Director, Merchandising

Fire & Flower Cannabis Co. Edmonton, AB 2022-09-19 $37k - $110k - Full-time
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About Us:

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 80 corporate-owned stores in its network. The Company leverages its wholly owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model.


Director, Merchandising

Reports To

EVP, Commercial & Growth

Job Overview

The Director of Merchandising helps lead the Merchandising team working directly with the EVP, Commercial & Growth. The Director carries out the organization’s Merchandising strategy; develops & implements procedures, processes & best practices for our cannabis retail shops. This role is responsible for ensuring the best products, price & placement of retail cannabis, as well as promotional planning and delivering to our sales, margin and inventory targets.

Additionally, this position will support the growth of Category Managers & Buyers to develop the best-in-class assortment across all Brands and other merchandising-related tasks as needed.

Competencies and Requirements

• Exceptional interpersonal & communication skills

• Exceptional process & organizational skills

• Exceptional analytical skills

• Demonstrated ability to innovate and operate with varying levels of uncertainty

• Demonstrated ability to thrive in a fast-paced environment

• Proven success in retail category management

• Passionate & enthusiastic about retail

• Collaborative nature

Essential Duties and Responsibilities

• Develop & design department processes & strategy that support overall banner merchandising strategy, delivering both customer loyalty and sales growth.

• Coach, train & mentor Category Managers & Buyers to develop category plans, implement category strategies & manage vendor relationships

• Work with buying team to execute category plans that meet the needs of the banners within each geographic region

• Inspire product & program innovations from the buying teams & vendors

• Set margin targets by category, province and banner and ensure adherence to them, adjusting as required per changing market conditions and competition

• Build department/category tactics that support the department/banner strategy

• Establish category level wholesale & retail margin budgets that meet the targets of the regional banners

• Set performance targets for categories including sales, promotional mix, shrink, gross margin

• Manage promotional & category sales mixes to achieve banner targets by geographic region

• Translate strategic category plans into tactical merchandising activities

• Identify opportunities in line with consumer trends & banner strategies

• Ensure a high level of personal & team education on department strategies & tactics being executed

• Direct the execution of merchandising categories

• Ensure the Category Plans align to the banner promotional & pricing strategies

• Build vendor relationships to enable effective strategic planning

• Analyze category performance in the marketplace & at individual competitors

• Empower employees & develop top talent

• Foster an environment for skill development & career progression to develop talent

• Work collaboratively with cross-functional departments

Education, Training and Experience

• An Undergraduate Degree

• Minimum of 8 years of relevant experience in retail

• Advanced knowledge of Microsoft Excel

• Knowledge of cannabis & accessory products is an asset

• Clean Criminal Record

• Provincial Cannabis Certification

Fire & Flower values the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.

• Thank you for your interest and application, only those selected for next steps will be contacted.