Velvet is a privately-owned company with a brokerage/agency model, representing Licensed Producers in the Cannabis industry in Canada. We represent our Licensed Producers at all levels of selling and marketing to government buyers and private retailers. We are looking for industry leaders to join us as we work to build the best cannabis agency in the industry.
As a Portfolio Brand Manager, you will report directly to the Vice President of Brand Portfolio and will act as the primary point of contact with the suppliers. We are looking for a person who loves challenges, is well educated when it comes to the cannabis industry and thrives in an entrepreneurial environment.
Manage a portfolio of partner brands. Act as the key contact in Canada for these partners while building harmonious, value-based, business relationships with them.
Develop and implement annual business plans in collaboration with the sales team to achieve expected sales and revenue targets.
Define Key SKUs and priorities with the LPs
Build annual forecast in collaboration with commercial sales director and LPs
Develop sales and trade marketing activities to support sales
Continuously review results versus annual plan, implementing corrective measures where necessary. Report back on progress monthly and quarterly to LPs.
Compile and organize information from the suppliers for tenders.
Overview the execution of sales & marketing tools as defined in the marketing plan
Build presentation to guide the sales team
Assist with the organization of different events (training, industry events, etc…)
Analyse category data, gather competitive intelligence, and identify key consumer and marketing trends to make recommendations that will foster partner growth.
Assist the Vice President and the Sales director with building presentations (product launch plan, retailers’ meetings, category review etc.)
Education and experiences
Bachelor''s degree in business administration, marketing specialization or equivalent.
Five (5) years of experience in marketing or trade marketing.
Experience in cannabis or the alcoholic beverage industry an asset.
Strong interpersonal skills
Highly organized and attention to details
Strong communication skills
Ability to build strong presentations
Ability to work under pressure
Creative and innovative
Autonomous and sense of initiative
Bilingual (English and French), both written and oral.
Excellent knowledge of Microsoft Office Suite, particularly Excel and Power Point