381 results
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Manager, Consumer Insights

Tilray Toronto, ON
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Manager, Consumer Insights - Toronto, ON

About Tilray

Tilray is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.


Looking to develop your career at the forefront of a rapidly expanding industry?


Job Summary:

Reporting to the VP, Business Intelligence and Planning, the Manager, Consumer Insights is responsible for leading and developing the consumer insights strategy to help drive the organization’s understanding, connection, and relevance with target consumers. In this role, the successful candidate will provide support in shaping the Company’s marketing and innovation strategy by better informing leadership decision making with methodically collected and validated consumer insights.


Responsibilities:
  • Establish standards for collecting and actioning quantitative and qualitative insights by working with marketing and category management teams; lead and manage research projects to ensure they meet time and budget parameters
  • Champion the consumer perspective by developing a deep understanding of their behaviors and usage occasions to allow for the best representation of the consumer mindset in key strategic discussions
  • Lead all aspects of Consumer Research: from recommending methodologies, identifying, and collaborating with vendors, managing design and scope of research, to independently managing all aspects of testing including recruiting, data collection/fielding and the comprehensive reporting of actionable insights
  • Lead Market & Trend Analysis: Lead synthesis and communication of market, retail, and consumer trends; ensure that relevant trends are acted upon in product and marketing strategies to stay at the leading edge of consumer and market trends
  • Build and maintain relationships with internal business partners, including marketing, sales, brand communications, innovation, and operations
  • Function as consumer advocate to represent customer’s voice in business decisions
Qualifications:
  • Bachelor’s degree required; Master’s Degree preferred
  • 5+ years of Consumer Products Marketing Research experience, with demonstrated Business Analytics capabilities and impact or equivalent
  • CPG background is an asset
  • Experience leading and conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, and report writing
  • Strong knowledge of multiple insights tools and processes, both quantitative and qualitative
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
  • Demonstrated ability to identify, articulate and uncover interconnectedness of deep consumer insights, data-driven insights, and marketplace trends
  • Experience in a fast-paced environment and ability to be successful through ambiguity
  • Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization
  • Strong influencing and partnership skills across large matrixed organizations a plus
  • Demonstrated analytical skills (analyzing data, deriving insights); Demonstrated knowledge of syndicated services
  • Effective consulting and interpersonal/collaboration skills
  • Excellent written, oral, presentation and storytelling skills

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.

If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to [email protected]

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A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.</p><br /><div></div><p><i> Looking to develop your career at the forefront of a rapidly expanding industry?</i></p><br /><div></div><p><b>Job Summary:</b></p><p>Reporting to the VP, Business Intelligence and Planning, the Manager, Consumer Insights is responsible for leading and developing the consumer insights strategy to help drive the organization’s understanding, connection, and relevance with target consumers. In this role, the successful candidate will provide support in shaping the Company’s marketing and innovation strategy by better informing leadership decision making with methodically collected and validated consumer insights.</p><br /><div></div><div><b>Responsibilities:</b></div><div><ul><li>Establish standards for collecting and actioning quantitative and qualitative insights by working with marketing and category management teams; lead and manage research projects to ensure they meet time and budget parameters</li><li>Champion the consumer perspective by developing a deep understanding of their behaviors and usage occasions to allow for the best representation of the consumer mindset in key strategic discussions</li><li>Lead all aspects of Consumer Research: from recommending methodologies, identifying, and collaborating with vendors, managing design and scope of research, to independently managing all aspects of testing including recruiting, data collection/fielding and the comprehensive reporting of actionable insights</li><li>Lead Market &amp; Trend Analysis: Lead synthesis and communication of market, retail, and consumer trends; ensure that relevant trends are acted upon in product and marketing strategies to stay at the leading edge of consumer and market trends</li><li>Build and maintain relationships with internal business partners, including marketing, sales, brand communications, innovation, and operations</li><li>Function as consumer advocate to represent customer’s voice in business decisions</li></ul><div></div><div><b>Qualifications:</b></div><ul><li>Bachelor’s degree required; Master’s Degree preferred</li><li>5+ years of Consumer Products Marketing Research experience, with demonstrated Business Analytics capabilities and impact or equivalent</li><li>CPG background is an asset</li><li>Experience leading and conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, and report writing</li><li>Strong knowledge of multiple insights tools and processes, both quantitative and qualitative</li><li>Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results</li><li>Demonstrated ability to identify, articulate and uncover interconnectedness of deep consumer insights, data-driven insights, and marketplace trends</li><li>Experience in a fast-paced environment and ability to be successful through ambiguity</li><li>Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization</li><li>Strong influencing and partnership skills across large matrixed organizations a plus</li><li>Demonstrated analytical skills (analyzing data, deriving insights); Demonstrated knowledge of syndicated services</li><li>Effective consulting and interpersonal/collaboration skills</li><li>Excellent written, oral, presentation and storytelling skills</li></ul><br /><div></div><div><p>Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.</p><p>Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.</p><p>Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.</p><p>When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.</p><p>If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to [email protected]</p></div></div></div></div></div>","company":{"companyType":"Public/Established","name":"Tilray","logoUrl":"/logos/tilray-7a827f507c4afad3caee3c003054401d.png"},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/tilray/manager-consumer-insights/67f2dcc6db2512ed15b02f4bdea6f1d8","title":"Manager, Consumer Insights","category":"Medical & Healthcare","hash":"67f2dcc6db2512ed15b02f4bdea6f1d8","postingUrl":"https://ca.indeed.com/job/manager-consumer-insights-e74e68a277f4bb16"},{"function":["Marketing"],"postedOn":"2 days ago","description":"<div><p>The Category Manager carries out the organization’s Merchandising strategy for Fire &amp; Flower’s retail cannabis shops.</p><p>This role is responsible for ensuring the best product, price, &amp; placement in the retail cannabis space, including promotional planning, forecasting, assortment planning, competitive analysis and delivering to KPI targets.</p><p>The successful candidate will part of a best-in-class Merchandising team known for pioneering the retail cannabis space in Canada!</p><p><b>Responsibilities</b></p><p>• Deliver to KPI targets, including sales, margin, gross profit and inventory turns</p><p>• Assortment strategy, planning &amp; promotional planning, markdowns</p><p>• Forecasting and forecast accuracy</p><p>• Vendor negotiations</p><p>• Review new listings</p><p>• Build and maintain vendor relationships</p><p>• Competitive analysis</p><p>• Initiate, support and collaborate on Marketing initiatives</p><p>• Reviewing and actin on POS and consumer insights</p><p>• Delivering to store specific requests</p><p>• Shop transfers</p><p>• Private label development</p><p>• Work collaboratively with Merchandise Planning, aligning on opportunities and buy targets</p><p>• Develop category strategies and deploy tactics to support the department/banner strategy</p><p>• Translate strategic category plans into tactical merchandising activities</p><p>• Identify opportunities in line with consumer trends &amp; banner strategies</p><p>• Collaborate with cross-functional departments</p><p>• Increase market share</p><p>• Ensure products and assortment are on brand and competitive</p><p><b>Qualifications</b></p><p>• University degree &amp; at least 1-3 years of relevant experience in retail category management</p><p>• Proven success in retail category management &amp; exceeding KPI targets</p><p>• Proven success working collaboratively, both internally and externally</p><p>• Strong analytical, process &amp; organizational skills</p><p>• Demonstrated ability to think strategically and tactically</p><p>• Demonstrated ability to innovate &amp; operate with varying levels of uncertainty</p><p>• Passionate &amp; enthusiastic about retail</p><p>• Strong Microsoft Excel skills</p><p>• Knowledge of cannabis &amp; accessory products is an asset</p></div>","company":{"website":"fireandflower.com","companyType":"Private/Established","name":"Fire & Flower","logoUrl":"/logos/fire-flower-cfb244e4b2b26627225debc681c97bac.jpeg"},"location":{"country":"Canada","address":"Edmonton, AB","city":"Edmonton","stateProvince":"AB"},"frontendLink":"/job-posting/fire-and-flower/category-manager-merchandising/eb6a9b103a7a3515685db300c3f3f342","title":"Category Manager - Merchandising","category":"Retail","hash":"eb6a9b103a7a3515685db300c3f3f342","postingUrl":"https://www.glassdoor.ca/job-listing/category-manager-merchandising-fire-and-flower-JV_IC2274961_KO0,30_KE31,46.htm?jl=1007576704651"},{"salaries":[{"salaryStart":"$51k","salaryEnd":"$110k","currency":"","source":"Glassdoor","position":"Category Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/edmonton-category-manager-salary-SRCH_IL.0,8_IM969_KO9,25.htm"},{"salaryStart":"$95k","salaryEnd":"$160k","currency":"","source":"Salary.com","position":"Category Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/category-manager-salary/ab-canada"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"19 days ago","description":"<div><p>Category Manager</p><p><b>About Us:</b></p><p>Fire &amp; Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model.</p><p><b>Profile:</b></p><p>The Category Manager carries out the organization’s Merchandising strategy for Fire &amp; Flower’s retail cannabis shops.</p><p>This role is responsible for ensuring the best product, price, &amp; placement in the retail cannabis space, including promotional planning, forecasting, assortment planning, competitive analysis and delivering to KPI targets.</p><p>The successful candidate will part of a best-in-class Merchandising team known for pioneering the retail cannabis space in Canada!</p><p><b>Responsibilities</b></p><p>• Deliver to KPI targets, including sales, margin, gross profit and inventory turns</p><p>• Assortment strategy, planning &amp; promotional planning, markdowns</p><p>• Forecasting and forecast accuracy</p><p>• Vendor negotiations</p><p>• Review new listings</p><p>• Build and maintain vendor relationships</p><p>• Competitive analysis</p><p>• Initiate, support and collaborate on Marketing initiatives</p><p>• Reviewing and actin on POS and consumer insights</p><p>• Delivering to store specific requests</p><p>• Shop transfers</p><p>• Private label development</p><p>• Work collaboratively with Merchandise Planning, aligning on opportunities and buy targets</p><p>• Develop category strategies and deploy tactics to support the department/banner strategy</p><p>• Translate strategic category plans into tactical merchandising activities</p><p>• Identify opportunities in line with consumer trends &amp; banner strategies</p><p>• Collaborate with cross-functional departments</p><p>• Increase market share</p><p>• Ensure products and assortment are on brand and competitive</p><p><b>Qualifications</b></p><p>• University degree &amp; at least 1-3 years of relevant experience in retail category management</p><p>• Proven success in retail category management &amp; exceeding KPI targets</p><p>• Proven success working collaboratively, both internally and externally</p><p>• Strong analytical, process &amp; organizational skills</p><p>• Demonstrated ability to think strategically and tactically</p><p>• Effective negotiation skills</p><p>• Demonstrated ability to innovate &amp; operate with varying levels of uncertainty</p><p>• Passionate &amp; enthusiastic about retail</p><p>• Strong Microsoft Excel skills</p><p>• Knowledge of cannabis &amp; accessory products is an asset</p><p>Fire &amp; Flower values the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.</p><p>• Thank you for your interest and application, only those selected for next steps will be contacted</p></div>","company":{"website":"fireandflower.com","companyType":"Private/Established","name":"Fire & Flower","logoUrl":"/logos/fire-flower-cfb244e4b2b26627225debc681c97bac.jpeg"},"location":{"country":"Canada","address":"Edmonton, AB","city":"Edmonton","stateProvince":"AB"},"frontendLink":"/job-posting/fire-and-flower/category-manager/5dca7b257852d002110d4afd507bc548","title":"Category Manager","category":"Retail","hash":"5dca7b257852d002110d4afd507bc548","postingUrl":"https://www.recruit.net/job/category-manager-jobs/5403946E7BC92F98","salary":"$51k - $110k"},{"salaries":[{"salaryStart":"$44k","salaryEnd":"$91k","currency":"US","source":"ZipRecruiter","position":"Content Marketing Manager","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Content-Marketing-Manager-Salary-in-Detroit,MI"},{"salaryStart":"$51k","salaryEnd":"$55k","currency":"US","source":"Glassdoor","position":"Content Marketing Manager","type":"per year","url":"https://www.glassdoor.ca/Salary/Hello-Innovation-Content-Marketing-Manager-Detroit-Salaries-EJI_IE700771.0,16_KO17,42_IL.43,50_IM236.htm"},{"salaryStart":"$86k","salaryEnd":"$150k","currency":"US","source":"Salary.com","position":"Brand And Content Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/alternate/brand-and-content-marketing-manager-salary/detroit-mi"}],"function":["Marketing","Media"],"postedOn":"5 days ago","description":"<div><p>While a remote role, you must be Michigan-based or open to relocation to be considered. Videos are filmed weekly in our office, and you'll also occasionally meet with colleagues.</p><p>About the Law Offices of Barton Morris and Cannabis Legal GroupThe Law Offices of Barton Morris and Cannabis Legal Group is a leading law firm with 20 years of experience in the areas of business, criminal, civil litigation, and marijuana. Our cannabis law practice is one of the most exciting and successful in the state. Helping both practices grow will be rewarding and enjoyable as the firm provides a valuable service to a large number of people and businesses.</p><p>About the RoleDo you love finding creative ways to tell stories using a variety of content types? Are you driven by data and the desire to continuously learn and improve not only your craft but your ability to impact the buyers journey?</p><p>If this sounds like you, were seeking a trailblazer to help us take our content marketing to the next level by building out our persona/content journeys, creating killer content that converts, building and measuring engagement and promotion plans, and leading the way with best practices, frameworks and management systems to help us learn, grow and scale.</p><p>What will you do?We're looking for a content marketing manager who will develop and execute on strategic content ideas in the areas of education, thought leadership, sales, and brand. S/he will also work to identify channels for content promotion and distribution including, but not limited to, earned media aligned with our personas and high-quality and relevant backlinks. This person is a strong relationship builder who loves learning new things and has a solid working knowledge of SEO. S/he is a great writer, and equally good editor. The content marketing managers main goal is to conceive, create, and deliver content that helps to improve the firms bottom line.</p><p><b>Responsibilities</b></p><p>• Work with digital, sales, and the managing attorneys to create a strategic content marketing plan mapped to personas pains/needs across the buyers journey</p><p>• Plan and execute an editorial calendar with weekly, monthly, and quarterly content plans</p><p>• Create, curate, edit, publish, and promote content such as blogs, whitepapers, eBooks, infographics, videos, social media content, and webinars across owned and earned channels</p><p>• Manage, develop, and optimize the firms email marketing, social media, and webinar efforts</p><p>• Work with our digital marketing manager to develop, execute, and optimize an SEO plan</p><p>• Create, execute, and refine a backlink outreach plan that results in an ever-increasing number of high quality backlinks that improve our websites domain authority</p><p>• Distribute our content across multiple channels and platforms to reach and impact our personas</p><p>• Develop a brand style guide for the firm</p><p>• Write, edit, and optimize all content, making sure each piece adheres to our brand attributes, style, and tone</p><p>• Seek out and interview attorneys, clients, experts, and others who can contribute to and sometimes just contribute - thoughtful content aligned with our goals</p><p>• Pull and review content metrics to understand impact/ROI across buying stages for continuous improvement</p><p>• Build and manage a content audit and asset inventory process</p><p>• Provide content gap analysis reporting to help to determine content needs</p><p>• Project manage content development with vendors, outside agencies, and copywriters</p><p>• Continuously work to deliver more qualified leads, reduced sales cycles, and higher win rates</p><p>Key Skill and Traits</p><p>• Bachelors degree in Business, Marketing, Journalism, Communications, or relevant equivalent work experience</p><p>• A minimum of three years content marketing experience and results</p><p>• Experience developing and managing content management strategy, calendar, and platforms</p><p>• Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges</p><p>• Youre curious, meticulous in your research, and determined to produce content that best meets the needs of our personas and where they are in their buyer journey</p><p>• You have strong project and relationship building skills, with a history of finishing projects on time</p><p>• Driven by data and the desire to learn, grow and continuously improve</p><p>• Team player who thrives in in a fast-paced environment</p><p>• You're not intimidated by the fact that this role is expected to deliver content and help to build experiences that generate ever-increasing revenue for the firmby Jobble</p></div>","company":{"companyType":"Private/Startup","name":"The Law Offices of Barton Morris","logoUrl":"/logos/law-offices-of-barton-morris-73deefcb7469acc56761e8db00738a9b.jpeg"},"location":{"country":"United States","address":"Detroit, MI, USA","city":"Detroit","stateProvince":"MI"},"frontendLink":"/job-posting/the-law-offices-of-barton-morris/content-marketing-manager/42addb6fef49924614b808a4d947bf96","title":"Content Marketing Manager","category":"Professional, Scientific, and Technical Services","hash":"42addb6fef49924614b808a4d947bf96","postingUrl":"https://detroit-mi.geebo.com/jobs-online/view/id/1068016690-content-marketing-manager-/","salary":"$44k - $91k"},{"function":["Marketing"],"postedOn":"16 hours ago","description":"<div><div>Description:<p> Are you a dynamic, creative and results obsessed Marketing Manager? Are you ready to develop and execute Marketing campaigns? If so, then we are looking for you.</p><p><b>Reliv International, Inc.</b> is looking forward to welcoming a <b>Marketing Manager</b> who is an organized, self-starter who wants to help us execute brand-new marketing programs in the U.S. and internationally that achieve results. If you have experience executing successful marketing campaigns, live and virtual events, as well as excellent communication skills, come join us!</p><p><b>What YOU Will Be Doing:</b></p><p>In this role, the Marketing Manager will coordinate and develop effective marketing programs that achieve results, while working with our in-house team, including product development, graphics, video, and digital.</p><p><b>Knowledge, Skills and Abilities we are looking for:</b></p><p>? Highly organized and able to manage multiple projects simultaneously</p><p>? Excellent verbal and written communication skills</p><p>? Excellent interpersonal and customer service skills</p><p>? Excellent organizational skills and attention to detail</p><p>? Strong analytical and problem-solving skills</p><p>? Strong supervisory and leadership skills</p><p>? Proficient with Microsoft Office Suite or related software</p>. Requirements:<p></p><p><b><br />What YOU Need for this Position:</b></p><p>? Bachelor’s degree in Business, Marketing or related field required</p><p>? At least 5 years of marketing experience</p><p></p><p><b><br />What We offer:</b></p><ul><li>Competitive Benefits</li><li>Hybrid Work Schedule</li><li>Free nutritional products</li><li>Robust Wellness program</li></ul><p>If this sounds like something you would like to be a part of, we’d love for you to apply!</p><p>Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements address core nutrition, targeted solutions and overall wellness through its line of RLV hemp extracts. Reliv is the exclusive provider of LunaRich products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. Learn more about Reliv at reliv.com, or on Facebook, Twitter or Instagram.</p><p>Reliv International, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</p></div></div>","company":{"companyType":"Public/Established","name":"Reliv International","logoUrl":"/logos/reliv-international-40985e4bf8b0072471f4c5ee4639aa57.png"},"location":{"country":"United States","address":"Chesterfield, MO 63005","city":"Chesterfield","stateProvince":"MO"},"frontendLink":"/job-posting/reliv-international/marketing-manager/8ee54a10a57ada0ba1b00ddec531a092","title":"Marketing Manager","category":"Medical & Healthcare","hash":"8ee54a10a57ada0ba1b00ddec531a092","postingUrl":"https://www.indeed.com/job/marketing-manager-6259977dc4cb4c1b"},{"function":["Marketing"],"postedOn":"16 hours ago","description":"<div><div><p><b>Summary:</b></p><p>The public relations director is responsible for overseeing the daily operations and publicity campaigns for Viola. This role will work closely with Viola’s partner brands on joint announcements and releases.</p><p><b>Reports To: </b>VP of Marketing</p><p><b>Directly Manages: </b>N/A</p><p><b>Compensation: </b>$55,000 - $65,000 annual salary + Benefits + ESOP + PTO</p><p><b>Standard Schedule:</b> 9am pst. to 5pm pst. (Occasional weekend and/or extended hours)</p><p><b>Travel Requirement:</b> This position is expected to travel approximately 10% of the year</p><p><b>Core Responsibilities include but are not limited to:</b></p><ul><li>Working in partnership with the creative team, develop creative briefs to meet objectives for all advertising and public-facing communications, including print, digital, and video assets</li><li>Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels</li><li>Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support</li><li>Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly</li><li>Maintaining a marketing database.</li><li>Work with social media team to ideate and hand over content calendar relevant to Michigan market + retail accounts</li><li>Manage several different brand initiatives/projects simultaneously, working cross-functionally to deliver on retail and sales support materials, influencer gifting, content, etc</li><li>Work closely with Sr. Brand Manager, Brand Manager, and Sales Managers to understand business priorities and communications objectives in order to develop and execute marketing programs on target and within budget.</li><li>Supports planning and execution for events, trade shows, and meetings as required.</li><li>Prepare, format, and edit a range of documents.</li><li>Understanding company product and brand.</li><li>Creating and interpreting a variety of reports.</li><li>Gathering customer and retail market research and provide reports and insights to the team</li><li>Analyzing questionnaires and other forms of feedback.</li><li>Bachelor’s degree in marketing, business or related field.</li><li>Administration or sales and marketing assistant experience.</li><li>Effective written and verbal communication skills.</li><li>A high level of attention to detail.</li><li>Project management skills a must.</li><li>Ability to work effectively within a team and independently.</li><li>Experience using computers for a variety of tasks.</li><li>Excellent organization skills.</li><li>Must be proficient in Google docs.</li><li>Related job experience.</li><li>Must thrive in a fast-paced, evolving environment</li><li>Cannabis experience a plus</li><li>Must have car</li></ul><p><b>About Viola:</b><br />Viola was founded by Al Harrington, a former NBA player who was a first-round pick in the 1998 NBA draft. Al went on to play for 16 seasons and became personally aware of the medicinal benefits of cannabis after suffering complications from a botched knee surgery towards the end of his NBA career. But the original inspiration for starting a company came from Al’s beloved grandmother who suffers from glaucoma and diabetes. With some convincing from Al, she reluctantly agreed to try cannabis for her pain and found immediate relief. Her name is Viola. The rest, as they say, is history.</p><p>Viola has since grown to become a respected, top-selling national brand in the Cannabis industry. We offer consistently high-quality products that are developed with our award-winning extraction techniques and cultivated in our facilities across the country.</p><p>https://violabrands.com/</p></div></div>","company":{"companyType":"Private/Established","name":"Viola Brands","logoUrl":"/logos/viola-brands-43c5f7005977661f64988d5dd2acbd55.png"},"location":{"country":"United States","address":"Detroit, MI 48209","city":"Detroit","stateProvince":"MI"},"frontendLink":"/job-posting/viola-brands/marketing-manager/f9ddc4f6e12b78b57ef285c2e070820d","title":"Marketing Manager","category":"Manufacturing","hash":"f9ddc4f6e12b78b57ef285c2e070820d","postingUrl":"https://www.indeed.com/job/marketing-manager-3b0ca865b6265f05"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"16 hours ago","description":"<div><p>__________________________________________________________________</p><p>__________________________________________________________________</p><p>Marketing Manager</p><p><b>Job Duties &amp; Responsibilities </b></p><ul><li>Create and implement a comprehensive marketing plan and budget designed to: increase foot traffic and online ordering, and expand our brand presence while representing RedCardinal’s mission, values and standards.</li><li>Manage our website and social media; create content for blog, social media, case studies and videos. Promote our offerings by leveraging our partner channels. Oversee the expansion and promotional usage of our newsletter sign-ups.</li><li>Monitor and track all marketing campaigns.</li><li>Shape the RedCardinal brand. Implement creation of supportive brand-identity elements and branded merchandise.</li><li>Develop strategic partnerships and represent the company at industry events and trade shows. Build relationships with the community, media and stakeholders through creative PR strategies.</li><li>Spearhead the marketing department’s development including customizing procedures to support your vision.</li><li>Set current and long-term marketing goals tied to profit generation. Determine and capitalize on market trends. Conduct market analysis to identify challenges and opportunities for growth. Develop and oversee the branding aspects of expansion to different markets as well as grand openings.</li><li>Participate in the planning of the company’s objectives. Prepare reports and presentations on marketing metrics for the executive management team. Support company efforts requiring collateral material and branding coherence.</li><li>Participate in product pricing and ordering decisions, adding a marketing perspective.</li><li>Ensure marketing efforts adhere to all regulatory requirements.</li><li>Serve as the company voice for outreach efforts and responding to inbound consumer and media inquiries. Coordinate external communication of RedCardinal’s efforts to educate the public as a service provider, based on requirements in different markets. Oversee the development, design and editing of printed educational materials as needed.</li><li>Manage any outside advertising agency utilized by the company.</li></ul><p><b>Qualifications </b></p><ul><li>Bachelor's Degree in Marketing, Communications or relevant field.</li><li>Proven work experience in marketing or other senior role within a cannabis company.</li><li>Demonstrable experience designing and implementing successful marketing campaigns.</li><li>Passionate about marketing – ideation, planning, managing, executing, and driving results.</li><li>Able to transform high-level vision and strategy into actual business impact.</li><li>Strong communication, presentation, and graphic design skills.</li></ul><p>Job Type: Full-time</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Work Location: Multiple Locations</p></div>","company":{"companyType":"Private/Growth","name":"Red Cardinal","logoUrl":"/logos/red-cardinal-c163a43db1acfd0aa132a04703dc742c.png"},"location":{"country":"United States","address":"United States"},"frontendLink":"/job-posting/red-cardinal/marketing-manager/e57393be6eca55f4e4d6e5ebf3f70666","title":"Marketing Manager","category":"Media & Communications","hash":"e57393be6eca55f4e4d6e5ebf3f70666","postingUrl":"https://www.indeed.com/job/marketing-manager-d40834212a6430c5"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"5 days ago","description":"<div><p><b>Job Title: </b>Brand Manager<br /><b>Department: </b>Sales &amp; Marketing<br /><b>Supervisor: </b>Chief Marketing Officer<br /><b>Home Location: </b>Chicopee, MA<br /><b>FLSA Classification: </b>Exempt</p><p><b>Position Summary: </b>The Brand Manager is responsible for all aspects of brand management for Insa’s portfolio of products and will lead in developing, implementing, and managing annual strategic, profit/budget, and operating plans, including promotion, packaging, analysis, and P&amp;L. This person must be a creative, innovative, and resourceful thinker to adapt to daily challenges and solve problems. The ideal candidate is passionate about the consumer experience and enthusiastic about supporting projects and ideas that drive new business development.<br /><b>Essential Functions: </b></p><ul><li>Develops brand strategy through analysis of consumer feedback, category trends, and brand equities to inform strategic decisions about packaging, flavor, and merchandizing</li><li>Conducts brand, segment, and category analysis to evaluate performance against business objectives, identifying competitive threads and highlighting product strengths/weaknesses; identifies and growth opportunities</li><li>Analyzes syndicated BDSA data and internal metrics to track performance of brand and inform sales and marketing team decisions</li><li>Creates and manages marketing programs and business plans to achieve revenue, profit, and market share goals</li><li>Drives and promotes profitability and market share of Insa products across all categories through planning, managing, and coordinating assigned product lines across company, including partnership on launch/marketing budgets for future brand innovations</li><li>Manages branding for new product development and renovation, including pricing, promotion, and positioning within category</li><li>Partners with Executive Team on establishment and alignment of annual brand plan and long-term strategic goals with specific focus on objectives, strategies, and tactics for assigned product groups</li><li>Develops briefs for all creative projects associated with brand categories being managed (e.g., primary/secondary packaging, label copy, hard/soft pos, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy</li><li>Leads cross-functional internal teams (Operations, Sales, Marketing, Cultivation/Kitchen/Lab to develop and ensure implementation of brand/product strategy/initiatives/objectives and integrate products with existing internal systems and processes including inventory, compliance, procurement, etc.</li><li>Works with marketing team to develop impactful, out-of-the-box, effective consumer promotions to build awareness, generate trial, and drive volume/distribution.</li><li>Conducts post-promotion analysis to quantify and evaluate effectiveness</li></ul><p><b>Qualifications: </b></p><ul><li>Bachelor’s degree preferred</li><li>Minimum 5 years of progressive brand management experience in branded consumer products company required</li><li>CPG experience desired but not required</li><li>Syndicated Data experience including: SPINS, IRI, and Spectra Data preferred</li><li>Project management experience including P&amp;L/budget management preferred</li><li>Experience leading cross-functional teams preferred</li><li>Must be fluent in Microsoft Office 365, including PowerPoint</li><li>Must possess excellent written, verbal, and interpersonal communication skills are required.</li><li>Must be at least 21 years of age</li><li>Must have a reliable personal vehicle</li></ul><p><b>Physical Requirements</b></p><ul><li>Frequent sitting, standing, and walking</li><li>Kneeling, stooping, and bending at the waist occasionally</li><li>Close visual acuity needed to read and write documents on a computer screen</li><li>Manual dexterity needed to type on a computer</li></ul><p><b>Mental Requirements</b></p><ul><li>Analysis</li><li>Comprehension</li><li>Coordination</li><li>Persuasion</li><li>Reasoning</li><li>Talking</li><li>Writing</li></ul><p><b>Competencies: </b><br /><b>Brand Ambassador - </b>Demonstrates the values of Insa and the Insa brand(s) through words, actions, and by example; fosters an environment that reflects the values of the company.<br /><b>Innovation - </b>Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.<br /><b>Leadership</b> - Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.<br /><b>Project Management</b> - Seeks to meet objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.<br /><b>Workplace Environment: </b></p><ul><li>General office environment without access to natural light</li><li>Exposure to cannabis odor</li></ul><p>Job Type: Full-time</p></div>","company":{"companyType":"Public/Established","name":"INSA","logoUrl":"/logos/insa-bbf339919a32e538c87895331962e34a.png"},"location":{"country":"United States","address":"Chicopee, MA","city":"Chicopee","stateProvince":"MA"},"frontendLink":"/job-posting/insa/brand-manager/08d642bfc4c78a9310c07d520f82a18c","title":"Brand Manager","category":"Medical & Healthcare","hash":"08d642bfc4c78a9310c07d520f82a18c","postingUrl":"https://www.indeed.com/job/brand-manager-80eadb89090cba09"},{"salaries":[{"salaryStart":"$57k","salaryEnd":"$150k","currency":"","source":"Glassdoor","position":"Assistant Brand Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/toronto-assistant-brand-manager-salary-SRCH_IL.0,7_IM976_KO8,31.htm"},{"salaryStart":"$52k","salaryEnd":"$100k","currency":"","source":"Payscale","position":"Brand Manager","type":"per year","url":"https://www.payscale.com/research/CA/Job=Brand_Manager/Salary/f1c005a6/Toronto-ON"},{"salaryStart":"$33k","salaryEnd":"$100k","currency":"","source":"Monster.ca","position":"Marketing Manager","type":"per year","url":"https://www.monster.ca/salary/q-marketing-manager-l-toronto-on"}],"function":["Marketing"],"postedOn":"5 days ago","description":"<div><p>The Company: At Valens, we believe in creating products for those who need them. We do things the right way without ever cutting corners. Whether it’s medical or recreational, local or international, we’re pursuing meaningful extraction, formulation, product development and testing to bring purposeful cannabis to the people. We each have our unique story, but we have a common goal of creating exceptional products with the end user in mind. We celebrate team wins, big and small, by recognizing the role that everyone has played in it. It is about growing together, learning together and making a positive difference. AT VALENS, IT’S PERSONAL. The Location: Don’t miss this opportunity to help build and shape the growing cannabis industry! Live, work and play in the heart of vibrant downtown Toronto. Immerse yourself in an environment where championing the individual is not just a motto, it is a daily practice and how we succeed as a team. The Opportunity: Reporting to the Director of Brand &amp; Trade Marketing, the Brand Manager is responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing our brand portfolio into an industry-leader in brand equity and market share. As a Brand Manager you will: Lead the creation of annual brand marketing strategiesMonitor the marketplace for competitive activities Contribute to the development and execution of a long-range innovation pipeline Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products Manage a significant brand and trade marketing budget Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to the leadership team and trade partners Develop and execute winning in-store brand strategies and promotions Develop and execute digital and social media tactics in support of brand building strategies Potential to manage a direct report As a Brand Manager you bring:BA in Marketing, Business or other related field; an MBA would be an asset 3-5 years experience in Brand Management in a CPG, Beverage Alcohol, Cannabis, or other related industry Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership and leading external agencies to business success Strong sales orientation with a track record of building relationships of trust with key sales leaders to ‘get things done’ Outstanding interpersonal skills and high emotional intelligence Excellent facility with analytics and making data-based business recommendations Experience writing creative briefs, giving detailed and useful creative feedback and working with designers on creative projects Clear passion for and solid understanding of cannabis and cannabis-based products Comfort with ambiguity and creating process solutions in novel situations Expert verbal and written communication and presentation skills Expert proficiency in Excel, PowerPoint, and Word All successful candidates are required to pass background checks As a valued member of the Valens team, you will enjoy: Competitive total compensation and incentives A top-notch extended benefits package including medical, vision and dental An entrepreneurial and innovative environment that fosters growth and continuous learning We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process. Our Commitment to Diversity &amp; Inclusion: The Valens Company is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, Valens encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities. Please note that The Valens Company does not utilize social media to hire employees, nor does it ever charge fees to candidates at any stage of the recruitment or hiring process. When replying to emails, please ensure the sender name and email address match exactly and the address ends in @thevalenscompany.com. If you are concerned about the authenticity of an email, letter, or call from, for, or on behalf of The Valens Company, please send an email inquiry to [email protected]</p></div>","company":{"name":"Microart Services Inc."},"location":{"country":"Canada","address":"Toronto, ON","city":"Toronto","stateProvince":"ON"},"frontendLink":"/job-posting/microart-services-inc/brand-manager/73058d7cc256510a6af306239e4555df","title":"Brand Manager","category":"Retail","hash":"73058d7cc256510a6af306239e4555df","postingUrl":"https://en-ca.whatjobs.com/jobs/Brand-Manager/Toronto/23044920","salary":"$57k - $150k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"6 days ago","description":"<div><p><b>ROLE SUMMARY/OBJECTIVE</b></p><p>*<br />Cure Ohio is seeking a Marketing Manager which will be a dynamic role, primarily focusing on content creation and digital marketing, that requires you to execute and manage various initiatives for our cannabis brands (check out cokoh.co and chizle.com to see what we're all about). The team behind this adventure is a group of young, energetic, and passionate individuals who live for a purpose.<br />*<br />*<br />The Marketing Manager will be a pivotal role in executing marketing projects across multiple brands and markets (both B2B and B2C). The overall goal of this position is to design creative materials and execute digital initiatives that will elevate and evolve our brands.<br />*<br />*<br />KEY RESPONSIBILITIES</p><p>Content Creation</p><ul><li>Coordinates with Marketing and Sales teams to plan and develop innovative marketing campaigns around existing and new product lines.*</li></ul><p>*</p><ul><li>Execute content production for marketing campaigns and product launches in line with the 2022 Marketing Calendar</li><li>Ensure visual and message uniformity across all company materials, including brand guidelines, training materials, printed and digital assets, etc.</li><li>Create, proofread, and/or edit copy for various marketing channels while ensuring a consistent voice.</li><li>Asset creation includes (but is not limited to): print/digital collateral, product/brand flyers, educational materials, training presentations, blog content, etc.Ensure all messaging and training materials are up to date and in line with brand guidelines.</li></ul><p>*Digital Marketing<br />*</p><ul><li>Execute and distribute weekly segmented email campaigns to correct subscriber lists, targeting both B2B and B2C audiences,</li><li>Work with third-party resources to manage and update the websites,</li><li>Oversee digital mediums including: social media scheduler platform, SMS, Eblasts, website content edits, blog posts, internal newsletters, QR codes, etc.,</li><li>Evaluates and monitors campaign performances by tracking/analyzing key metrics and creating comprehensive reports,</li></ul><p>*Miscellaneous<br />*</p><ul><li>Assist with market research, consumer behavior trends and analysis to help identify areas of opportunity and needs.</li><li>Coordinate advertising/marketing with suppliers, vendors, and providers on an as-needed basis.</li><li>Understand and abide by all relevant market rules, regulations and laws applying to projects managed and assets produced.</li><li>Actively communicate project objectives, timeline/budget status updates and setbacks to all concerned parties, as well as solicit feedback, guidance and input from the same.</li><li>Performs other related duties as required.</li></ul><p>*<br />*<br />COMPETENCIES</p><ul><li>Excellent written and verbal communication skills,</li><li>Strong organizational, prioritization, and decision-making skills,</li><li>Self-starter comfortable working autonomously and with teams in a fast-paced, entrepreneurial environment,</li><li>Track record of running multiple projects and managing competing priorities,</li><li>Strong collaborator, problem-solver, and innovator with experience building processes and tools to improve efficiency,</li><li>Understanding of, or experience in R&amp;D, Operations, and/or Sales functions</li></ul><p>*<br />*<br />QUALIFICATIONS</p><ul><li>Bachelor's degree required,</li><li>Graphic design and previous digital marketing experience is required,</li><li>Experience with compliance/familiarity with different market regulations will be highly considered,</li><li>Passion for the cannabis industry is a must; we’d love to know your reason for ‘why cannabis?’!</li><li>Must be located in Denver, CO or Columbus, OH (remote may be considered for the right candidate),</li></ul><p>*</p><p>Job Type: Full-time</p><p>Pay: $50,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>COVID-19 considerations:<br />Vaccine requirements</p><p>Experience:</p><ul><li>Marketing: 5 years (Preferred)</li><li>Graphic design: 3 years (Required)</li><li>Digital marketing: 3 years (Required)</li></ul><p>Work Location: One location</p></div>","company":{"companyType":"Private/Growth","name":"Cure Ohio","logoUrl":"/logos/cure-ohio-61b23928ca3ce818e70588be5add67d5.png"},"location":{"country":"United States","address":"Columbus, OH","city":"Columbus","stateProvince":"OH"},"frontendLink":"/job-posting/cure-ohio/marketing-manager/747f73d5637d11c6522231496c41c05b","title":"Marketing Manager","category":"Medical & Healthcare","hash":"747f73d5637d11c6522231496c41c05b","postingUrl":"https://www.indeed.com/job/marketing-manager-5174b04924635a88"},{"salaries":[{"salaryStart":"$51k","salaryEnd":"$130k","currency":"US","source":"Glassdoor","position":"Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/phoenix-marketing-manager-salary-SRCH_IL.0,7_IM678_KO8,25.htm"},{"salaryStart":"$82k","salaryEnd":"$140k","currency":"US","source":"Salary.com","position":"Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/marketing-manager-salary/phoenix-az"},{"salaryStart":"$75k","salaryEnd":"$160k","currency":"US","source":"Built In","position":"Marketing Manager","type":"per year","url":"https://builtin.com/salaries/marketing/marketing-manager/phoenix-%E2%80%93-mesa-%E2%80%93-scottsdale-az"}],"function":["Marketing"],"postedOn":"6 days ago","description":"<div><p>About The Company</p><p>OGeez! Brands is one of Arizona’s first scratch-made, hand-crafted cannabis kitchen, and has been producing the highest quality THC baked goods and confections for years. As an industry-leading cannabis infusion and concentrates company, OGeez! Brands manufactures some of the most in-demand cannabis infused gummies and vape cartridge lines in Arizona. In the past two years, the company has more than tripled its revenues and is on an awesome growth trajectory. We are currently hiring for the position of Marketing Manager to meet the growing demands of the brand. The role of Marketing Manager is best suited for a highly motivated individual that is task-oriented, a self-starter, creative, and possesses a great attitude and strong problem-solving skills. The Marketing Manager will assist with all marketing initiatives including, advertising, social media, events, campaigns, sales promotion, in-store activations, and vendor partnerships.</p><p>Marketing Manager Job Duties</p><p>• Support the Marketing department in planning the annual, quarterly, and monthly marketing efforts to include incentive promotions, marketing, and outreach.</p><p>• Should have the ability to design, create and manage content across print and electronic platforms</p><p>• Should have the ability to design, create and manage social media content and calendars</p><p>• Coordinate the development and execution of all marketing collateral and campaign materials (print and digital); ensure adherence to brand standards.</p><p>• Proven ability to organize and manage cross-functional projects with several key stakeholders</p><p>• Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time</p><p>• A creative eye for spotting product and consumer trends</p><p>• Must demonstrate entrepreneurial aptitude and be solution-focused</p><p>• Perform ongoing website audits and ensure content is accurate and up to date</p><p>• Assist with advertisement campaigns across TV, digital, social, print, direct mail, radio, and other channels.</p><p>• Participate in planning and execution of sales/marketing team meetings and events.</p><p>• Support divisional, regional, and national marketing initiatives including special projects as requested.</p><p>• Responsible for administrative tasks.</p><p>• Update and maintain tracking documents, calendars, Teams folders, recaps.</p><p>• Manage third party vendor and agency relationships.</p><p>• Other tasks as assigned.</p><p><b>Preferred Qualifications</b></p><p>• Bachelor’s degree in Marketing or related field, or sufficient related experience.</p><p>• Experience in consumer-packaged goods preferred.</p><p>• Experience in the cannabis industry preferred.</p><p>• ROI/SEO/SEM experience a plus.</p><p>• Ability to handle multiple priorities and deliver exceptional results on a strict deadline.</p><p>• Excellent written, verbal, and interpersonal communication skills with strong attention to detail.</p><p>• Experience with Google Analytics, Google Ad words, CRM systems, all social media platforms, Microsoft Office products, and automated email platforms.</p><p>• Highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment.</p><p>• Strong team player with the ability to work well within cross-functional teams.</p><p>• Available to work nights, weekends, and holidays based on market activity.</p><p>Compensation &amp; Benefits</p><p>As an exempt employee, the company offers a competitive compensation and benefits package. The position is a salary position with bonus opportunities. Benefits include paid holidays, paid vacation, paid sick leave, paid maternity and parental leave, health, dental, and vision insurance, and life insurance.</p><p>OGeez! Brands is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.</p><p>Job Type: Full-time</p><p><b>Benefits:</b></p><p>• Dental insurance</p><p>• Flexible schedule</p><p>• Health insurance</p><p>• Paid time off</p><p>• Vision insurance</p><p><b>Schedule:</b></p><p>• Monday to Friday</p><p>• Weekend availability</p><p>Work Location: Multiple Locations</p></div>","company":{"name":"OGeez!Brands"},"location":{"country":"United States","address":"Phoenix, AZ, USA","city":"Phoenix","stateProvince":"AZ"},"frontendLink":"/job-posting/ogeezbrands/marketing-manager/b878d679e1f3cc987c11814b47460b22","title":"Marketing Manager","category":"Media & Communications","hash":"b878d679e1f3cc987c11814b47460b22","postingUrl":"https://www.salary.com/job/ogeez-brands/marketing-manager/j202201130936468869628","salary":"$51k - $130k"},{"function":["Marketing"],"postedOn":"17 hours ago","description":"<div><div><p>Who likes weed, or at least wants to work in the fast-growing cannabis industry? DynaVap, makers of the world's greatest battery free vaporizer are looking for a Digital Marketing Manager.</p><p></p><p><b><br />Job Summary</b></p><p>Under the direction of the Marketing Director, the Digital Marketing Manager is responsible for managing, monitoring, and scheduling on all social media platforms; planning and organizing marketing campaigns for new product launches; coordinating and managing Marketing Team projects; and maintaining team projects and schedules in HubSpot.<br /></p><p></p><br /><p>This job is on-site with flexible hours.</p><p></p><p><b><br />Supervisory Responsibilities</b></p><ul><li>None</li></ul><br /><p></p><p><b>Duties/Responsibilities</b></p><ul><li>Manage outside vendors/agency partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines.</li><li>Develop, monitor, write, edit, and update product content contained on ecommerce website/portals on social media, monitor its performance, and evaluate user response.</li><li>Craft captivating email newsletters and automated email campaigns that cater to prospects throughout their buying journey and elicit conversions.</li><li>Troubleshoot and develop recommendations to continuously improve integrations across multiple platforms.</li><li>Create and implement a comprehensive SEO strategy while optimizing for performance.</li><li>Analyze and track marketing data against KPIs while making recommendations for improvement.</li><li>Support sales efforts and campaign programming with innovation and efficiency recommendations.</li><li>Work cross-functionally with Product Development, Leadership, and Sales team members on campaign program strategy and execution.</li><li>Drive planning, development, and execution of all marketing campaigns for the Marketing Team within a project management software.</li><li>Continually probe for bottlenecks and other potential problems; use influence, resourcefulness, and initiative to minimize their effect on the project plan.</li><li>All other duties as assigned.</li></ul><br /><p></p><p><b>Required Skills/Abilities</b></p><ul><li>Solid understanding of digital marketing and user experience principles.</li><li>Collaborative team player who can work independently with minimal supervision.</li><li>Ability to prioritize to accommodate demanding project schedules and competing priorities.</li><li>Motivated self-starter, process oriented with high attention to detail.</li><li>Strong troubleshooting and critical thinking skills.</li><li>Good understanding of market developments, strategies, and best practices.</li><li>Ability to take direction and thrive in a fast-paced environment.</li><li>High ability in writing, editing, proofreading, and research.</li><li>Ability to manage and prioritize multiple projects effectively and meet deadlines.</li><li>Strong organizational skills and project management experience.</li><li>Ability to work with a diverse group of people.</li></ul><p></p><p><b><br />Education and Experience</b></p><ul><li>Bachelor’s degree in Digital Marketing, Media, or related preferred.</li><li>3+ years of digital marketing experience preferred.</li><li>Strong knowledge of E-commerce space including competitive strategies, marketing strategies, product development, consumer research, usability practices and industry trend.</li><li>Email marketing experience, including copy, campaigns, automation workflow build out including abandoned cart, upsell, win back, etc.</li><li>Experience working in common social media platforms for businesses (Twitter, Facebook, Instagram, Tik Tok, Twitch, etc.)</li><li>Experience with HubSpot, Google Analytics, project management software such as Monday.com, and social media scheduling software.</li><li>Familiar with DynaVap products and the cannabis industry is a plus, but not required.</li></ul><br /><p></p><p><b>Benefits</b></p><ul><li>Paid time off (PTO) and paid holiday benefits (12 days) with Flextime during summer months</li><li>Health, Vision and Dental Insurance</li><li>Short and Long-Term Disability Insurance (100% employer-paid)</li><li>Life Insurance (100% employer-paid)</li><li>401(k) Retirement Plan</li><li>Employee Discounts (50% off)</li><li>Employee Referral Program (up to $1500)</li><li>Free on-site chiropractor every Monday</li><li>Company parties and holiday events</li><li>Continuing education assistance</li></ul><br /><p></p><p><b>Physical Requirements</b></p><ul><li>This employee is required to hear (with or without hearing devices), speak (with or without associated devices), and see (with or without corrective lenses).</li><li>Prolonged periods sitting at a desk and working on a computer.</li><li>This position requires the ability to occasionally lift cameras, equipment, and office supplies, up to 20 pounds.</li><li>This role routinely uses standard office equipment such as computers, phones, photocopiers, and printers.</li></ul><p>**Employee must have a reliable method of transportation.</p><p></p><p><b><br />Who are we?</b></p><p>DynaVap, LLC strives to deliver simply the best battery-free vaporizing options available in the market. We proudly design, engineer, and manufacture all products in house and source the highest quality materials available. When you invest with DynaVap, you can be assured that you’re investing with a team of dedicated engineers, technologists, and above all – enthusiasts. At DynaVap, you are more than just an employee who clocks in and out to collect a paycheck. We encourage all employees to be part of our continuous improvement process. DynaVap takes great pride in its positive work environment, energetic culture, and flexible work schedules. As a rapidly growing business, we seek ambitious individuals who are looking to grow with our company!</p><p></p><p><br />DynaVap was twice named to the INC 5000 list of fastest growing private companies.</p><p></p><p><br />We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</p></div><p></p></div>","company":{"name":"DynaVap"},"location":{"country":"United States","address":"Madison, WI 53718","city":"Madison","stateProvince":"WI"},"frontendLink":"/job-posting/dynavap/digital-marketing-manager/ac9bdcff0a545bbcbc3f316bd9531ff5","title":"Digital Marketing Manager","category":"Media & Communications","hash":"ac9bdcff0a545bbcbc3f316bd9531ff5","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-80314963919d43d3"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"2 days ago","description":"<div><p>The <b>Field Marketing Manager</b> will be hired through SWITCH but will work in alignment with the Director of Field Marketing from CANN and their local CANN sales team. The FMM oversees local tent pole activations within the market, enhanced merchandising opportunities, elevated retail partnership events, community events, and in-store demos. The FMM will also find and execute local events that will drive brand awareness and trial, create a memorable experience with customers, and educate locals on how/where they can purchase CANN.</p><p>The Field Marketing Manager is responsible for managing the following tasks including but not limited to:</p><p><b>Essential Functions: </b></p><ul><li>Execute the local field marketing strategy, managing the market budget, scheduling and staffing product demos, all to increase our overarching regional sales volume and velocity goals</li><li>Work closely with local sales team to maximize brand awareness and identify best event support for dispensaries</li><li>Build consumer awareness, drive trial, and growth of Cann in respective market through experiential brand activations and events including but not limited to community events, curated branded events, festivals, and in-store tastings</li><li>Manage team of brand ambassadors, asst in hiring and training brand ambassadors throughout the program</li><li>Help execute visual marketing displays for product launches and assist sales team in reporting overall visual marketing in dispensaries</li><li>Manage assets and storage unit</li><li>Ensure all recap forms and payroll hours are being completed and turned in on deadline</li><li>Strive to meet KPIs in the following categories: samples distributed, PADs executed, budtender support, dispensary event collaborations, community events, dispensary checks, sales numbers tied to activations, and emails captured.</li></ul><p><b>Qualifications: </b></p><ul><li>Must be 21 years of age or older and have a valid Driver's License</li><li>Must live in local regions territory</li><li>Must have a reliable source of transportation to travel within assigned territory</li><li>Minimum of 3 years of experience in field marketing preferred</li><li>Minimum of 2 years of experience leading &amp; developing a high-performance team required</li><li>Weekday, evening, holiday, and weekend availability required</li><li>Excellent verbal and written communication skills</li><li>Able to problem-solve and generate solutions through stressful situations</li><li>Highly organized and strong ability to multitask</li><li>Proven ability to lead, close performance gaps, and work cross-functionally in a fast-paced startup environment</li><li>Must have clean driving record and background</li><li>Will be drug screened (excluding marijuana) and background checked (both driving and criminal)</li><li>As a condition of employment, all Switch employees assigned to work on the CANN Account must be immunized by vaccination against COVID-19 and submit proof of vaccination status. This requirement applies unless an individual is granted a medical or religious exemption. New hires who start with Switch are required to show proof of full vaccination before being cleared to begin work</li></ul><p>Job Type: Full-time</p><p>Pay: From $1,300.00 per week</p><p>COVID-19 considerations:<br />This position requires vaccination against COVID-19.</p><p>Ability to commute/relocate:</p><ul><li>San Francisco, CA: Reliably commute or planning to relocate before starting work (Required)</li></ul><p>Experience:</p><ul><li>Marketing: 1 year (Preferred)</li></ul><p>Work Location: On the road</p></div>","company":{"companyType":"Private/Established","name":"Switch","logoUrl":"/logos/switch-67629d659c0d3bed531581fe989e59cf.png"},"location":{"country":"United States","address":"San Francisco, CA","city":"San Francisco","stateProvince":"CA"},"frontendLink":"/job-posting/switch/field-marketing-manager/ecd30815fbc2d878018aa30a89115009","title":"Field Marketing Manager","category":"Information Technology & Services","hash":"ecd30815fbc2d878018aa30a89115009","postingUrl":"https://www.indeed.com/job/field-marketing-manager-77c0d2645d506ce6"},{"salaries":[{"salaryStart":"$57k","salaryEnd":"$140k","currency":"US","source":"Glassdoor","position":"Brand Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/los-angeles-brand-manager-salary-SRCH_IL.0,11_IM508_KO12,25.htm"},{"salaryStart":"$65k","salaryEnd":"$260k","currency":"US","source":"Built In LA","position":"Brand Manager","type":"per year","url":"https://www.builtinla.com/salaries/marketing/brand-manager/los-angeles"},{"salaryStart":"$50k","salaryEnd":"$120k","currency":"US","source":"Payscale","position":"Brand Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Brand_Manager/Salary/6a30bf97/Los-Angeles-CA"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"9 days ago","description":"<div><p>Our client, a fast growing preroll company based in California is seeking a Brand Manager to support and maintain the ongoing brand identity and image in the market.</p><p><b>RESPONSIBILITIES</b></p><p>• Develop and implement marketing strategies and plans for new products and strains</p><p>• Oversee marketing calendars</p><p>• Manage shelf space displays in partnered retailers</p><p>• Work closely with the Promotions Manager on handling marketing requests, merchandising programs, and improving in store exposure.</p><p>• Oversee design team on creating displays</p><p>• Maintain relationships with partnered shops and perform regular store visits</p><p>• Work closely with design team on creating assets and promotional items</p><p>• Work closely with sales team on allocation of merchandise to field reps and distribution of product</p><p><b>EDUCATION AND QUALIFICATIONS:</b></p><p>• Bachelor's in marketing or related field</p><p>• Strong background in marketing and branding</p><p>• Proven management experience and team development</p><p>• Proven ability to partner with cross-functional teams while prioritizing and meeting deadlines</p><p>• Strong computer skills (setting up systems within the department using software like Asana, Microsoft etc</p><p>If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.</p><p>CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</p><p>TEAM100</p><p>www.CannabizTeam.com</p></div>","company":{"companyType":"Private/Growth","name":"CannabizTeam","logoUrl":"/logos/cannabizteam-71e68432a5b2ab7a22442dc51667849a.jpeg"},"location":{"country":"United States","address":"Los Angeles, CA, USA","city":"Los Angeles","stateProvince":"CA"},"frontendLink":"/job-posting/cannabizteam/brand-manager/41cb4d14e4e012a29ae7d9f106ed5f7b","title":"Brand Manager","category":"Professional, Scientific, and Technical Services","hash":"41cb4d14e4e012a29ae7d9f106ed5f7b","postingUrl":"https://cannabisjobs.net/job/49171/brand-manager/","salary":"$57k - $140k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"4 days ago","description":"<div><p><b>Who We Are</b></p><ul><li>We are a California-based active lifestyle company made up of seekers, explorers, and adventurers.</li></ul><p><b>Our Mission</b></p><ul><li>To help people achieve a life of harmony and wellness with consciously made, science-based Cannabis products.</li></ul><p><b>Our 3 Pillars of Quality</b></p><ul><li>Quality of Products</li><li>Quality of Life</li><li>Quality of Community</li></ul><p><b>Job Description</b><br />We are seeking a Digital Marketing Manager with at least 4 years of experience to manage the social media, digital, and SEO landscape, primarily for KANHA gummies, one of the top edible brands in the nation. We are looking for a highly motivated and creative individual who is interested in joining a fast-paced environment in a cannabis company with a start-up culture. The ability to lead the brand voice creatively while having a focus on data is essential. This position will be based at our headquarters in the San Fernando Valley</p><ul><li>Drive brand awareness and traffic through social media, digital advertising (brand and performance based), affiliate marketing, SEO, influencer marketing, external partnerships, and other digital marketing programs</li><li>Ideation and execution of innovative digital marketing campaigns including post campaign analysis and establishment of best practices</li><li>Create, plan, schedule and post social content with a focus on growing engagement and reach while supporting brand and partner efforts in the challenging world of cannabis restrictions * Audience/community engagement and regeneration, inclusive of building out an ongoing loyalty and retention program</li><li>Develop a social influencer campaign strategy, and manage execution and promotion * Website development and SEO</li><li>Manage brand and digital assets for website partners * Full CRM execution and email marketing, on both consumer and b2b levels</li><li>Content marketing strategy to build on SEO efforts and lead generation</li><li>Coordinate with Sales and Retail Marketing teams for any retailer digital needs</li><li>Experience working with and directing outside agencies and independent contractors Qualifications</li><li>Bachelor’s degree in Marketing, Communication, or other relevant major</li><li>4+ years of Digital Marketing experience including both social media side and website/mobile/advertising aspects of the job</li><li>Proven ability to grow social media channels, especially Instagram, TikTok and LinkedIn</li><li>Demonstrated knowledge of social media platforms and analytics</li><li>Familiarity with Cannabis industry platforms like Leaflink, Weedmaps and others a plus</li><li>Experience with a reporting system/compiling and interpreting data</li><li>Skilled in using Google Analytics</li><li>Essential characteristics: Analytics, Strategy, Creative</li><li>Must be comfortable writing copy</li><li>Background in Cannabis brands and retail a plus</li></ul><p><b>Requirements and Qualifications</b></p><ul><li>Bachelor’s degree in Marketing, Communication, or other relevant major</li><li>3-5 years of Digital Marketing experience</li><li>Demonstrate knowledge of social media platforms and analytics</li><li>Experience with a reporting system/compiling and interpreting data</li><li>Familiar with Google Analytics</li><li>Essential characteristics: Analytics, Strategy, Creative</li><li>Must be comfortable writing copy</li><li>Background in Cannabis a plus</li><li>Must be 21 years of age or older to apply</li></ul><p><b>EEO Statement</b><br />Sunderstorm is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</p><p>Job Type: Full-time</p></div>","company":{"companyType":"Private/Growth","name":"Sunderstorm Inc","logoUrl":"/logos/sunderstorm-8e30f61079c7f90c308c1d1fcfeb3e64.png"},"location":{"country":"United States","address":"Van Nuys, CA 91402","city":"Van Nuys","stateProvince":"CA"},"frontendLink":"/job-posting/sunderstorm-inc/digital-marketing-manager/f52aa231406de67ee829a8e53c30baca","title":"Digital Marketing Manager","category":"Medical & Healthcare","hash":"f52aa231406de67ee829a8e53c30baca","postingUrl":"https://www.indeed.com/job/digital-marketing-manager-5736720665f0c14c"},{"salaries":[{"salaryStart":"$95k","salaryEnd":"$120k","currency":"US","source":"Built In","position":"Product Manager","type":"per year","url":"https://builtin.com/salaries/product/product-manager/atlanta-ga"},{"salaryStart":"$95k","salaryEnd":"$180k","currency":"US","source":"Levels.fyi","position":"Product Manager","type":"per year","url":"https://www.levels.fyi/Salaries/Product-Manager/Atlanta-Area/"},{"salaryStart":"$110k","salaryEnd":"$170k","currency":"US","source":"Glassdoor","position":"Senior Product Manager","type":"per year","url":"https://www.glassdoor.ca/Salary/The-Home-Depot-Senior-Product-Manager-Atlanta-Salaries-EJI_IE655.0,14_KO15,37_IL.38,45_IM52.htm"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"14 days ago","description":"<div><p>Mission</p><p>ServiceGanja's mission is to provide a professional retail experience for the cannabis industry. Our IOS Point-of-Sale software allows legal dispensaries throughout the nation to better serve their customers</p><p>At ServiceGanja we strive to provide innovative and professional cannabis POS software.</p><p>We are passionate about merging the world of cannabis and technology into a simple, smooth, and secure system. We are presently taking the cannabis industry by storm with our IOS Point-of-Sale software. We are developing a revolutionary easy to use POS system for dispensary owners.</p><p>Why work at ServiceGanja?</p><p>We are a dynamic team powering the Cannabis movement through ServiceGanja, an all in one software.</p><p><b>Summary</b></p><p>The Product Manager is responsible for identifying, scoping, and delivering large end to end projects on the ServiceGanja platform. You will have the opportunity to engage with an experienced cross-disciplinary staff to conceive of and design innovative consumer products. You thrive through creating a vision, building consensus and driving teams towards results. You will anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance the business needs versus technical constraints. The ability to take large, complex projects and break them down into manageable pieces, develop functional specifications, then deliver them in a successful and timely manner is expected. Maturity, high judgment, negotiation skills, ability to influence, analytical talent and leadership are essential to success in this role.</p><p>Job Duties and Responsibilities!</p><p>• Maximize the value of the product.</p><p>• Communicate with customers and other stakeholders to identify needs and requirements.</p><p>• Analyze market and competitors.</p><p>• Elaborates and socializes product vision.</p><p>• Generates consensus for the product vision both internally and with key external partners.</p><p>• Creates product documentation.</p><p>• Develops and maintains product roadmap that includes key milestones of product delivery.</p><p>• Defines and describes business epics, clearly expresses product backlog items.</p><p>• Serves as Business Analyst.</p><p>• Works with Data Analyst to drive product reporting to enable data-driven decision making.</p><p>• Serves as Product Owner.</p><p>• Grooms and prioritizes product backlog weekly to best achieve goals.</p><p>• Determines sprint goals together with the engineering team.</p><p>• Explains product backlog content to the engineering team.</p><p>• Tests features for acceptance and makes decision on release,</p><p>• Works with stakeholders from other parts of the org on the go-to-market plan (Marketing, Sales, CS).</p><p>• Monitors business and product metrics.</p><p>• Conducts product overview for newcomers.</p><p>• The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.</p><p>Requirements and Qualifications!</p><p>• Experience in product or program management, product marketing, business development or technology.</p><p>• Experience with end to end product delivery.</p><p>• Experience with feature delivery and tradeoffs of a product.</p><p>• Experience overseeing roadmap strategy and definition.</p><p>• Thrives while working under pressure in a fast-paced environment to define strategy and requirements.</p><p>• Ability to create, align, manage, and deliver complex projects on schedule.</p><p>• Communicate regularly with senior leadership on status, risks, and change control/management.</p><p>• Enjoy building and designing large scale systems with high availability.</p><p>• Strong collaboration and negotiation skills.</p><p>• Excellent verbal and written communication skills.</p><p>• Strong emotional intelligence and an ability for dynamic partnership across departments.</p><p>• Detail-oriented and data-driven.</p><p>• Able to successfully organize, lead and manage large teams of people.</p><p>• Impeccable time management and able to manage multiple projects simultaneously.</p><p>• Self-motivated and self-sufficient with a strategic mindset.</p><p>• Bachelor’s degree in Business Management, Computer Science, or related field; MBA/MS preferred but not required. In addition, or in lieu of a degree, add certifications, or years of practical experience in a certain role.</p><p>ServiceGanja provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p><p>ServiceGanja focuses on SaaS, Financial Services, B2B, Point of Sale, and Fin Tech. Their company has offices in Dallas. They have a small team that's between 1-10 employees.</p><p>You can view their website at https://serviceganja.com or find them on Twitter, Facebook, and LinkedIn</p></div>","company":{"name":"ServiceGanja"},"location":{"country":"United States","address":"Atlanta, GA, USA (+2 others)","city":"Atlanta","stateProvince":"GA"},"frontendLink":"/job-posting/serviceganja/product-manager/eab63a78254af940bc3242e13de015d2","title":"Product Manager","category":"Information Technology & Services","hash":"eab63a78254af940bc3242e13de015d2","postingUrl":"https://angel.co/company/serviceganja/jobs/1867202-product-manager","salary":"$95k - $120k"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"5 days ago","description":"<div><p>Blog Marketing Manager</p><p>Remote or in-person but prefer in-person.</p><p>About the business:</p><p>Our Cannabis Retail Product Company is the fastest growing business in its space. We are fully vertically integrated, meaning we are truly single-source—from farm to consumer. We recently built an eCommerce storefront for our company, and we have been gaining significant traffic over the last few months. We are dedicated to offering the highest quality products, backed by science, while offering the best possible service to our consumers.</p><p>Most importantly, we are dedicated to educating our audience about the misinformation and dangers in our industry. By keeping our industry and consumers safe, we believe that we can continue to enjoy the benefits of the plant we all know and love.</p><p>About the role:</p><p>As the Blog Marketing Manager, you will be in charge of running an online blog reporting news about the cannabis industry. You will work with a team of blog writers to publish scheduled content as well as manage the user-generated content on the site. Most importantly, you will be in charge of building a community and growing traffic to our site. You will come up with data-driven marketing plans to help us gain more blog traffic.</p><p>Job requirements:</p><ul><li>Be well versed in growing online communities</li><li>Be knowledgeable in online marketing strategies</li><li>Have a great understanding of affiliate marketing</li><li>Be able to create well-researched marketing plans</li><li>Know how to interpret data and know what actions to take using said data</li><li>Easy to work with and open to constructive criticism</li><li>Versatile and willing to pivot fast</li><li>Know how to operate and build a website on WordPress</li></ul><p>Experience:</p><ul><li>Experience with running online blogs</li><li>Experience with email marketing, SEO, and social media marketing</li><li>Ideally experience with eCommerce businesses</li><li>Experience with affiliate network marketing</li></ul><p>Benefits:</p><ul><li>Start up environment</li><li>Flexible schedule</li><li>No degree required</li><li>Extremely cordial and understanding team</li><li>Surrounded by people who have been running successful businesses for years</li></ul><p>Job Type: Full-time</p><p>Pay: $12.00 - $20.00 per hour</p><p>Schedule:</p><ul><li>Monday to Friday</li></ul><p>Work Location: One location</p></div>","company":{"name":"Cannabis Retail Product Company"},"location":{"country":"United States","address":"Portland, TN 37148","city":"Portland","stateProvince":"TN"},"frontendLink":"/job-posting/cannabis-retail-product-company/blog-marketing-manager/57348dd5820de2e9e79e338ba659f3c9","title":"Blog Marketing Manager","category":"Retail","hash":"57348dd5820de2e9e79e338ba659f3c9","postingUrl":"https://www.indeed.com/job/blog-marketing-manager-1d8fff58631cee4c"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"5 days ago","description":"<div><p><b>1906 New Highs </b></p><p><b>WESTERN MASSACHUSETTS Field Marketing &amp; Community Outreach Manager Job Description</b></p><p>*<br />Role overview</p><p>We are seeking a professional, reliable, enthusiastic Account Coordinator to continue to expand 1906 in MA and join our growing team. As a successful candidate, you will serve as the face and voice of our company, build brand recognition, and successfully promote our products. You will work along side another FM&amp;CO Manager within the state to communicate and engage with our sales &amp; marketing teams and our dispensary customers in meaningful ways to increase our company’s brand awareness and help generate new sales opportunities. You will cultivate relationships outside dispensaries in the effort of expanding the audience that would benefit from our product line and invite into the cannabis space.</p><ul><li>FM &amp; CO Manager Responsibilities:</li><li>Understand 1906’s mission, vision, team structure, and goals</li><li>Understand all 1906 products and experiences and be able to clearly communicate this information to others</li><li>Maintain a positive image of the brand at all times</li><li>Act as a liaison between 1906 marketing and sales teams in sharing information and opportunities. Also collaborate with our distribution partner as needed.</li><li>Develop a clear and concise communication format with the teams to support objectives while in stores</li><li>Scout for expanded visual merchandising opportunities in dispensaries</li><li>Build rapport with current and potential customers and dispensaries</li><li>Work closely with both 1906 sales and marketing staff + dispensaries to bring activity to life in market</li><li>Lead in-dispensary pop-ups and budtender educations</li><li>Support broader event activations on-site as needed</li><li>Tracking results from sales support, pop-ups and budtender educations</li><li>Lead development of local Brand Ambassador team as market need grows</li></ul><p>Candidate Requirements and Qualifications:</p><ul><li>Age 21+</li><li>Previous experience as an account representative, sales, brand ambassador or similar role is strongly desired, as well as knowledge of sales and marketing principles</li><li>Outstanding communication skills, both written and verbal</li><li>Engaging, outgoing, approachable personality</li><li>Reliable, self-starter and team player</li><li>Must be able to work independently/remotely</li><li>Excellent problem-solving skills</li><li>Ability to travel within Massachuttes using your own vehicle.</li><li>Bachelor’s Degree in Marketing, Sales, Business, Communications or a related field (preferred)</li><li>CPG experience in Alcohol, Cosmetics, Pharma or Food preferred.</li></ul><p>*</p><p>*<br />Availability</p><p>This role is a full-time salaried position with weekend work required to facilitate events and in-store pop-ups. Job will primarily service the Western MA marketplace (Worcester West). Ideal candidate would work Tues - Sat 3 weeks out of the month, Mon - Fri balance of month. Should reside in the coverage area to maximize efficiency.<br />*<br />*<br />Benefits</p><ul><li>Paid time off -</li><li>Fully paid health insurance</li><li>Group Dental and Vision insurance available</li><li>401k</li><li>Monthly vehicle allowance for use of own car</li><li>Gas card for fuel purchases</li><li>AMEX for business expenses</li><li>Company provided laptop or tablet</li><li>Annual bonus potential per Company’s direction/performance</li></ul><p>*</p><p>Job Type: Full-time</p><p>Pay: $60,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Schedule:</p><ul><li>Monday to Friday</li><li>Weekend availability</li></ul><p>Supplemental Pay:</p><ul><li>Bonus pay</li></ul><p>Ability to commute/relocate:</p><ul><li>Massachusetts: Reliably commute or planning to relocate before starting work (Preferred)</li></ul><p>Experience:</p><ul><li>Marketing: 1 year (Preferred)</li></ul><p>Work Location: On the road</p></div>","company":{"companyType":"Private/Growth","name":"1906 New Highs","logoUrl":"/logos/1906-new-highs-946a092ac4367283afcaafd4aa580285.png"},"location":{"country":"United States","address":"Massachusetts","stateProvince":"MA"},"frontendLink":"/job-posting/1906-new-highs/field-marketing-manager/be4a40f6a21e2fac694e728768c42914","title":"Field Marketing Manager","category":"Manufacturing","hash":"be4a40f6a21e2fac694e728768c42914","postingUrl":"https://www.indeed.com/job/field-marketing-manager-e5a04beee6dd0206"},{"function":["Marketing"],"postedOn":"6 days ago","description":"<div><div><p><b>Brand Marketing Manager</b></p><p></p><p><b>Company Description</b></p><p>Item 9 Labs &amp; Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.</p><p>For more information, visit item9labs.com &amp; unityrd.com.</p><p></p><p>The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target</p><p>market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.</p><p>Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!</p><p></p><p><b>Responsibilities:</b></p><p>Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.</p><p>Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.</p><p>Manage 3rd party partnerships to ensure fulfillment of obligations.</p><p>Shape and communicate our vision and mission.</p><p>Translate brand elements into plans and go-to-market strategies.</p><p>Lead creative development to motivate the target audience to take action .</p><p>Measure and report performance of all marketing campaigns and assess ROI and KPIs.</p><p>Monitor market trends, research consumer markets and competitors activities.</p><p>Align the company around the brand s direction, choices and tactics.</p><p>Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.</p><p>Collaborate with peers to ensure best brand practices are being utilized daily.</p><p>Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.</p><p>Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.</p><p>Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.</p><p>Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.</p><p>Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.</p><p>Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.</p><p></p><p><b>Qualifications:</b></p><p>Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.</p><p>Experience: Ideally, 4‐6 years experience in marketing, advertising, promotions, or related consumer‐focused field.</p><p>Proven ability to develop brand and marketing strategies and communicate recommendations to executives</p><p>Experience in identifying target audiences and devising effective campaigns</p><p>Excellent understanding of the full marketing mix</p><p>Strong analytical skills partnered with a creative mind</p><p>Outstanding communication skills</p><p>Up to date with latest trends and marketing best practices</p><p>Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.</p><p>Proven ability to organize and manage cross-functional projects with several key stakeholders</p><p>Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time</p><p>A creative eye for spotting product and consumer trends</p><p>Must demonstrate entrepreneurial aptitude and be solution-focus</p><p></p><p><b>Special Skills/Qualifications:</b></p><p>High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, self‐starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.</p><p></p><p>Available to work nights, weekends, and holidays based on market activity.</p><p></p><ul><li><i>NOTE: This job description is not intended to be all‐inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.</i></li></ul></div></div>","company":{"companyType":"Public/Established","name":"Item 9 Labs","logoUrl":"/logos/item-9-labs-64197acb4aa59d0ab841a63e9bf906b0.jpeg"},"location":{"country":"United States","address":"Phoenix, AZ","city":"Phoenix","stateProvince":"AZ"},"frontendLink":"/job-posting/item-9-labs/brand-marketing-manager/712d831237b483eb93a4795316d9491b","title":"Brand Marketing Manager","category":"Agriculture & Farming","hash":"712d831237b483eb93a4795316d9491b","postingUrl":"https://www.indeed.com/job/brand-marketing-manager-59d18ecc1b161e2c"},{"employmentType":"Full-time","function":["Marketing"],"postedOn":"12 days ago","description":"<div><p>Who We Are:</p><p>Nuvole SV Corp is a management services and real estate development company providing services to cannabis retailers, processors, and cultivators. Our team offers centralized accounting, staffing, HR, supply chain management, marketing, and IP services as well as turn-key facilities to a growing number of medical marijuana licensees in Oklahoma.</p><p>Who You Are:</p><p>A creative and out of the box thinker, yet instinctually analytical. You are a natural leader and solid team player within an organization. A macro level mindset is your where your head is at and marketing strategy is your game. You constantly stay ahead of the competition by conducting field analysis and leveraging the tools and platforms in place to execute and implement new initiatives flawlessly. You fearlessly dive deep into the numbers to help determine success of marketing campaigns and then make subtle adjustments to continue to push the team and projects to maximize results.</p><p>Glimpse into Your Day:</p><ul><li>You will leverage POS analytics to develop a comprehensive marketing strategy for the Retail and Wholesale divisions in alignment with corporate strategic objectives.</li><li>You will develop the appropriate tactical plans necessary to implement and execute the Retail and Wholesale marketing strategy.</li><li>You will work hand in hand with the retail and wholesale team to collaborate on marketing efforts.</li><li>You will seamlessly articulate throughout the organization the mission, strategy, and purpose of the campaigns to gather the resources and the necessary support to execute the tactical plans appropriately.</li><li>You will conduct market research to determine trends, opportunities and develop new out of the box marketing programs on a macro scale.</li><li>You will manage competitive market research, marketing analysis, planning, positioning, budgeting, collateral development, advertising, and public relations efforts for retail initiatives and product launches.</li><li>You will initiate and manage a marketing budget.</li><li>You will create graphics and marketing collateral, as necessary.</li><li>You will utilize platforms such as SMS and Weedmaps to push out Deals to patient base.</li><li>You will create, implement, and manage social media marketing and activities across all popular social media channels, including development and creation of social media ads and posts and track analytics.</li><li>You will facilitate website management, including written and digital content, redesign as needed, SEO optimization and tracking analytics.</li><li>You will set up vendor days or marketing events for both the Retail and Wholesale teams.</li><li>You will ensure that brand integrity, continuity and consistency is upheld across the organization.</li><li>You will oversee contractors such as photographers, videographers, web designers or creative firms who assist with marketing related projects and new packaging design.</li><li>You will maintain, build, and expand relationships with community partners both local or national, and other organizations to further increase brand and product awareness.</li></ul><p>Your Solid Attributes:</p><ul><li>You are a critical thinker with strong organizational skills.</li><li>You are highly analytical and strategic.</li><li>You are a strong communicator and collaborator and work effectively with all members of the organization, from individual contributors to top executives.</li><li>You always maintain a friendly disposition, even under pressure.</li><li>You are quick on your feet and when problems arise, you reliably produce solutions and are a fixer by nature.</li><li>You are a detail-oriented person who project manages every element of every initiative and finds joy in checking boxes.</li><li>You love to manage and keep a tight marketing budget.</li><li>You can proficiently navigate through all social media driven outlets such as Facebook and Instagram, etc.</li><li>You have experience navigating robust SMS loyalty member platforms, promotional deals consumer facing platforms and B2B wholesale driven platforms.</li><li>You love checking in with and responding to customers on review driven pages.</li><li>You have experience with graphic design, copy writing, advertising, PR writing, communication, and planning.</li><li>You are 100% self-directed and thrive in a role that is partially autonomous, but also a collaborative team driven environment and ask questions when necessary.</li><li>You are intrinsically motivated by end results.</li></ul><p>Position Requirements:</p><ul><li>5+ years in Marketing Management</li><li>Must pass a full background check</li></ul><p>Education: BA degree in Marketing/Business desired, but not required.</p><p>Job Type: Full-time</p><p>Work Location: Oklahoma City</p><p>Nuvole SV Corp offers:</p><ul><li>Competitive Salary</li><li>Health Benefits</li><li>PTO (Paid Time Off)</li><li>Product Discounts</li><li>Ability to work in a new industry poised for growth</li></ul><p>We describe our culture as team-oriented, collaborative, and cooperative.</p><p>Job: Full Time</p><p>Salary: DOE</p><p>****Only candidates meeting requirements of position will be considered****</p><p>Nuvole SV Corp is an equal opportunity employer of all qualified individuals, including minorities, women, veterans and individuals with disabilities. Nuvole SV Corp will consider employment-qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.</p><p>Job Type: Full-time</p><p>Benefits:</p><ul><li>Health insurance</li><li>Paid time off</li></ul><p>Schedule:</p><ul><li>8 hour shift</li><li>Monday to Friday</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Work Location: One location</p></div>","company":{"companyType":"Private/Startup","name":"Confidential"},"location":{"country":"United States","address":"Oklahoma City, OK 73116","city":"Oklahoma City","stateProvince":"OK"},"frontendLink":"/job-posting/confidential/marketing-manager/5105ea322d12dc857b774ba1743d0730","title":"Marketing Manager","category":"Education","hash":"5105ea322d12dc857b774ba1743d0730","postingUrl":"https://www.indeed.com/job/marketing-manager-db1aaca2c3b79c7f"},{"salaries":[{"salaryStart":"$68k","salaryEnd":"$170k","currency":"US","source":"Glassdoor","position":"Regional Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-regional-marketing-manager-salary-SRCH_IL.0,13_IM615_KO14,40.htm"},{"salaryStart":"$50k","salaryEnd":"$130k","currency":"US","source":"ZipRecruiter","position":"Regional Marketing Manager","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Regional-Marketing-Manager-Salary-in-New-York-City,NY"},{"salaryStart":"$82k","salaryEnd":"$140k","currency":"US","source":"Salary.com","position":"Regional Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/regional-marketing-manager-salary/ny"}],"function":["Marketing"],"postedOn":"6 days ago","description":"<div><p>Corporate Social Responsibility Program Specialist-NECuraleafBoston, MAView DetailBadge Not RequiredHead of CultivationThe GroveLas Vegas, NVView DetailBadge RequiredPermanentProduct Strategy AnalystVangstDenver, COView DetailBadge Not RequiredPermanentField Brand Representative - Inland EmpireCuraleafRiverside, CAView DetailBadge Not RequiredKitchen TechnicianHolistic IndustriesGardena, CAView DetailBadge Not RequiredSenior IT Project ManagerGreen Thumb IndustriesChicago, ILView DetailBadge Not Required</p></div>","company":{"companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"New York, NY, USA","stateProvince":"NY"},"frontendLink":"/job-posting/leaflink/regional-marketing-manager/6d53ca3bbba4d1a84322b063b04ccf48","title":"Regional Marketing Manager","category":"Information Technology & Services","hash":"6d53ca3bbba4d1a84322b063b04ccf48","postingUrl":"https://cannabisjobs.co/cannabis-jobs/regional-marketing-manager-at-leaflink","salary":"$68k - $170k"},{"function":["Marketing"],"postedOn":"13 days ago","description":"<div><div><p>AWH is a vertically integrated cannabis cultivator, processor, and dispensary operator with assets in Illinois, Massachusetts, Michigan, New Jersey, and Ohio. We seek to foster a robust and inclusive cannabis organization through providing a premium, unmatched customer-focused retail experience and producing quality and mindfully created cannabis products. Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers life with cannabis. How will we achieve this? By offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs.</p><p>When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness. As a team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we scale continuously.</p><p><b>WHY AWH</b>?</p><p>Our people are our greatest asset. Our teams are comprised of a group of skilled and passionate professionals and partners from a diverse range of fields. We believe in not only building a diverse team but creating a space where ALL feel welcome and training our leaders to not only be inclusive themselves but to inspire their teams to be the same. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, national origin, age or disability. We believe in providing competitive compensation, quality benefits and a work environment that fosters creativity, hard work and leverage every one of our employees' unique skills while giving them what it takes to advance those said skills and learn new ones. We sweat the details to ensure our teams are confident and excited to provide best in class service to our customers and communities we serve.</p><br /><p></p><p><b>JOB SUMMARY: </b>The Brand Manager is responsible for adapting a brand strategy for the company's target market. As the 'brand guardian', the brand manager will maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.</p><br /><p></p><p>THIS POSITION IS REMOTE WITH PREFERENCE TO MIDWEST OR NORTHEAST</p><br /><p></p><p><b>PRIMARY RESPONSIBILITES</b></p><ul><li>Analyze brand positioning and consumer insights</li><li>Shape and communicate our vision and mission</li><li>Translate brand elements into plans and go-to-market strategies</li><li>Lead creative development to motivate the target audience to \"take action\"</li><li>Establish performance specifications, cost and price parameters, market applications and sales estimates</li><li>Measure and report performance of all marketing campaigns, and assess ROI and KPIs</li><li>Monitor market trends, research consumer markets and competitors' activities</li><li>Oversee new and ongoing marketing and advertising activities</li><li>Monitor product distribution and consumer reactions</li><li>Devise innovative growth strategies</li><li>Align the company around the brand's direction, choices and tactics</li><li>Manage all aspects of the brand – digital, physical (packaging), marketing, customer outreach, dispensary interaction, events, activations etc</li><li>Set Marketing strategy per state/brand/product and execute campaigns to meet brand and company goals</li><li>Work with local retail, marketing and ops teams as well as 3rd party dispensaries to promote and increase brand awareness</li><li>Report monthly activations to management</li></ul><br /><p></p><p><b>JOB REQUIREMENTS</b></p><ul><li>Proven working experience as Brand Manager or Associate Brand Manager</li><li>Proven ability to develop brand and marketing strategies and communicate recommendations to executives</li><li>Experience in identifying target audiences and devising effective campaigns</li><li>Excellent understanding of the full marketing mix</li><li>Strong analytical skills partnered with a creative mind</li><li>Data-driven thinking and an affinity for numbers</li><li>Outstanding communication skills</li><li>Up-to-date with latest trends and marketing best practices</li><li>Degree in marketing or a related field</li><li>Ability to work independently and as a part of a cross-functional team, in a fast-paced environment; must be a self-starter able to work well under pressure</li></ul><br /><p></p><p><b>SUPERVISORY RESPONSIBILITIES:</b></p><ul><li>Manages and motivates staff (including hiring, firing &amp; performance management).</li><li>Train, direct and appraise staff.</li><li>Issues written &amp; verbal instructions; examines for conformance to regulations and policy.</li></ul><br /><p></p><p><b>PHYSICAL REQUIREMENTS</b></p><p>The position must occasionally lift, push, pull and or move up to 25 pounds. While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is occasionally required to stand, walk and reach with hands and arms. This position is required to speak and listen regularly.</p><br /><p></p><p><b>WORK ENVIRONMENT</b></p><p>This position performs duties in a home office / office setting. The noise level in the work environment is usually moderate.</p></div></div>","company":{"companyType":"Private/Established","name":"Ascend Wellness Holdings","logoUrl":"/logos/ascend-wellness-holdings-1c26c3789d81d07fdc1179c08239ac2b.png"},"location":{"country":"United States","address":"Illinois","stateProvince":"IL"},"frontendLink":"/job-posting/ascend-wellness-holdings/brand-manager/8807db0d9325302a4797adedb23904dd","title":"Brand Manager","category":"Agriculture & Farming","hash":"8807db0d9325302a4797adedb23904dd","postingUrl":"https://www.indeed.com/job/brand-manager-91c5534d8d37b657"},{"salaries":[{"salaryStart":"$100k","salaryEnd":"$160k","currency":"US","source":"Salary.com","position":"Trade Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/alternate/trade-marketing-manager-salary/boston-ma"},{"salaryStart":"$74k","salaryEnd":"$82k","currency":"US","source":"Glassdoor","position":"Global Trade Marketing Manager","type":"per year","url":"https://www.glassdoor.co.in/Salary/Reebok-Global-Trade-Marketing-Manager-Boston-Salaries-EJI_IE563.0,6_KO7,37_IL.38,44_IM109.htm"},{"salaryStart":"$35k","salaryEnd":"$130k","currency":"US","source":"ZipRecruiter","position":"Trade Marketing","type":"per year","url":"https://www.ziprecruiter.com/Salaries/Trade-Marketing-Salary-in-Boston,MA"}],"function":["Marketing"],"postedOn":"7 days ago","description":"<div><p><b>Who We Are:</b></p><p>MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Betty's Eddies™ fruit chews, Nature’s Heritage™ flower, and K Fusion™ precision-dose mint tablets. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.</p><p>• This is a field based position, some travel required</p><p><b>The Opportunity:</b></p><p>The Trade Marketing Manager will activate, execute, and accelerate strategic deployment of marketing strategy in the field. This role will work collaboratively with sales team members to build capacity and programming which amplifies existing success and opens new opportunities while connecting marketing team members to real-time intelligence from the field. The Trade Marketing Manager will be data driven to develop strategies to improve brand adoption and product velocity in a variety of channels including trade shows, distribution, retail, and consumer activations.</p><p><b>Duties and Responsibilities:</b></p><p>• Lead trade marketing annual planning &amp; determine priority activities that will have the greatest impact on the cannabis shopper to drive traffic to stores and conversion</p><p>• Identify whitespace promotional solutions to support achievement of our Annual Plan</p><p>• Develop National Retail Calendar &amp; Planning and collaborate with Brand Teams</p><p>• Develop programs that will drive sell out volume with clear KPIs set that can be tracked and measured in markets</p><p>• Determine best in class execution standards as well as test &amp; learn programs &amp; activities</p><p>• Develop &amp; roll out Brand and Educational Strategies &amp; solutions in-store across our portfolio in all markets, inclusive of Digital Retail &amp; Education Solutions</p><p>• Develop kitted programs to be executed in market on time for launches</p><p>• Work with sales analytics on program ROI &amp; CAAP achievements</p><p>• Drive staff incentive solutions where feasible and allowed</p><p>• Maintain ownership of trade budget, including trade tools, activations and brand specific customer investment</p><p>• Measure &amp; prioritize investment by customer with aligned internal methodology</p><p>• Manage all vendors, payment terms, delivery and quote management</p><p>• Working in partnership with the sales team to identify risks and opportunities to volume estimates and make recommendations on opportunities to close gaps.</p><p>• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply &amp; demand while minimizing inventory losses</p><p>• Perform other job related duties as assigned</p><p><b>Qualifications:</b></p><p>• Bachelor’s degree in a related field (4 years related experience may be substituted)</p><p>• 5 years progressive management experience</p><p>• Proven skill in project planning, execution, and evaluation</p><p>• Strong record of producing positive results through trade marketing programming</p><p>• Ability to influence others to inspire and activate individuals toward intended brand goals</p><p>• Strong communication skills in written, verbal, visual and numerical formats</p><p><b>• Certificates, Licenses, Registrations:</b></p><p>• State regulations require all applicants must be 21 years of age or older</p><p><b>We Offer:</b></p><p>• Competitive salary</p><p>• Paid time off, sick time and corporate holidays</p><p>• Medical, dental and vision</p><p>Job Type: Full-time</p><p>Pay: $80,000.00 - $90,000.00 per year</p><p><b>Benefits:</b></p><p>• Dental insurance</p><p>• Health insurance</p><p>• Vision insurance</p><p><b>Schedule:</b></p><p>• 8 hour shift</p><p><b>Ability to commute/relocate:</b></p><p>• Norwood, MA: Reliably commute or planning to relocate before starting work (Preferred)</p><p><b>Experience:</b></p><p>• Marketing: 2 years (Required)</p><p>Work Location: Multiple Locations</p></div>","company":{"website":"marimedinc.com","companyType":"Public/Growth","name":"MariMed Inc","logoUrl":"/logos/marimed-inc-eca7e3abe72a26964eb12216c8de824c.jpeg"},"location":{"country":"United States","address":"Norwood, MA, USA","city":"Norwood","stateProvince":"MA"},"frontendLink":"/job-posting/marimed-inc/trade-marketing-manager/c58cb1aae41b88ba7b4e9a4d1fdcc2bb","title":"Trade Marketing Manager","category":"Agriculture & Farming","hash":"c58cb1aae41b88ba7b4e9a4d1fdcc2bb","postingUrl":"https://www.salary.com/job/marimed-inc/trade-marketing-manager/j202201112145368624421","salary":"$100k - $160k"},{"function":["Marketing"],"postedOn":"13 days ago","description":"<div><div><p><b>Job Summary:</b></p><p>The Retail Marketing Manager for Zen Leaf Dispensaries is a highly organized, detail-oriented individual who has excellent communication skills—both written and verbal—who is in direct contact with store-level management at all locations throughout the nation. This individual must have the confidence to take initiative by reaching out to various departments across the organization to iron out each store's specific retail experience. The ability to work on multiple projects concurrently is crucial to keep up with the fast-paced, ever-evolving cannabis industry. This role requires a keen eye for design—both graphic as well as interior—and merchandising to ensure all retail locations meet Zen Leaf's brand standards.</p><p><b>Responsibilities:</b></p><ul><li>Consistently utilize and manage project management platform</li><li>Review and source Paid Media opportunities on a state-specific basis</li><li>Coordinate with retail and procurement teams to ensure timely and effective marketing campaigns.</li><li>Track and analyze retail performance metrics to make data driven recommendations for programs and strategies</li><li>Identify low performing stores, evaluate pain points and problem areas, develop marketing plan to recoup performance &amp; reinstate positive sales trajectory</li><li>Review creative collateral for in-store use</li><li>Ideate new marketing initiatives based on seasonality, new product launches, special events, etc.</li><li>Develop marketing strategy to launch campaigns at a store and regional level</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor's degree in marketing, business management, or design fields strongly desired</li><li>2-5 years work experience in project management, marketing, or retail</li><li>Experience in retail, cannabis, or CPG industries strongly desired</li><li>Experience with Microsoft, Adobe suite, and Project Management platforms</li><li>Must be able to successfully register with the state's cannabis commission as an agent</li></ul><h4><b>Physical and Mental Demands:</b></h4><p>While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.</p><h4><b>Working Environment:</b></h4><p>Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.</p><h4><b>EEO Statement:</b></h4><p>We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.</p></div></div>","company":{"companyType":"Private/Established","name":"Verano"},"location":{"country":"United States","address":"Nevada","stateProvince":"NV"},"frontendLink":"/job-posting/verano/marketing-manager/260b44e82dd332c78dc5d6380f137ac2","title":"Marketing Manager","category":"Information Technology & Services","hash":"260b44e82dd332c78dc5d6380f137ac2","postingUrl":"https://www.indeed.com/job/marketing-manager-e8fc0d9ec2861b79"},{"salaries":[{"salaryStart":"$76k","salaryEnd":"$180k","currency":"US","source":"Glassdoor","position":"Brand Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/new-york-city-brand-manager-salary-SRCH_IL.0,13_IM615_KO14,27.htm"},{"salaryStart":"$80k","salaryEnd":"$200k","currency":"US","source":"Built In NYC","position":"Brand Manager","type":"per year","url":"https://www.builtinnyc.com/salaries/marketing/brand-manager/new-york"},{"salaryStart":"$51k","salaryEnd":"$130k","currency":"US","source":"Payscale","position":"Brand Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Brand_Manager/Salary/c9aedfbf/New-York-NY"}],"employmentType":"Full-time","function":["Marketing"],"postedOn":"13 days ago","description":"<div><p>AWH is a vertically integrated cannabis cultivator, processor, and dispensary operator with assets in Illinois, Massachusetts, Michigan, New Jersey, and Ohio. We seek to foster a robust and inclusive cannabis organization through providing a premium, unmatched customer-focused retail experience and producing quality and mindfully created cannabis products. Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers life with cannabis. How will we achieve this? By offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs.</p><p>When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness. As a team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we scale continuously.</p><p>WHY AWH?</p><p>Our people are our greatest asset. Our teams are comprised of a group of skilled and passionate professionals and partners from a diverse range of fields. We believe in not only building a diverse team but creating a space where ALL feel welcome and training our leaders to not only be inclusive themselves but to inspire their teams to be the same. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, national origin, age or disability. We believe in providing competitive compensation, quality benefits and a work environment that fosters creativity, hard work and leverage every one of our employees' unique skills while giving them what it takes to advance those said skills and learn new ones. We sweat the details to ensure our teams are confident and excited to provide best in class service to our customers and communities we serve.</p><p>JOB SUMMARY: The Brand Manager is responsible for adapting a brand strategy for the company's target market. As the 'brand guardian', the brand manager will maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.</p><p><b>THIS POSITION IS REMOTE WITH PREFERENCE TO MIDWEST OR NORTHEAST</b></p><p><b>PRIMARY RESPONSIBILITES</b></p><p>• Analyze brand positioning and consumer insights</p><p>• Shape and communicate our vision and mission</p><p>• Translate brand elements into plans and go-to-market strategies</p><p>• Lead creative development to motivate the target audience to “take action”</p><p>• Establish performance specifications, cost and price parameters, market applications and sales estimates</p><p>• Measure and report performance of all marketing campaigns, and assess ROI and KPIs</p><p>• Monitor market trends, research consumer markets and competitors’ activities</p><p>• Oversee new and ongoing marketing and advertising activities</p><p>• Monitor product distribution and consumer reactions</p><p>• Devise innovative growth strategies</p><p>• Align the company around the brand’s direction, choices and tactics</p><p>• Manage all aspects of the brand – digital, physical (packaging), marketing, customer outreach, dispensary interaction, events, activations etc</p><p>• Set Marketing strategy per state/brand/product and execute campaigns to meet brand and company goals</p><p>• Work with local retail, marketing and ops teams as well as 3rd party dispensaries to promote and increase brand awareness</p><p>• Report monthly activations to management</p><p><b>JOB REQUIREMENTS</b></p><p>• Proven working experience as Brand Manager or Associate Brand Manager</p><p>• Proven ability to develop brand and marketing strategies and communicate recommendations to executives</p><p>• Experience in identifying target audiences and devising effective campaigns</p><p>• Excellent understanding of the full marketing mix</p><p>• Strong analytical skills partnered with a creative mind</p><p>• Data-driven thinking and an affinity for numbers</p><p>• Outstanding communication skills</p><p>• Up-to-date with latest trends and marketing best practices</p><p>• Degree in marketing or a related field</p><p>• Ability to work independently and as a part of a cross-functional team, in a fast-paced environment; must be a self-starter able to work well under pressure</p><p><b>SUPERVISORY RESPONSIBILITIES:</b></p><p>• Manages and motivates staff (including hiring, firing &amp; performance management).</p><p>• Train, direct and appraise staff.</p><p>• Issues written &amp; verbal instructions; examines for conformance to regulations and policy.</p><p><b>PHYSICAL REQUIREMENTS</b></p><p>The position must occasionally lift, push, pull and or move up to 25 pounds. While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is occasionally required to stand, walk and reach with hands and arms. This position is required to speak and listen regularly.</p><p><b>WORK ENVIRONMENT</b></p><p>This position performs duties in a home office / office setting. The noise level in the work environment is usually moderate</p></div>","company":{"website":"awholdings.com","companyType":"Private/Established","name":"Ascend Wellness Holdings","logoUrl":"/logos/ascend-wellness-holdings-1c26c3789d81d07fdc1179c08239ac2b.png"},"location":{"country":"United States","address":"New York, NY, USA","stateProvince":"NY"},"frontendLink":"/job-posting/ascend-wellness-holdings/brand-manager/f1eb6c5b281b3adccd83a6d2854d0d21","title":"Brand Manager","category":"Agriculture & Farming","hash":"f1eb6c5b281b3adccd83a6d2854d0d21","postingUrl":"https://startup.jobs/brand-manager-ascend-wellness-holdings-2743292","salary":"$76k - $180k"},{"salaries":[{"salaryStart":"$65k","salaryEnd":"$160k","currency":"US","source":"Built In Austin","position":"Product Marketing Manager","type":"per year","url":"https://www.builtinaustin.com/salaries/product/product-marketing-manager/austin"},{"salaryStart":"$78k","salaryEnd":"$150k","currency":"US","source":"Glassdoor","position":"Product Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/austin-product-marketing-manager-salary-SRCH_IL.0,6_IM60_KO7,32.htm"},{"salaryStart":"$68k","salaryEnd":"$130k","currency":"US","source":"Payscale","position":"Product Marketing Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Product_Marketing_Manager/Salary/96d110f3/Austin-TX"}],"function":["Marketing"],"postedOn":"8 days ago","description":"<div><p>About LeafLink</p><p>LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30 markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.</p><p>Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!</p><p>The Role</p><p>LeafLink is seeking an experienced Product Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing GTM marketing plans for LeafLink’s payments solutions. You will collaborate closely with the Sales, Product, and leadership teams associated with those products to map marketing strategy to business line goals. You’ll also work with our Growth, Brand, and Regional marketing teams to execute campaigns, develop core product messaging and positioning, and integrate your plans into overall marketing objectives.</p><p>This role will be focused on launching existing products in new markets as well as bringing new products and features to market, within the Payments domain. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns that drive results. You will be highly focused on driving adoption of our payments solutions through effective and creative GTM strategies and by arming client-facing teams with effective sales tools and enablement content. You also will drive post-sales engagement, education and retention campaigns for your products to help grow a healthy user base, and onboard more of our customers to LeafLink’s payment solutions. You will build customer advocacy programs that showcase customers effectively using our products.</p><p>As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, high-impact role that reports to the Senior Manager of Product Marketing and works closely with key stakeholders within the Payments domain. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.</p><p><b>Responsibilities</b></p><p>• Plan the launches of new products and releases of existing products in new markets, and manage the cross-functional implementation of your go-to-market plans. This includes developing product positioning and messaging that resonate with our target buyer personas.</p><p>• Collaborate with Brand, Design, Regional, and Growth marketing to ensure we’re mapping your plans into department objectives, and are hitting our department goals effectively</p><p>• Ensure adoption of Payments products by working with Growth marketing to drive MQLs</p><p>• Collaborate with Sales, Product, and leadership teams to ensure product marketing plans align with business line goals</p><p>• Develop effective messaging that translates technical capabilities of products into client benefits</p><p>• Build and continuously optimize sales enablement kits to arm our GTM teams with presentations, talking points, and collateral. You will be expected to present these sales enablement kits in a bi-weekly Enablement meeting for our customer-facing teams.</p><p>• Translate market feedback internally by monitoring competitive products and articulating LeafLink’s value by compiling and upkeeping battlecards</p><p>• Act as the primary thought leader for the products you support externally, including speaking engagements and written works</p><p>• Gain insight into customer use of Payments, and use that to develop case studies and testimonials</p><p>• Implement in-app messaging to drive growth and adoption of LeafLink’s payment solutions, via Appcues</p><p><b>Who You Are</b></p><p>• You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge</p><p>• You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed</p><p>• You push forward to find creative solutions when the path is uncertain</p><p>• You have strong experience in technology product marketing with a proven track record of product launches and successful go to market execution</p><p>• You are highly-organized and pride yourself on your attention to detail</p><p>• You enjoy finding simple and effective ways to communicate complex ideas and technical information</p><p>• You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports</p><p>• You are highly analytical and data-driven,and enjoy creating reports and dashboards</p><p>• You are comfortable working in Salesforce, JIRA, Asana, and AppCues, and are excited about learning new systems</p><p><b>Qualifications</b></p><p>• 3 years of product marketing experience</p><p>• Excellent written skills. Writing samples will be requested.</p><p>• Excellent at data analysis</p><p>• B2B or SaaS experience a strong plus</p><p>• Experience with Appcues, Asana, and JIRA a strong plus</p><p>• Strong organizational and time management skills; ability to shift gears quickly and effectively</p><p>• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties, with extreme attention to detail. Team player!</p><p>• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working</p><p>• Bonus points if you have experience in financial services (payments/credit cards)</p><p><b>Benefits</b></p><p>• Flexible PTO to give our employees a little extra R&amp;R when they need it</p><p>• Competitive compensation and 401k</p><p>• Comprehensive health coverage (medical, dental, vision)</p><p>• Company sponsored Annual Citibike Membership for NYC employees</p><p>• Commuter Benefits through a Flexible Spending Account</p><p>• A robust stock option plan to give our employees a direct stake in LeafLink’s success</p><p>LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here</p></div>","company":{"website":"leaflink.com","companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"Austin, TX, USA","city":"Austin","stateProvince":"TX"},"frontendLink":"/job-posting/leaflink/product-marketing-manager/fe56d32214b15a4f15a45a8549c36eb9","title":"Product Marketing Manager","category":"Information Technology & Services","hash":"fe56d32214b15a4f15a45a8549c36eb9","postingUrl":"https://www.salary.com/job/leaflink/product-marketing-manager/j202201120139009679590","salary":"$65k - $160k"},{"salaries":[{"salaryStart":"$45k","salaryEnd":"$190k","currency":"US","source":"Glassdoor","position":"Regional Marketing Manager","type":"per year","url":"https://www.glassdoor.com/Salaries/austin-regional-marketing-manager-salary-SRCH_IL.0,6_IM60_KO7,33.htm"},{"salaryStart":"$75k","salaryEnd":"$130k","currency":"US","source":"Salary.com","position":"Regional Marketing Manager","type":"per year","url":"https://www.salary.com/research/salary/benchmark/regional-marketing-manager-salary/austin-tx"},{"salaryStart":"$68k","salaryEnd":"$140k","currency":"US","source":"Payscale","position":"Field Marketing Manager","type":"per year","url":"https://www.payscale.com/research/US/Job=Field_Marketing_Manager/Salary/72d5c926/Austin-TX-Regional-Marketing"}],"function":["Marketing"],"postedOn":"8 days ago","description":"<div><p>About LeafLink</p><p>LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we're defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.</p><p>Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000's 'Top 5000 Fastest-Growing Private Companies', one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!</p><p>The Role</p><p>LeafLink is seeking an experienced Regional Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing highly-targeted marketing plans by geographic region. You will collaborate closely with the Regional Directors for those regions to ensure your marketing strategy capitalizes on key opportunities for strengthening LeafLink's penetration in those markets. This strategy should include events, including but not limited to small regional events like happy hours, to larger national trade shows. You'll also work with our Growth, Brand, and Product marketing teams to execute campaigns and integrate your plans into overall marketing objectives.</p><p>This role will be focused on supporting the growth of our existing markets, with an emphasis on market penetration and driving revenue across multiple product lines, while also enabling our GTM teams to launch in new markets as they legalize regulated cannabis. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns and events that drive results. As the marketing partner to our Regional Directors, you'll be their go-to resource for all things marketing, from high level regional strategy to presentations for key client meetings.</p><p>This role reports to the Sr. Regional Marketing Manager. The role requires curiosity, and an analytical minded person. However, you'll help write the playbook, rather than inherit one. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.</p><p><b>Responsibilities</b></p><p>• Create and execute on marketing plans by geographic region</p><p>• Collaborate with Regional Directors to ensure your marketing plans align with regional goals</p><p>• Coordinate and execute regional industry events and provide post-event reporting &amp; analysis</p><p>• Collaborate with Brand, Design, Product, and Growth marketing to bring your campaigns to life</p><p>• Ensure consistent regional pipeline by working with Growth Marketing to drive MQLs</p><p>• Act as the marketing liaison to sales reps in regional pod meetings, pipeline calls, &amp; GTM strategy meetings for new markets &amp; product launches</p><p>• Work alongside regional teams to understand nuances, strengths, and challenges of specific markets; translate those learnings into strategic messaging, content, and campaign</p><p>• Develop and own a regional marketing reporting package to be shared with leadership</p><p><b>Who You Are</b></p><p>• You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge</p><p>• You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed</p><p>• You push forward to find creative solutions when the path is uncertain</p><p>• You have experience planning, executing and reporting on customer-facing B2B events</p><p>• You have strong experience in startup marketing with a proven track record of successful go to market execution</p><p>• You are highly-organized and pride yourself on your attention to detail</p><p>• You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports</p><p>• You are highly analytical and data-driven, and enjoy creating reports and dashboards</p><p>• You are comfortable working in Hubspot, Salesforce, Drift and Google Analytics, and are excited about learning new systems</p><p><b>Qualifications</b></p><p>• 4+ years of regional and event marketing experience</p><p>• Excellent verbal and written communication skills</p><p>• Excellent at data analysis</p><p>• Event coordination and management experience</p><p>• B2B or SaaS experience a strong plus</p><p>• Experience with Hubspot, Salesforce, and Drift a strong plus</p><p>• Strong organizational and time management skills; ability to shift gears quickly and effectively</p><p>• Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail</p><p><b>Benefits</b></p><p>• Flexible PTO to give our employees a little extra R&amp;R when they need it</p><p>• Competitive compensation and 401k</p><p>• Comprehensive health coverage (medical, dental, vision)</p><p>• Company sponsored Annual Citibike Membership for NYC employees</p><p>• Commuter Benefits through a Flexible Spending Account</p><p>• A robust stock option plan to give our employees a direct stake in LeafLink's success</p><p>LeafLink's employee-centric culture has earned us a coveted spot on BuiltInNYC's Best Places to Work for in 2021 list. Learn more about LeafLink's history and the path to our First Billion in Wholesale Cannabis Orders here</p></div>","company":{"website":"leaflink.com","companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"Austin, TX, USA","city":"Austin","stateProvince":"TX"},"frontendLink":"/job-posting/leaflink/regional-marketing-manager/88b75e80acfaedbc828a432cf3dd0860","title":"Regional Marketing Manager","category":"Information Technology & Services","hash":"88b75e80acfaedbc828a432cf3dd0860","postingUrl":"https://www.ziprecruiter.com/c/LeafLink/Job/Regional-Marketing-Manager/-in-Austin,TX?jid=33b9225fb91f5e1f","salary":"$45k - $190k"},{"function":["Marketing"],"postedOn":"8 days ago","description":"<div><div><h2><b>About LeafLink</b></h2><p>LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we're defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.</p><p>Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000's 'Top 5000 Fastest-Growing Private Companies', one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!</p><h2><b>The Role</b></h2><p>LeafLink is seeking an experienced Product Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing GTM marketing plans for LeafLink's payments solutions. You will collaborate closely with the Sales, Product, and leadership teams associated with those products to map marketing strategy to business line goals. You'll also work with our Growth, Brand, and Regional marketing teams to execute campaigns, develop core product messaging and positioning, and integrate your plans into overall marketing objectives.</p><p>This role will be focused on launching existing products in new markets as well as bringing new products and features to market, within the Payments domain. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns that drive results. You will be highly focused on driving adoption of our payments solutions through effective and creative GTM strategies and by arming client-facing teams with effective sales tools and enablement content. You also will drive post-sales engagement, education and retention campaigns for your products to help grow a healthy user base, and onboard more of our customers to LeafLink's payment solutions. You will build customer advocacy programs that showcase customers effectively using our products.</p><p>As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, high-impact role that reports to the Senior Manager of Product Marketing and works closely with key stakeholders within the Payments domain. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.</p><h2><b>Responsibilities</b></h2><ul><li>Plan the launches of new products and releases of existing products in new markets, and manage the cross-functional implementation of your go-to-market plans. This includes developing product positioning and messaging that resonate with our target buyer personas.</li><li>Collaborate with Brand, Design, Regional, and Growth marketing to ensure we're mapping your plans into department objectives, and are hitting our department goals effectively</li><li>Ensure adoption of Payments products by working with Growth marketing to drive MQLs</li><li>Collaborate with Sales, Product, and leadership teams to ensure product marketing plans align with business line goals</li><li>Develop effective messaging that translates technical capabilities of products into client benefits</li><li>Build and continuously optimize sales enablement kits to arm our GTM teams with presentations, talking points, and collateral. You will be expected to present these sales enablement kits in a bi-weekly Enablement meeting for our customer-facing teams.</li><li>Translate market feedback internally by monitoring competitive products and articulating LeafLink's value by compiling and upkeeping battlecards</li><li>Act as the primary thought leader for the products you support externally, including speaking engagements and written works</li><li>Gain insight into customer use of Payments, and use that to develop case studies and testimonials</li><li>Implement in-app messaging to drive growth and adoption of LeafLink's payment solutions, via Appcues</li></ul><h2><b>Who You Are</b></h2><ul><li>You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge</li><li>You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed</li><li>You push forward to find creative solutions when the path is uncertain</li><li>You have strong experience in technology product marketing with a proven track record of product launches and successful go to market execution</li><li>You are highly-organized and pride yourself on your attention to detail</li><li>You enjoy finding simple and effective ways to communicate complex ideas and technical information</li><li>You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports</li><li>You are highly analytical and data-driven,and enjoy creating reports and dashboards</li><li>You are comfortable working in Salesforce, JIRA, Asana, and AppCues, and are excited about learning new systems</li></ul><h2><b>Qualifications</b></h2><ul><li>3+ years of product marketing experience</li><li>Excellent written skills. Writing samples will be requested.</li><li>Excellent at data analysis</li><li>B2B or SaaS experience a strong plus</li><li>Experience with Appcues, Asana, and JIRA a strong plus</li><li>Strong organizational and time management skills; ability to shift gears quickly and effectively</li><li>Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties, with extreme attention to detail. Team player!</li><li>Exceptional ROI-tracking skills, able to prove what is –or isn't—working</li><li>Bonus points if you have experience in financial services (payments/credit cards)</li></ul><h2><b>Benefits</b></h2><ul><li><b>Flexible PTO</b> to give our employees a little extra R&amp;R when they need it</li><li><b>Competitive compensation </b>and<b> 401k</b></li><li>Comprehensive<b> health</b> <b>coverage </b>(medical, dental, vision)</li><li>Company sponsored <b>Annual Citibike Membership </b>for NYC employees</li><li><b>Commuter Benefits </b>through a Flexible Spending Account</li><li>A robust <b>stock option plan</b> to give our employees a direct stake in LeafLink's success</li></ul><p>LeafLink's employee-centric culture has earned us a coveted spot on BuiltInNYC's Best Places to Work list. Learn more about LeafLink's history and the path to our First Billion in Wholesale Cannabis Orders here.</p></div></div>","company":{"companyType":"Private/Established","name":"LeafLink","logoUrl":"/logos/leaflink-580183521ffe570c90670c4a1767fdb6.png"},"location":{"country":"United States","address":"New York, NY","stateProvince":"NY"},"frontendLink":"/job-posting/leaflink/product-marketing-manager/2f80b4509cafb382e8573ed16c75cef3","title":"Product Marketing Manager","category":"Information Technology & Services","hash":"2f80b4509cafb382e8573ed16c75cef3","postingUrl":"https://www.indeed.com/job/product-marketing-manager-0558f1bd3517affc"},{"function":["Marketing"],"postedOn":"6 days ago","description":"<div><p>A self-starter – someone who is proactive in identifying potential roadblocks, a great listener, and one who thrives under pressure in a fast-paced environment while juggling multiple personas and prioritizing competing tasks and deadlines to deliver on aggressive timelines . As a Product Manager, Talent Tools, you will lead one of Vangst’s core product teams, working side by side with engineering counterparts to collaborate on, design, and deliver new functionality for our platform. You will lean on your technical product management experience to bring stability, accuracy, and a new vision to one of our most crucial value propositions - tooling to help candidates break into and level up their career opportunities in the cannabis industry. As an integral member of a growing team in a fast-paced culture, you will have a unique opportunity to greatly influence and strengthen the future of the company. Responsibilities</p><p>-Design and execute product roadmap based on user interaction, requests, competitive research, and</p><p>feature value vs. time to complete.</p><p>-Play a critical role in delivering products that provide proper interoperability with partners, tooling for</p><p>members and job seekers in cannabis, Vangst marketing, and community teams, customer success</p><p>teams, and reporting to financial controls teams.</p><p>-Proactively coordinate and gain alignment amongst company stakeholders, technical leaders, and other</p><p>product managers, communicating product roadmap and go-to-market plans.</p><p>-Set and maintain a higher bar for our collective product quality.</p><p>-Drive product initiatives and lead geographically distributed cross-functional teams.</p><p>-Set and clearly communicate development objectives, needs, and status of projects to internal</p><p>stakeholders and customers.</p><p>-Act as a Domain Expert for the product to conduct live customer training sessions and provide internal</p><p>knowledge transfer and support.</p><p><b>Physical Requirements</b></p><p>No description provided.</p><p><b>Working Environment</b></p><p><b>WHO SHOULD APPLY</b></p><p>-You have a “green heart” for the cannabis industry.</p><p>-You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>-You are results-oriented and go the extra mile in all situations.</p><p>-You have a competitive nature and strive for excellence at all times.</p><p>-You are highly collaborative and work extremely well with teams.</p><p>-You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>-You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>-You are able to balance the ability to be bold and think about innovative solutions.</p><p>-You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>-You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes</p><p>and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>-Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>-Ability to work in a fast-paced collaborative environment.</p><p>-A resilient and entrepreneurial spirit with a growth mindset.</p><p>-A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>-Ability to work autonomously and take ownership.</p><p>-Able to create, maintain and build professional relationships and rapport.</p><p>-Have a strong desire to grow professionally and personally.</p><p>-Have a sound knowledge of market trends.</p><p>-Flexibility - this role will be ever-changing.</p><p>-A communication rockstar.</p><p><b>Experience</b></p><p>-3-5+ years of relevant experience in Product Management or related discipline.</p><p>-Demonstrated ability to work on technical products while closely collaborating with other product,</p><p>engineering, and cross-functional company leaders.</p><p>-Experience integrating with and/or driving the creation of APIs, as well as processes that step-through</p><p>multiple platforms.</p><p>-Demonstrated experience in the B2C space, launching successful products that delight users, fostering</p><p>growth across acquisition, engagement, and retention.</p><p>-Someone who can quickly iterate based on industry trends and the competitive landscape.</p><p><b>What Will Make You Stand Out:</b></p><p>-Experience defining, developing, driving growth models. (Reforge alum a huge plus!)</p><p>-Experience with ShapeUp.</p><p><b>Education</b></p><p>Bachelor’s degree in a related field of study. Master’s degree highly desirable.</p><p>About Vangst</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.</p><p>Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/product-manager-talent-tools/372f2f6be15a99e78044e80b2c9bc50d","title":"Product Manager, Talent Tools","category":"Professional, Scientific, and Technical Services","hash":"372f2f6be15a99e78044e80b2c9bc50d","postingUrl":"https://cannabisjobs.co/cannabis-jobs/product-manager-talent-tools-at-vangst"},{"function":["Marketing"],"postedOn":"6 days ago","description":"<div><p>A self-starter – someone who is proactive in identifying potential roadblocks, a great listener, and one who thrives under pressure in a fast-paced environment while juggling multiple personas and prioritizing competing tasks and deadlines to deliver on aggressive timelines . As a Product Manager, Hiring Tools, you will lead one of Vangst’s core product teams, working side by side with engineering counterparts to collaborate on, design, and deliver new functionality for our platform. You will lean on your technical product management experience to bring stability, accuracy, and a new vision to one of our most crucial value propositions - hiring tooling for sourcing, securing, and attracting the very best cannabis-specific talent. As an integral member of a growing team in a fast-paced culture, you will have a unique opportunity to greatly influence and strengthen the future of the company. Responsibilities</p><p>-Design and execute product roadmap based on customer interaction, requests, competitive research, and feature value vs. time to complete.</p><p>-Play a critical role in delivering products that provide proper interoperability with partners, tooling for recruiting teams, customer success teams, and reporting to financial controls teams.</p><p>-Proactively coordinate and gain alignment amongst company stakeholders, technical leaders, and other product managers, communicating product roadmap and go-to-market plans.</p><p>-Set and maintain a higher bar for our collective product quality.</p><p>-Drive product initiatives and lead geographically distributed cross-functional teams.</p><p>-Set and clearly communicate development objectives, needs, and status of projects to internal stakeholders and customers.</p><p>-Act as a Domain Expert for the product to conduct live customer training sessions and provide internal -knowledge transfer and support.</p><p><b>Physical Requirements</b></p><p>No description provided.</p><p><b>Working Environment</b></p><p><b>WHO SHOULD APPLY</b></p><p>-You have a “green heart” for the cannabis industry.</p><p>-You thrive in fast-paced, high-growth, rapidly changing start-up environments.</p><p>-You are results-oriented and go the extra mile in all situations.</p><p>-You have a competitive nature and strive for excellence at all times.</p><p>-You are highly collaborative and work extremely well with teams.</p><p>-You have a strong desire to continuously educate and develop your trade skills regularly.</p><p>-You are adept at handling multiple competing priorities and duties in a fast-paced, results-driven, time-critical, rapidly changing environment with minimal daily oversight.</p><p>-You are able to balance the ability to be bold and think about innovative solutions.</p><p>-You learn proactively, always seeking to improve yourself and your knowledge base.</p><p>-You demonstrate a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persist despite obstacles, setbacks, and competing influences.</p><p>-Highly professional, personable, action-oriented, and hard-working.</p><p><b>KEY ATTRIBUTES FOR SUCCESS</b></p><p>-Ability to work in a fast-paced collaborative environment.</p><p>-A resilient and entrepreneurial spirit with a growth mindset.</p><p>-A true team player willing to roll up your sleeves and do what needs to be done to succeed.</p><p>-Ability to work autonomously and take ownership.</p><p>-Able to create, maintain and build professional relationships and rapport.</p><p>-Have a strong desire to grow professionally and personally.</p><p>-Have a sound knowledge of market trends.</p><p>-Flexibility - this role will be ever-changing.</p><p>-A communication rockstar.</p><p><b>Experience</b></p><p>-3-5+ years of relevant experience in Product Management or related discipline.</p><p>-Demonstrated ability to work on technical products while closely collaborating with other product,</p><p>engineering, and cross-functional company leaders.</p><p>-Experience integrating with and/or driving the creation of APIs, as well as processes that step-through</p><p>multiple platforms.</p><p>-Someone who can quickly iterate based on industry trends and the competitive landscape.</p><p><b>What Will Make You Stand Out:</b></p><p>-Experience and background and passion for internal workflow products.</p><p>-Experience with ShapeUp.</p><p><b>Education</b></p><p>Bachelor’s degree in a related field of study. Master’s degree highly desirable.</p><p>About Vangst</p><p>Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained &amp; credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.</p><p>Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.</p><p>Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.</p><p>Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others</p></div>","company":{"companyType":"Private/Established","name":"Vangst","logoUrl":"/logos/vangst-1731290886786334fb502ebdee566cc6.png"},"location":{"country":"United States","address":"Denver, CO, USA","city":"Denver","stateProvince":"CO"},"frontendLink":"/job-posting/vangst/product-manager-hiring-tools/8230d6488a4a0e3ca122fa9b05592e94","title":"Product Manager, Hiring Tools","category":"Professional, Scientific, and Technical Services","hash":"8230d6488a4a0e3ca122fa9b05592e94","postingUrl":"https://cannabisjobs.co/cannabis-jobs/product-manager-hiring-tools-at-vangst"}]