Vice President, Sales

Cannabis Industry - Other Toronto, ON 2022-03-28 $94k - $190k -
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Job Description

Our client, a leading provider of Vape Hardware, is looking for a VP of Sales to join their Toronto based Team.

The VP of Sales will report to the Chief Operating Officer and will be responsible for ideating and implementing strategies to drive business revenue growth while leading and growing the Sales team across North America.

Role will require travel and you must be able to travel to the US.

What You’ll Be Doing:

• Overseeing and directing the strategy for North American Sales

• Oversee the Sales P&L

• Implement strategic initiatives to generate new revenue streams and to increase annuity business

• Increase market share globally with a focus on the United States of America

• Oversee key partnerships and key account relationships

• Implement new partnerships to help drive Greentank brand awareness and revenue growth

• Oversee and guide the hiring plan for Sales Team

• Ensure effective recruiting, onboarding, professional development, performance management, and retention of sales team

• Evaluate customer needs, understand market drivers and forces, and work with product, supply chain and logistics to ensure appropriate service/product delivery and pricing

• Build a strategic roadmap to increase the efficiency of the sales process for each region Greentank operates in

• Increase Greentank’s deal margin profitability

• Implement sales tools to increase efficiency

• Track and maintain up to date reporting on sales activity, pipeline, and closed business

• Collaborate with the Executive team in setting and driving organizational vision, strategy, and execution plan for North American Sales

• Translate sales strategy into actionable goals for performance and growth

• Other duties as assigned


• University degree or equivalent combination of education & experience

• Professional cannabis and/or vape industry experience, preferably in a senior sales position

• 7+ years of proven sales success

• Solid understanding of the dynamic cannabis market and industry trends

• Highly organized and able to multitask

• Self-driven and proactive nature

• Experience in process creation

• Demonstrate leadership qualities