovations</li><li>Manages branding for new product development and renovation, including pricing, promotion, and positioning within category</li><li>Partners with Executive Team on establishment and alignment of annual brand plan and long-term strategic goals with specific focus on objectives, strategies, and tactics for assigned product groups</li><li>Develops briefs for all creative projects associated with brand categories being managed (e.g., primary/secondary packaging, label copy, hard/soft pos, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy</li><li>Leads cross-functional internal teams (Operations, Sales, Marketing, Cultivation/Kitchen/Lab to develop and ensure implementation of brand/product strategy/initiatives/objectives and integrate products with existing internal systems and processes including inventory, compliance, procurement, etc.</li><li>Works with marketing team to develop impactful, out-of-the-box, effective consumer promotions to build awareness, generate trial, and drive volume/distribution.</li><li>Conducts post-promotion analysis to quantify and evaluate effectiveness</li></ul><p><b>Qualifications: </b></p><ul><li>Bachelor’s degree preferred</li><li>Minimum 5 years of progressive brand management experience in branded consumer products company required</li><li>CPG experience desired but not required</li><li>Syndicated Data experience including: SPINS, IRI, and Spectra Data preferred</li><li>Project management experience including P&amp;L/budget management preferred</li><li>Experience leading cross-functional teams preferred</li><li>Must be fluent in Microsoft Office 365, including PowerPoint</li><li>Must possess excellent written, verbal, and interpersonal communication skills are required.</li><li>Must be at least 21 years of age</li><li>Must have a reliable personal vehicle</li></ul><p><b>Physical Requirements</b></p><ul><li>Frequent sitting, standing, and walking</li><li>Kneeling, stooping, and bending at the waist occasionally</li><li>Close visual acuity needed to read and write documents on a computer screen</li><li>Manual dexterity needed to type on a computer</li></ul><p><b>Mental Requirements</b></p><ul><li>Analysis</li><li>Comprehension</li><li>Coordination</li><li>Persuasion</li><li>Reasoning</li><li>Talking</li><li>Writing</li></ul><p><b>Competencies: </b><br /><b>Brand Ambassador - </b>Demonstrates the values of Insa and the Insa brand(s) through words, actions, and by example; fosters an environment that reflects the values of the company.<br /><b>Innovation - </b>Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.<br /><b>Leadership</b> - Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.<br /><b>Project Management</b> - Seeks to meet objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.<br /><b>Workplace Environment: </b></p><ul><li>General office environment without access to natural light</li><li>Exposure to cannabis odor</li></ul><p>Job Type: Full-time</p></div>","company":{"companyType":"Public/Established","name":"INSA","logoUrl":"/logos/insa-bbf339919a32e538c87895331962e34a.png"},"location":{"country":"United States","address":"Chicopee, MA","city":"Chicopee","stateProvince":"MA"},"frontendLink":"/job-posting/insa/brand-manager/08d642bfc4c78a9310c07d520f82a18c","title":"Brand Manager","category":"Medical & Healthcare","hash":"08d642bfc4c78a9310c07d520f82a18c","postingUrl":"https://www.indeed.com/job/brand-manager-80eadb89090cba09"},{"salaries":[{"salaryStart":"$57k","salaryEnd":"$150k","currency":"","source":"Glassdoor","position":"Assistant Brand Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/toronto-assistant-brand-manager-salary-SRCH_IL.0,7_IM976_KO8,31.htm"},{"salaryStart":"$52k","salaryEnd":"$100k","currency":"","source":"Payscale","position":"Brand Manager","type":"per year","url":"https://www.payscale.com/research/CA/Job=Brand_Manager/Salary/f1c005a6/Toronto-ON"},{"salaryStart":"$33k","salaryEnd":"$100k","currency":"","source":"Monster.ca","position":"Marketing Manager","type":"per year","url":"https://www.monster.ca/salary/q-marketing-manager-l-toronto-on"}],"function":["Marketing"],"postedOn":"8 days ago","description":"<div><p>The Company: At Valens, we believe in creating products for those who need them. We do things the right way without ever cutting corners. Whether it’s medical or recreational, local or international, we’re pursuing meaningful extraction, formulation, product development and testing to bring purposeful cannabis to the people. We each have our unique story, but we have a common goal of creating exceptional products with the end user in mind. We celebrate team wins, big and small, by recognizing the role that everyone has played in it. It is about growing together, learning together and making a positive difference. AT VALENS, IT’S PERSONAL. The Location: Don’t miss this opportunity to help build and shape the growing cannabis industry! Live, work and play in the heart of vibrant downtown Toronto. Immerse yourself in an environment where championing the individual is not just a motto, it is a daily practice and how we succeed as a team. The Opportunity: Reporting to the Director of Brand &amp; Trade Marketing, the Brand Manager is responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing our brand portfolio into an industry-leader in brand equity and market share. As a Brand Manager you will: Lead the creation of annual brand marketing strategiesMonitor the marketplace for competitive activities Contribute to the development and execution of a long-range innovation pipeline Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products Manage a significant brand and trade marketing budget Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to the leadership team and trade partners Develop and execute winning in-store brand strategies and promotions Develop and execute digital and social media tactics in support of brand building strategies Potential to manage a direct report As a Brand Manager you bring:BA in Marketing, Business or other related field; an MBA would be an asset 3-5 years experience in Brand Management in a CPG, Beverage Alcohol, Cannabis, or other related industry Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership and leading external agencies to business success Strong sales orientation with a track record of building relationships of trust with key sales leaders to ‘get things done’ Outstanding interpersonal skills and high emotional intelligence Excellent facility with analytics and making data-based business recommendations Experience writing creative briefs, giving detailed and useful creative feedback and working with designers on creative projects Clear passion for and solid understanding of cannabis and cannabis-based products Comfort with ambiguity and creating process solutions in novel situations Expert verbal and written communication and presentation skills Expert proficiency in Excel, PowerPoint, and Word All successful candidates are required to pass background checks As a valued member of the Valens team, you will enjoy: Competitive total compensation and incentives A top-notch extended benefits package including medical, vision and dental An entrepreneurial and innovative environment that fosters growth and continuous learning We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process. Our Commitment to Diversity &amp; Inclusion: The Valens Company is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, Valens encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities. Please note that The Valens Company does not utilize social media to hire employees, nor does it ever charge fees to candidates at any stage of the recruitment or hiring process. When replying to emails, please ensure the sender name and email address match exactly and the address ends in @thevalenscompany.com. If you are concerned about the authenticity of an email, letter, or call from, for, or on behalf of The Valens Company, please send an email inquiry to [email protected]</p></div>","company":{"name":"Microart Services Inc."},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/microart-services-inc/brand-manager/73058d7cc256510a6af306239e4555df","title":"Brand Manager","category":"Retail","hash":"73058d7cc256510a6af306239e4555df","postingUrl":"https://en-ca.whatjobs.com/jobs/Brand-Manager/Toronto/23044920","salary":"$57k - $150k"},{"function":["Marketing"],"postedOn":"2 days ago","description":"<div><div><div><b>Senior Brand Manager - New York, NY</b></div><br /><div></div><div></div><div><b><i>About Manitoba Harvest</i></b></div><div></div><div><div><div>Manitoba Harvest is a Certified B Corporation and the first Canadian food company to attain a CarbonZero Certification. A wholly owned subsidiary of Tilray, Inc. (NASDAQ | TSX: TLRY), Manitoba Harvest is a mission-based company dedicated to inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul through the power of hemp. Our mission is to inspire a better way, a better life and a better world – and it’s up to us to sow these seeds of change. Our mission is to improve consumer health through the power of hemp foods.</div></div> <div><p><i>Looking to develop your career at the forefront of a rapidly expanding industry?</i></p><br /><div></div><p><b>JOB SUMMARY:</b></p><p>The Sr. Brand Manager is responsible for leading all communications initiatives across Tilray Wellness, with the goal of maximizing sales growth and deepening the consumer’s awareness of and affinity for the brands within the portfolio. Reporting to the VP of Marketing, Innovation, and eCommerce, this role will be responsible for transforming the Manitoba Harvest Brand and overseeing marketing for all US based CBD introductions within Tilray Wellness.</p></div><br /></div><div></div><div><div>The ideal candidate will leverage their mastery of communications from a career that includes everything from strategic brand foundations work to tactical execution across PR, Social/Digital, Experiential, and Emerging Media. They will be able to blend the art and science of marketing to create measurable, high-impact campaigns that are deeply rooted in brand strategy. The successful candidate will also oversee all DTC sites within the portfolio, leveraging those assets both as a platform for education as well as driving revenue. Reporting into this role will be one eCommerce/Digital Brand Associate.</div><br /><div></div><div></div><div><b>RESPONSIBLITIES:</b></div><ul><li>Marketing Strategy: Leverage research to refine positioning for relevant brands within the Tilray Wellness portfolio.</li><li>Campaign Development: Identify creative ways to articulate brand positioning that engages relevant audiences, driving both awareness and sales.</li><li>Media Planning: Lead media buying agency to identify the most efficient and effective platforms and tactics for communicating with our consumers.</li><li>Public Relations: Identify the appropriate partners and work to develop an effective PR strategy that keeps Tilray Wellness brands in relevant publications.</li><li>Spokespeople/Influencers: Identify high-value spokespeople and influencers that can be utilized across a variety of channels, including earned media, social media, events and partnerships.</li><li>Measurement and Reporting: Set monthly objectives with clear KPIs and optimize tactics to continually improve performance.</li><li>Opportunistic Marketing: Constantly monitor the cultural and competitive landscape to identify opportunities to insert Tilray Wellness brands into existing conversations.</li><li>Thought Leadership: Serve as an internal marketing thought leader; helping to identify marketing trends, new technologies, and evolving best practices.</li></ul><div></div><div><b>QUALIFICATIONS:</b></div><ul><li>5+ years of communications experience; Ideally within the health and wellness industry.</li><li>Extensive knowledge of the digital media landscape, including paid social, search engine marketing, content marketing, etc.</li><li>Extensive knowledge of the PR landscape, understanding how to secure coverage and manage a content calendar.</li><li>Ability to motivate and provide professional development to direct reports.</li></ul><div></div><div><b>KEY ATTRIBUTES:</b></div><ul><li><b>Purpose </b>– Must want to make a meaningful difference in health and wellness. Player/coach who will thrive in a “roll-up your shirt sleeves culture” while maintaining a forward-thinking strategic perspective.</li><li><b>Data &amp; Analytics</b> – Will need to mine multiple sources of data, derive actionable insights, and translate complex results into simple conclusions that underpin the brand stories and marketing plans.</li><li><b>Curiosity </b>– Must enjoy creative thinking and have a passion for discovering new consumer and market insights.</li><li><b>Communication </b>– Possesses excellent communication and presentation skills with the ability to communicate effectively with senior internal and external stakeholders.</li><li><b>Collaboration </b>– Possesses an open attitude and collaborative style, able to work easily across functional and geographic borders.</li><li><b>Problem-solving skills</b> – Diagnoses issues, such as why sales totals were less than predicted or why programming isn’t creating sufficient ROI, and proposes mitigating actions or solutions.</li></ul><br /></div><div></div><div><p><b>About Tilray</b></p><p>Tilray is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.</p><br /><div></div><p>Tilray/Manitoba Harvest welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.</p><p>Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.</p><div>Please note that Tilray/Manitoba Harvest does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.</div><p>When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.</p><p>If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to [email protected]</p></div></div><div></div></div>","company":{"companyType":"Public/Established","name":"Tilray","logoUrl":"/logos/tilray-7a827f507c4afad3caee3c003054401d.png"},"location":{"country":"United States","address":"New York, NY","stateProvince":"NY"},"frontendLink":"/job-posting/tilray/senior-brand-manager/a57d8767189593039369e94907d1f0d2","title":"Senior Brand Manager","category":"Medical & Healthcare","hash":"a57d8767189593039369e94907d1f0d2","postingUrl":"https://www.indeed.com/job/senior-brand-manager-ba59bbfccb2bbbfb"},{"function":["Marketing"],"postedOn":"3 days ago","description":"<div><p>COVA – Product Marketing Manager Job in Regina, SK at Cova –</p><p>Product Marketing Manager</p><p>• About Cova*</p><p>Cova builds software solutions for cannabis retail. Our award-winning point-of-sale &amp; inventory management platform is #1 in Canada and the fastest-growing dispensary POS in the U.S. Cova currently powers over 1,800 stores from coast to coast and has earned a reputation as one of the most trusted brands in cannabis technology. In our mission to help cannabis retailers reach their full potential, we believe integrity is everything. With that conviction, and your help, Cova will continue to push the industry forward as the top cannabis retail platform in North America.</p><p>• Reports To: * VP of Marketing</p><p>• Team Description: *</p><p>Our growing marketing team is seeking a Product Marketing Manager to help increase product awareness and adoption for our key product – Cannabis Retail POS and Inventory Management. This is a strategic and critical role in our expanding team. If you’re a passionate and experienced B2B product marketer with demonstrable success working with emerging products and driving GTM strategies, you’re just who we’re looking for.</p><p>This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, the Product Marketing Manager is the glue that binds our product strategy to the tactics we’ll use to drive success in sales and marketing. As the product evangelist, you will play an integral role in organizing product launches.</p><p>• Job Summary: *</p><p>You know our competitors like the back of your hand – what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork; you back up strategic insights with market evidence to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.</p><p>You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.</p><p>You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.</p><p>In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.</p><p>• Responsibilities: *</p><p>Market intelligence*—be the expert on our buyers, who they are, how they buy, and their key buying criteria.</p><p>• Understand the competitive landscape—be an expert on our competition and how they are positioned.</p><p>• Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.</p><p>• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors.</p><p>• Working with product development teams to improve product features.</p><p>• Working with the VP of Marketing to establish product pricing &amp; packages.</p><p>• Plan the launches of new features, and manage the cross-functional implementation of the plan, including marketing activities, content, customer communications.</p><p>• Work with the marketing team to create marketing content such as case studies, website copy, blog posts, and sales videos.</p><p>• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.</p><p>• Sales enablement – Develop region-agnostic high-value sales tools, training, and collateral and teach them how and when to use it.</p><p>• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.</p><p>• Qualifications: *</p><p>• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).</p><p>• Must be a solid writer, strong communicator, and comfortable speaking in front of large, senior groups.</p><p>• Comfortable using collaboration and CRM tools such as Slack and Salesforce.</p><p>• Familiar with marketing automation tools such as Hubspot, and Google Analytics.</p><p>• Power-user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.</p><p>• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working</p><p>• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!</p><p>• Bachelor’s degree in business or marketing; MBA preferred.</p><p>• Pragmatic Institute Certified (PMC) III or higher preferred.</p><p>• 30-Day Goal: *</p><p>The candidate becomes a product expert and creates a demo environment for the marketing team</p><p>• 60-Day Goal: *</p><p>The candidate conducts competitive analysis and complete buyer persona analysis.</p><p>• 90-Day Goal: *</p><p>Candidate work with the team to update product positioning for our website and marketing collaterals. She/he will also work closely with VP of marketing to review and create a new pricing strategy for Cova.</p><p>• What Really Matters: *</p><p>A lot can be learned or trained, but there are a few things that can’t.</p><p>• Strongly self-motivated with a drive to succeed</p><p>• Caring about our clients and their customers</p><p>• Being able to collaborate with others to ensure that we all succeed together</p><p>• Want to Join the Team?*</p><p>If you’re interested in a career with Cova and are committed to striving for success, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.</p><p>Job Type: Full-time</p><p>About the Company</p><p>Company: Cova –</p><p>Company Location: Regina, SK</p><p>Estimated Salary</p></div>","company":{"companyType":"Private/Established","name":"Cova","logoUrl":"/logos/cova-b39131d05d23e1c5868028563395b3d8.png"},"location":{"country":"Canada","address":"Regina, SK","city":"Regina","stateProvince":"SK"},"frontendLink":"/job-posting/cova/cova-product-marketing-manager/9a732d83b6f7e3d6df07a7a347b1aa8c","title":"COVA – Product Marketing Manager","category":"Information Technology & Services","hash":"9a732d83b6f7e3d6df07a7a347b1aa8c","postingUrl":"https://getcanadianjobs.com/job/cova-product-marketing-manager/"},{"function":["Marketing"],"postedOn":"2 days ago","description":"<div>Our client, a vertically integrated operator of licensed cannabis cultivation, manufacturing, and retail facilities is looking for a Marketing Manager to manage all marketing strategy and execution for the state of New York.<br /><br />This role involves heavily traveling throughout the state of New York to dispensary locations 75% of the time.<br /><br />We are looking for outgoing and adaptable field Marketing professionals with at least 5-7 years experience with demonstrated success of building revenue in either cannabis, healthcare, alcohol, or beverage industries. This is an awesome opportunity to get involved in the New York market as it is about to explode! Please apply for immediate consideration.<br /><br /><b>JOB RESPONSIBILTIES:</b><br /><ul><li>Oversee implementation of the communications strategy for campaigns, events, digital marketing, and public relations for both internal and external audiences.</li><li>Travel to dispensaries throughout the state of New York to manage all marketing for company.</li><li>Design a marketing plan to expand customer base at an aggressive rate.</li><li>Develop an outreach program with each dispensary.</li><li>Develop quarterly goals as they pertain to promotions, sales, and gross margin.</li><li>Manage social media by developing content to accelerate the companys reputation state-wide and build a solid following on social media.</li><li>Help to develop a marketing program from external cannabis websites.</li><li>Manage creative production of online and offline marketing assets, graphic design, collateral, ads, etc.</li><li>Designing and executing an effective key performance indicator (KPI) program.</li><li>Responsible for marketing project management such as budgeting, expense tracking and reporting.</li><li>Analyzing products, service offerings, and approach of key competitors.</li><li>Maintain compliance with all State MMJ Regulations and company policies and procedures.</li><li>Work collaboratively with the corporate marketing, sales, and operations teams as well as cultivation and manufacturing teams to ensure best practices are in place to deliver the best possible financial outcome from promotions.</li></ul><b>EDUCATION AND REQUIRED SKILLS:</b><br /><ul><li>5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries.</li><li>Startup experience preferred.</li><li>Minimum of 2 years experience supporting wholesale programs.</li><li>Bachelors degree in Communication and Marketing required.</li><li>Expert skillset Microsoft Suites and social media platforms.</li></ul><b>COMPENSATION:</b> $90,000 $105,000 with benefits plus bonus<br /><br />TRAVEL 75% of the time<br /><br />If this sounds like the position you have been waiting for, please apply using the online application - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.<br /><br />CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. TEAM200<br /><br />www.CannabizTeam.com</div>","company":{"companyType":"Private/Growth","name":"CannabizTeam","logoUrl":"/logos/cannabizteam-71e68432a5b2ab7a22442dc51667849a.jpeg"},"location":{"country":"United States","address":"Poughkeepsie, NY 12601","city":"Poughkeepsie","stateProvince":"NY"},"frontendLink":"/job-posting/cannabizteam/cannabis-marketing-manager/d856fb63ad2c8358f4c4532cb2e4f87e","title":"Cannabis Marketing Manager","category":"Professional, Scientific, and Technical Services","hash":"d856fb63ad2c8358f4c4532cb2e4f87e","postingUrl":"https://www.indeed.com/job/cannabis-marketing-manager-68228d0cb2423777"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"9 days ago","description":"<div><p><b>ROLE SUMMARY/OBJECTIVE</b></p><p>*<br />Cure Ohio is seeking a Marketing Manager which will be a dynamic role, primarily focusing on content creation and digital marketing, that requires you to execute and manage various initiatives for our cannabis brands (check out cokoh.co and chizle.com to see what we're all about). The team behind this adventure is a group of young, energetic, and passionate individuals who live for a purpose.<br />*<br />*<br />The Marketing Manager will be a pivotal role in executing marketing projects across multiple brands and markets (both B2B and B2C). The overall goal of this position is to design creative materials and execute digital initiatives that will elevate and evolve our brands.<br />*<br />*<br />KEY RESPONSIBILITIES</p><p>Content Creation</p><ul><li>Coordinates with Marketing and Sales teams to plan and develop innovative marketing campaigns around existing and new product lines.*</li></ul><p>*</p><ul><li>Execute content production for marketing campaigns and product launches in line with the 2022 Marketing Calendar</li><li>Ensure visual and message uniformity across all company materials, including brand guidelines, training materials, printed and digital assets, etc.</li><li>Create, proofread, and/or edit copy for various marketing channels while ensuring a consistent voice.</li><li>Asset creation includes (but is not limited to): print/digital collateral, product/brand flyers, educational materials, training presentations, blog content, etc.Ensure all messaging and training materials are up to date and in line with brand guidelines.</li></ul><p>*Digital Marketing<br />*</p><ul><li>Execute and distribute weekly segmented email campaigns to correct subscriber lists, targeting both B2B and B2C audiences,</li><li>Work with third-party resources to manage and update the websites,</li><li>Oversee digital mediums including: social media scheduler platform, SMS, Eblasts, website content edits, blog posts, internal newsletters, QR codes, etc.,</li><li>Evaluates and monitors campaign performances by tracking/analyzing key metrics and creating comprehensive reports,</li></ul><p>*Miscellaneous<br />*</p><ul><li>Assist with market research, consumer behavior trends and analysis to help identify areas of opportunity and needs.</li><li>Coordinate advertising/marketing with suppliers, vendors, and providers on an as-needed basis.</li><li>Understand and abide by all relevant market rules, regulations and laws applying to projects managed and assets produced.</li><li>Actively communicate project objectives, timeline/budget status updates and setbacks to all concerned parties, as well as solicit feedback, guidance and input from the same.</li><li>Performs other related duties as required.</li></ul><p>*<br />*<br />COMPETENCIES</p><ul><li>Excellent written and verbal communication skills,</li><li>Strong organizational, prioritization, and decision-making skills,</li><li>Self-starter comfortable working autonomously and with teams in a fast-paced, entrepreneurial environment,</li><li>Track record of running multiple projects and managing competing priorities,</li><li>Strong collaborator, problem-solver, and innovator with experience building processes and tools to improve efficiency,</li><li>Understanding of, or experience in R&amp;D, Operations, and/or Sales functions</li></ul><p>*<br />*<br />QUALIFICATIONS</p><ul><li>Bachelor's degree required,</li><li>Graphic design and previous digital marketing experience is required,</li><li>Experience with compliance/familiarity with different market regulations will be highly considered,</li><li>Passion for the cannabis industry is a must; we’d love to know your reason for ‘why cannabis?’!</li><li>Must be located in Denver, CO or Columbus, OH (remote may be considered for the right candidate),</li></ul><p>*</p><p>Job Type: Full-time</p><p>Pay: $50,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>COVID-19 considerations:<br />Vaccine requirements</p><p>Experience:</p><ul><li>Marketing: 5 years (Preferred)</li><li>Graphic design: 3 years (Required)</li><li>Digital marketing: 3 years (Required)</li></ul><p>Work Location: One location</p></div>","company":{"companyType":"Private/Growth","name":"Cure Ohio","logoUrl":"/logos/cure-ohio-61b23928ca3ce818e70588be5add67d5.png"},"location":{"country":"United States","address":"Columbus, OH","city":"Columbus","stateProvince":"OH"},"frontendLink":"/job-posting/cure-ohio/marketing-manager/747f73d5637d11c6522231496c41c05b","title":"Marketing Manager","category":"Medical & Healthcare","hash":"747f73d5637d11c6522231496c41c05b","postingUrl":"https://www.indeed.com/job/marketing-manager-5174b04924635a88"},{"salaries":[{"salaryStart":"$65k","salaryEnd":"$160k","currency":"US","source":"Built In Austin","position":"Product Marketing Manager","type":"per year","url":"https://www.builtinaustin.com/salaries/product/product-marketing-manager/austin"},{"salaryStart":"$78k","salaryEnd":"$150k","currency":"US","source":"Glassdoor","position":"Product Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/austin-product-marketing-manager-salary-SRCH_IL.0,6_IM60_KO7,32.htm"},{"salaryStart":"$68k","salaryEnd":"$130k","currency":"US","source":"Payscale","position":"Product Marketing Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Product_Marketing_Manager/Salary/96d110f3/Austin-TX"}],"function":["Marketing"],"postedOn":"11 days ago","description":"<div><p>About LeafLink</p><p>LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30 markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.</p><p>Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!</p><p>The Role</p><p>LeafLink is seeking an experienced Product Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing GTM marketing plans for LeafLink’s payments solutions. You will collaborate closely with the Sales, Product, and leadership teams associated with those products to map marketing strategy to business line goals. You’ll also work with our Growth, Brand, and Regional marketing teams to execute campaigns, develop core product messaging and positioning, and integrate your plans into overall marketing objectives.</p><p>This role will be focused on launching existing products in new markets as well as bringing new products and features to market, within the Payments domain. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns that drive results. You will be highly focused on driving adoption of our payments solutions through effective and creative GTM strategies and by arming client-facing teams with effective sales tools and enablement content. You also will drive post-sales engagement, education and retention campaigns for your products to help grow a healthy user base, and onboard more of our customers to LeafLink’s payment solutions. You will build customer advocacy programs that showcase customers effectively using our products.</p><p>As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, high-impact role that reports to the Senior Manager of Product Marketing and works closely with key stakeholders within the Payments domain. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.</p><p><b>Responsibilities</b></p><p>• Plan the launches of new products and releases of existing products in new markets, and manage the cross-functional implementation of your go-to-market plans. This includes developing product positioning and messaging that resonate with our target buyer personas.</p><p>• Collaborate with Brand, Design, Regional, and Growth marketing to ensure we’re mapping your plans into department objectives, and are hitting our department goals effectively</p><p>• Ensure adoption of Payments products by working with Growth marketing to drive MQLs</p><p>• Collaborate with Sales, Product, and leadership teams to ensure product marketing plans align with business line goals</p><p>• Develop effective messaging that translates technical capabilities of products into client benefits</p><p>• Build and continuously optimize sales enablement kits to arm our GTM teams with presentations, talking points, and collateral. You will be expected to present these sales enablement kits in a bi-weekly Enablement meeting for our customer-facing teams.</p><p>• Translate market feedback internally by monitoring competitive products and articulating LeafLink’s value by compiling and upkeeping battlecards</p><p>• Act as the primary thought leader for the products you support externally, including speaking engagements and written works</p><p>• Gain insight into customer use of Payments, and use that to develop case studies and testimonials</p><p>• Implement in-app messaging to drive growth and adoption of LeafLink’s payment solutions, via Appcues</p><p><b>Who You Are</b></p><p>• You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge</p><p>• You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed</p><p>• You push forward to find creative solutions when the path is uncertain</p><p>• You have strong experience in technology product marketing with a proven track record of product launches and successful go to market execution</p><p>• You are highly-organized and pride yourself on your attention to detail</p><p>• You enjoy finding simple and effective ways to communicate complex ideas and technical information</p><p>• You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports</p><p>• You are highly analytical and data-driven,and enjoy creating reports and dashboards</p><p>• You are comfortable working in Salesforce, JIRA, Asana, and AppCues, and are excited about learning new systems</p><p><b>Qualifications</b></p><p>• 3 years of product marketing experience</p><p>• Excellent written skills. Writing samples will be requested.</p><p>• Excellent at data analysis</p><p>• B2B or SaaS experience a strong plus</p><p>• Experience with Appcues, Asana, and JIRA a strong plus</p><p>• Strong organizational and time management skills; ability to shift gears quickly and effectively</p><p>• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties, with extreme attention to detail. Team player!</p><p>• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working</p><p>• Bonus points if you have experience in financial services (payments/credit cards)</p><p><b>Benefits</b></p><p>• Flexible PTO to give our employees a little extra R&amp;R when they need it</p><p>• Competitive compensation and 401k</p><p>• Comprehensive health coverage (medical, dental, vision)</p><p>• Company sponsored Annual Citibike Membership for NYC employees</p><p>• Commuter Benefits through a Flexible Spending Account</p><p>• A robust stock option plan to give our employees a direct stake in LeafLink’s success</p><p>LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here</p></div>","company":{"website":"leaflink.com","companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"Austin, TX, USA","city":"Austin","stateProvince":"TX"},"frontendLink":"/job-posting/leaflink/product-marketing-manager/fe56d32214b15a4f15a45a8549c36eb9","title":"Product Marketing Manager","category":"Information Technology & Services","hash":"fe56d32214b15a4f15a45a8549c36eb9","postingUrl":"https://www.salary.com/job/leaflink/product-marketing-manager/j202201120139009679590","salary":"$65k - $160k"},{"salaries":[{"salaryStart":"$51k","salaryEnd":"$130k","currency":"US","source":"Glassdoor","position":"Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/phoenix-marketing-manager-salary-SRCH_IL.0,7_IM678_KO8,25.htm"},{"salaryStart":"$82k","salaryEnd":"$140k","currency":"US","source":"Salary.com","position":"Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-manager-salary/phoenix-az"},{"salaryStart":"$75k","salaryEnd":"$160k","currency":"US","source":"Built In","position":"Marketing Manager","type":"per year","url":"https://builtin.com/salaries/marketing/marketing-manager/phoenix-%E2%80%93-mesa-%E2%80%93-scottsdale-az"}],"function":["Marketing"],"postedOn":"9 days ago","description":"<div><p>About The Company</p><p>OGeez! Brands is one of Arizona’s first scratch-made, hand-crafted cannabis kitchen, and has been producing the highest quality THC baked goods and confections for years. As an industry-leading cannabis infusion and concentrates company, OGeez! Brands manufactures some of the most in-demand cannabis infused gummies and vape cartridge lines in Arizona. In the past two years, the company has more than tripled its revenues and is on an awesome growth trajectory. We are currently hiring for the position of Marketing Manager to meet the growing demands of the brand. The role of Marketing Manager is best suited for a highly motivated individual that is task-oriented, a self-starter, creative, and possesses a great attitude and strong problem-solving skills. The Marketing Manager will assist with all marketing initiatives including, advertising, social media, events, campaigns, sales promotion, in-store activations, and vendor partnerships.</p><p>Marketing Manager Job Duties</p><p>• Support the Marketing department in planning the annual, quarterly, and monthly marketing efforts to include incentive promotions, marketing, and outreach.</p><p>• Should have the ability to design, create and manage content across print and electronic platforms</p><p>• Should have the ability to design, create and manage social media content and calendars</p><p>• Coordinate the development and execution of all marketing collateral and campaign materials (print and digital); ensure adherence to brand standards.</p><p>• Proven ability to organize and manage cross-functional projects with several key stakeholders</p><p>• Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time</p><p>• A creative eye for spotting product and consumer trends</p><p>• Must demonstrate entrepreneurial aptitude and be solution-focused</p><p>• Perform ongoing website audits and ensure content is accurate and up to date</p><p>• Assist with advertisement campaigns across TV, digital, social, print, direct mail, radio, and other channels.</p><p>• Participate in planning and execution of sales/marketing team meetings and events.</p><p>• Support divisional, regional, and national marketing initiatives including special projects as requested.</p><p>• Responsible for administrative tasks.</p><p>• Update and maintain tracking documents, calendars, Teams folders, recaps.</p><p>• Manage third party vendor and agency relationships.</p><p>• Other tasks as assigned.</p><p><b>Preferred Qualifications</b></p><p>• Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>• Experience in consumer-packaged goods preferred.</p><p>• Experience in the cannabis industry preferred.</p><p>• ROI/SEO/SEM experience a plus.</p><p>• Ability to handle multiple priorities and deliver exceptional results on a strict deadline.</p><p>• Excellent written, verbal, and interpersonal communication skills with strong attention to detail.</p><p>• Experience with Google Analytics, Google Ad words, CRM systems, all social media platforms, Microsoft Office products, and automated email platforms.</p><p>• Highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment.</p><p>• Strong team player with the ability to work well within cross-functional teams.</p><p>• Available to work nights, weekends, and holidays based on market activity.</p><p>Compensation &amp; Benefits</p><p>As an exempt employee, the company offers a competitive compensation and benefits package. The position is a salary position with bonus opportunities. Benefits include paid holidays, paid vacation, paid sick leave, paid maternity and parental leave, health, dental, and vision insurance, and life insurance.</p><p>OGeez! Brands is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.</p><p>Job Type: Full-time</p><p><b>Benefits:</b></p><p>• Dental insurance</p><p>• Flexible schedule</p><p>• Health insurance</p><p>• Paid time off</p><p>• Vision insurance</p><p><b>Schedule:</b></p><p>• Monday to Friday</p><p>• Weekend availability</p><p>Work Location: Multiple Locations</p></div>","company":{"name":"OGeez!Brands"},"location":{"country":"United States","address":"Phoenix, AZ, USA","city":"Phoenix","stateProvince":"AZ"},"frontendLink":"/job-posting/ogeezbrands/marketing-manager/b878d679e1f3cc987c11814b47460b22","title":"Marketing Manager","category":"Media & Communications","hash":"b878d679e1f3cc987c11814b47460b22","postingUrl":"https://www.salary.com/job/ogeez-brands/marketing-manager/j202201130936468869628","salary":"$51k - $130k"},{"function":["Marketing"],"postedOn":"11 days ago","description":"<div><div><h2><b>About LeafLink</b></h2><p>LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we're defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.</p><p>Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000's 'Top 5000 Fastest-Growing Private Companies', one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!</p><h2><b>The Role</b></h2><p>LeafLink is seeking an experienced Product Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing GTM marketing plans for LeafLink's payments solutions. You will collaborate closely with the Sales, Product, and leadership teams associated with those products to map marketing strategy to business line goals. You'll also work with our Growth, Brand, and Regional marketing teams to execute campaigns, develop core product messaging and positioning, and integrate your plans into overall marketing objectives.</p><p>This role will be focused on launching existing products in new markets as well as bringing new products and features to market, within the Payments domain. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns that drive results. You will be highly focused on driving adoption of our payments solutions through effective and creative GTM strategies and by arming client-facing teams with effective sales tools and enablement content. You also will drive post-sales engagement, education and retention campaigns for your products to help grow a healthy user base, and onboard more of our customers to LeafLink's payment solutions. You will build customer advocacy programs that showcase customers effectively using our products.</p><p>As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, high-impact role that reports to the Senior Manager of Product Marketing and works closely with key stakeholders within the Payments domain. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.</p><h2><b>Responsibilities</b></h2><ul><li>Plan the launches of new products and releases of existing products in new markets, and manage the cross-functional implementation of your go-to-market plans. This includes developing product positioning and messaging that resonate with our target buyer personas.</li><li>Collaborate with Brand, Design, Regional, and Growth marketing to ensure we're mapping your plans into department objectives, and are hitting our department goals effectively</li><li>Ensure adoption of Payments products by working with Growth marketing to drive MQLs</li><li>Collaborate with Sales, Product, and leadership teams to ensure product marketing plans align with business line goals</li><li>Develop effective messaging that translates technical capabilities of products into client benefits</li><li>Build and continuously optimize sales enablement kits to arm our GTM teams with presentations, talking points, and collateral. You will be expected to present these sales enablement kits in a bi-weekly Enablement meeting for our customer-facing teams.</li><li>Translate market feedback internally by monitoring competitive products and articulating LeafLink's value by compiling and upkeeping battlecards</li><li>Act as the primary thought leader for the products you support externally, including speaking engagements and written works</li><li>Gain insight into customer use of Payments, and use that to develop case studies and testimonials</li><li>Implement in-app messaging to drive growth and adoption of LeafLink's payment solutions, via Appcues</li></ul><h2><b>Who You Are</b></h2><ul><li>You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge</li><li>You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed</li><li>You push forward to find creative solutions when the path is uncertain</li><li>You have strong experience in technology product marketing with a proven track record of product launches and successful go to market execution</li><li>You are highly-organized and pride yourself on your attention to detail</li><li>You enjoy finding simple and effective ways to communicate complex ideas and technical information</li><li>You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports</li><li>You are highly analytical and data-driven,and enjoy creating reports and dashboards</li><li>You are comfortable working in Salesforce, JIRA, Asana, and AppCues, and are excited about learning new systems</li></ul><h2><b>Qualifications</b></h2><ul><li>3+ years of product marketing experience</li><li>Excellent written skills. Writing samples will be requested.</li><li>Excellent at data analysis</li><li>B2B or SaaS experience a strong plus</li><li>Experience with Appcues, Asana, and JIRA a strong plus</li><li>Strong organizational and time management skills; ability to shift gears quickly and effectively</li><li>Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties, with extreme attention to detail. Team player!</li><li>Exceptional ROI-tracking skills, able to prove what is –or isn't—working</li><li>Bonus points if you have experience in financial services (payments/credit cards)</li></ul><h2><b>Benefits</b></h2><ul><li><b>Flexible PTO</b> to give our employees a little extra R&amp;R when they need it</li><li><b>Competitive compensation </b>and<b> 401k</b></li><li>Comprehensive<b> health</b> <b>coverage </b>(medical, dental, vision)</li><li>Company sponsored <b>Annual Citibike Membership </b>for NYC employees</li><li><b>Commuter Benefits </b>through a Flexible Spending Account</li><li>A robust <b>stock option plan</b> to give our employees a direct stake in LeafLink's success</li></ul><p>LeafLink's employee-centric culture has earned us a coveted spot on BuiltInNYC's Best Places to Work list. Learn more about LeafLink's history and the path to our First Billion in Wholesale Cannabis Orders here.</p></div></div>","company":{"companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"New York, NY","stateProvince":"NY"},"frontendLink":"/job-posting/leaflink/product-marketing-manager/2f80b4509cafb382e8573ed16c75cef3","title":"Product Marketing Manager","category":"Information Technology & Services","hash":"2f80b4509cafb382e8573ed16c75cef3","postingUrl":"https://www.indeed.com/job/product-marketing-manager-0558f1bd3517affc"},{"function":["Marketing"],"postedOn":"9 days ago","description":"<div><p>A self-starter – someone who is proactive in identifying potential roadblocks, a great listener, and one who thrives under pressure in a fast-paced environment while juggling multiple personas and prioritizing competing tasks and deadlines to deliver on aggressive timelines . As a Product Manager, Talent Tools, you will lead one of Vangst’s core product teams, working side by side with engineering counterparts to collaborate on, design, and deliver new functionality for our platform. You will lean on your technical product management experience to bring stability, accuracy, and a new vision to one of our most crucial value propositions - tooling to help candidates break into and level up their career opportunities in the cannabis industry. As an integral member of a growing team in a fast-paced culture, you will have a unique opportunity to greatly influence and strengthen the future of the company. Responsibilities</p><p>-Design and execute product roadmap based on user interaction, requests, competitive research, and</p><p>feature value vs. time to complete.</p><p>-Play a critical role in delivering products that provide proper interoperability with partners, tooling for</p><p>members and job seekers in cannabis, Vangst marketing, and community teams, customer success</p><p>teams, and reporting to financial controls teams.</p><p>-Proactively coordinate and gain alignment amongst company stakeholders, technical leaders, and other</p><p>product managers, communicating product roadmap and go-to-market plans.</p><p>-Set and maintain a higher bar for our collective product quality.</p><p>-Drive product initiatives and lead geographically distributed cross-functional teams.</p><p>-Set and clearly communicate development objectives, needs, and status of projects to internal</p><p>stakeholders and customers.</p><p>-Act as a Domain Expert for the product to conduct live customer training sessions and provide internal</p><p>knowledge transfer and support.</p><p><b>Physical Requirements</b></p><p>No description provided.</p><p><b>Working Environment</b></p><p><b>WHO SHOULD APPLY</b></p><p>-You have a “green heart” for the cannabis industry.</p><p>-You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>-You are results-oriented and go the extra mile in all situations.</p><p>-You have a competitive nature and strive for excellence at all times.</p><p>-You are highly collaborative and work extremely well with teams.</p><p>-You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>-You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>-You are able to balance the ability to be bold and think about innovative solutions.</p><p>-You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>-You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes</p><p>and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>-Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>-Ability to work in a fast-paced collaborative environment.</p><p>-A resilient and entrepreneurial spirit with a growth mindset.</p><p>-A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>-Ability to work autonomously and take ownership.</p><p>-Able to create, maintain and build professional relationships and rapport.</p><p>-Have a strong desire to grow professionally and personally.</p><p>-Have a sound knowledge of market trends.</p><p>-Flexibility - this role will be ever-changing.</p><p>-A communication rockstar.</p><p><b>Experience</b></p><p>-3-5+ years of relevant experience in Product Management or related discipline.</p><p>-Demonstrated ability to work on technical products while closely collaborating with other product,</p><p>engineering, and cross-functional company leaders.</p><p>-Experience integrating with and/or driving the creation of APIs, as well as processes that step-through</p><p>multiple platforms.</p><p>-Demonstrated experience in the B2C space, launching successful products that delight users, fostering</p><p>growth across acquisition, engagement, and retention.</p><p>-Someone who can quickly iterate based on industry trends and the competitive landscape.</p><p><b>What Will Make You Stand Out:</b></p><p>-Experience defining, developing, driving growth models. (Reforge alum a huge plus!)</p><p>-Experience with ShapeUp.</p><p><b>Education</b></p><p>Bachelor’s degree in a related field of study. Master’s degree highly desirable.</p><p>About Vangst</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.</p><p>Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/product-manager-talent-tools/372f2f6be15a99e78044e80b2c9bc50d","title":"Product Manager, Talent Tools","category":"Professional, Scientific, and Technical Services","hash":"372f2f6be15a99e78044e80b2c9bc50d","postingUrl":"https://cannabisjobs.co/cannabis-jobs/product-manager-talent-tools-at-vangst"},{"function":["Marketing"],"postedOn":"9 days ago","description":"<div><p>A self-starter – someone who is proactive in identifying potential roadblocks, a great listener, and one who thrives under pressure in a fast-paced environment while juggling multiple personas and prioritizing competing tasks and deadlines to deliver on aggressive timelines . As a Product Manager, Hiring Tools, you will lead one of Vangst’s core product teams, working side by side with engineering counterparts to collaborate on, design, and deliver new functionality for our platform. You will lean on your technical product management experience to bring stability, accuracy, and a new vision to one of our most crucial value propositions - hiring tooling for sourcing, securing, and attracting the very best cannabis-specific talent. As an integral member of a growing team in a fast-paced culture, you will have a unique opportunity to greatly influence and strengthen the future of the company. Responsibilities</p><p>-Design and execute product roadmap based on customer interaction, requests, competitive research, and feature value vs. time to complete.</p><p>-Play a critical role in delivering products that provide proper interoperability with partners, tooling for recruiting teams, customer success teams, and reporting to financial controls teams.</p><p>-Proactively coordinate and gain alignment amongst company stakeholders, technical leaders, and other product managers, communicating product roadmap and go-to-market plans.</p><p>-Set and maintain a higher bar for our collective product quality.</p><p>-Drive product initiatives and lead geographically distributed cross-functional teams.</p><p>-Set and clearly communicate development objectives, needs, and status of projects to internal stakeholders and customers.</p><p>-Act as a Domain Expert for the product to conduct live customer training sessions and provide internal -knowledge transfer and support.</p><p><b>Physical Requirements</b></p><p>No description provided.</p><p><b>Working Environment</b></p><p><b>WHO SHOULD APPLY</b></p><p>-You have a “green heart” for the cannabis industry.</p><p>-You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>-You are results-oriented and go the extra mile in all situations.</p><p>-You have a competitive nature and strive for excellence at all times.</p><p>-You are highly collaborative and work extremely well with teams.</p><p>-You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>-You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>-You are able to balance the ability to be bold and think about innovative solutions.</p><p>-You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>-You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>-Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>-Ability to work in a fast-paced collaborative environment.</p><p>-A resilient and entrepreneurial spirit with a growth mindset.</p><p>-A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>-Ability to work autonomously and take ownership.</p><p>-Able to create, maintain and build professional relationships and rapport.</p><p>-Have a strong desire to grow professionally and personally.</p><p>-Have a sound knowledge of market trends.</p><p>-Flexibility - this role will be ever-changing.</p><p>-A communication rockstar.</p><p><b>Experience</b></p><p>-3-5+ years of relevant experience in Product Management or related discipline.</p><p>-Demonstrated ability to work on technical products while closely collaborating with other product,</p><p>engineering, and cross-functional company leaders.</p><p>-Experience integrating with and/or driving the creation of APIs, as well as processes that step-through</p><p>multiple platforms.</p><p>-Someone who can quickly iterate based on industry trends and the competitive landscape.</p><p><b>What Will Make You Stand Out:</b></p><p>-Experience and background and passion for internal workflow products.</p><p>-Experience with ShapeUp.</p><p><b>Education</b></p><p>Bachelor’s degree in a related field of study. Master’s degree highly desirable.</p><p>About Vangst</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.</p><p>Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/product-manager-hiring-tools/8230d6488a4a0e3ca122fa9b05592e94","title":"Product Manager, Hiring Tools","category":"Professional, Scientific, and Technical Services","hash":"8230d6488a4a0e3ca122fa9b05592e94","postingUrl":"https://cannabisjobs.co/cannabis-jobs/product-manager-hiring-tools-at-vangst"},{"salaries":[{"salaryStart":"$110k","salaryEnd":"$200k","currency":"US","source":"ZipRecruiter","position":"Senior Product Manager","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Senior-Product-Manager-Salary-in-San-Francisco,CA"},{"salaryStart":"$130k","salaryEnd":"$180k","currency":"US","source":"Glassdoor","position":"Senior Product Manager","type":"per year","url":"https://www.glassdoor.com/Salary/Visa-Inc-Senior-Product-Manager-San-Francisco-Salaries-EJI_IE3035.0,8_KO9,31_IL.32,45_IM759.htm"},{"salaryStart":"$89k","salaryEnd":"$150k","currency":"US","source":"Salary.com","position":"Product Manager II","type":"per year","url":"https://www.salary.com/research/salary/benchmark/product-manager-ii-salary/san-francisco-ca"}],"function":["Marketing"],"postedOn":"9 days ago","description":"<div><p>Who we are</p><p>Eaze is a cannabis delivery platform and marketplace that connects adult consumers with licensed dispensaries and products. Eaze has built a sophisticated logistics and technology platform to provide fast, efficient delivery of a broad variety of cannabis products across California. We are on a mission to enhance safe access to legal cannabis, educate people about cannabis as a tool for wellness, and drive smart cannabis policies. At Eaze, you will work alongside a world-class team of product managers, designers, and engineers representing a wide range of backgrounds and strengths.</p><p>As a Senior Product Manager at Eaze, your work will be critical to building out industry-leading payment experiences.</p><p>Why you should join</p><p>In joining the Eaze team, you'll be welcomed into a small but dedicated technology organization. We are a highly collaborative team built on trust and patience. We learn from each other and provide support for when things inevitably don't go as planned Every member of the product team is encouraged to own outcomes and set the direction for their product area, regardless of tenure or title.</p><p>As an organization, we are keenly aware of the injustice of the war on drugs - which for so many years has been used to incarcerate black and latinx people on a massive scale. We are always trying to do our part to support these communities, whether it's through the promotion of social equity brands or funding underrepresented cannabis business founders through our accelerator program.</p><p>About Eaze</p><p>Eaze, a cannabis marketplace, is on a mission to enhance safe access to legal cannabis, educate people about cannabis as a tool for wellness, and drive smart cannabis policies. We work to achieve this by connecting adult consumers with licensed dispensaries and products; programs to help consumers make informed choices, and sharing market insights with industry partners, regulators, and the public through its Eaze Insights program. Learn more at www.eaze.com.</p><p>We are an equal opportunity employer and enthusiastically encourage people from a wide variety of backgrounds and experiences to apply. Eaze does not discriminate by race, color, religion, gender identity or expression, pregnancy, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law</p></div>","company":{"website":"eaze.com","companyType":"Private/Established","name":"Eaze","logoUrl":"/logos/eaze-d5f76d52df63486668310cd572d63d32.jpeg"},"location":{"country":"United States","address":"San Francisco, CA, USA","city":"San Francisco","stateProvince":"CA"},"frontendLink":"/job-posting/eaze/senior-product-manager-payments/46683ad5b8163820d63c51a4641d483f","title":"Senior Product Manager - Payments","category":"Information Technology & Services","hash":"46683ad5b8163820d63c51a4641d483f","postingUrl":"https://www.salary.com/job/eaze/senior-product-manager-payments/j202201130546449527596","salary":"$110k - $200k"},{"function":["Marketing"],"postedOn":"4 days ago","description":"<div><p>We are seeking a DTC marketing manager to join our growing direct-to-consumer team. The Grassdoor DTC team is supporting the most premiere cannabis brands throughout the state of California to enable their direct-to-consumer channel. You should consider yourself to be a quick learner, able to handle many juggling tasks, comfortable with client facing work and an Excel whiz. The ideal candidate has had previous experience at a high growth start-up. This role will report directly to the Director of DTC Marketing. Previous experience in the cannabis industry is not required.</p><p>Our headquarters are located in Commerce, CA, but our team has been working remotely during the COVID-19 pandemic. Our team is seeking a candidate local to the Los Angeles area.</p><p>Roles and Responsibilities</p><p>• Support Director of DTC Marketing on all aspects of onboarding and supporting DTC brands</p><p>• Tactical co-ownership and strategic collaboration on client-based channels: Email, SMS, Programmatic, Paid Search, Direct Mail, SEO, Direct Digital Partnerships, and Affiliate</p><p>• Project management in developing creative, messaging, or promotions for each client</p><p>• Ability to both maintain analytics dashboards and synthesize into client-facing insights</p><p>• Pull weekly sales reporting for DTC brands and support other specific data needs</p><p>• Implement CRM email and text campaigns for clients</p><p>• Provide support to DTC brands with their storefronts including content edits, creating new products or bundles, setting up promotions, coupons, etc.</p><p><b>Requirements</b></p><p>• Bachelors Degree Required</p><p>• 3+ years of experience in digital marketing</p><p>• Excel wizard</p><p>• Ability to be a self-starter who thrives in a very fast-paced, entrepreneurially-minded organization with massive goals</p><p>• Exceptional communications skills, with strong experience managing external relationships and internal team members simultaneously</p><p>• Experience with ecom strategy along with CRM platforms like Braze or Klaviyo is a plus</p></div>","company":{"name":"Grassdoor"},"location":{"country":"United States","address":"Los Angeles, CA, USA","city":"Los Angeles","stateProvince":"CA"},"frontendLink":"/job-posting/grassdoor/dtc-marketing-manager/859125dc3bb3f5203c1b866107ab69a2","title":"DTC Marketing Manager","category":"Professional, Scientific, and Technical Services","hash":"859125dc3bb3f5203c1b866107ab69a2","postingUrl":"https://directlyapply.com/jobs/grassdoor/61e89c929ae8b2b6a9cc9eca"},{"function":["Marketing"],"postedOn":"4 days ago","description":"<div><div><p>Who likes weed, or at least wants to work in the fast-growing cannabis industry? DynaVap, makers of the world's greatest battery free vaporizer are looking for a Digital Marketing Manager.</p><p></p><p><b><br />Job Summary</b></p><p>Under the direction of the Marketing Director, the Digital Marketing Manager is responsible for managing, monitoring, and scheduling on all social media platforms; planning and organizing marketing campaigns for new product launches; coordinating and managing Marketing Team projects; and maintaining team projects and schedules in HubSpot.<br /></p><p></p><br /><p>This job is on-site with flexible hours.</p><p></p><p><b><br />Supervisory Responsibilities</b></p><ul><li>None</li></ul><br /><p></p><p><b>Duties/Responsibilities</b></p><ul><li>Manage outside vendors/agency partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines.</li><li>Develop, monitor, write, edit, and update product content contained on ecommerce website/portals on social media, monitor its performance, and evaluate user response.</li><li>Craft captivating email newsletters and automated email campaigns that cater to prospects throughout their buying journey and elicit conversions.</li><li>Troubleshoot and develop recommendations to continuously improve integrations across multiple platforms.</li><li>Create and implement a comprehensive SEO strategy while optimizing for performance.</li><li>Analyze and track marketing data against KPIs while making recommendations for improvement.</li><li>Support sales efforts and campaign programming with innovation and efficiency recommendations.</li><li>Work cross-functionally with Product Development, Leadership, and Sales team members on campaign program strategy and execution.</li><li>Drive planning, development, and execution of all marketing campaigns for the Marketing Team within a project management software.</li><li>Continually probe for bottlenecks and other potential problems; use influence, resourcefulness, and initiative to minimize their effect on the project plan.</li><li>All other duties as assigned.</li></ul><br /><p></p><p><b>Required Skills/Abilities</b></p><ul><li>Solid understanding of digital marketing and user experience principles.</li><li>Collaborative team player who can work independently with minimal supervision.</li><li>Ability to prioritize to accommodate demanding project schedules and competing priorities.</li><li>Motivated self-starter, process oriented with high attention to detail.</li><li>Strong troubleshooting and critical thinking skills.</li><li>Good understanding of market developments, strategies, and best practices.</li><li>Ability to take direction and thrive in a fast-paced environment.</li><li>High ability in writing, editing, proofreading, and research.</li><li>Ability to manage and prioritize multiple projects effectively and meet deadlines.</li><li>Strong organizational skills and project management experience.</li><li>Ability to work with a diverse group of people.</li></ul><p></p><p><b><br />Education and Experience</b></p><ul><li>Bachelor’s degree in Digital Marketing, Media, or related preferred.</li><li>3+ years of digital marketing experience preferred.</li><li>Strong knowledge of E-commerce space including competitive strategies, marketing strategies, product development, consumer research, usability practices and industry trend.</li><li>Email marketing experience, including copy, campaigns, automation workflow build out including abandoned cart, upsell, win back, etc.</li><li>Experience working in common social media platforms for businesses (Twitter, Facebook, Instagram, Tik Tok, Twitch, etc.)</li><li>Experience with HubSpot, Google Analytics, project management software such as Monday.com, and social media scheduling software.</li><li>Familiar with DynaVap products and the cannabis industry is a plus, but not required.</li></ul><br /><p></p><p><b>Benefits</b></p><ul><li>Paid time off (PTO) and paid holiday benefits (12 days) with Flextime during summer months</li><li>Health, Vision and Dental Insurance</li><li>Short and Long-Term Disability Insurance (100% employer-paid)</li><li>Life Insurance (100% employer-paid)</li><li>401(k) Retirement Plan</li><li>Employee Discounts (50% off)</li><li>Employee Referral Program (up to $1500)</li><li>Free on-site chiropractor every Monday</li><li>Company parties and holiday events</li><li>Continuing education assistance</li></ul><br /><p></p><p><b>Physical Requirements</b></p><ul><li>This employee is required to hear (with or without hearing devices), speak (with or without associated devices), and see (with or without corrective lenses).</li><li>Prolonged periods sitting at a desk and working on a computer.</li><li>This position requires the ability to occasionally lift cameras, equipment, and office supplies, up to 20 pounds.</li><li>This role routinely uses standard office equipment such as computers, phones, photocopiers, and printers.</li></ul><p>**Employee must have a reliable method of transportation.</p><p></p><p><b><br />Who are we?</b></p><p>DynaVap, LLC strives to deliver simply the best battery-free vaporizing options available in the market. We proudly design, engineer, and manufacture all products in house and source the highest quality materials available. When you invest with DynaVap, you can be assured that you’re investing with a team of dedicated engineers, technologists, and above all – enthusiasts. At DynaVap, you are more than just an employee who clocks in and out to collect a paycheck. We encourage all employees to be part of our continuous improvement process. DynaVap takes great pride in its positive work environment, energetic culture, and flexible work schedules. As a rapidly growing business, we seek ambitious individuals who are looking to grow with our company!</p><p></p><p><br />DynaVap was twice named to the INC 5000 list of fastest growing private companies.</p><p></p><p><br />We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</p></div><p></p></div>","company":{"name":"DynaVap"},"location":{"country":"United States","address":"Madison, WI 53718","city":"Madison","stateProvince":"WI"},"frontendLink":"/job-posting/dynavap/digital-marketing-manager/ac9bdcff0a545bbcbc3f316bd9531ff5","title":"Digital Marketing Manager","category":"Media & Communications","hash":"ac9bdcff0a545bbcbc3f316bd9531ff5","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-80314963919d43d3"},{"salaries":[{"salaryStart":"$57k","salaryEnd":"$140k","currency":"US","source":"Glassdoor","position":"Brand Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/los-angeles-brand-manager-salary-SRCH_IL.0,11_IM508_KO12,25.htm"},{"salaryStart":"$65k","salaryEnd":"$260k","currency":"US","source":"Built In LA","position":"Brand Manager","type":"per year","url":"https://www.builtinla.com/salaries/marketing/brand-manager/los-angeles"},{"salaryStart":"$50k","salaryEnd":"$120k","currency":"US","source":"Payscale","position":"Brand Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Brand_Manager/Salary/6a30bf97/Los-Angeles-CA"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"12 days ago","description":"<div><p>Our client, a fast growing preroll company based in California is seeking a Brand Manager to support and maintain the ongoing brand identity and image in the market.</p><p><b>RESPONSIBILITIES</b></p><p>• Develop and implement marketing strategies and plans for new products and strains</p><p>• Oversee marketing calendars</p><p>• Manage shelf space displays in partnered retailers</p><p>• Work closely with the Promotions Manager on handling marketing requests, merchandising programs, and improving in store exposure.</p><p>• Oversee design team on creating displays</p><p>• Maintain relationships with partnered shops and perform regular store visits</p><p>• Work closely with design team on creating assets and promotional items</p><p>• Work closely with sales team on allocation of merchandise to field reps and distribution of product</p><p><b>EDUCATION AND QUALIFICATIONS:</b></p><p>• Bachelor's in marketing or related field</p><p>• Strong background in marketing and branding</p><p>• Proven management experience and team development</p><p>• Proven ability to partner with cross-functional teams while prioritizing and meeting deadlines</p><p>• Strong computer skills (setting up systems within the department using software like Asana, Microsoft etc</p><p>If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.</p><p>CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</p><p>TEAM100</p><p>www.CannabizTeam.com</p></div>","company":{"companyType":"Private/Growth","name":"CannabizTeam","logoUrl":"/logos/cannabizteam-71e68432a5b2ab7a22442dc51667849a.jpeg"},"location":{"country":"United States","address":"Los Angeles, CA, USA","city":"Los Angeles","stateProvince":"CA"},"frontendLink":"/job-posting/cannabizteam/brand-manager/41cb4d14e4e012a29ae7d9f106ed5f7b","title":"Brand Manager","category":"Professional, Scientific, and Technical Services","hash":"41cb4d14e4e012a29ae7d9f106ed5f7b","postingUrl":"https://cannabisjobs.net/job/49171/brand-manager/","salary":"$57k - $140k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"5 days ago","description":"<div><p>The <b>Field Marketing Manager</b> will be hired through SWITCH but will work in alignment with the Director of Field Marketing from CANN and their local CANN sales team. The FMM oversees local tent pole activations within the market, enhanced merchandising opportunities, elevated retail partnership events, community events, and in-store demos. The FMM will also find and execute local events that will drive brand awareness and trial, create a memorable experience with customers, and educate locals on how/where they can purchase CANN.</p><p>The Field Marketing Manager is responsible for managing the following tasks including but not limited to:</p><p><b>Essential Functions: </b></p><ul><li>Execute the local field marketing strategy, managing the market budget, scheduling and staffing product demos, all to increase our overarching regional sales volume and velocity goals</li><li>Work closely with local sales team to maximize brand awareness and identify best event support for dispensaries</li><li>Build consumer awareness, drive trial, and growth of Cann in respective market through experiential brand activations and events including but not limited to community events, curated branded events, festivals, and in-store tastings</li><li>Manage team of brand ambassadors, asst in hiring and training brand ambassadors throughout the program</li><li>Help execute visual marketing displays for product launches and assist sales team in reporting overall visual marketing in dispensaries</li><li>Manage assets and storage unit</li><li>Ensure all recap forms and payroll hours are being completed and turned in on deadline</li><li>Strive to meet KPIs in the following categories: samples distributed, PADs executed, budtender support, dispensary event collaborations, community events, dispensary checks, sales numbers tied to activations, and emails captured.</li></ul><p><b>Qualifications: </b></p><ul><li>Must be 21 years of age or older and have a valid Driver's License</li><li>Must live in local regions territory</li><li>Must have a reliable source of transportation to travel within assigned territory</li><li>Minimum of 3 years of experience in field marketing preferred</li><li>Minimum of 2 years of experience leading &amp; developing a high-performance team required</li><li>Weekday, evening, holiday, and weekend availability required</li><li>Excellent verbal and written communication skills</li><li>Able to problem-solve and generate solutions through stressful situations</li><li>Highly organized and strong ability to multitask</li><li>Proven ability to lead, close performance gaps, and work cross-functionally in a fast-paced startup environment</li><li>Must have clean driving record and background</li><li>Will be drug screened (excluding marijuana) and background checked (both driving and criminal)</li><li>As a condition of employment, all Switch employees assigned to work on the CANN Account must be immunized by vaccination against COVID-19 and submit proof of vaccination status. This requirement applies unless an individual is granted a medical or religious exemption. New hires who start with Switch are required to show proof of full vaccination before being cleared to begin work</li></ul><p>Job Type: Full-time</p><p>Pay: From $1,300.00 per week</p><p>COVID-19 considerations:<br />This position requires vaccination against COVID-19.</p><p>Ability to commute/relocate:</p><ul><li>San Francisco, CA: Reliably commute or planning to relocate before starting work (Required)</li></ul><p>Experience:</p><ul><li>Marketing: 1 year (Preferred)</li></ul><p>Work Location: On the road</p></div>","company":{"companyType":"Private/Established","name":"Switch","logoUrl":"/logos/switch-67629d659c0d3bed531581fe989e59cf.png"},"location":{"country":"United States","address":"San Francisco, CA","city":"San Francisco","stateProvince":"CA"},"frontendLink":"/job-posting/switch/field-marketing-manager/ecd30815fbc2d878018aa30a89115009","title":"Field Marketing Manager","category":"Information Technology & Services","hash":"ecd30815fbc2d878018aa30a89115009","postingUrl":"https://www.indeed.com/job/field-marketing-manager-77c0d2645d506ce6"},{"salaries":[{"salaryStart":"$84k","salaryEnd":"$170k","currency":"US","source":"Glassdoor","position":"Technical Product Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-technical-product-manager-salary-SRCH_IL.0,13_IM615_KO14,39.htm"},{"salaryStart":"$110k","salaryEnd":"$180k","currency":"US","source":"Built In NYC","position":"Technical Product Manager","type":"per year","url":"https://www.builtinnyc.com/salaries/product/technical-product-manager/new-york"},{"salaryStart":"$84k","salaryEnd":"$140k","currency":"US","source":"Salary.com","position":"Technical Product Manager","type":"per year","url":"https://www.salary.com/research/salary/posting/technical-product-manager-salary/new-york-ny"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"17 days ago","description":"<div><p>LeafLink is the regulated cannabis industry’s largest wholesale marketplace, providing licensed dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage and scale their operations.</p><p>With thousands of retailers and thousands of brands across 27 territories in the US and Canada, we are setting the industry standard for how cannabis businesses grow together. LeafLink annually processes and manages more than $4.4 billion in wholesale cannabis orders which translates to 39% of the overall legalized market.</p><p>Our team, backed by funding from leading VC’s, is poised to define the cannabis supply chain through technology. LeafLink was named one of Built In NYC's ‘Best Places to Work in 2020’, as well as one of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2020’, joining the ranks of Amazon, Slack, and VMWare - and we’re just getting started!</p><p>The Role</p><p>LeafLink is seeking an experienced technical product manager to join our New York team to own the strategy, roadmap, and external developer experience of integrating with our public APIs and webhooks. Your key opportunity will be to determine the long-term strategic vision of our APIs and webhooks (e.g. how does our API become the center of the cannabis industry’s software ecosystem?, how does our core marketplace integrate with other products used in the industry?).</p><p>As a Technical Product Manager at LeafLink, you will partner closely with business and product leaders to refine and augment how users and developers interact with our integration solutions. You’ll be expected to work with executive sponsors, internal teams, and external partners to design strategies and roadmaps that help cannabis businesses thrive.</p><p><b>Responsibilities</b></p><p>• Lead and manage the vision and potential for LeafLink’s APIs and webhooks to drive operational efficiencies for our customers</p><p>• Work closely with our engineers, implementation managers, solutions architects, and other product managers to enhance and build LeafLink’s API suite</p><p>• Help set an ambitious roadmap for product development and expansion</p><p>• Collaborate with design team to create prototypes and user interface mockups illustrating user experience and product flows</p><p>• Write clear and concise product specs, features cards, and other product documentation</p><p>• Guide and work closely with engineering teams throughout the development process to ensure products meet customer needs</p><p><b>Qualifications</b></p><p>• You are inspired by LeafLink’s vision, mission, and value system and are committed to driving us toward these pursuits daily</p><p>• 3+ years as a Product Manager or Engineer working in a high growth environment, building, and maintaining external APIs</p><p>• Customer-centric with a proven track-record of developing and acting on customer insights</p><p>• Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions</p><p>• Experience working with a high-performing team of software engineers, using agile software development practices</p><p>• Strong understanding and exposure to the broader B2B software environment and how users interact with API integrations</p><p>• Experience setting a vision and designing strategies / roadmaps to support integration use-cases</p><p>• Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions</p><p>• Familiarity using research, prototypes, experimentation and analytics to guide decision making</p><p><b>Benefits</b></p><p>• Flexible PTO to give our employees a little extra R&amp;R when they need it</p><p>• Competitive compensation and 401k</p><p>• Comprehensive health coverage (medical, dental, vision)</p><p>• Company sponsored Annual Citibike Membership for NYC employees</p><p>• Commuter Benefits through a Flexible Spending Account</p><p>• A robust stock option plan to give our employees a direct stake in LeafLink’s success</p><p>LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here</p></div>","company":{"companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"New York, NY, United States","stateProvince":"NY"},"frontendLink":"/job-posting/leaflink/technical-product-manager/20396957a933170c3a890124ed4ab85f","title":"Technical Product Manager","category":"Information Technology & Services","hash":"20396957a933170c3a890124ed4ab85f","postingUrl":"https://www.ventureloop.com/ventureloop/job/1976374/leaflink/technical-product-manager","salary":"$84k - $170k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"7 days ago","description":"<div><p><b>Who We Are</b></p><ul><li>We are a California-based active lifestyle company made up of seekers, explorers, and adventurers.</li></ul><p><b>Our Mission</b></p><ul><li>To help people achieve a life of harmony and wellness with consciously made, science-based Cannabis products.</li></ul><p><b>Our 3 Pillars of Quality</b></p><ul><li>Quality of Products</li><li>Quality of Life</li><li>Quality of Community</li></ul><p><b>Job Description</b><br />We are seeking a Digital Marketing Manager with at least 4 years of experience to manage the social media, digital, and SEO landscape, primarily for KANHA gummies, one of the top edible brands in the nation. We are looking for a highly motivated and creative individual who is interested in joining a fast-paced environment in a cannabis company with a start-up culture. The ability to lead the brand voice creatively while having a focus on data is essential. This position will be based at our headquarters in the San Fernando Valley</p><ul><li>Drive brand awareness and traffic through social media, digital advertising (brand and performance based), affiliate marketing, SEO, influencer marketing, external partnerships, and other digital marketing programs</li><li>Ideation and execution of innovative digital marketing campaigns including post campaign analysis and establishment of best practices</li><li>Create, plan, schedule and post social content with a focus on growing engagement and reach while supporting brand and partner efforts in the challenging world of cannabis restrictions * Audience/community engagement and regeneration, inclusive of building out an ongoing loyalty and retention program</li><li>Develop a social influencer campaign strategy, and manage execution and promotion * Website development and SEO</li><li>Manage brand and digital assets for website partners * Full CRM execution and email marketing, on both consumer and b2b levels</li><li>Content marketing strategy to build on SEO efforts and lead generation</li><li>Coordinate with Sales and Retail Marketing teams for any retailer digital needs</li><li>Experience working with and directing outside agencies and independent contractors Qualifications</li><li>Bachelor’s degree in Marketing, Communication, or other relevant major</li><li>4+ years of Digital Marketing experience including both social media side and website/mobile/advertising aspects of the job</li><li>Proven ability to grow social media channels, especially Instagram, TikTok and LinkedIn</li><li>Demonstrated knowledge of social media platforms and analytics</li><li>Familiarity with Cannabis industry platforms like Leaflink, Weedmaps and others a plus</li><li>Experience with a reporting system/compiling and interpreting data</li><li>Skilled in using Google Analytics</li><li>Essential characteristics: Analytics, Strategy, Creative</li><li>Must be comfortable writing copy</li><li>Background in Cannabis brands and retail a plus</li></ul><p><b>Requirements and Qualifications</b></p><ul><li>Bachelor’s degree in Marketing, Communication, or other relevant major</li><li>3-5 years of Digital Marketing experience</li><li>Demonstrate knowledge of social media platforms and analytics</li><li>Experience with a reporting system/compiling and interpreting data</li><li>Familiar with Google Analytics</li><li>Essential characteristics: Analytics, Strategy, Creative</li><li>Must be comfortable writing copy</li><li>Background in Cannabis a plus</li><li>Must be 21 years of age or older to apply</li></ul><p><b>EEO Statement</b><br />Sunderstorm is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</p><p>Job Type: Full-time</p></div>","company":{"companyType":"Private/Growth","name":"Sunderstorm Inc","logoUrl":"/logos/sunderstorm-8e30f61079c7f90c308c1d1fcfeb3e64.png"},"location":{"country":"United States","address":"Van Nuys, CA 91402","city":"Van Nuys","stateProvince":"CA"},"frontendLink":"/job-posting/sunderstorm-inc/digital-marketing-manager/f52aa231406de67ee829a8e53c30baca","title":"Digital Marketing Manager","category":"Medical & Healthcare","hash":"f52aa231406de67ee829a8e53c30baca","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-5736720665f0c14c"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"3 days ago","description":"<div><p><b>Partner Marketing Manager</b></p><p>*<br />A<b>*bout Cova</b></p><p>Cova builds software solutions for cannabis retail. Our award-winning point-of-sale &amp; inventory management platform is #1 in Canada and the fastest-growing dispensary POS in the U.S. Cova currently powers over 1,800 stores from coast to coast and has earned a reputation as one of the most trusted brands in cannabis technology. In our mission to help cannabis retailers reach their full potential, we believe integrity is everything. With that conviction, and your help, Cova will continue to push the industry forward as the top cannabis retail platform in North America.</p><p>*<br />Reports To: * VP of Marketing</p><p>*<br />Team Description: *</p><p>Cova’s vision is to create the most robust cannabis retail tech ecosystem. A platform that empowers ambitious retailers to innovate and succeed. We curate and integrate with the best-of-breed tech tools in the industry, so our customers can pick and choose the solutions they need to help them grow. The partners we choose to work with are passionate, talented, and fun. Most importantly, their vision aligns with our own.<br />Our growing marketing team is seeking a Partner Marketing Manager to help increase product awareness and adoption for our partner’s product. This is a strategic and critical role in our expanding team. If you're a passionate and experienced B2B product marketer with demonstrable success working with emerging products and driving GTM strategies, you're just who we're looking for.</p><p>*<br />Job Summary: *</p><p>As a Partner Marketing Manager, you will be a profound force in driving this growing ecosystem. You will develop marketing strategies and execution plans that drive product awareness and adoption of our partners’ products. This includes eCommerce, Loyalty, HR Software, and Delivery Suite. You are not alone! You will work closely with our product team, marketing team, and tech partners to launch each campaign. Your job is to demonstrate how the Cova product and our partners’ tools work together to solve the challenges cannabis retailers face and help them succeed.</p><p>*<br />Responsibilities: *</p><p>*<br />Building and driving relationships with key partners in the United States and Canada.</p><ul><li>Creating strong positioning for Cova’s partner ecosystem that feeds into the overall brand story, pitch opportunities, and customer value proposition.</li><li>Understanding the overall partner strategy and identifying opportunities for revenue growth.</li><li>Creating a strategy around which partners or categories Marketing / Inside Sales should help drive.</li><li>Determining targets based on needs/problem set and creating multi-product/solution approaches.</li><li>Developing and executing <b>partner marketing programs</b> to drive leads, including:</li><li>Define value prop and messages- how their products solve retailers’ problems.</li><li>Create pricing strategies and develop bundle pricing.</li><li>Work with partners to create content &amp; sales collateral to support SEM efforts and campaigns.</li><li>Work with the marketing team to execute marketing campaigns including email, social media, landing pages, and advertising.</li><li>Create and maintain tools to attract and close deals including presentations, marketing collateral and content, proposals, and scripts.</li><li>Updating the marketing team on partner forecasts, trends and new partners.</li><li>Measuring effectiveness of partner marketing program by reporting on leads, adoption/usage rates, and/or sales pipeline progress for client opportunities.</li></ul><p>*<br />Qualifications: *</p><p>*<br />University Graduate, ideally in a Marketing discipline.</p><ul><li>5+ years of relevant experience.</li><li>Must be a solid writer, strong communicator, and comfortable speaking in front of large, senior groups.</li><li>Innovative and dynamic, this person will be a problem solver and a solution maker.</li><li>Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.</li><li>Energetic, self-motivated, and results-oriented.</li><li>Proven team player who is both flexible and adaptable.</li><li>Can travel as required.</li><li>Comfortable using collaboration and CRM tools such as Slack and Salesforce.</li><li>Familiar with marketing automation tools such as Hubspot, and Google Analytics.</li><li>Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.</li></ul><p>*<br />30-Day Goal: *</p><ul><li>Understand our product and partner strategies</li><li>Collaborate with the marketing team and our partners to create a joint positioning and launch their landing pages.</li></ul><p>*<br />60-Day Goal: *</p><ul><li>Work with VP of marketing to develop a pricing strategy and launch bundle pricing for Cova + our partners</li><li>Develop GTM strategy and joint marketing campaign with key partners in key markets</li><li>Coordinate with partners to create at least 2 blogs</li></ul><p>*<br />90-Day Goal: *</p><ul><li>Work with partners to develop 2 lead gen content (i.e, ebook, videos)</li><li>Develop 1-3 pieces of sales collaterals</li></ul><p>*<br />What Really Matters: *<br />A lot can be learned or trained, but there are a few things that can’t.</p><p>*<br />Strongly self-motivated with a drive to succeed</p><ul><li>Caring about our clients and their customers</li><li>Being able to collaborate with others to ensure that we all succeed together</li></ul><p>*<br />Want to Join the Team?*<br />If you’re interested in a career with Cova and are committed to striving for success, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.</p><p>Job Type: Full-time</p></div>","company":{"companyType":"Private/Established","name":"Cova","logoUrl":"/logos/cova-b39131d05d23e1c5868028563395b3d8.png"},"location":{"country":"United States","address":"Davidson, NC 28036","city":"Davidson","stateProvince":"NC"},"frontendLink":"/job-posting/cova/cova-partner-marketing-manager/da7087e034d2f3b79a9739e225860181","title":"COVA - Partner Marketing Manager","category":"Information Technology & Services","hash":"da7087e034d2f3b79a9739e225860181","postingUrl":"https://www.indeed.com/job/cova-partner-marketing-manager-2c8cb0a70e384535"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"3 days ago","description":"<div><p><b>TITLE: </b> Digital Marketing Manager Cannabis</p><p><b>DEPARTMENT: </b>Marketing</p><p><b>LOCATION: </b> Remote or Seattle</p><p><b>REPORTS TO: </b>CMO</p><p><b>SUPERVISES: </b>N/A</p><p><b>About Jones Soda Group: </b></p><p>Jones Soda Group has recently formed our cannabis division to launch a portfolio of products featuring our signature flavors within the Jones Masterbrand. We have aggressive growth plans as the legal market, and consumer adoption continues to expand. Key growth initiatives include bold platform innovation, best-in-class marketing, geographic expansion, strategic partnerships, and more. We are resourced for this explosive growth and building the team to help take us to the next level.</p><p><b>I. POSITION SUMMARY: </b></p><p>The Digital Marketing Manager works across our entire cannabis product portfolio, partnering with the CMO directly, to manage all aspects of the brands’ presence online, in communities, with influencers and across digital platforms. The digital marketing manager oversees the development, expansion, and evolution of our owned marketing channels to grow brand awareness and drive consumer engagement.</p><p>The digital marketing manager is responsible for leading website, social media, e-commerce, loyalty, and digital engagement strategy, as well as contributing to the creative process for our brand. This role is part social media, part e-commerce, part influencer management, part general business management and incredibly dynamic. The digital marketing manager leads our activation and content on critical consumer facing platforms while contributing to our ongoing digital roadmap and evolution. The position requires not only creativity but strict regulatory compliance; becoming an expert on relevant policies by platform.</p><p>The digital marketing manager will work with the cross functional team to develop content, functionality and brand presence on all owned touchpoints. This role will be at point for a lot of experimentation and pilot programs; and requires a willingness to contribute at both the strategic and tactical level. The digital marketing manager must be passionate about the brand and category; to write, create and curate through the brand voice and strategy.</p><p><b>II. ESSENTIAL DUTIES AND RESPONSIBILITES</b></p><p>1. Oversee E-Commerce sites (non-cannabis product such as merchandise)</p><p>§ Promotions</p><p>§ Marketing</p><p>§ Commerce platform</p><p>2. Oversee brand website content updates</p><p>3. Strategic Partnerships</p><p>4. Social Media</p><p>§ Consumer engagement</p><p>§ Build a community</p><p>§ Influencer engagement</p><p>§ Posting strategy and execution</p><p>§ Content curation and creation</p><p>§ Influencer management</p><p>5. Content Creation</p><p>§ Ability to create content across formats for site &amp; social posts</p><p>§ Ability to edit and optimize content from others for social posts</p><p>6. Affiliate Management</p><p>7. Regulatory compliant media</p><p>§ D2C support marketing strategy and activation with external agency</p><p>§ Retail support marketing strategy and activation with external agency</p><p>§ Paid social with outside agency</p><p><b>III. SPECIAL KNOWLEDGE, SKILLS, ABILITIES, TRAINING OR SPECIAL LICENSES/CERTIFICATIONS NEEDED TO PERFORM YOUR JOB: </b></p><p>§ Excellent organizational skills</p><p>§ Extremely detail-oriented</p><p>§ Ability to multitask in a fast paced environment</p><p>§ Exhibit superior written and verbal communications skills</p><p>§ Illustrate proficiency in Windows based applications, including Excel, Word and Outlook</p><p>§ Consistently and independently problem solve and achieve objectives</p><p>§ Perform effectively and efficiently in a both individual and team environments</p><p>§ Show a thorough understanding of the company and its products</p><p>§ SEO, Google AdWords, social media mgt software, platform expertise, etc. a plus</p><p><b>IV. EDUCATION / EXPERIENCE: </b></p><p>Education</p><p>BA/BS preferred</p><p>Experience</p><p>All relevant experience will be considered: Social media management, community management, cannabis experience, digital entrepreneurship, e-commerce, digital creator.</p><p><b>V. LIST SPECIAL JOB OR ENVIRONMENTAL CONDITIONS: </b></p><p>§ Position can be fully remote, requires use of industry standard software and ability to communicate well with internal and external teams.</p><p><b>VI.</b> <b>OTHER PHYSICAL AND/OR SPECIAL REQUIREMENTS ABOUT YOUR JOB: </b></p><p>§ Sitting at desk for up to eight hours (w/breaks)</p><p>§ Working on computer for up to eight hours (w/break)</p><p><i>T_</i>his job description reflects the present requirements of the position. As duties and responsibilities change and develop, the job description will be reviewed and subject to amendment._</p><p>Job Type: Full-time</p><p>Pay: $55,906.00 - $63,096.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Cannabis: 1 year (Preferred)</li><li>Social media marketing: 3 years (Preferred)</li></ul><p>Work Location: Remote</p></div>","company":{"name":"Jones Soda Co"},"location":{"address":"Remote"},"frontendLink":"/job-posting/jones-soda-co/digital-marketing-manager-cannabis/c086c955020d6e04b816a099a421c9f9","title":"Digital Marketing Manager Cannabis","category":"Agriculture & Farming","hash":"c086c955020d6e04b816a099a421c9f9","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-cannabis-6926c784b7d3f517"},{"salaries":[{"salaryStart":"$44k","salaryEnd":"$91k","currency":"US","source":"ZipRecruiter","position":"Content Marketing Manager","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Content-Marketing-Manager-Salary-in-Detroit,MI"},{"salaryStart":"$51k","salaryEnd":"$55k","currency":"US","source":"Glassdoor","position":"Content Marketing Manager","type":"per year","url":"https://www.glassdoor.ca/Salary/Hello-Innovation-Content-Marketing-Manager-Detroit-Salaries-EJI_IE700771.0,16_KO17,42_IL.43,50_IM236.htm"},{"salaryStart":"$86k","salaryEnd":"$150k","currency":"US","source":"Salary.com","position":"Brand And Content Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/alternate/brand-and-content-marketing-manager-salary/detroit-mi"}],"function":["Marketing","Media"],"postedOn":"8 days ago","description":"<div><p>While a remote role, you must be Michigan-based or open to relocation to be considered. Videos are filmed weekly in our office, and you'll also occasionally meet with colleagues.</p><p>About the Law Offices of Barton Morris and Cannabis Legal GroupThe Law Offices of Barton Morris and Cannabis Legal Group is a leading law firm with 20 years of experience in the areas of business, criminal, civil litigation, and marijuana. Our cannabis law practice is one of the most exciting and successful in the state. Helping both practices grow will be rewarding and enjoyable as the firm provides a valuable service to a large number of people and businesses.</p><p>About the RoleDo you love finding creative ways to tell stories using a variety of content types? Are you driven by data and the desire to continuously learn and improve not only your craft but your ability to impact the buyers journey?</p><p>If this sounds like you, were seeking a trailblazer to help us take our content marketing to the next level by building out our persona/content journeys, creating killer content that converts, building and measuring engagement and promotion plans, and leading the way with best practices, frameworks and management systems to help us learn, grow and scale.</p><p>What will you do?We're looking for a content marketing manager who will develop and execute on strategic content ideas in the areas of education, thought leadership, sales, and brand. S/he will also work to identify channels for content promotion and distribution including, but not limited to, earned media aligned with our personas and high-quality and relevant backlinks. This person is a strong relationship builder who loves learning new things and has a solid working knowledge of SEO. S/he is a great writer, and equally good editor. The content marketing managers main goal is to conceive, create, and deliver content that helps to improve the firms bottom line.</p><p><b>Responsibilities</b></p><p>• Work with digital, sales, and the managing attorneys to create a strategic content marketing plan mapped to personas pains/needs across the buyers journey</p><p>• Plan and execute an editorial calendar with weekly, monthly, and quarterly content plans</p><p>• Create, curate, edit, publish, and promote content such as blogs, whitepapers, eBooks, infographics, videos, social media content, and webinars across owned and earned channels</p><p>• Manage, develop, and optimize the firms email marketing, social media, and webinar efforts</p><p>• Work with our digital marketing manager to develop, execute, and optimize an SEO plan</p><p>• Create, execute, and refine a backlink outreach plan that results in an ever-increasing number of high quality backlinks that improve our websites domain authority</p><p>• Distribute our content across multiple channels and platforms to reach and impact our personas</p><p>• Develop a brand style guide for the firm</p><p>• Write, edit, and optimize all content, making sure each piece adheres to our brand attributes, style, and tone</p><p>• Seek out and interview attorneys, clients, experts, and others who can contribute to and sometimes just contribute - thoughtful content aligned with our goals</p><p>• Pull and review content metrics to understand impact/ROI across buying stages for continuous improvement</p><p>• Build and manage a content audit and asset inventory process</p><p>• Provide content gap analysis reporting to help to determine content needs</p><p>• Project manage content development with vendors, outside agencies, and copywriters</p><p>• Continuously work to deliver more qualified leads, reduced sales cycles, and higher win rates</p><p>Key Skill and Traits</p><p>• Bachelors degree in Business, Marketing, Journalism, Communications, or relevant equivalent work experience</p><p>• A minimum of three years content marketing experience and results</p><p>• Experience developing and managing content management strategy, calendar, and platforms</p><p>• Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges</p><p>• Youre curious, meticulous in your research, and determined to produce content that best meets the needs of our personas and where they are in their buyer journey</p><p>• You have strong project and relationship building skills, with a history of finishing projects on time</p><p>• Driven by data and the desire to learn, grow and continuously improve</p><p>• Team player who thrives in in a fast-paced environment</p><p>• You're not intimidated by the fact that this role is expected to deliver content and help to build experiences that generate ever-increasing revenue for the firmby Jobble</p></div>","company":{"companyType":"Private/Startup","name":"The Law Offices of Barton Morris","logoUrl":"/logos/law-offices-of-barton-morris-73deefcb7469acc56761e8db00738a9b.jpeg"},"location":{"country":"United States","address":"Detroit, MI, USA","city":"Detroit","stateProvince":"MI"},"frontendLink":"/job-posting/the-law-offices-of-barton-morris/content-marketing-manager/42addb6fef49924614b808a4d947bf96","title":"Content Marketing Manager","category":"Professional, Scientific, and Technical Services","hash":"42addb6fef49924614b808a4d947bf96","postingUrl":"https://detroit-mi.geebo.com/jobs-online/view/id/1068016690-content-marketing-manager-/","salary":"$44k - $91k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"8 days ago","description":"<div><p>Blog Marketing Manager</p><p>Remote or in-person but prefer in-person.</p><p>About the business:</p><p>Our Cannabis Retail Product Company is the fastest growing business in its space. We are fully vertically integrated, meaning we are truly single-source—from farm to consumer. We recently built an eCommerce storefront for our company, and we have been gaining significant traffic over the last few months. We are dedicated to offering the highest quality products, backed by science, while offering the best possible service to our consumers.</p><p>Most importantly, we are dedicated to educating our audience about the misinformation and dangers in our industry. By keeping our industry and consumers safe, we believe that we can continue to enjoy the benefits of the plant we all know and love.</p><p>About the role:</p><p>As the Blog Marketing Manager, you will be in charge of running an online blog reporting news about the cannabis industry. You will work with a team of blog writers to publish scheduled content as well as manage the user-generated content on the site. Most importantly, you will be in charge of building a community and growing traffic to our site. You will come up with data-driven marketing plans to help us gain more blog traffic.</p><p>Job requirements:</p><ul><li>Be well versed in growing online communities</li><li>Be knowledgeable in online marketing strategies</li><li>Have a great understanding of affiliate marketing</li><li>Be able to create well-researched marketing plans</li><li>Know how to interpret data and know what actions to take using said data</li><li>Easy to work with and open to constructive criticism</li><li>Versatile and willing to pivot fast</li><li>Know how to operate and build a website on WordPress</li></ul><p>Experience:</p><ul><li>Experience with running online blogs</li><li>Experience with email marketing, SEO, and social media marketing</li><li>Ideally experience with eCommerce businesses</li><li>Experience with affiliate network marketing</li></ul><p>Benefits:</p><ul><li>Start up environment</li><li>Flexible schedule</li><li>No degree required</li><li>Extremely cordial and understanding team</li><li>Surrounded by people who have been running successful businesses for years</li></ul><p>Job Type: Full-time</p><p>Pay: $12.00 - $20.00 per hour</p><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Work Location: One location</p></div>","company":{"name":"Cannabis Retail Product Company"},"location":{"country":"United States","address":"Portland, TN 37148","city":"Portland","stateProvince":"TN"},"frontendLink":"/job-posting/cannabis-retail-product-company/blog-marketing-manager/57348dd5820de2e9e79e338ba659f3c9","title":"Blog Marketing Manager","category":"Retail","hash":"57348dd5820de2e9e79e338ba659f3c9","postingUrl":"https://www.indeed.com/job/blog-marketing-manager-1d8fff58631cee4c"}]