Category Manager

Lume Cannabis Co. Troy, NY, USA 2022-04-22 $94k - $140k -
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Category Manager

The Company

We aren't like other Cannabis brands. We're actually our own brand. Lume Cannabis Co. is a fully vertical cannabis brand operating out of Troy, Michigan. We build our own cultivation facilities exclusively growing our own Cannabis, package our own product, and sell it only from our own stores. Our brand is rooted in quality – it is reflected in everything we do, from our industry-leading cultivation facility and unmatched product, to our ultra-premium retail stores and revolutionary consumer experience. We control the entire process from start to finish, so we can ensure its exceptionally executed every single time—no cut corners, no easy-ways-out, no compromises, and no other-guys.

The Responsibilities

• Reporting to the Product Director and collaborating with the supply chain, marketing, and retail operations team to create best in class product assortment

• Accountable for all aspects of product lifecycle management in assigned product categories, including design and development requirements, forecasting, inventory management, packaging, third party testing and consumer feedback

• Conduct quantifiable research to identify customer needs and market gaps

• Manage and grow existing product line by creating plans to increase sales of existing categories, reduce & eliminate product quality issues, and identify cost reduction/value improvement opportunities

• Consistently analyze product margin and profitability

• Actively communicate status of projects to all project stakeholders, which include the cross functional team

• Perform market analysis on products, pricing and competition

• Assist with the development of product promotions to drive sales

• Provide implementation support to retail locations for all sales activities

• Conduct regular category reviews to maximize category assortment and set category strategies

• Visit key markets regularly to stay informed of competitive and market trends

The Qualifications

• Bachelor's degree in business management, marketing or a related field

• 4+ years of experience within product management

• Excellent communication skills

• Proficient with Microsoft Office Suite, including strong Excel skills

• Ability to work independently and collaboratively in a fast-paced, decentralized environment

• Cannabis experience preferred

• A self-starter who is proactive, takes initiative and can step in and start adding value right away

• Ability to manage multiple high priority projects simultaneously