As a Regional Marketing Manager (RMM) you are a Weedmaps expert and advocate in your region who is passionate, connected, knowledgeable and pioneering. Our Events & Lifestyle Marketing team is focused on raising brand awareness, reinforcing the brand image, driving product trial, advocating for change + empowering consumers and businesses with the technology to unleash the almighty power of weed in their lives.
You will be weaving Weedmaps into the fabric of local scenes and creating/executing a fully integrated, 360-degree field marketing plan that includes pioneering experiential event activations at regional events, effective sales support activities, highly visible local media placements, and meaningful influencer engagement that reinforces the brand's authenticity as a category leader. Your day-to-day will be spent in the field executing dispensary visits and collaborating with Influencers while simultaneously managing your budgets, recapping your in-market activities and communicating effectively with other members of the Weedmaps family. You will also have the opportunity to recruit, train, manage, and regional street teams.
The impact you'll make:
Lead regional field marketing efforts including developing market-level plans that support Weedmaps' brand priorities.
Identify, source, manage, and execute experiential / event / brand partnerships
Identifying vendors for event activations and partners for high-impact media placements
Developing content + marketing communications plans
Budget management and post-event analysis.
Partner with sales by identifying and visiting dispensaries, doctors and brands in your region, supporting Customer events (as appropriate) and developing exciting "Kickback with Weedmaps" programming that deepen our relationships within the cannabis community.
Manage, track, analyze and report on regional field marketing activations cross-functionally between relevant departments and communicate the results, successes and recommendations for improvement.
Recruit, train, manage an engaged unit of street teams in your region and recap / report their results.
Be an expert in local market activities, legal regulatory environment, competitive intelligence and cannabis consumer trends
Provide market level insight to Marketing, Sales, PR, Government Relations + Social Media teams.
What you've accomplished:
Extensive knowledge, passion + connections within the world of weed
3-5+ years of experience in field marketing and/or experiential event management
Ability to think critically and exercise independent judgment and discretion to develop an effective Field Marketing plan for their region based on Weedmaps overall brand strategy
Can successfully manage multiple projects and competing priorities while collaborating with various team members to deliver quality work on time.
Excellent networking and relationship building skills with an ability to engage and interact with all level(s) of customers + consumers.
Expert organization skills and great attention to detail with a high level of personal initiative, accountability and follow-through
Results oriented and solution focused
Flexible schedule and ability to travel 25% of the time (some nights and weekends are required to activate events + partnerships)
Strong cross-functional team leader
Project management experience
Previous cannabis, liquor, tobacco Field Marketing experience
100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
HMO (California residents only) and PPO option offered through United Healthcare
Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
3 weeks PTO (accrued) and 5 sick days (immediate)
Supplemental, voluntary benefits
Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Short- and long-term disability
Paid parental leave
During current work-from-home:
Reimbursements for home office setup and monthly WiFi
11 company-paid holidays
Catered lunch and snacks provided when working in the office
Snack boxes sent straight to your door when you work-from-home
Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
Monthly virtual happy hours
Quarterly all-hands meetings
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.
So what are you waiting for? Join the Weedmaps family