Brand Marketing Manager

Item 9 Labs Phoenix, AZ 2022-01-14
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Brand Marketing Manager

Company Description

Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.

For more information, visit item9labs.com & unityrd.com.

The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target

market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.

Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!

Responsibilities:

Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.

Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.

Manage 3rd party partnerships to ensure fulfillment of obligations.

Shape and communicate our vision and mission.

Translate brand elements into plans and go-to-market strategies.

Lead creative development to motivate the target audience to take action .

Measure and report performance of all marketing campaigns and assess ROI and KPIs.

Monitor market trends, research consumer markets and competitors activities.

Align the company around the brand s direction, choices and tactics.

Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.

Collaborate with peers to ensure best brand practices are being utilized daily.

Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.

Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.

Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.

Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.

Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.

Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.

Qualifications:

Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.

Experience: Ideally, 4‐6 years experience in marketing, advertising, promotions, or related consumer‐focused field.

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Outstanding communication skills

Up to date with latest trends and marketing best practices

Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.

Proven ability to organize and manage cross-functional projects with several key stakeholders

Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time

A creative eye for spotting product and consumer trends

Must demonstrate entrepreneurial aptitude and be solution-focus

Special Skills/Qualifications:

High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, self‐starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.

Available to work nights, weekends, and holidays based on market activity.

  • NOTE: This job description is not intended to be all‐inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.