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Director of Marketing

Gage Cannabis Troy, MI, USA $110k - $200k -
Apply Now Copy link

Gage Cannabis, Co (USA) is on a mission to become the leader in the cannabis segment for Cultivation, Processing and Provisioning. We strive for the highest standards in social responsibility and ethical business practices. The company's world-class cannabis team produces indoor cannabis that is hydroponically grown in small batches with a focus on premium quality.

The Director of Marketing will report directly to the President and is responsible for designing, implementing and monitoring effective marketing strategies that align with the company’s strategic goals.

This individual will be a strategic thinker and willing to roll up their sleeves to execute. In addition, the individual must be capable of managing complex tasks independently while collaborating with and supporting all key stakeholders.

RESPONSIBILITIES

• Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.

• Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach

• Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products

• Own creative development for packaging and digital content

• Support innovation by creating successful launch campaign for new products

• Participate in pricing strategies to meet market and profitability goals.

• Work with sales team to ensure branding messages are clear and aligned

QUALIFICATIONS

• B.S. / B.A. degree required

• Proven work experience as a Director of Marketing or higher level with a large Consumer Packaged Goods company. Experience with a lifestyle brand and / or Cannabis category is a plus

• Strong brand building foundation is a must

• Demonstrable experience designing and implementing successful marketing campaigns

• Strong leadership skills

• Excellent collaboration and communication skills

• Strong analytical and project management skills

• Strategic mindset, with the ability to make difficult decisions

• Proven ability to work in a fast-paced environment

• Strong relationship building skills

• Strong customer service orientation

• “Hands On” management style

• Able to effectively interface with all levels and departments within the organization

Full Time: Salary will be based on experience and successful interview; full benefits and great growth opportunities

Gage USA is an Equal Opportunity Employer and is committed to conduct all its activities in a barrier-free and inclusive manner. We thank all candidates for their interest in Gage USA; however, only successful applicants will be contacted for an interview

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In addition, the individual must be capable of managing complex tasks independently while collaborating with and supporting all key stakeholders.</p><p><b>RESPONSIBILITIES</b></p><p>• Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.</p><p>• Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach</p><p>• Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products</p><p>• Own creative development for packaging and digital content</p><p>• Support innovation by creating successful launch campaign for new products</p><p>• Participate in pricing strategies to meet market and profitability goals.</p><p>• Work with sales team to ensure branding messages are clear and aligned</p><p><b>QUALIFICATIONS</b></p><p>• B.S. / B.A. degree required</p><p>• Proven work experience as a Director of Marketing or higher level with a large Consumer Packaged Goods company. Experience with a lifestyle brand and / or Cannabis category is a plus</p><p>• Strong brand building foundation is a must</p><p>• Demonstrable experience designing and implementing successful marketing campaigns</p><p>• Strong leadership skills</p><p>• Excellent collaboration and communication skills</p><p>• Strong analytical and project management skills</p><p>• Strategic mindset, with the ability to make difficult decisions</p><p>• Proven ability to work in a fast-paced environment</p><p>• Strong relationship building skills</p><p>• Strong customer service orientation</p><p>• “Hands On” management style</p><p>• Able to effectively interface with all levels and departments within the organization</p><p>Full Time: Salary will be based on experience and successful interview; full benefits and great growth opportunities</p><p>Gage USA is an Equal Opportunity Employer and is committed to conduct all its activities in a barrier-free and inclusive manner. 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$110k"},{"salaries":[{"salaryStart":"$110k","salaryEnd":"$200k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/denver-co"},{"salaryStart":"$85k","salaryEnd":"$240k","currency":"US","source":"Built In Colorado","position":"Director Of Marketing","type":"per year","url":"https://www.builtincolorado.com/salaries/marketing/director-of-marketing/denver"},{"salaryStart":"$36k","salaryEnd":"$120k","currency":"US","source":"ZipRecruiter","position":"Marketing Director","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Marketing-Director-Salary-in-Denver,CO"}],"function":["Marketing"],"description":"<div><p><b>Job Description</b></p><p>Director of Acquisition Marketing</p><p>COMPANY / WHO WE ARE</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business.</p><p>From on-demand gig workers to trained &amp; credentialed full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring.</p><p>Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company’s Most Innovative Companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years.</p><p>Vangst is on a mission to fill every job in the cannabis industry. Vangst’s headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg’s Casa Verde Capital, and others.</p><p><b>POSITION</b></p><p>We need an experienced performance marketer to lead our online paid acquisition campaigns. In this role, you will oversee paid acquisition strategy, manage campaigns across multiple channels, and direct the team'</p><p>s resources to drive growth goals. The ideal growth marketing candidate has prior experience managing various online channels including SEM (Google, Bing, Yahoo, etc.</p><p>and paid social (TikTok, Instagram, LinkedIn, etc) in a fast-paced environment. Experience with job board advertising is preferred, but not required.</p><p>You will manage a budget and soon hire and manage a small team of direct reports..</p><p>WHAT YOU WILL DO / RESPONSIBILITIES</p><p>Responsibilities include scaling the supply side of our platform : the candidate acquisition side of a jobs marketplace. You will position Vangst as the leading jobs platform that addresses the most robust and crucial set of features and services for cannabis employment.</p><p>This is a rare opportunity to establish the first and only Deep Job Platform for cannabis.</p><p>In this role, you will lead vision, strategy, and results for paid customer acquisition channels. You are data-centered and understand that concise insights drive the best optimizations.</p><p>We would like to talk about key optimizations and channels you’ve been successful in and how.</p><p>• Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio</p><p>• Define and lead a roadmap of user acquisition channels to grow our user and customer base</p><p>• Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we scale</p><p>• Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency</p><p>• Drive our budget allocation processes in partnership with other leaders across the company</p><p>• Partner with Vangst product and operations teams to ensure that customer cohorts remain high quality after acquisition</p><p>• Partner with internal and external creative teams on the development of best-in-class creative assets</p><p>• Uncover new opportunities to acquire customers efficiently at scale; have a clear understanding of our cost to acquire customers and make tested recommendations around managing that cost</p><p><b>REQUIRED EXPERIENCE</b></p><p>• 2-5 years hands-on experience managing paid acquisition campaigns through TikTok, Instagram, Facebook or Google</p><p>• Excellent analytical skills including expert knowledge of Excel / Google Sheets and web analytics tools</p><p>• Experience working in start-up, scrappy fast-paced environment with a focus on performance and driving results</p><p>• Good communication skills and experience effectively collaborating with cross-functional teams.</p><p><b>WHO SHOULD APPLY</b></p><p>• You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>• You are results-oriented and go the extra mile in all situations.</p><p>• You have a competitive nature and strive for excellence at all times.</p><p>• You are highly collaborative and work extremely well with teams.</p><p>• You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>• You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>• You are able to balance the ability to be bold and think about innovative solutions.</p><p>• You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>• You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations;</p><p>persist despite obstacles, setbacks, and competing influences.</p><p>Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>• Ability to work in a fast-paced collaborative environment.</p><p>• A resilient and entrepreneurial spirit with a growth mindset.</p><p>• A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>• Ability to work autonomously and take ownership.</p><p>• Able to create, maintain and build professional relationships and rapport.</p><p>• Have a strong desire to grow professionally and personally.</p><p>• Have a sound knowledge of market trends.</p><p>• Flexibility - this role will be ever-changing.</p><p>• A communication rockstar.</p><p><b>PHYSICAL REQUIREMENTS</b></p><p>The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.</p><p>• Prolonged periods of sitting at a desk and working on a computer.</p><p>• Must be able to lift 20 pounds at times.</p><p>• Communicating with others to exchange information.</p><p>• Assessing the accuracy, neatness, and thoroughness of the work assigned.</p><p>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><p><b>EDUCATION</b></p><p>Bachelor’s in Marketing or related field</p><p><b>BENEFITS AND PERKS</b></p><p>• Competitive Base Salary</p><p>• Unlimited Paid Time Off</p><p>• Company Sponsored Health, Dental, Vision, Long &amp; Short term disability insurance</p><p>• 401(k)</p><p>• Healthcare Spending Accounts</p><p>• Corporate &amp; Hybrid Work Environments</p><p>• Flexible work schedules with approval from management, based on business needs</p><p><b>TRAVEL</b></p><p>We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p><p>GQdSYvE1io</p><p>Last updated : 2022-04-17</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/director-of-marketing/377087072577c1badd75368216d28353","title":"Director of marketing","category":"Professional, Scientific, and Technical Services","hash":"377087072577c1badd75368216d28353","postingUrl":"https://www.talent.com/view?id=dfbdc487c443","timestamp":1650198950893,"postedOn":"NaN days ago","salary":"$110k - $200k"},{"function":["Marketing"],"description":"<div><p>About Dutchie</p><p>Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.</p><p>Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.</p><p>About This Job</p><p>We’re looking for a Director of Product Marketing to lead the PMM team at Dutchie and support our rapid growth. This person will work closely with our Head of Marketing to implement strategic initiatives, manage our existing and future Product Marketing Managers, create scalable processes, define success metrics, and provide overall leadership. As a member of both the Marketing and Product Leadership Teams, you will help define the strategy and roadmaps across departments and foster collaborative team dynamics. This role provides an opportunity to make a material impact on the business outcome for Dutchie, furthering our mission to create safe and easy access to cannabis.</p><p>What You'll Do</p><p>• Define and evolve the role of Product Marketing at Dutchie, educating cross-functional partners on the role and value of PMM</p><p>• Develop quarterly OKRs to quantify team performance and to inform priorities within Product Marketing</p><p>• Lead, manage, and mentor a team of Product Marketers</p><p>• Work cross functionally with Marketing and Product leaders to optimize go to market processes and define our shared roadmap</p><p>• Be the expert on our product, market, audience, and competitors within Marketing, using this information to shape GTM strategies and tactical plans</p><p>• Ensure proper strategy and decision making regarding segmentation and distribution channels for releases</p><p>• Develop and maintain processes for ensuring proper go to market channels and segmentation</p><p>• Work in conjunction with Sales to understand priorities, planning and producing sales enablement materials</p><p>• Identify, implement and maintain tools that enable successful go to market activities, team collaboration, and efficient workflow</p><p>What You Bring</p><p>• 12+ years of product marketing experience, 5+ years in leadership (including B2B &amp; B2C experience)</p><p>• Expert knowledge of modern product marketing concepts and techniques, with a passion for educating others on the value PMM brings to a startup organization</p><p>• People development and influencing skills; able to build and drive extended and virtual teams</p><p>• Thought leadership and the ability to innovate in our approach to product marketing</p><p>• Self-starter who enjoys working in a dynamic, collaborative, innovative, and fast-paced environment</p><p>• Ability to seamlessly alternate between ‘coach’ and ‘player’, leading a team with vision and support while also rolling up sleeves to directly drive campaign strategy and execution for our largest launches</p><p>• A gift for storytelling, communicating the “Why” behind a product in a way that entices users and therefore drives adoption</p><p>• The ability to work side-by-side, and speak fluently, with both product and marketing leaders</p><p>• Track record of creating and managing scalable processes in a rapid-growth environment</p><p>• An extreme attention to detail and utilizing this skill ensure all possible outcomes are accounted for with marketing activities</p><p>• Experience owning or partnering with others to drive organizational design</p><p>• Ability to to flawlessly communicate cross-functionally, with various teams and departments</p><p>You’ll Get…</p><p>• Competitive Salary</p><p>• Equity</p><p>• 401(k)</p><p>• Full Benefits - Medical, Dental, and Vision Insurance</p><p>• Flexible vacation and sick days</p><p>• Technology (hardware, software, reading materials, etc..) allowance</p><p>At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool</p></div>","company":{"companyType":"Private/Established","name":"Dutchie"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/dutchie/director-of-product-marketing/2bff9ff62eff6dd724c34f1c388d963a","title":"Director of Product Marketing","category":"Retail","hash":"2bff9ff62eff6dd724c34f1c388d963a","postingUrl":"https://www.linkedin.com/jobs/view/director-of-product-marketing-at-dutchie-2966932759","timestamp":1648987105539,"postedOn":"NaN days ago"},{"salaries":[{"salaryStart":"$54k","salaryEnd":"$88k","currency":"US","source":"Salary.com","position":"Acquisition Manager","type":"per year","url":"https://www.salary.com/research/salary/recruiting/acquisition-manager-salary/denver-co"},{"salaryStart":"$31k","salaryEnd":"$81k","currency":"US","source":"ZipRecruiter","position":"Content Acquisition","type":"per year","url":"https://www.ziprecruiter.com/Salaries/How-Much-Does-a-Content-Acquisition-Make-a-Year-in-Denver,CO"}],"function":["Marketing"],"description":"<div><p><b>Job Description</b></p><p>Director of Acquisition Marketing</p><p>COMPANY/WHO WE ARE</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credentialed full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company’s Most Innovative Companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry. Vangst’s headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg’s Casa Verde Capital, and others.</p><p><b>POSITION</b></p><p>We need an experienced performance marketer to lead our online paid acquisition campaigns. In this role, you will oversee paid acquisition strategy, manage campaigns across multiple channels, and direct the team's resources to drive growth goals. The ideal growth marketing candidate has prior experience managing various online channels including SEM (Google, Bing, Yahoo, etc.) and paid social (TikTok, Insta, LinkedIn, etc) in a fast-paced environment. Experience with job board advertising is preferred, but not required. You will manage a budget and soon hire and manage a small team of direct reports..</p><p>WHAT YOU WILL DO / RESPONSIBILITIES</p><p>Responsibilities include scaling the supply side of our platform: the candidate acquisition side of a jobs marketplace. You will position Vangst as the leading jobs platform that addresses the most robust and crucial set of features and services for cannabis employment. This is a rare opportunity to establish the first and only Deep Job Platform for cannabis.</p><p>In this role, you will lead vision, strategy, and results for paid customer acquisition channels. You are data-centered and understand that concise insights drive the best optimizations. We would like to talk about key optimizations and channels you’ve been successful in and how.</p><p>• Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio</p><p>• Define and lead a roadmap of user acquisition channels to grow our user and customer base</p><p>• Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we scale</p><p>• Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency</p><p>• Drive our budget allocation processes in partnership with other leaders across the company</p><p>• Partner with Vangst product and operations teams to ensure that customer cohorts remain high quality after acquisition</p><p>• Partner with internal and external creative teams on the development of best-in-class creative assets</p><p>• Uncover new opportunities to acquire customers efficiently at scale; have a clear understanding of our cost to acquire customers and make tested recommendations around managing that cost</p><p><b>REQUIRED EXPERIENCE</b></p><p>• 2-5 years hands-on experience managing paid acquisition campaigns through TikTok, Insta, Facebook or Google</p><p>• Excellent analytical skills including expert knowledge of Excel / Google Sheets and web analytics tools</p><p>• Experience working in start-up, scrappy fast-paced environment with a focus on performance and driving results</p><p>• Good communication skills and experience effectively collaborating with cross-functional teams.</p><p><b>WHO SHOULD APPLY</b></p><p>• You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>• You are results-oriented and go the extra mile in all situations.</p><p>• You have a competitive nature and strive for excellence at all times.</p><p>• You are highly collaborative and work extremely well with teams.</p><p>• You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>• You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>• You are able to balance the ability to be bold and think about innovative solutions.</p><p>• You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>• You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>• Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>• Ability to work in a fast-paced collaborative environment.</p><p>• A resilient and entrepreneurial spirit with a growth mindset.</p><p>• A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>• Ability to work autonomously and take ownership.</p><p>• Able to create, maintain and build professional relationships and rapport.</p><p>• Have a strong desire to grow professionally and personally.</p><p>• Have a sound knowledge of market trends.</p><p>• Flexibility - this role will be ever-changing.</p><p>• A communication rockstar.</p><p><b>PHYSICAL REQUIREMENTS</b></p><p>The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.</p><p>• Prolonged periods of sitting at a desk and working on a computer.</p><p>• Must be able to lift 20 pounds at times.</p><p>• Communicating with others to exchange information.</p><p>• Repeating motions that may include the wrists, hands, and/or fingers.</p><p>• Assessing the accuracy, neatness, and thoroughness of the work assigned.</p><p>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><p><b>EDUCATION</b></p><p>• Bachelor’s in Marketing or related field</p><p><b>BENEFITS AND PERKS</b></p><p>• Competitive Base Salary</p><p>• Unlimited Paid Time Off</p><p>• Company Sponsored Health, Dental, Vision, Long &amp; Short term disability insurance</p><p>• 401(k)</p><p>• Healthcare Spending Accounts</p><p>• Corporate &amp; Hybrid Work Environments</p><p>• Flexible work schedules with approval from management, based on business needs</p><p><b>TRAVEL</b></p><p>• 10%</p><p><b>ADDITIONAL INFORMATION</b></p><p>• Applicants must be currently authorized to work in the United States on a full-time basis.</p><p>• Location: Position is available in Denver, Co or Los Angeles, CA</p><p>• The health and safety of our employees and their families is our top priority. Due to the ongoing nature of the COVID-19 pandemic, we have decided to require vaccination as a condition of employment for any and all employees who access our Denver office. The Company will make reasonable accommodations when possible for employees who are unable to be vaccinated because of a disability, pregnancy, or sincerely held religious belief. If you need to request an accommodation, please contact People Ops.</p><p>We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p><p>Powered by JazzHR</p><p>GQdSYvE1io</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/director-of-acquisition-marketing/25a8686f25e2396662ee83420dcd31f6","title":"Director of Acquisition Marketing","category":"Professional, Scientific, and Technical Services","hash":"25a8686f25e2396662ee83420dcd31f6","postingUrl":"https://www.ziprecruiter.com/c/Vangst/Job/Director-of-Acquisition-Marketing/-in-Denver,CO?jid=edcdc079e9156ba3","timestamp":1646835776388,"postedOn":"NaN days ago","salary":"$54k - $88k"},{"function":["Marketing"],"description":"<div><p><b>Who We Are</b></p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credentialed full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company's most innovative companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.</p><p>Vangst’s headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others.</p><p><b>POSITION</b></p><p>We need an experienced performance marketer to lead our online paid acquisition campaigns. In this role, you will oversee paid acquisition strategy, manage campaigns across multiple channels, and direct the team's resources to drive growth goals. The ideal growth marketing candidate has prior experience managing various online channels including SEM (Google, Bing, Yahoo, etc.) and paid social (TikTok, Insta, LinkedIn, etc) in a fast-paced environment. Experience with job board advertising is preferred, but not required. You will manage a budget and soon hire and manage a small team of direct reports..</p><p>WHAT YOU WILL DO / RESPONSIBILITIES</p><p>Responsibilities include scaling the supply side of our platform: the candidate acquisition side of a jobs marketplace. You will position Vangst as the leading jobs platform that addresses the most robust and crucial set of features and services for cannabis employment. This is a rare opportunity to establish the first and only Deep Job Platform for cannabis.</p><p>In this role, you will lead vision, strategy, and results for paid customer acquisition channels. You are data-centered and understand that concise insights drive the best optimizations. We would like to talk about key optimizations and channels you’ve been successful in and how.</p><p>• Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio</p><p>• Define and lead a roadmap of user acquisition channels to grow our user and customer base</p><p>• Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we scale</p><p>• Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency</p><p>• Drive our budget allocation processes in partnership with other leaders across the company</p><p>• Partner with Vangst product and operations teams to ensure that customer cohorts remain high quality after acquisition</p><p>• Partner with internal and external creative teams on the development of best-in-class creative assets</p><p>• Uncover new opportunities to acquire customers efficiently at scale; have a clear understanding of our cost to acquire customers and make tested recommendations around managing that cost</p><p><b>REQUIRED EXPERIENCE</b></p><p>• 2-5 years hands-on experience managing paid acquisition campaigns through TikTok, Instagram, Facebook or Google</p><p>• Excellent analytical skills including expert knowledge of Excel / Google Sheets and web analytics tools</p><p>• Experience working in start-up, scrappy fast-paced environment with a focus on performance and driving results</p><p>• Good communication skills and experience effectively collaborating with cross-functional teams.</p><p><b>WHO SHOULD APPLY</b></p><p>• You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>• You are results-oriented and go the extra mile in all situations.</p><p>• You have a competitive nature and strive for excellence at all times.</p><p>• You are highly collaborative and work extremely well with teams.</p><p>• You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>• You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>• You are able to balance the ability to be bold and think about innovative solutions.</p><p>• You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>• You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>• Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>• Ability to work in a fast-paced collaborative environment.</p><p>• A resilient and entrepreneurial spirit with a growth mindset.</p><p>• A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>• Ability to work autonomously and take ownership.</p><p>• Able to create, maintain and build professional relationships and rapport.</p><p>• Have a strong desire to grow professionally and personally.</p><p>• Have a sound knowledge of market trends.</p><p>• Flexibility - this role will be ever-changing.</p><p>• A communication rockstar.</p><p><b>PHYSICAL REQUIREMENTS</b></p><p>The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.</p><p>• Prolonged periods of sitting at a desk and working on a computer.</p><p>• Must be able to lift 20 pounds at times.</p><p>• Communicating with others to exchange information.</p><p>• Repeating motions that may include the wrists, hands, and/or fingers.</p><p>• Assessing the accuracy, neatness, and thoroughness of the work assigned.</p><p>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><p><b>EDUCATION</b></p><p>• Bachelor’s in Marketing or related field</p><p><b>BENEFITS AND PERKS</b></p><p>• Competitive Base Salary</p><p>• Unlimited Paid Time Off</p><p>• Company Sponsored Health, Dental, Vision, Long &amp; Short term disability insurance</p><p>• 401(k)</p><p>• Healthcare Spending Accounts</p><p>• Corporate &amp; Hybrid Work Environments</p><p>• Flexible work schedules with approval from management, based on business needs</p><p><b>TRAVEL</b></p><p>• 10</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/vangst/director-of-acquisition-marketing/eb33a5d13ae0f82d33a366f39f6b8b33","title":"Director of Acquisition Marketing","category":"Professional, Scientific, and Technical Services","hash":"eb33a5d13ae0f82d33a366f39f6b8b33","postingUrl":"https://www.linkedin.com/jobs/view/director-of-acquisition-marketing-at-vangst-3009107904","timestamp":1649428969462,"postedOn":"NaN days ago"},{"salaries":[{"salaryStart":"$85k","salaryEnd":"$240k","currency":"US","source":"Built In Colorado","position":"Director Of Marketing","type":"per year","url":"https://www.builtincolorado.com/salaries/marketing/director-of-marketing/denver"},{"salaryStart":"$110k","salaryEnd":"$200k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/denver-co"},{"salaryStart":"$63k","salaryEnd":"$120k","currency":"US","source":"Monster","position":"Marketing Director","type":"per year","url":"https://www.monster.com/salary/q-marketing-director-l-denver-co"}],"function":["Marketing"],"description":"<div><p>• As Director of Marketing for Vangst, you will play a key role in championing our brand voice and developing and executing annual brand strategies that support long and short-term organizational and financial goals.</p><p>• As the Director of Marketing, you'll combine analytical and creative elements to provide creative, insightful, and strategic leadership across all communication initiatives driving brand love and growth.</p><p>• You will be responsible for helping us position Vangst as the leading platform that addresses the most robust and crucial set of features and services for Cannabis employment.</p><p>• You will also play an important role in managing Vangst's message through non-traditional channels including events and working closely with the VP of Partnerships to advance Vangst's professional network in Cannabis across a variety of sub-verticals.</p><p>• You will be involved in long-term strategy as well as highly tactical day-to-day execution.</p><p>• Reporting directly to the founder/CEO, this is a rare opportunity to establish the first and only Deep Job Platform for Cannabis.</p><p>• Responsibilities -Ensure flawless direction, development, and execution of marketing campaigns, ongoing content creation, and events that deliver on brand objectives and financial goalsdriving engagement, trial, and repeat visits/business.</p><p>• -Build and launch communication tactics via insight-driven, differentiated, and effective go-to-market campaigns (grounded in the brand strategy) that drive candidate and company acquisition, engagement, and conversion.</p><p>• -Manage agency and contractor relationships, expectations, and budgets, including but not limited to art directors, designers, copywriters, digital marketing specialists, photographers, retouchers, illustrators.</p><p>• -Define and implement an internal communications protocol for keeping our teams informed of company announcements, campaigns, content, and empowering them to easily spread relevant news.</p><p>• -Oversee social media strategy, content creation, and calendar in line with overarching strategy, guiding digital marketing specialists responsible for execution.</p><p>• -Not a comprehensive list of all duties Working Environment Who should apply -You have a \"green heart\" for the cannabis industry.</p><p>• -You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>• -You are results-oriented and go the extra mile in all situations.</p><p>• -You have a competitive nature and strive for excellence at all times.</p><p>• -You are highly collaborative and work extremely well with teams.</p><p>• -You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>• -You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>• -You are able to balance the ability to be bold and think about innovative solutions.</p><p>• -You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>• -You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>• -Highly professional, personable, action-oriented, and hard-working.</p><p>• Key Attributes for Success -Ability to work in a fast-paced collaborative environment.</p><p>• -A resilient and entrepreneurial spirit with a growth mindset.</p><p>• -A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>• -Ability to work autonomously and take ownership.</p><p>• -Able to create, maintain and build professional relationships and rapport.</p><p>• -Have a strong desire to grow professionally and personally.</p><p>• -Have a sound knowledge of market trends.</p><p>• -Flexibility - this role will be ever-changing.</p><p>• -A communication rockstar.</p><p>• -At least 7+ years of experience as a Marketing Director/Head of Marketing.</p><p>• -Demonstrated B2C prowess.</p><p>• -Recruiting/Staffing industry experience is highly desirable.</p><p>• Education Bachelor's Degree in a related field of study.</p><p>• A Master's degree is highly desirable.</p><p>• About Vangst Vangst is the cannabis industry's hiring platform.</p><p>• Vangst helps cannabis companies find the talent they need to grow their business.</p><p>• From on-demand gig workers to trained &amp; credential full-time employees, Vangst has built the industry's go-to talent marketplace for all cannabis hiring.</p><p>• Vangst is proud to work with 1,200+ of the cannabis industry's leading businesses.</p><p>• Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.</p><p>• Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years.</p><p>• Vangst is on a mission to fill every job in the cannabis industry.</p><p>• Vangst's headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog's Casa Verde Capital, and others</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/director-head-of-marketing/32ac855c25dc1e9d6e8527017eefb356","title":"Director / Head of Marketing","category":"Professional, Scientific, and Technical Services","hash":"32ac855c25dc1e9d6e8527017eefb356","postingUrl":"https://jobsearcher.com/j/director-head-of-marketing-at-vangst-in-denver-co-8DgE372","timestamp":1649948419554,"postedOn":"NaN days ago","salary":"$85k - $240k"},{"salaries":[{"salaryStart":"$60k","salaryEnd":"$130k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/2e9d0ae5/Montr%C3%A9al-QC"},{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/montreal-qc-canada"},{"salaryStart":"$40k","salaryEnd":"$43k","currency":"","source":"Glassdoor","position":"Junior Accountant","type":"per year","url":"https://www.glassdoor.com/Salary/Cannara-Junior-Accountant-Montreal-Salaries-EJI_IE4034124.0,7_KO8,25_IL.26,34_IM990.htm"}],"function":["Marketing"],"description":"<div><p>This person will be ask to: Implement marketing strategies specific to Cannara and its brands; Be responsible for all new product submissions; Manage the first supply cycle for new packaging materials; Review press releases, providing data and marketing information; Participate in the marketing section in financial reports and various publications; Produce, with the team, content for the Cannara website and its brands; Manage product roadmaps for all Cannara brands; Conduct research and produce content for all new genetic ranges, descriptions, submissions and commercialization; Coordinate assets for all new product launches and facilitate the participation of experts as needed to execute and deliver brand assets – social, web, digital, sales listings, brand guarantee, etc.; Provide the SQDC with production samples for all new references to ensure acceptance before delivery to the market; Lead relations with agencies/social media, public relations.</p><p>Bachelor’s degree in Marketing Marketing and brand experience – 7 years; Experience in the cannabis industry (at least 1 year), an asset; Have a strong spirit of collaboration; Have a sense of organization, rigor and great attention to detail; Be polyvalent, have a good ability to adapt and show flexibility; Experience in managing multiple simultaneous projects with tight deadlines; Digital experience and public relations; Essential bilingualism</p></div>","company":{"website":"cannara.ca","name":"Cannara Biotech inc"},"location":{"country":"Canada","address":"Montreal, QC","city":"Montreal","stateProvince":"QC"},"frontendLink":"/job-posting/cannara-biotech-inc/marketing-director/e3b33116ee476733027da81b9f8a8208","title":"Marketing Director","category":"Agriculture & Farming","hash":"e3b33116ee476733027da81b9f8a8208","postingUrl":"https://hypjobs.ca/job-adz/96f931efe8fce5257219e30ad9f78fda/Marketing-Director/Montr-al/QC","timestamp":1643811917132,"postedOn":"NaN days ago","salary":"$60k - $130k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/montreal-qc-canada"},{"salaryStart":"$60k","salaryEnd":"$130k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/2e9d0ae5/Montr%C3%A9al-QC"},{"salaryStart":"$40k","salaryEnd":"$43k","currency":"","source":"Glassdoor","position":"Junior Accountant","type":"per year","url":"https://www.glassdoor.com/Salary/Cannara-Junior-Accountant-Montreal-Salaries-EJI_IE4034124.0,7_KO8,25_IL.26,34_IM990.htm"}],"function":["Marketing"],"description":"<div><p>Location: Rivière-Des-Prairies Southwest</p><p><b>This person will be ask to:</b></p><p>Implement marketing strategies specific to Cannara and its brands;</p><p>Be responsible for all new product submissions;</p><p>Manage the first supply cycle for new packaging materials;</p><p>Review press releases, providing data and marketing information;</p><p>Participate in the marketing section in financial reports and various publications;</p><p>Produce, with the team, content for the Cannara website and its brands;</p><p>Manage product roadmaps for all Cannara brands;</p><p>Conduct research and produce content for all new genetic ranges, descriptions, submissions and commercialization;</p><p>Coordinate assets for all new product launches and facilitate the participation of experts as needed to execute and deliver brand assets – social, web, digital, sales listings, brand guarantee, etc.;</p><p>Provide the SQDC with production samples for all new references to ensure acceptance before delivery to the market;</p><p>Lead relations with agencies/social media, public relations. Bachelor’s degree in Marketing;</p><p>Marketing and brand experience – 7 years;</p><p>Experience in the cannabis industry (at least 1 year), an asset;</p><p>Have a strong spirit of collaboration;</p><p>Have a sense of organization, rigor and great attention to detail;</p><p>Be polyvalent, have a good ability to adapt and show flexibility;</p><p>Experience in managing multiple simultaneous projects with tight deadlines;</p><p>Digital experience and public relations;</p><p>Essential bilingualism</p></div>","company":{"website":"cannara.ca","name":"Cannara Biotech inc"},"location":{"country":"Canada","address":"Montréal-Est, QC","city":"MontréAl-Est","stateProvince":"QC"},"frontendLink":"/job-posting/cannara-biotech-inc/marketing-director/57c8ddff265f77b2fe16a2b55230bda3","title":"Marketing Director","category":"Agriculture & Farming","hash":"57c8ddff265f77b2fe16a2b55230bda3","postingUrl":"https://www.learn4good.com/jobs/canada/marketing_and_pr/936579330/e/","timestamp":1643547109145,"postedOn":"NaN days ago","salary":"$120k - $210k"},{"salaries":[{"salaryStart":"$84k","salaryEnd":"$undefined","currency":"","source":"Payscale","position":"Marketing Director","type":"per year (median)","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/ed2e5ee9/Qu%C3%A9bec-City-QC"},{"salaryStart":"$130k","salaryEnd":"$220k","currency":"","source":"Salary.com","position":"Digital Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/digital-marketing-director-salary/qc-canada"},{"salaryStart":"$69k","salaryEnd":"$75k","currency":"","source":"Glassdoor","position":"Marketing Manager","type":"per year","url":"https://www.glassdoor.sg/Salary/Libeo-Marketing-Manager-Quebec-Salaries-EJI_IE1087457.0,5_KO6,23_IL.24,30_IM991.htm"}],"function":["Marketing"],"description":"<div><p>This person will be ask to: Implement marketing strategies specific to Cannara and its brands; Be responsible for all new product submissions; Manage the first supply cycle for new packaging materials; Review press releases, providing data and marketing information; Participate in the marketing section in financial reports and various publications; Produce, with the team, content for the Cannara website and its brands; Manage product roadmaps for all Cannara brands; Conduct research and produce content for all new genetic ranges, descriptions, submissions and commercialization; Coordinate assets for all new product launches and facilitate the participation of experts as needed to execute and deliver brand assets – social, web, digital, sales listings, brand guarantee, etc.; Provide the SQDC with production samples for all new references to ensure acceptance before delivery to the market; Lead relations with agencies/social media, public relations. Bachelor’s degree in Marketing Marketing and brand experience – 7 years; Experience in the cannabis industry (at least 1 year), an asset; Have a strong spirit of collaboration; Have a sense of organization, rigor and great attention to detail; Be polyvalent, have a good ability to adapt and show flexibility; Experience in managing multiple simultaneous projects with tight deadlines; Digital experience and public relations; Essential bilingualism</p></div>","company":{"website":"cannara.ca","name":"Cannara Biotech inc"},"location":{"country":"Canada","address":"Quebec City, QC","city":"Quebec City","stateProvince":"QC"},"frontendLink":"/job-posting/cannara-biotech-inc/marketing-director/d2a447ec63a674335cc7eceecd9f79a7","title":"Marketing Director","category":"Agriculture & Farming","hash":"d2a447ec63a674335cc7eceecd9f79a7","postingUrl":"https://www.recruit.net/job/marketing-director-jobs/4E82FA4776E5E5F6","timestamp":1643630683753,"postedOn":"NaN days ago","salary":"$84k - $undefined"},{"salaries":[{"salaryStart":"$130k","salaryEnd":"$220k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/calgary-ab-canada"},{"salaryStart":"$67k","salaryEnd":"$120k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/38f33537/Calgary-AB"},{"salaryStart":"$62k","salaryEnd":"$79k","currency":"","source":"Glassdoor.ca","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.ca/Salary/POD-Marketing-Marketing-Director-Calgary-Salaries-EJI_IE4372185.0,13_KO14,32_IL.33,40_IM970.htm"}],"function":["Marketing"],"description":"<div><p><b>Overview:</b></p><p>The Marketing Director will be responsible for leading and executing the annual marketing objectives for Sundial’s Cannabis operations, and Sundial’s Retail network, across the Canadian region. They will develop, implement, and monitor effective brand and consumer acquisition strategies that align with Sundial’s goals and vision. The individual should have an extensive Marketing background, preferably with CPG experience, and be able to lead a variety of Marketing projects end-to-end, including advertising campaigns, brand development, digital marketing channels and in-store retail experiences. The individual will also need to have experience with retail execution, new product introductions with an emphasis on branding and execution.</p><p><b>Scope of Role:</b></p><p>• Develop and implement cohesive, integrated marketing strategies, plans and tactics that span across Sundial brands and owned retail network.</p><p>• Integrate branding and marketing strategies across owned retail network and rest of trade.</p><p>• Develop and implement integrated brand strategies.</p><p>• Develop and implement KPI tracking initiatives and objectives.</p><p>• Develop and implement consumer feedback loops and analytics.</p><p>• Develop, present and manage Annual Operating Plans, including the tracking and reporting of budgets and key initiatives.</p><p>• Provide regular reports and updates on key initiatives including KPIs and success metrics.</p><p>• Implement strong project and task management processes and practices.</p><p>• Work with Retail and Commercial teams to develop and implement strong in-store and point of sale campaigns, assets and strategies.</p><p>• Develop and implement E-Commerce / direct-to-consumer strategies and channels</p><p>• Monitor and adjust marketing campaigns and channel strategies as required.</p><p>• Forecast hiring needs for the Marketing department.</p><p>• Develop and grow a strong, cross-functional Marketing team.</p><p>• Track competitor activities, campaigns and strategies.</p><p>• Manage integration of product portfolio and marketing strategies.</p><p><b>Knowledge and Experience:</b></p><p>• 10+ Years of experience in CPG marketing</p><p>• Extensive knowledge of CPG practices and industries. Preference for food &amp; beverage, wellness and beauty and/or health and nutrition sectors.</p><p>• Strong communication and motivational skills</p><p>• Strong leadership skills</p><p>• High level of literacy and capability with digital and traditional marketing</p><p>• Bachelor’s Degree in Commerce, Communications or Marketing. MBA is a plus.</p><p>• A strong understanding of Digital Marketing, CRM and E-Commerce</p><p><b>Required Competencies:</b></p><p>• Demonstrable experience in multi-channel CPG marketing and team building.</p><p>• A strong desire to learn and adapt to a rapidly changing industry.</p><p>• Proven experience in identifying target audiences and creatively devising and implementing multi-channel marketing campaigns that inspire, educate, convert and nurture consumers.</p><p>• Solid knowledge of digital and traditional marketing tools and strategies.</p><p>• Comfortable working with numbers and making sense of metrics and data.</p><p>• Up to date with the latest trends and best practices in multi-channel marketing, including traditional, digital and in-store.</p><p>• Strategic mindset with the ability to make difficult decisions.</p><p>• Humility and open leadership style that allows space for others to bring their skills to bear</p></div>","company":{"website":"sndlgroup.com","companyType":"Private/Established","name":"Sundial Growers","logoUrl":"/logos/sundial-growers-70529e805ed866ef260f21921930366d.jpeg"},"location":{"country":"Canada","address":"Calgary, AB","city":"Calgary","stateProvince":"AB"},"frontendLink":"/job-posting/sundial-growers/marketing-director/42a0a2bee1a9b1712a8fc3f8bd8cdd62","title":"Marketing Director","category":"Agriculture & Farming","hash":"42a0a2bee1a9b1712a8fc3f8bd8cdd62","postingUrl":"https://ca.linkedin.com/jobs/view/marketing-director-at-sundial-growers-2912932565","timestamp":1644673439570,"postedOn":"NaN days ago","salary":"$130k - $220k"},{"salaries":[{"salaryStart":"$130k","salaryEnd":"$220k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/calgary-ab-canada"},{"salaryStart":"$67k","salaryEnd":"$120k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/38f33537/Calgary-AB"},{"salaryStart":"$62k","salaryEnd":"$79k","currency":"","source":"Glassdoor.ca","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.ca/Salary/POD-Marketing-Marketing-Director-Calgary-Salaries-EJI_IE4372185.0,13_KO14,32_IL.33,40_IM970.htm"}],"function":["Marketing"],"description":"<div><p><b>Job Title:</b></p><p>Director, Marketing</p><p>Location: Calgary, AB (hybrid or remote applicants accepted)</p><p><b>Department:</b></p><p>Marketing</p><p><b>Reports to:</b></p><p>Chief Product Innovation &amp; Marketing</p><p><b>Key Relationships:</b></p><p>Growth Leadership</p><p>Product Innovation Team</p><p>Retail Team</p><p>Sales Organization</p><p><b>Role Purpose/ Summary:</b></p><p>Decibel is looking for a strategic brand marketing and creative growth leader to build and amplify our suite of brands. You will own the vision, strategy, and project management when it comes to marketing initiatives and will report directly to the Chief Marketing&amp; Product Innovation Officer.</p><p>The Director, Marketing will collaborate with various internal teams to conduct market and competitive analysis, design campaigns within the regulatory framework, and develop and execute upon positioning for Decibel’s brands. Ultimately, helping to establish the brands in the market in a way that retailers, budtenders and consumers alike can easily identify, understand and trust.</p><p><b>Our culture:</b></p><p>A collaborative work environment that is supportive and encouraging. We do not believe in the dated culture of a dog-eat-dog workplace – we’re all in this together and we fundamentally believe that success and learning are team accomplishments. We celebrate the collective and believe every role on the team is pivotal – regardless of years of experience.</p><p>Our current team is close-knit. Anyone who joins the team will be a compliment to the positive, determined energy that flows through dB. You can expect to learn a lot quickly, from passionate and experienced individuals who are committed to supporting your growth.</p><p>We live by our “Actions to Live By”. We Grind (persistence and resourcefulness), We Craft (taking care in every detail) and We Care (inclusive and passionate about our business).</p><p><b>Key responsibilities:</b></p><p>• Drive for excellence with the company's brand and communication strategy, including personality, tactics and measures, to build overall market leadership and value for our category and Decibel's products</p><p>• Maintain the growth of all dB brands by identifying integrated marketing and communications opportunities, innovative strategies and tactics, and by leading the development and implementation of your ideas to strengthen brand perception among key audiences</p><p>• Lead the Marketing team which consists of a Marketing Coordinator and Trade Marketing Manager - empower them to take charge in their roles and help them to understand that the work they do helps Decibel shine.</p><p>• Manage agency partners, consultants, team members, freelancers and other suppliers; this includes contract negotiation and day-to-day relations and communications.</p><p>• Assist in enabling our sales team to successfully market to both existing and net new clients</p><p>• Measure, track and report on category and brand performance</p><p>• Aid in the development and implementation of a strategic initiative around consumer insight and analytics</p><p>• Maintain a thorough knowledge of cannabis industry and competing brands – always understand where our brands fall within the market</p><p>• Maintain a thorough knowledge of cannabis consumer needs, desires and what drives them to purchase or engage with our brands</p><p>• Vet and evaluate product innovation to understand if it fits within the portfolio and brand strategies</p><p>• Responsible for managing consumer facing go-to-market and communications strategies for new product innovations</p><p>• Leverage Decibel's brand channels (including, but not limited to social, media, events, partnerships) to drive awareness and demand, while staying informed of the latest trends and best practices across consumer media and content channels</p><p>• Stay informed of the Cannabis Act regulatory requirements and legalities, in addition to provincial nuances, when it comes to marketing in cannabis.</p><p>• Carries out other related duties as required.</p><p><b>What we can offer you:</b></p><p>• Autonomy and the opportunity to truly own a group of brands, letting your passions and expertise shine</p><p>• Competitive base salary</p><p>• Huge opportunities for career progression as our organization continues to grow</p><p>• A leadership team dedicated to every employee' s development and success</p><p>• Group Benefits</p><p><b>What we are looking for:</b></p><p>• At least 5 - 7 years of marketing experience leading teams built on trust, creativity, and positive attitude. The key word here is lead – your passion extends beyond managing others. You strive to lift others as a true leader because you understand the cultural impact and business results that this type of support will contribute.</p><p><b>In addition:</b></p><p>• You exemplify outstanding communication and interpersonal skills</p><p>• You have strong project management experience</p><p>• You pay attention to detail and are incredibly organized</p><p>• You have direct experience managing an agency partner or have worked at an agency for several years</p><p>• You know how to write, deliver and manage a brief</p><p>• You have a deep understanding of how brands are built to drive connection and how to maintain their growth</p><p>• Prior experience in the cannabis industry is considered an asset</p><p>• A Diploma or Bachelor's degree in Business, Marketing, Advertising or Communications is an asset but not required</p><p><b>Key competencies:</b></p><p>• Takes initiative and can manage projects from start to finish</p><p>• Extremely organized with the ability to manage a team and work within strict deadlines</p><p>• Strong ability to see ‘the big picture’</p><p>• Excellent leadership, communication, and decision-making skills</p><p>• Successful track record in senior marketing roles creating and leading marketing campaigns</p><p>• Detail-oriented</p><p>• An eye for spotting and leveraging interesting and unique whitespace or partnership opportunities</p><p><b>Closing remarks:</b></p><p><b>We'll be evaluating the ideal candidate against these three things:</b></p><p>1) You’re a team player with a can-do, resourceful attitude.</p><p>2) You're inspired to innovate and continuously improve the way you approach work.</p><p>3) You have demonstrated true leadership, working with empowered teams that drive serious results.</p><p>A lot of the above skills can be taught but bottom line is, we’re most interested in those who have the right attitude.</p><p>Not sure if you’re the right fit but still curious? Reach out, we’d love to chat!</p><p><b>Equal opportunity employer:</b></p><p>Decibel is an Equal Opportunity Employer. Decibel does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications and business need</p></div>","company":{"website":"decibelcc.com","companyType":"Public/Established","name":"Decibel Cannabis Company","logoUrl":"/logos/decibel-cannabis-company-18d6ecca2a4272260599a792c2ddd94c.jpeg"},"location":{"country":"Canada","address":"Calgary, AB","city":"Calgary","stateProvince":"AB"},"frontendLink":"/job-posting/decibel-cannabis-company/director-marketing/d04b859238fabcfdfd91f26c627dc065","title":"Director, Marketing","category":"Agriculture & Farming","hash":"d04b859238fabcfdfd91f26c627dc065","postingUrl":"https://ca.linkedin.com/jobs/view/director-marketing-at-decibel-cannabis-company-2948694891","timestamp":1646919228147,"postedOn":"NaN days ago","salary":"$130k - $220k"},{"salaries":[{"salaryStart":"$67k","salaryEnd":"$150k","currency":"US","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/US/Job=Marketing_Director/Salary/53a06725/New-York-NY-Social-Media-Marketing"},{"salaryStart":"$28k","salaryEnd":"$190k","currency":"US","source":"Glassdoor","position":"Social Media Director","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-social-media-director-salary-SRCH_IL.0,13_IM615_KO14,35.htm"},{"salaryStart":"$34k","salaryEnd":"$130k","currency":"US","source":"ZipRecruiter","position":"Head Of Social Media","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Head-Of-Social-Media-Salary-in-New-York-City,NY"}],"function":["Media","Marketing"],"description":"<div><p>We were founded to transform the world of cannabis by creating functional highs that help you do all the life stuff better. We launched in 2016, and since then, we’ve advanced from a start-up to Colorado's fastest-growing edibles brand. Our company has been touted by media, industry watchers and consumers as one of the most exciting brands in the cannabis space. This is an incredible time of expansion for 1906 and we are rapidly growing beyond Colorado. We are currently seeking long-term, committed and enthusiastic team members to grow with us. 1906 offers a competitive salary, incentive bonuses based on performance, and competitive health and wellness benefits.</p><p>1906 is simply the most innovative brand in cannabis and a major challenger in the wellness space. In the last two years we have quintupled revenue, released a six formula new product line novel in the market, created the world’s first edible for cognitive focus, and expanded to multiple new states.</p><p>Our marketing team is seeking a social media guru that will take on the role of our Director of Social Media Marketing!</p><p><b>ABOUT YOU:</b></p><p>The 1906 Social Media Guru has a unique and exciting opportunity to participate in shaping the 1906 brand. You have an excellent command of, managing, growing and developing a brand presence across all social media platforms. You will manage and execute engaging content on social media with the aim of community growth and engagement. You will identify emerging trends and activate quickly to drive conversation, collaborating with influencers, field and sales teams, and other cross-functional teams to hit real-time opportunities and trends.</p><p>Along with a passion for storytelling and attention to detail, you must have social media experience and a proven history of growing social audiences. This role is intended for someone who cares deeply about cannabis and wellness, has strong writing skills, knowledge of analytical tools, and is enthusiastic about joining an agile team. You have an eye for powerful visuals, understand how data can inform a smart editorial and social strategy, and are an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization.</p><p>The Social Media Guru is responsible for supporting all aspects of the 1906 social media strategy – from daily responsibilities supporting our platforms to long term project support - developing new platforms, increasing community engagement, expanding our brand awareness, and up-leveling our content. This person will be critical to growing 1906’s integrated social media strategies that complement the brand’s overarching business goals while learning, evaluating, and reacting based on analytics. The Social Media Guru should be highly motivated, creative, enthusiastic, extremely organized and have strong communication and project management. This person must possess a fluency for internet culture and trends across multiple communities and be adept in managing and overseeing video content. This person must have a creative, out of the box mindset, while at the same time have an understanding and respect for brand reputation.</p><p><b>HOW WE WORK:</b></p><p>We are a lean team who pivots quickly to respond to market changes, real-time retail needs, consumer input, tech breakthroughs, and larger cultural shifts. We create our own “briefs”, often on the spot, change direction on a dime, have impromptu collaboration sessions with the founders and maintain an experimental, iterative and non-siloed creative culture.</p><p><b>JOB DUTIES:</b></p><p>Social Media Strategy</p><p>• Be the point of reference for 1906’s social media presence and channel management.</p><p>• Develop social media strategy and guidelines for content.</p><p>• Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.</p><p>• Actively track the competitive landscape and trends.</p><p>• Serve as a trendsetter with respect to emerging technology, trends and platforms. Understand the ever-evolving nature of social media and obsess over keeping 1906 at the forefront of innovation, trends and “cool” factor.</p><p>• Oversee, manage and monitor all 1906’s social channels including social, text, email, blog, and more platforms to be added as we grow. Onboard and creatively guide community managers as needed.</p><p>Influencers</p><p>• Support influencer strategy including influencer outreach and UGC coverage.</p><p>• Interact with the 1906 audience and respond to comments and DMs in a timely manner, ensuring 100% response rate.</p><p>• Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content</p><p>• Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with field and sales teams to deliver a consumer-centric experience.</p><p>• Work with an influencer team to cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.</p><p>• Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery.</p><p>Content Creation and Management</p><p>• Create social campaigns with marketing team</p><p>• Develop new and creative highly engaging content to establish and grow new audiences.</p><p>• Work cross-functionally to ensure content is aligned with brand aesthetics and tone.</p><p>• Manage an editorial calendar including but not limited to brand content, UGC and content provided by other departments and strategic partners.</p><p>• Plan editorial content weekly.</p><p>• Manage the social media content calendar and posting schedule for all social platforms, ensuring we are being both proactive and reactive to opportunities in real time. Own the update and approval process for any changes that arise.</p><p>• Partner with creative teams to develop brand-right captions and messaging.</p><p>• Contribute ideas for seasonal activations and marketing support.</p><p>• Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.</p><p>• Mine social platforms for relevant UGC and opportunities with creators.</p><p>Reporting</p><p>• Create the dashboards and tools to produce quantified reporting and analytics.</p><p>• Speak and report on performance metrics in support of global social strategy.</p><p>• Develop weekly and monthly reports that track progress and opportunities.</p><p>• Create recaps following events, product launches, gifting initiatives and key activations.</p><p>Budget</p><p>• Manage budget tracking, invoicing and accounting for all social media expenditures including influencer payments and social shoot production costs.</p><p><b>QUALIFICATIONS:</b></p><p>• 7+ years of demonstrated excellence in growing organic social media brand presence.</p><p>• Professional experience with video editing tools and asset creation.</p><p>• Social native and digitally minded.</p><p>• Strong social media content creation skills, with an ability to tell stories in a unique, short-form and culturally interesting way.</p><p>• Experience working with consumer-facing brands.</p><p>• Experience leading project workstreams.</p><p>• Experience collaborating within dynamic and matrixed organizations.</p><p>• Customer-obsessed mindset with a strong intuition of what resonates while still being mindful of brand relevance and messaging.</p><p>• Outstanding interpersonal and communication skills including quick-turn/rapid-response communications.</p><p>• Extremely organized, detail-oriented, and can multitask in a fast-paced environment.</p><p>• Demonstrated creativity, with effective communication skills to bring problem-solving and ideas to a broad audience.</p><p>• Strong project management/execution/organizational skills.</p><p>• Strong copywriting skills with ability to quickly adopt, shift &amp; evolve editorial tone of voice; editorial or copywriting experience mandatory.</p><p>• Must complete an edit test (writing samples are a plus!)</p><p>• Able to work outside standard working hours (occasional evenings and weekends)</p><p>• Early adopter of social trends with a passion for innovation</p><p>• Creative problem-solver who is solution oriented and can hone their creative eye.</p><p>• Strong analytical skills to evaluate effectiveness of content and programs.</p><p>• Strong creative judgment to recognize engaging, and on-brand content (visuals/copy)</p><p><b>TOTAL REWARDS:</b></p><p>• $80,000 - $125,000 base salary (dependent on experience), plus annual bonus based on performance</p><p>• Unlimited PTO</p><p>• 100% employer paid medical insurance for employees</p><p>• Dental and vision benefit options</p><p>• 410k plus 4% employer match</p><p>• Unlimited growth potential in one of the fastest growing industries! Cannabis is expected to hit $100 Billion in sales by 2030.</p><p>Position type: Exempt, Full-Time</p><p>Equal Opportunity: 1906 New Highs is dedicated to the principles of equal employment opportunity. We prohibit unlawful discrimination against applicants or employees on the basis of age over 40, race, sex, color, religion, national origin, disability, genetic information, or any other applicable</p></div>","company":{"companyType":"Private/Growth","name":"1906","logoUrl":"/logos/1906-new-highs-946a092ac4367283afcaafd4aa580285.png"},"location":{"country":"United States","address":"New York, NY, USA","stateProvince":"NY"},"frontendLink":"/job-posting/1906/director-of-social-media-marketing/1398e167c8718d5332efddbbe9e6fbdd","title":"Director of Social Media Marketing","category":"Manufacturing","hash":"1398e167c8718d5332efddbbe9e6fbdd","postingUrl":"https://forcebrands.com/jobs/1906/director-of-social-media-marketing","timestamp":1648136239475,"postedOn":"NaN days ago","salary":"$67k - $150k"},{"salaries":[{"salaryStart":"$110k","salaryEnd":"$200k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/austin-tx"},{"salaryStart":"$53k","salaryEnd":"$150k","currency":"US","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/US/Job=Marketing_Director/Salary/8212a4bd/Austin-TX"},{"salaryStart":"$53k","salaryEnd":"$140k","currency":"US","source":"ZipRecruiter","position":"Director Of Digital Marketing","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Director-of-Digital-Marketing-Salary-in-Austin,TX"}],"function":["Marketing"],"description":"<div><p><b>DIRECTOR OF MARKETING</b></p><p>At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work for physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.</p><p>As Director of the Marketing Team, you’ll be a core member and leader of a team that is critical to our mission. TOCC is growing rapidly and building a long-term marketing strategy is critical to our continued growth and success. You will work closely with the leadership team to determine direction for positioning our business as the gold standard for medical cannabis in the state of Texas. As part of this, you will be responsible for leading our overall brand and marketing efforts working effectively with our sales, product, retail and logistics teams. You will design, implement and monitor effective marketing campaigns that align with our business goals and drive revenue via patient and prescriber acquisition and retention. This includes a focus on branding and brand positioning in a highly polarizing industry, as well as cooperative marketing campaigns with physician partners. Our ideal candidate has a solid Marketing background and work experience managing a variety of marketing campaigns end-to-end. The Marketing Director will report directly to the CRO and will oversee the internal Marketing team. You will play a significant role shaping the company’s strategic planning and revenue growth in a fast-moving industry.</p><p>Duties and Responsibilities</p><p>• Develop and implement a cohesive brand strategy for TOCC to solidify its place as the gold standard for cannabis medicine in Texas</p><p>• Develop and implement cooperative marketing plans to generate demand and build market share for key physician partners</p><p>• Identify and document short- and long-term goals for internal marketing teams to continue employee development</p><p>• Create and maintain a dedicated Marketing budget, potential to operate under a P&amp;L design</p><p>• Manage and develop ongoing relationship with current creative PR company, ensuring earned media continues to drive optimal results</p><p>• Monitor all paid marketing campaigns and make necessary adjustments for optimal ROI</p><p>• Prioritize all brand and marketing projects and allocate resources accordingly</p><p>• Present overall strategy/direction of the marketing efforts as well as current results on a monthly basis for stakeholders</p><p>• Conduct ongoing competitive analysis to drive decision making across all departments in support of maintaining market share &amp; brand loyalty</p><p>• Create marketing campaigns that generate new patients for the program but also focus on retention of existing patients</p><p>• Provide leadership and ideas to organize effective marketing events where applicable</p><p>• Forecast hiring needs for the growth of the Marketing department and execute on hiring new employees when needed</p><p>• Participate in the quarterly and annual planning of the company’s objectives</p><p>• Conduct regular market analysis and evolve messaging as necessary as the market perception of this industry is ever-changing</p><p><b>What you’ll need to succeed:</b></p><p>• Excellent leadership and management skills</p><p>• 8+ years’ experience in running a marketing department for small to medium size business required</p><p>• 3+ years’ direct experience working in Texas is preferred</p><p>• Demonstrable experience designing and implementing successful marketing and brand campaigns</p><p>• Solid knowledge of SEO and web analytics. Website maintenance experience a plus.</p><p>• Experience with CRM software and digital marketing tools and techniques</p><p>• Strong analytical and project management skills</p><p>• Strategic mindset, with ability to make quick and big decisions</p><p>• Proven ability to successfully scale a business using effective marketing strategy</p><p>• Excellent written and verbal communication, negotiation, problem solving and analytical skills</p><p>• Proven ability to coordinate and execute across teams, both small and medium scale</p><p>• Proven ability to lead and motivate without authority</p><p>• Patient-focused approach to address consumer market</p><p>• Strong verbal communication skills to speak to customers</p><p>• Attention to detail to maintain spend is within budget and generating expected return</p><p>• Strong organizational skills and good at juggling multiple tasks</p><p>• Proficiency in communication methods within and across departments to ensure growth and business results</p><p>• Strong organizational and time management skills</p><p>• Competitive spirit and an insatiable appetite to help the TOCC sales &amp; marketing teams meet and exceed revenue targets</p><p>Texas Original Compassionate Cultivation is proud to be an Equal Opportunity Employer.</p><p>fXPF0maSuJ</p></div>","company":{"name":"Texas Original"},"location":{"country":"United States","address":"Austin, TX, USA","city":"Austin","stateProvince":"TX"},"frontendLink":"/job-posting/texas-original/director-of-marketing-austin-tx/8c83f62a3e66b9810cce840ea7b7d0dc","title":"Director of Marketing-Austin, TX","category":"Medical & Healthcare","hash":"8c83f62a3e66b9810cce840ea7b7d0dc","postingUrl":"https://www.recruit.net/job/director-of-marketing-jobs/B25FB2469ECB18B7","timestamp":1649165428700,"postedOn":"NaN days ago","salary":"$110k - $200k"},{"salaries":[{"salaryStart":"$67k","salaryEnd":"$80k","currency":"US","source":"Jobs By Salary Range - Salary.com","position":"Product Manager I","type":"per year","url":"https://www1.salary.com/ca/lompoc/product-manager-i-salary.html"},{"salaryStart":"$92k","salaryEnd":"$140k","currency":"US","source":"Glassdoor","position":"Product Manager","type":"per year","url":"https://www.glassdoor.ca/Salary/AppFolio-Product-Manager-Santa-Barbara-Salaries-EJI_IE225531.0,8_KO9,24_IL.25,38_IM766.htm"},{"salaryStart":"$55k","salaryEnd":"$130k","currency":"US","source":"ZipRecruiter","position":"Product Manager","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Product-Manager-Salary-in-San-Luis-Obispo,CA"}],"function":["Marketing"],"description":"<div><p>• About Central Coast Agriculture:Headquartered north of Santa Barbara in the heart of the Santa Ynez Valley, CCA is a company focused on utilizing science and sustainability to grow quality, modern crops.</p><p>• Our unmatched commitment to innovating both organic farming and modern manufacturing means our customers have access to products that exceed expectations.</p><p>• We breed, grow, and cultivate the highest quality cannabis so we can then process, manufacture, and package the highest quality single-source products on the market under our brand, Raw Garden.</p><p>• We are a team of change makers, modern farmers, scientists, and business professionals focused on leading the charge for agricultural innovation.</p><p>• We are on a mission to be the most trusted and loved brand in Cannabis.</p><p>• About The Role:This Product Manager position will be responsible for facilitating product strategy, prioritization, and execution for our market-leading line of cannabis vaporizer products.</p><p>• This role best suits someone who is passionate about creating new products as well as expanding and optimizing existing product lines.</p><p>• This role will be deeply involved in determining product requirements, specifications, pricing, and assisting with product marketing strategies.</p><p>• The ideal candidate loves to get cross-functional stakeholders together to achieve the best end product through vigorous debate and collaboration.</p><p>• This person will be a natural at problem solving and loves to innovate to gain competitive advantage in the industry.</p><p>• Company Sponsored ActivitiesHealth Coverages - CCA contributes to employee &amp; dependent premiums!</p><p>• Medical PPO &amp; Rx CoverageDental PPO &amp; HMOVision PPOOther CCA Paid BenefitsEmployee Assistance Programs w/Mental Health SupportLife &amp; AD&amp;DDisabilityPaid Time Off: vacation, sick, holiday, &amp; bereavement</p></div>","company":{"companyType":"Private/Established","name":"Central Coast Agriculture, Inc","logoUrl":"/logos/central-coast-agriculture-32a17e4c6e21daa60e7d6393f8a6d0a1.png"},"location":{"country":"United States","address":"Lompoc, CA, USA","city":"Lompoc","stateProvince":"CA"},"frontendLink":"/job-posting/central-coast-agriculture-inc/product-manager/92e1d1445aa98536801278eea5cc8cb2","title":"Product Manager","category":"Agriculture & Farming","hash":"92e1d1445aa98536801278eea5cc8cb2","postingUrl":"https://jobsearcher.com/j/product-manager-at-central-coast-agriculture-inc-in-lompoc-ca-xJrkLp1","timestamp":1645884625347,"postedOn":"NaN days ago","salary":"$67k - $80k"},{"salaries":[{"salaryStart":"$41k","salaryEnd":"$120k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/little-rock-marketing-director-salary-SRCH_IL.0,11_IM500_KO12,30.htm"},{"salaryStart":"$32k","salaryEnd":"$110k","currency":"US","source":"ZipRecruiter","position":"Marketing Director","type":"per year","url":"https://www.ziprecruiter.com/Salaries/How-Much-Does-a-Marketing-Director-Make-a-Year-in-Little-Rock,AR"},{"salaryStart":"$100k","salaryEnd":"$180k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/little-rock-ar"}],"function":["Marketing"],"description":"<div><p>EXCITING OPPORTUNITY WITH A FAST-GROWING CANNABIS MSO</p><p>A well-capitalized and privately-held Cannabis MSO is looking to add to its Marketing team. This position is for an ambitious, results-oriented, and professional team player who will lead the company's marketing efforts of its rapidly expanding manufactured and infused products business in the United States South</p><p>The Ideal Candidate will have 8-10 years in marketing and branding and have a track record of brand execution and launch.</p><p>Title: Marketing Director (leading Cannabis MSO)</p><p>Location: Little Rock, AR or Columbia, MO</p><p>Travel: 30-40%</p><p>Compensation: Base and bonus</p><p>Benefits: Healthcare + Dental</p><p><b>COMPANY PROFILE:</b></p><p>• Southern-based MSO</p><p>• 150 people in the company</p><p>• 2 stores open (will have 20 by next year)</p><p>• 3 grows in 3 states</p><p>• Tons of wholesale</p><p>• In every category, flower, vape, oil, edibles, etc.</p><p>• Premium quality product</p><p><b>WHAT YOU WILL DO:</b></p><p>As the Marketing Director, you will support company-wide teams in marketing all brands and new products for the company's family of brands and its licensing partners. You will serve as a liaison between departments to be the primary contact to execute all in-market strategies and initiatives and oversee all brand-enhancing efforts to drive brand awareness, new customer acquisition, and brand loyalty.</p><p><b>RESPONSIBILITIES:</b></p><p>• Consult with Operations, Marketing, Retail and WS Teams to develop marketing launch strategies and oversee all deliverables</p><p>• Bring to market on brand and exciting local engagement activities and events to build brand awareness</p><p>• Coordinate cross-functional assets for all new product launches and facilitate involvement of the Functional Experts as needed to execute and deliver brand assets – social, web, digital, sell sheets, brand collateral, etc</p><p>• Partner with Retail and WS to develop branded swag and giveaway collections for consumers</p><p>• Identify brand ambassadors in each market to create brand awareness- organize pop up events and in-market vendor days</p><p>• Plan and oversee all New Store Opening Events – a 6-month calendar of events to make a splash in each market</p><p>• Lead website updates</p><p>• Leverage Weedmaps, Leafly, etc. for in market Marketing and Brand Awareness</p><p>• Hire and develop a best-in-class marketing team</p><p>• Oversee in state digital ads and direct mail activations to grow customer base</p><p>• Build relationships throughout cross-functional teams.</p><p><b>Minimum Qualifications:</b></p><p>• Bachelor's Degree in Marketing, Business preferred</p><p>• Marketing experience in CPG, or a specialty retailer</p><p>• Experience handling multiple concurrent projects with tight deadlines</p><p>• Great eye and taste level for the brand, pulse on consumer trends</p><p>• Strong attention to detail and the capacity to handle bold timelines.</p><p>• Ability to support multiple projects concurrently and prioritize projects along with ongoing ad-hoc requests and/or initiatives.</p><p>• Successful in navigating change, solving problems, and consulting with cross-functional business partners.</p><p>• Understanding of cannabis Direct to Consumer business</p><p>• Knowledge of the Cannabis industry and understanding of the current product landscape (12-24 months experience)</p><p>• A consistent record of successfully delivering projects on time and within scope.</p><p><b>Minimum Expertise:</b></p><p>• Marketing and Brand experience – 8-10 years</p><p>• Experience in creating a high-end brand and customer lifestyle experiences</p><p>• Great taste</p><p>• Cannabis industry experience (at least one year)</p><p>• Demonstrated track record of hiring and managing marketing teams</p><p>• Digital experience and expansive PR relationships</p><p>• Deep knowledge of social, digital, web</p><p>• Passion for Cannabis</p></div>","company":{"companyType":"Private/Growth","name":"KDS Strategic Search Group","logoUrl":"/logos/kds-strategic-search-group-ba3af6b6dc8aec06f289cd6f82434f6b.jpeg"},"location":{"country":"United States","address":"Little Rock, AR, USA","city":"Little Rock","stateProvince":"AR"},"frontendLink":"/job-posting/kds-strategic-search-group/marketing-director/f00dc96325f027ab7cf8e248c21cda31","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"f00dc96325f027ab7cf8e248c21cda31","postingUrl":"https://us.bebee.com/job/20220121-0dbb0778487ce4f29aebed25ae7b0c10","timestamp":1642856522416,"postedOn":"NaN days ago","salary":"$41k - $120k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$220k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/ma"},{"salaryStart":"$78k","salaryEnd":"$160k","currency":"US","source":"ZipRecruiter","position":"Senior Marketing Director","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Senior-Marketing-Director-Salary--in-Massachusetts"},{"salaryStart":"$100k","salaryEnd":"$230k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/boston-marketing-director-salary-SRCH_IL.0,6_IM109_KO7,25.htm"}],"function":["Marketing"],"description":"<div><p>Join two established, family owned and operated cannabis companies! We are looking for a Director of Marketing to own the vision and strategy for our next phase.</p><p>Do you have a passion for cannabis? In this leadership role, you’ll identify new ways to drive business value and development, and you’ll build and coach the high-performing team that will help us get there</p><p>You’ll lead the prioritization, budgeting, and resourcing of our content and develop a game plan that serves our business’ and community needs.</p><p>You’ll partner closely with department leaders to ensure we have a cohesive and effective plan that sets us up to evolve and broaden the role of marketing within the companies.</p><p>You’ll bring together the full customer journey and educate the business on the value and influence of a seamless end-to-end curated marketing experience for our customers — attracting new prospects, engaging them, educating them and then retaining their business.</p><p>We are seeking a Director of Marketing skilled in brand communication, digital, print, advertising, social media, retail, promotion, and community engagement to build a best-in-class marketing department to support two cannabis clients. This individual will spearhead and oversee all marketing and advertising efforts across multiple channels, including but not limited to digital, print, community engagement, and social media.</p><p>Central Ave Compassionate Care, Inc. is one of Massachusetts first medical marijuana dispensaries. Our mission is to provide safe, quality marijuana for medical use to qualified patients in a safe and secure atmosphere that provides for patient, employee and public safety.</p><p>Gage Cannabis Company is an Adult-Use cannabis dispensary in Ayer, Massachusetts. Gage is committed to creating a premium experience for cannabis consumers by providing excellent products and expert advice in a comfortable atmosphere.</p><p><b>Desired Skills or Experience:</b></p><p>Expertise in Excel, Word, Powerpoint and G-Suite</p><p>Ability to consolidate information, interpret data and formulate action plans, reports and presentations</p><p>Ability to analyze digital advertising performance, maintain reports and communicate opportunities for improvement</p><p>Photoshop, Illustrator, and other Adobe Creative Suite Software</p><p>A creative passion for developing high-quality content</p><p>A solid understanding of cannabis products and the cannabis industry</p><p>In depth knowledge of marketing tools</p><p>Proven experience managing a diverse marketing team</p><p>Agile multi-tasker with the ability to quickly prioritize and delegate tasks</p><p>Excellent organization and project management skills</p><p>Ability to meet multiple deadlines and manage priorities and projects effectively</p><p><b>Supervisory Responsibilities:</b></p><p>Interviews, hires, and trains staff in the department.</p><p>Oversees the daily workflow of the department.</p><p>Provides constructive and timely performance evaluations.</p><p><b>Job Responsibilities:</b></p><p>Serve as an internal and external ambassador for both brands and ensure brand missions remain at the core of all initiatives</p><p>Develop, implement, and maintain a best-in-class and comprehensive marketing strategy for both entities</p><p>Analyze data to measure effectiveness of all marketing initiatives and leverage takeaways to change strategies as needed</p><p>Maintain ongoing knowledge of rules and regulations to ensure compliance throughout the department</p><p>Monitor industry trends and best practices to ensure businesses are remaining competitive</p><p>Support company social media profiles through developing both short and long term strategies and monitoring KPIs</p><p>Track performance of digital advertising campaigns, track ROI, and coordinate with external vendors to optimize campaigns</p><p>Support outgoing marketing communications by providing insights on new products and inventory</p><p>Collaborate across multiple departments and outside vendors to understand incoming shipments and coordinate product launches</p><p>Audit online menu listings to ensure consistency and accuracy of information</p><p>Coordinating in-store events with local businesses and wholesale vendors and out of store events within the community</p><p>Other duties as assigned</p><p><b>Requirements:</b></p><p>At least 10 years of relevant experience</p><p>Exemplary communication and presentation skills</p><p>Excitement to work in a fast-paced and growing industry</p><p>Compliance with state and local cannabis regulations</p><p>Must be at least 21 years of age</p><p>Must be able to complete a comprehensive background check</p><p><b>Benefits:</b></p><p>We offer a comprehensive benefits package including health and dental plans, 401(k), vacation, sick time, VTO, and continuing education credit &amp; tuition reimbursement.</p><p>We are proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating a workplace that reflects this commitment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status</p></div>","company":{"website":"gagecannabisco.com","companyType":"Private/Growth","name":"Gage Cannabis Co.","logoUrl":"/logos/gage-cannabis-company-afeebc298210f25249b139f8ddb09237.png"},"location":{"country":"United States","address":"Acton, MA, USA","city":"Acton","stateProvince":"MA"},"frontendLink":"/job-posting/gage-cannabis-co/marketing-director/0a49ec7dc670a1dd2dc871c447aba6f2","title":"Marketing Director","category":"Retail","hash":"0a49ec7dc670a1dd2dc871c447aba6f2","postingUrl":"https://www.whatjobs.com/jobs/Marketing-Director/Acton/861159584","timestamp":1642856553627,"postedOn":"NaN days ago","salary":"$120k - $220k"},{"salaries":[{"salaryStart":"$86k","salaryEnd":"$200k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-marketing-director-salary-SRCH_IL.0,13_IM615_KO14,32.htm"},{"salaryStart":"$130k","salaryEnd":"$240k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/new-york-ny"},{"salaryStart":"$85k","salaryEnd":"$280k","currency":"US","source":"Built In NYC","position":"Director Of Marketing","type":"per year","url":"https://www.builtinnyc.com/salaries/marketing/director-of-marketing/new-york"}],"function":["Marketing"],"description":"<div><p>Join two established, family owned and operated cannabis companies We are looking for a Director of Marketing to own the vision and strategy for our next phase.</p><p>Do you have a passion for cannabis? In this leadership role, you'll identify new ways to drive business value and development, and you'll build and coach the high-performing team that will help us get there</p><p>You'll lead the prioritization, budgeting, and resourcing of our content and develop a game plan that serves our business' and community needs.</p><p>You'll partner closely with department leaders to ensure we have a cohesive and effective plan that sets us up to evolve and broaden the role of marketing within the companies.</p><p>You'll bring together the full customer journey and educate the business on the value and influence of a seamless end-to-end curated marketing experience for our customers — attracting new prospects, engaging them, educating them and then retaining their business.</p><p>We are seeking a Director of Marketing skilled in brand communication, digital, print, advertising, social media, retail, promotion, and community engagement to build a best-in-class marketing department to support two cannabis clients. This individual will spearhead and oversee all marketing and advertising efforts across multiple channels, including but not limited to digital, print, community engagement, and social media.</p><p>Central Ave Compassionate Care, Inc. is one of Massachusetts first medical marijuana dispensaries. Our mission is to provide safe, quality marijuana for medical use to qualified patients in a safe and secure atmosphere that provides for patient, employee and public safety.</p><p>Gage Cannabis Company is an Adult-Use cannabis dispensary in Ayer, Massachusetts. Gage is committed to creating a premium experience for cannabis consumers by providing excellent products and expert advice in a comfortable atmosphere.</p><p><b>Desired Skills or Experience:</b></p><p>• Expertise in Excel, Word, Powerpoint and G-Suite</p><p>• Ability to consolidate information, interpret data and formulate action plans, reports and presentations</p><p>• Ability to analyze digital advertising performance, maintain reports and communicate opportunities for improvement</p><p>• Photoshop, Illustrator, and other Adobe Creative Suite Software</p><p>• A creative passion for developing high-quality content</p><p>• A solid understanding of cannabis products and the cannabis industry</p><p>• In depth knowledge of marketing tools</p><p>• Proven experience managing a diverse marketing team</p><p>• Agile multi-tasker with the ability to quickly prioritize and delegate tasks</p><p>• Excellent organization and project management skills</p><p>• Ability to meet multiple deadlines and manage priorities and projects effectively</p><p><b>Supervisory Responsibilities:</b></p><p>• Interviews, hires, and trains staff in the department.</p><p>• Oversees the daily workflow of the department.</p><p>• Provides constructive and timely performance evaluations.</p><p><b>Job Responsibilities:</b></p><p>• Serve as an internal and external ambassador for both brands and ensure brand missions remain at the core of all initiatives</p><p>• Develop, implement, and maintain a best-in-class and comprehensive marketing strategy for both entities</p><p>• Analyze data to measure effectiveness of all marketing initiatives and leverage takeaways to change strategies as needed</p><p>• Maintain ongoing knowledge of rules and regulations to ensure compliance throughout the department</p><p>• Monitor industry trends and best practices to ensure businesses are remaining competitive</p><p>• Support company social media profiles through developing both short and long term strategies and monitoring KPIs</p><p>• Track performance of digital advertising campaigns, track ROI, and coordinate with external vendors to optimize campaigns</p><p>• Support outgoing marketing communications by providing insights on new products and inventory</p><p>• Collaborate across multiple departments and outside vendors to understand incoming shipments and coordinate product launches</p><p>• Audit online menu listings to ensure consistency and accuracy of information</p><p>• Coordinating in-store events with local businesses and wholesale vendors and out of store events within the community</p><p>• Other duties as assigned</p><p><b>Requirements:</b></p><p>• At least 10 years of relevant experience</p><p>• Exemplary communication and presentation skills</p><p>• Excitement to work in a fast-paced and growing industry</p><p>• Compliance with state and local cannabis regulations</p><p>• Must be at least 21 years of age</p><p>• Must be able to complete a comprehensive background check</p><p><b>Benefits:</b></p><p>We offer a comprehensive benefits package including health and dental plans, 401(k), vacation, sick time, VTO, and continuing education credit &amp; tuition reimbursement.</p><p>We are proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating a workplace that reflects this commitment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status</p></div>","company":{"website":"gagecannabisco.com","companyType":"Private/Growth","name":"Gage Cannabis Co.","logoUrl":"/logos/gage-cannabis-company-afeebc298210f25249b139f8ddb09237.png"},"location":{"country":"United States","address":"Shirley, NY, USA","city":"Shirley","stateProvince":"NY"},"frontendLink":"/job-posting/gage-cannabis-co/marketing-director/63b9f29bfbff1428a1782b29c7785ae9","title":"Marketing Director","category":"Retail","hash":"63b9f29bfbff1428a1782b29c7785ae9","postingUrl":"https://us.bebee.com/job/20220124-24990afb676b443928e5994cc2adc4a1","timestamp":1643201667350,"postedOn":"NaN days ago","salary":"$86k - $200k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$200k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/nb-canada"},{"salaryStart":"$35k","salaryEnd":"$92k","currency":"","source":"Monster.ca","position":"Marketing Manager","type":"per year","url":"https://www.monster.ca/salary/q-marketing-manager-l-saint-laurent-new-brunswick"},{"salaryStart":"$65k","salaryEnd":"$140k","currency":"","source":"Payscale","position":"Director Of Operations","type":"per year","url":"https://www.payscale.com/research/CA/Job=Director_of_Operations/Salary/acc0cecf/Moncton-NB"}],"function":["Marketing"],"description":"<div><p><b>This person will be ask to:</b></p><p>Implement marketing strategies specific to Cannara and its brands;</p><p>Be responsible for all new product submissions;</p><p>Manage the first supply cycle for new packaging materials;</p><p>Review press releases, providing data and marketing information;</p><p>Participate in the marketing section in financial reports and various publications;</p><p>Produce, with the team, content for the Cannara website and its brands;</p><p>Manage product roadmaps for all Cannara brands;</p><p>Conduct research and produce content for all new genetic ranges, descriptions, submissions and commercialization;</p><p>Coordinate assets for all new product launches and facilitate the participation of experts as needed to execute and deliver brand assets – social, web, digital, sales listings, brand guarantee, etc.;</p><p>Provide the SQDC with production samples for all new references to ensure acceptance before delivery to the market;</p><p>Lead relations with agencies/social media, public relations.</p><p>Bachelor’s degree in Marketing;</p><p>Marketing and brand experience – 7 years;</p><p>Experience in the cannabis industry (at least 1 year), an asset;</p><p>Have a strong spirit of collaboration;</p><p>Have a sense of organization, rigor and great attention to detail;</p><p>Be polyvalent, have a good ability to adapt and show flexibility;</p><p>Experience in managing multiple simultaneous projects with tight deadlines;</p><p>Digital experience and public relations;</p><p>Essential bilingualism</p></div>","company":{"website":"cannara.ca","companyType":"Public/Growth","name":"Cannara Biotech (Québec) inc","logoUrl":"/logos/cannara-biotech-becce4cec2a882526646eef8d48f273a.jpeg"},"location":{"country":"Canada","address":"St Lauren Nord, NB","city":"St Lauren Nord","stateProvince":"NB"},"frontendLink":"/job-posting/cannara-biotech-quebec-inc/marketing-director/9c4762ffe4ebf79ddd09bdb2a63af8de","title":"Marketing Director","category":"Medical & Healthcare","hash":"9c4762ffe4ebf79ddd09bdb2a63af8de","postingUrl":"https://fr-ca.whatjobs.com/emploi-pour-Marketing-Director-en-Saint-Laurent-coop1604551","timestamp":1643724303394,"postedOn":"NaN days ago","salary":"$120k - $200k"},{"salaries":[{"salaryStart":"$60k","salaryEnd":"$130k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/2e9d0ae5/Montr%C3%A9al-QC"},{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/montreal-qc-canada"},{"salaryStart":"$40k","salaryEnd":"$43k","currency":"","source":"Glassdoor","position":"Junior Accountant","type":"per year","url":"https://www.glassdoor.com/Salary/Cannara-Junior-Accountant-Montreal-Salaries-EJI_IE4034124.0,7_KO8,25_IL.26,34_IM990.htm"}],"function":["Marketing"],"description":"<div><p>This Person Will Be Ask To</p><p>• Implement marketing strategies specific to Cannara and its brands;</p><p>• Be responsible for all new product submissions;</p><p>• Manage the first supply cycle for new packaging materials;</p><p>• Review press releases, providing data and marketing information;</p><p>• Participate in the marketing section in financial reports and various publications;</p><p>• Produce, with the team, content for the Cannara website and its brands;</p><p>• Manage product roadmaps for all Cannara brands;</p><p>• Conduct research and produce content for all new genetic ranges, descriptions, submissions and commercialization;</p><p>• Coordinate assets for all new product launches and facilitate the participation of experts as needed to execute and deliver brand assets – social, web, digital, sales listings, brand guarantee, etc.;</p><p>• Provide the SQDC with production samples for all new references to ensure acceptance before delivery to the market;</p><p>• Lead relations with agencies/social media, public relations.</p><p>• Bachelor’s degree in Marketing;</p><p>• Marketing and brand experience – 7 years;</p><p>• Experience in the cannabis industry (at least 1 year), an asset;</p><p>• Have a strong spirit of collaboration;</p><p>• Have a sense of organization, rigor and great attention to detail;</p><p>• Be polyvalent, have a good ability to adapt and show flexibility;</p><p>• Experience in managing multiple simultaneous projects with tight deadlines;</p><p>• Digital experience and public relations;</p><p>• Essential bilingualism</p></div>","company":{"website":"cannara.ca","companyType":"Public/Growth","name":"Cannara Biotech Inc.","logoUrl":"/logos/cannara-biotech-becce4cec2a882526646eef8d48f273a.jpeg"},"location":{"country":"Canada","address":"Montreal, QC","city":"Montreal","stateProvince":"QC"},"frontendLink":"/job-posting/cannara-biotech-inc/marketing-director/2ee1a232d459f34d4a6a357038136330","title":"Marketing Director","category":"Medical & Healthcare","hash":"2ee1a232d459f34d4a6a357038136330","postingUrl":"https://ca.linkedin.com/jobs/view/marketing-director-at-cannara-biotech-inc-2899160675","timestamp":1643630636111,"postedOn":"NaN days ago","salary":"$60k - $130k"},{"salaries":[{"salaryStart":"$48k","salaryEnd":"$340k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-marketing-director-salary-SRCH_IL.0,13_IM615_KO14,32.htm"},{"salaryStart":"$130k","salaryEnd":"$240k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/new-york-ny"},{"salaryStart":"$85k","salaryEnd":"$280k","currency":"US","source":"Built In NYC","position":"Director Of Marketing","type":"per year","url":"https://www.builtinnyc.com/salaries/marketing/director-of-marketing/new-york"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand that is growing rapidly. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations.</p><p>What you’ll do</p><p>• Oversee implementation of the communications strategy for campaigns, events,</p><p>digital marketing, and public relations for both internal and external audiences</p><p>• Design a marketing plan to expand customer base at an aggressive rate</p><p>• Manage social media by developing content to accelerate the company’s reputation</p><p>and build a solid following on social media</p><p>• Manage creative production of online and offline marketing assets, graphic design,</p><p>collateral, ads, etc.</p><p>• Designing and executing an effective key performance indicator (KPI) program</p><p>• Work collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesively</p><p>• Responsible for marketing project management such as budgeting, expense tracking and reporting</p><p>• Analyzing products, service offerings, and approaches of key competitors</p><p>• Maintain compliance with all relevant regulations and company policies and procedures</p><p>• Help to develop a marketing program from external cannabis websites</p><p>• Develop quarterly goals as they pertain to promotions, sales, and gross margin</p><p><b>Qualifications:</b></p><p>• Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>• 5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries</p><p>• Startup experience preferred</p><p>• Bachelors degree in Communication and Marketing required</p><p>• Expert skillset Microsoft Suites and social media platforms</p><p>• Experience in consumer-packaged goods preferred</p><p>• Experience in the cannabis industry preferred</p><p>• Ability to handle multiple priorities and deliver exceptional results on a strict deadline</p><p>• Excellent written, verbal, and interpersonal communication skills with strong attention to detail</p><p>• Highly organized and flexible with the ability to prioritize multiple projects and meet</p><p>deadlines, often with frequent interruptions and changing circumstances, in a</p><p>high-volume, fast-paced work environment</p><p>• Strong team player with the ability to work well within cross-functional teams</p><p>• Available to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"United States","address":"New York, NY, USA","stateProvince":"NY"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/9560da3209daade5588fd65c60879550","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"9560da3209daade5588fd65c60879550","postingUrl":"https://www.linkedin.com/jobs/view/marketing-director-at-cannabis-at-work-2920497200","timestamp":1645022446177,"postedOn":"NaN days ago","salary":"$48k - $340k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/toronto-on-canada"},{"salaryStart":"$77k","salaryEnd":"$150k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/10d20819/Toronto-ON"},{"salaryStart":"$120k","salaryEnd":"$130k","currency":"","source":"Glassdoor.ca","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.ca/Salary/CIBC-Marketing-Director-Toronto-Salaries-EJI_IE3115.0,4_KO5,23_IL.24,31_IM976.htm"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand in Canada that is growing rapidly including an expansion into the USA. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations.</p><p><b>What you’ll do:</b></p><p>Oversee implementation of the communications strategy for campaigns, events,</p><p>digital marketing, and public relations for both internal and external audiences</p><p>Design a marketing plan to expand customer base at an aggressive rate</p><p>Manage social media by developing content to accelerate the company’s reputation</p><p>and build a solid following on social media</p><p>Manage creative production of online and offline marketing assets, graphic design,</p><p>collateral, ads, etc.</p><p>Designing and executing an effective key performance indicator (KPI) program</p><p>Work collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesively</p><p>Responsible for marketing project management such as budgeting, expense tracking and reporting</p><p>Analyzing products, service offerings, and approaches of key competitors</p><p>Maintain compliance with all relevant regulations and company policies and procedures</p><p>Help to develop a marketing program from external cannabis websites</p><p>Develop quarterly goals as they pertain to promotions, sales, and gross margin</p><p><b>Qualifications:</b></p><p>Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries</p><p>Startup experience preferred</p><p>Bachelors degree in Communication and Marketing required</p><p>Expert skillset Microsoft Suites and social media platforms</p><p>Experience in consumer-packaged goods preferred</p><p>Experience in the cannabis industry preferred</p><p>Ability to handle multiple priorities and deliver exceptional results on a strict deadline</p><p>Excellent written, verbal, and interpersonal communication skills with strong attention to detail</p><p>Highly organized and flexible with the ability to prioritize multiple projects and meet</p><p>deadlines, often with frequent interruptions and changing circumstances, in a</p><p>high-volume, fast-paced work environment</p><p>Strong team player with the ability to work well within cross-functional teams</p><p>Available to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"Canada","address":"Orono, ON","city":"Orono","stateProvince":"ON"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/cf0f6670bb29e8cfb5d018e3824efb0e","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"cf0f6670bb29e8cfb5d018e3824efb0e","postingUrl":"https://en-ca.whatjobs.com/jobs/Marketing-Director/East-Durham-Regional-Municipality-orono-/25101144","timestamp":1645198825403,"postedOn":"NaN days ago","salary":"$120k - $210k"},{"salaries":[],"function":["Marketing"],"description":"<div><p><b>Job Description</b></p><p>Flourish Software seeks a highly motivated, passionate marketer to support and execute against our aggressive growth goals. The role will report to the VP of Growth and will be broadly responsible for the development and distribution of communications to establish Flourish as the recognized leader in cannabis seed to sale tracking software and point of sale technology</p><p>This role is remote. The ideal candidate will have worked in the cannabis industry and have some working knowledge of how the industry functions, although this is not a requirement. We do require some experience with marketing SaaS products in a B2B environment. Bonus points for those that have experience in both.</p><p><b>Responsibilities</b></p><p>• expand our brand presence</p><p>• polish our collateral</p><p>• manage our content calendar</p><p>• create content for blog, social media, case studies and videos</p><p>• manage our website and social media</p><p>• drive engagement through email outreach</p><p>• manage our media agency</p><p>• promote our offerings by leveraging our partner channels</p><p>Who We Are Looking For</p><p>• has 7+ years of cross functional B2B marketing experience (agency marketing a plus), preferably in cannabis and/or software companies</p><p>• possesses skills, knowledge, and experience in B2B acquisition marketing and strategy development</p><p>• loves everything marketing - planning, managing, executing and driving results/growth</p><p>• is familiar with modern marketing technology stacks</p><p>• is results-driven with an ability to transform high level vision and strategy into actual business impact</p><p>• has HubSpot expertise</p><p>• is self disciplined, self motivated, and super detail-oriented</p><p>• has graphic design skills</p><p>• is a doer, not just a manager of tasks</p><p>• has strong communication and presentation skills</p></div>","company":{"companyType":"Private/Growth","name":"Flourish Software","logoUrl":"/logos/flourish-software-818a09698acb338322c3f5d126038de9.png"},"location":{"country":"United States","address":"Atlanta, GA, USA","city":"Atlanta","stateProvince":"GA"},"frontendLink":"/job-posting/flourish-software/marketing-director/4ecb8f5567b3839a839e1482049df0e2","title":"Marketing Director","category":"Information Technology & Services","hash":"4ecb8f5567b3839a839e1482049df0e2","postingUrl":"https://www.theladders.com/job/marketing-director-flourish-software-atlanta-ga_51163832","timestamp":1645199311789,"postedOn":"NaN days ago"},{"salaries":[{"salaryStart":"$110k","salaryEnd":"$200k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/halifax-ns-canada"},{"salaryStart":"$44k","salaryEnd":"$97k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/36c1fc72/Halifax-NS"},{"salaryStart":"$33k","salaryEnd":"$90k","currency":"","source":"Monster.ca","position":"Marketing Manager","type":"per year","url":"https://www.monster.ca/salary/q-marketing-manager-l-halifax-nova-scotia"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand in Canada that is growing rapidly including an expansion into the USA. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations.What you’ll do:Oversee implementation of the communications strategy for campaigns, events, digital marketing, and public relations for both internal and external audiencesDesign a marketing plan to expand customer base at an aggressive rateManage social media by developing content to accelerate the company’s reputation and build a solid following on social mediaManage creative production of online and offline marketing assets, graphic design, collateral, ads, etc.Designing and executing an effective key performance indicator (KPI) programWork collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesivelyResponsible for marketing project management such as budgeting, expense tracking and reportingAnalyzing products, service offerings, and approaches of key competitorsMaintain compliance with all relevant regulations and company policies and proceduresHelp to develop a marketing program from external cannabis websitesDevelop quarterly goals as they pertain to promotions, sales, and gross marginQualifications:Bachelor’s degree in Marketing or related field, or sufficient related experience.5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industriesStartup experience preferredBachelors degree in Communication and Marketing requiredExpert skillset Microsoft Suites and social media platformsExperience in consumer-packaged goods preferredExperience in the cannabis industry preferredAbility to handle multiple priorities and deliver exceptional results on a strict deadlineExcellent written, verbal, and interpersonal communication skills with strong attention to detailHighly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environmentStrong team player with the ability to work well within cross-functional teamsAvailable to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"Canada","address":"Milton, NS","city":"Milton","stateProvince":"NS"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/39672e49f30cc7c666b53d64812f162b","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"39672e49f30cc7c666b53d64812f162b","postingUrl":"https://en-ca.whatjobs.com/jobs/Marketing-Director/Milton/24823465","timestamp":1644755286605,"postedOn":"NaN days ago","salary":"$110k - $200k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/toronto-on-canada"},{"salaryStart":"$77k","salaryEnd":"$150k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/10d20819/Toronto-ON"},{"salaryStart":"$120k","salaryEnd":"$130k","currency":"","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.ca/Salary/CIBC-Marketing-Director-Toronto-Salaries-EJI_IE3115.0,4_KO5,23_IL.24,31_IM976.htm"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand in Canada that is growing rapidly including an expansion into the USA. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations.</p><p><b>What you’ll do:</b></p><p>Oversee implementation of the communications strategy for campaigns, events,</p><p>digital marketing, and public relations for both internal and external audiences</p><p>Design a marketing plan to expand customer base at an aggressive rate</p><p>Manage social media by developing content to accelerate the company’s reputation</p><p>and build a solid following on social media</p><p>Manage creative production of online and offline marketing assets, graphic design,</p><p>collateral, ads, etc.</p><p>Designing and executing an effective key performance indicator (KPI) program</p><p>Work collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesively</p><p>Responsible for marketing project management such as budgeting, expense tracking and reporting</p><p>Analyzing products, service offerings, and approaches of key competitors</p><p>Maintain compliance with all relevant regulations and company policies and procedures</p><p>Help to develop a marketing program from external cannabis websites</p><p>Develop quarterly goals as they pertain to promotions, sales, and gross margin</p><p><b>Qualifications:</b></p><p>Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries</p><p>Startup experience preferred</p><p>Bachelors degree in Communication and Marketing required</p><p>Expert skillset Microsoft Suites and social media platforms</p><p>Experience in consumer-packaged goods preferred</p><p>Experience in the cannabis industry preferred</p><p>Ability to handle multiple priorities and deliver exceptional results on a strict deadline</p><p>Excellent written, verbal, and interpersonal communication skills with strong attention to detail</p><p>Highly organized and flexible with the ability to prioritize multiple projects and meet</p><p>deadlines, often with frequent interruptions and changing circumstances, in a</p><p>high-volume, fast-paced work environment</p><p>Strong team player with the ability to work well within cross-functional teams</p><p>Available to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/b840a63037334d50e73b3b65249a1c27","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"b840a63037334d50e73b3b65249a1c27","postingUrl":"https://en-ca.whatjobs.com/jobs/Marketing-Director/Toronto/24384685","timestamp":1644070091964,"postedOn":"NaN days ago","salary":"$120k - $210k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$210k","currency":"","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/toronto-on-canada"},{"salaryStart":"$32k","salaryEnd":"$110k","currency":"","source":"Monster.ca","position":"Marketing Manager","type":"per year","url":"https://www.monster.ca/salary/q-marketing-manager-l-whitby-ontario"},{"salaryStart":"$77k","salaryEnd":"$150k","currency":"","source":"Payscale","position":"Marketing Director","type":"per year","url":"https://www.payscale.com/research/CA/Job=Marketing_Director/Salary/10d20819/Toronto-ON"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand in Canada that is growing rapidly including an expansion into the USA. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations.</p><p><b>What you’ll do:</b></p><p>Oversee implementation of the communications strategy for campaigns, events,</p><p>digital marketing, and public relations for both internal and external audiences</p><p>Design a marketing plan to expand customer base at an aggressive rate</p><p>Manage social media by developing content to accelerate the company’s reputation</p><p>and build a solid following on social media</p><p>Manage creative production of online and offline marketing assets, graphic design,</p><p>collateral, ads, etc.</p><p>Designing and executing an effective key performance indicator (KPI) program</p><p>Work collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesively</p><p>Responsible for marketing project management such as budgeting, expense tracking and reporting</p><p>Analyzing products, service offerings, and approaches of key competitors</p><p>Maintain compliance with all relevant regulations and company policies and procedures</p><p>Help to develop a marketing program from external cannabis websites</p><p>Develop quarterly goals as they pertain to promotions, sales, and gross margin</p><p><b>Qualifications:</b></p><p>Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries</p><p>Startup experience preferred</p><p>Bachelors degree in Communication and Marketing required</p><p>Expert skillset Microsoft Suites and social media platforms</p><p>Experience in consumer-packaged goods preferred</p><p>Experience in the cannabis industry preferred</p><p>Ability to handle multiple priorities and deliver exceptional results on a strict deadline</p><p>Excellent written, verbal, and interpersonal communication skills with strong attention to detail</p><p>Highly organized and flexible with the ability to prioritize multiple projects and meet</p><p>deadlines, often with frequent interruptions and changing circumstances, in a</p><p>high-volume, fast-paced work environment</p><p>Strong team player with the ability to work well within cross-functional teams</p><p>Available to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"Canada","address":"Whitby, ON","city":"Whitby","stateProvince":"ON"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/f285b278ca499eb46a3349e57e46bfae","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"f285b278ca499eb46a3349e57e46bfae","postingUrl":"https://ca.clickajobs.com/job-for-Marketing-Director-in-Whitby-coop25201587","timestamp":1644412196762,"postedOn":"NaN days ago","salary":"$120k - $210k"},{"function":["Marketing"],"description":"<div><p>Join two established, family owned and operated cannabis companies!We are looking for a Director of Marketing to own the vision and strategy for our next phase.Doyou have a passion for cannabis? In this leadership role, youll identify new ways to drive business value and development, and youll build and coach the high-performing team that will help us get there.Youll lead the prioritization, budgeting, and resourcing of our content and develop a game plan that serves our business and community needs.Youll partner closely with department leaders to ensure we have a cohesive and effective plan that sets us up to evolve and broaden the role of marketing within the companies.Youll bring together the full customer journey and educate the business on the value and influence of a seamless end-to-end curated marketing experience for our customers attracting new prospects, engaging them, educating them and then retaining their business.We are seeking a Director of Marketingskilled in brand communication, digital, print, advertising, social media, retail, promotion, and community engagement to build a best-in-class marketing department to support two cannabis clients. This individual will spearhead and oversee all marketing and advertising efforts across multiple channels, including but not limited to digital, print, community engagement, and social media.Central Ave Compassionate Care, Inc. is one of Massachusetts first medical marijuana dispensaries. Our mission is to provide safe, quality marijuana for medical use to qualified patients in a safe and secure atmosphere that provides for patient, employee and public safety.Gage Cannabis Company is an Adult-Use cannabis dispensary in Ayer, Massachusetts. Gage is committed to creating a premium experience for cannabis consumers by providing excellent products and expert advice in a comfortable atmosphere.Desired Skills or Experience:Expertise in Excel, Word, Powerpoint and G-SuiteAbility to consolidate information, interpret data and formulate action plans, reports and presentationsAbility to analyze digital advertising performance, maintain reports and communicate opportunities for improvementPhotoshop, Illustrator, and other Adobe Creative Suite SoftwareA creative passion for developing high-quality contentA solid understanding of cannabis products and the cannabis industryIn depth knowledge of marketing toolsProven experience managing a diverse marketing teamAgile multi-tasker with the ability to quickly prioritize and delegate tasksExcellent organization and project management skillsAbility to meet multiple deadlines and manage priorities and projects effectivelySupervisory Responsibilities:Interviews, hires, and trains staff in the department.Oversees the daily workflow of the department.Provides constructive and timely performance evaluations.Job Responsibilities:Serve as an internal and external ambassador for both brands and ensure brand missions remain at the core of all initiativesDevelop, implement, and maintain a best-in-class and comprehensive marketing strategy for both entitiesAnalyze data to measure effectiveness of all marketing initiatives and leverage takeaways to change strategies as neededMaintain ongoing knowledge of rules and regulations to ensure compliance throughout the departmentMonitor industry trends and best practices to ensure businesses are remaining competitiveSupport company social media profiles through developing both short and long term strategies and monitoring KPIsTrack performance of digital advertising campaigns, track ROI, and coordinate with external vendors to optimize campaignsSupport outgoing marketing communications by providing insights on new products and inventoryCollaborate across multiple departments and outside vendors to understand incoming shipments and coordinate product launchesAudit online menu listings to ensure consistency and accuracy of informationCoordinating in-store events with local businesses and wholesale vendors and out of store events within the communityOther duties as assignedRequirements:At least 10years of relevant experienceExemplary communication and presentation skillsExcitement to work in a fast-paced and growing industryCompliance with state and local cannabis regulationsMust be at least 21 years of ageMust be able to complete a comprehensive background checkBenefits:We offer a comprehensive benefits package including health and dental plans, 401(k), vacation, sick time, VTO,andcontinuing education credit &amp; tuition reimbursement.We are proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating a workplace that reflects this commitment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status</p></div>","company":{"website":"gagecannabisco.com","companyType":"Private/Growth","name":"Gage Cannabis Co.","logoUrl":"/logos/gage-cannabis-company-afeebc298210f25249b139f8ddb09237.png"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/gage-cannabis-co/marketing-director/7acc2a7b2c9a9d5a7c2422283fd34024","title":"Marketing Director","category":"Retail","hash":"7acc2a7b2c9a9d5a7c2422283fd34024","postingUrl":"https://www.jobs-cast.com/job/215150432/marketing-director","timestamp":1646568831160,"postedOn":"NaN days ago"},{"salaries":[{"salaryStart":"$48k","salaryEnd":"$340k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-marketing-director-salary-SRCH_IL.0,13_IM615_KO14,32.htm"},{"salaryStart":"$130k","salaryEnd":"$240k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/new-york-ny"},{"salaryStart":"$95k","salaryEnd":"$undefined","currency":"US","source":"Monster","position":"Content Marketing Manager","type":"per year","url":"https://www.monster.com/salary/q-content-marketing-manager-l-walton-ny"}],"function":["Marketing"],"description":"<div><p>Our client is a new and exciting pre-roll brand that is growing rapidly. The business has world-class pre-roll equipment, an excellent operational and commercial team and is looking to strengthen its marketing by hiring an experienced professional to drive the marketing efforts of the Canadian and US operations. What you’ll do: Oversee implementation of the communications strategy for campaigns, events, digital marketing, and public relations for both internal and external audiences Design a marketing plan to expand customer base at an aggressive rate Manage social media by developing content to accelerate the company’s reputation and build a solid following on social media Manage creative production of online and offline marketing assets, graphic design, collateral, ads, etc. Designing and executing an effective key performance indicator (KPI) program Work collaboratively with the sales, and manufacturing teams to ensure the marketing strategy is executed cohesively Responsible for marketing project management such as budgeting, expense tracking and reporting Analyzing products, service offerings, and approaches of key competitors Maintain compliance with all relevant regulations and company policies and procedures Help to develop a marketing program from external cannabis websites Develop quarterly goals as they pertain to promotions, sales, and gross margin Qualifications: Bachelor’s degree in Marketing or related field, or sufficient related experience. 5-7 years experience in field marketing with demonstrated success in either cannabis, health, alcohol, or beverage industries Startup experience preferred Bachelors degree in Communication and Marketing required Expert skillset Microsoft Suites and social media platforms Experience in consumer-packaged goods preferred Experience in the cannabis industry preferred Ability to handle multiple priorities and deliver exceptional results on a strict deadline Excellent written, verbal, and interpersonal communication skills with strong attention to detail Highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment Strong team player with the ability to work well within cross-functional teams Available to work nights, weekends, and holidays to attend Industry events based on market activity</p></div>","company":{"companyType":"Private/Startup","name":"Cannabis At Work","logoUrl":"/logos/cannabis-at-work-8ae63b190226a7031617f4393f916a20.jpeg"},"location":{"country":"United States","address":"Walton, NY, USA","city":"Walton","stateProvince":"NY"},"frontendLink":"/job-posting/cannabis-at-work/marketing-director/ae1e40e2c4b238d31ad44ea085a914ef","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"ae1e40e2c4b238d31ad44ea085a914ef","postingUrl":"https://www.recruit.net/job/marketing-director-jobs/8D95A408A6B0440B","timestamp":1645711298679,"postedOn":"NaN days ago","salary":"$48k - $340k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$230k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/pasadena-ca"},{"salaryStart":"$75k","salaryEnd":"$150k","currency":"US","source":"ZipRecruiter","position":"Senior Marketing Director","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Senior-Marketing-Director-Salary-in-Pasadena,CA"},{"salaryStart":"$47k","salaryEnd":"$380k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/los-angeles-marketing-director-salary-SRCH_IL.0,11_IM508_KO12,30.htm"}],"function":["Marketing"],"description":"<div><p>• E1011 Labs , is a Pasadena-based startup that is reinventing the wellness space through the lens of technology and CBD. Our sleek plug-and-play lineup of products are helping time-strapped people all over the country find an easy way to manage a natural and healthy lifestyle.</p><p>• We're looking for the right person to join our core team of passionate entrepreneurs.</p><p>• Together we’re going to disrupt an exploding hemp industry, littered with fly-by-night brands, by building cutting-edge products and a company culture that believes in investing in people's potential to do good for themselves and the world around us.</p><p>• The Director of Marketing will develop and execute comprehensive marketing plans and programs to support sales, revenue, and profit objectives of the organization.</p><p>• He/She/They will also be responsible for managing the marketing team in all plans and activities in order to help drive brand growth through leading content development efforts.</p><p>• The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and retail activation.</p><p>• Duties and responsibilities</p><p>• ● Develop and manage short-term and long-term marketing strategy while working within marketing operating budget to support sales, revenue, and profit objectives</p><p>• ● Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to enhance marketing strategies</p><p>• ● Lead marketing calendar and analyze marketing campaigns to measure marketing effectiveness</p><p>• ● Plan, manage, and implement current and new advertising and promotional activities including both online and offline</p><p>• ● Analyze marketing results, understanding necessary corrective actions to guarantee meeting marketing objectives</p><p>• ● Work interdepartmentally to develop detailed marketing plans for all media channels and sales teams</p><p>• ● Communicate with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition</p><p>• ● Implement and achieve satisfactory metrics, for both personal and departmental</p><p>• ● Experience with A/B testing and customer related metrics to understand acquisition and conversion</p><p>• ● Successfully lead, guide, direct, and develop a team of professionals</p><p>• Qualifications &amp; Skills Required</p><p>• Minimum 3-5 years of experience preferred.</p><p>• Familiarity with vaping products / knowledge of the vape, cannabis industry is a plus but not required</p><p>• Copywriting and design skills in order to produce marketing materials for both print and online.</p><p>• Must be a self-starter, highly organized, dependable, have strong problem solving skills and be able to manage multiple complex problems at once.</p><p>• Ability to present concepts in new ways and from new perspectives.</p><p>• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.</p><p>• Proficient computer software skills including Microsoft Office, Word, Outlook, Adobe Suite, Photoshop and Illustrator.</p><p>• Solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.</p><p>• Analytical skills to evaluate marketing campaigns.</p><p>• Excellent time management skills; fast, effective and efficient.</p><p>• Well-versed in using SEO and social media strategies to attract customers.</p><p>• Prepares and submits regular updates to company Vice President of Sales.</p><p>• Resourceful, independent, with a high attention to detail.</p><p>• Must be flexible and adaptable to changing priorities and workloads.</p><p>• Ability to help create a ‘team’ culture throughout the company.</p><p>• Ability to complete and pass a criminal background and credit check.</p><p>• Appreciated previous experience: Medmen, Cura CS, Kush Bottles, Mammoth Distribution, Weedmaps, Marijuana Packaging, Greenlane.</p><p>• Work is performed while standing, sitting and/or walking</p><p>• Competitive base salary</p><p>• Comprehensive dental, medical, and vision benefits</p><p>• A highly innovative and enjoyable team culture</p><p>• Fun and casual work environment, monthly lunches, and more</p><p>• By applying for this role I understand that if I’m offered a position with the company I will be required to submit to the pre-employment background screening as a condition of employment.</p><p>• E1011 Labs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics.</p><p>• In addition to federal law requirements, E1011 Labs complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.</p><p>• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training</p></div>","company":{"name":"E Labs"},"location":{"country":"United States","address":"Pasadena, CA, USA","city":"Pasadena","stateProvince":"CA"},"frontendLink":"/job-posting/e-labs/marketing-director/e71ede0a071aff9b3c858bac9d604244","title":"Marketing Director","category":"Retail","hash":"e71ede0a071aff9b3c858bac9d604244","postingUrl":"https://jobsearcher.com/j/marketing-director-at-e-labs-in-pasadena-ca-Mo3VqD0","timestamp":1646140336398,"postedOn":"NaN days ago","salary":"$120k - $230k"},{"salaries":[{"salaryStart":"$120k","salaryEnd":"$230k","currency":"US","source":"Salary.com","position":"Marketing Director","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-director-salary/pasadena-ca"},{"salaryStart":"$75k","salaryEnd":"$150k","currency":"US","source":"ZipRecruiter","position":"Senior Marketing Director","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Senior-Marketing-Director-Salary-in-Pasadena,CA"},{"salaryStart":"$47k","salaryEnd":"$380k","currency":"US","source":"Glassdoor","position":"Marketing Director","type":"per year","url":"https://www.glassdoor.com/Salaries/los-angeles-marketing-director-salary-SRCH_IL.0,11_IM508_KO12,30.htm"}],"function":["Marketing"],"description":"<div><p>• E1011 Labs, is a Pasadena-based startup that is reinventing the wellness space through the lens of technology and CBD. Our sleek plug-and-play lineup of products are helping time-strapped people all over the country find an easy way to manage a natural and healthy lifestyle.</p><p>• We're looking for the right person to join our core team of passionate entrepreneurs.</p><p>• Together we're going to disrupt an exploding hemp industry, littered with fly-by-night brands, by building cutting-edge products and a company culture that believes in investing in people's potential to do good for themselves and the world around us.</p><p>• The Director of Marketing will develop and execute comprehensive marketing plans and programs to support sales, revenue, and profit objectives of the organization.</p><p>• He/She/They will also be responsible for managing the marketing team in all plans and activities in order to help drive brand growth through leading content development efforts.</p><p>• The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and retail activation.</p><p>• E1011 Labs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics.</p><p>• In addition to federal law requirements, E1011 Labs complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.</p><p>• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training</p></div>","company":{"website":"vangst.com","companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Pasadena, CA, USA","city":"Pasadena","stateProvince":"CA"},"frontendLink":"/job-posting/vangst/marketing-director/05982979eed42f78c1b016b4ca9ee592","title":"Marketing Director","category":"Professional, Scientific, and Technical Services","hash":"05982979eed42f78c1b016b4ca9ee592","postingUrl":"https://jobsearcher.com/j/marketing-director-at-vangst-in-pasadena-ca-RGavrqj","timestamp":1645884633177,"postedOn":"NaN days ago","salary":"$120k - $230k"}]