Marketing Manager

Organic Remedies Medical Marijuana Chaffee, MO, USA 2022-04-08 $82k - $150k -
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As an integral part of the “we can do that” operation, and as a lead in the establishment and growth of customer relationships, this position is responsible for leading cannabis partners and trade marketing activities and initiatives. This position will work closely and collaborate with cross-functional roles on a regular basis to include/ Including sales and field communication, strategic planning, and leading trade marketing discussions with partners.

• Manage a field marketing team of brand ambassadors across Missouri

• Lead the development and implementation of the trade marketing activity calendars and tools

• Create and implement effective portfolio selling tools through the analysis of customer needs

• Lead development of a best-in-class trade marketing planning process with brand partners

• Support sales leads in the development of effective commercial reporting internally and to brand partners

• Lead internal communication of all trade marketing programming

• Responsible for budget management, campaign management, defining/tracking KPIs, and ensuring delivery of strong ROI

• Define and oversee digital asset management (with the internal studio) to ensure complete, accurate, and consistent messaging across all communication channels (comma, catalogue, social)

• Act as the lead point of contact for trade marketing related vendor partners' communication

• Lead the management of partner joint commercial score carding that support continuous improvement

• Lead the development and implementation of corporate digital and social strategy

• Develop external bulletins for retailers

• Develop trade asset systems for the sales team to execute programs

Position Objective

The Marketing Manager plays an essential role with an emphasis on servicing the retail business units as it pertains to activating all facets of in-store promotions and supplier partnerships—signage, merchandising, displays, collateral, digital content, etc. This position will be responsible for planning, executing, measuring and reporting for all retail promotions based upon business goals and objectives.

Essential Functions

• Identify unique promotional opportunities with key suppliers

• Collaborate on promotion development, theming, planning and execution with key suppliers

• Execute marketing plans and campaigns in alignment with brand strategies

• Contribute ideas to optimize retail promotions and boost effectiveness

• Collaborate with data analytics teams to measure and report out results of promotions

• Work with retail management to ensure accurate execution of in-store promotions in accordance with our supplier partnership agreements

• Help organize, execute and traffic all promotional marketing elements, including: external digital and print advertising, website, e-commerce, merchandise, packaging, in-store print and digital signage

• Help retail team with non-promotional in-store merchandising and signage needs

• Event planning, as necessary

• Provide integration support for new retail banners

• Develop and lead social media strategy; oversee and support execution for social media channels (IG and LinkedIn)

• Assist with online menu maintenance, as necessary

• Track competitive promotions and offers

Key Competencies

• Relationship Management: Demonstrated skills and experience developing relationships at all levels within the organization.

• Decision Making: Ability to evaluate data and make decisions. Maintain composure and focus while providing insight in crisis situations.

• Problem Solving: Ability to address problems that are broad, complex and abstract, often system-wide issues and requiring substantial creativity, resourcefulness, staff engagement, negotiation and diplomacy to develop solutions.

• Interpersonal Communications: Ability to verbally communicate complex concepts and address sensitive situations, resolve conflicts, negotiate, and influence others.

• Knowledge: Broad and comprehensive knowledge of retail marketing, CPG, cannabis, food & beverage, healthcare and/or alcohol

• Teamwork: Ability to lead, direct and influence collaborative teams for large projects or groups across functional areas.

• Customer Service: Ability to lead operational initiatives to meet or exceed customer service standards in a timely and respectful manner.

Education And Experience Required

• Bachelor's degree required

• A minimum of 2 years of progressive experience in marketing leadership roles, ideally in a matrixed or cross-functional team environment, and with an emphasis in advertising, digital properties, promotions, loyalty and/or e-commerce

Working Conditions (Schedule, Environment, Travel)

• Schedule will vary depending on the needs of the business (Nights, Weekends, Holidays included

Physical Activities And Additional Requirements

• Is able to lift up to 50 pounds

• Able to stand on their feet for at least 8 hours a day with constant movement

• Required to work with hazardous chemicals and to wear appropriate clothing.

• Requires some variable hours and on call after business hours to meet the needs of the business

• Ability to successfully pass a background check and drug test

• Must have a valid driver's license

While performing the duties of this job, you may frequently be required to stand, walk, sit, use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; talk, stoop, kneel, crouch, or crawl. You must frequently lift and/or move up to 50 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities usually required by this job include close, distance, color and peripheral vision & depth perception

Additional Information

All applicants will be considered based on their qualifications, skills and experience.

All information will be kept confidential according to EEO guidelines.

Equal Opportunity Employer – Minorities, Females, Veterans, individuals with disabilities & residents of Cape Girardeau, MO are encouraged to apply.

Based on its internal policies, Company reserves the right to give preference to Minorities, Females, wounded or honorably discharged Veterans, individuals with disabilities & residents of Cape Girardeau that possess the requisite qualifications for the position when making any appointment or promotion